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Amazon FBA Business Plan – Executive Summary Sample

Are you about writing an Amazon FBA business plan? If YES, here is a sample attention grabbing Amazon FBA business plan executive summary, goals, mission and vision statements, product/service description and management structure that will surely attract investors.

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

A Sample Amazon FBA Business Plan Executive Summary

Swift & Safe Logistics, LLC is a United States based international shipping and logistic company; we are a major player in the Amazon FBA line of business. We work with retailers that sell on Amazon platform as a third party retailers; we are involved in helping them ship their goods as requested.

We are glad to inform our potential clients that Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Best of all, Swift & Safe Logistics, LLC can help you scale your business and reach more customers.

We are a shipping and logistic company with a long term goal of having our presence in major cities in the world and delivering a wide range of products from globally recognized manufacturing brands at rock bottom prices they can hardly get from any shipping / logistic company. Our head office will be located in the heart of Portland, Oregon but we will have warehouses in London, United Kingdom, Lagos, Nigeria and Rio, Brazil.

Swift & Safe Logistics, LLC will run a 24 hours a day and 7 day a week services, with effective and timely delivery system. Our payment platform is highly secured and we will only deal in non-Cash Payment. Our payment platform will readily accept payment from credit cards, debit cards, smart cards, electronic fund transfer via bank’s website and other modes of electronics payment.

Our inventory management of products is automated, our portal is designed such that it reports get generated instantly when required and our product inventory management is very efficient and easy to maintain.

We have a robust business relationship with third party retailers on Amazon FBA platform and we are going to be shipping goods for our clients at a highly discounted price. Our plan of strategically positioning our warehouse makes it easier for us to deliver products on time whenever our clients make orders.

Swift & Safe Logistics, LLC will ensure that all our customers are given first class treatment irrespective of the quantity of products they want us to ship on their behalf or the part of the world they reside. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows to. Our customers will always be carried along when we want to make decisions that will directly affect them.

At Swift & Safe Logistics LLC, our staff is highly competent and dedicated to the company; they are trained to go the extra mile to resolve any complain from our customers. Our phone lines are opened 24 hours a week and 7 days a week, with highly trained call center agents manning them and also customers can freely chat with us via our website at any time of the day.

Swift & Safe Logistics, LLC is owned by Shannon Steve, Shavonne McPherson, Lois Gerrard, Emmanuelle Mitchell and David Henry. They are all big – time investors with same investment philosophy. The business will be managed by Shavonne Steve who has 5 years of experience working as a director with one of the world’s leading shipping and logistic company.

  • Our Products

Swift & Safe Logistics, LLC will ensure we go all the way to work with a wide range of third party retailers under Amazon platform both in the United States and other countries of the world.

All our clients and potential clients need to do is to store their products in Amazon’s fulfillment centers, and we will pick, package and, ship them to any destination of their choice. We will also provide top notch customer service for these products.

Our Vision Statement

Our vision is to build an Amazon FBA business cum shipping and logistics business that can favorably compete with international brands.

  • Our Mission Statement

Our mission is to establish an Amazon FBA business cum shipping and logistics business that will pick products for our clients, package the products and ship them to any destination of their choice at affordable prices to a wide range of customers that will cut across different countries of the world.

  • Our Business Structure

Swift & Safe Logistics, LLC is an international shipping and logistics company actively in the Amazon FBA line of business that wants to become a global brand and compete favorably with the leading brands in the industry hence we will ensure that we put the right structure and processes in place that will enable us build the business of our dream.

At Swift & Safe Logistics, LLC, we will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer / President
  • Human Resources and Admin Manager
  • Warehouse Manager
  • Business Developer
  • Transport and Logistic Manager
  • Information Technologist
  • Van / Truck Drivers
  • Accountant
  • Call Center Agent

Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office and factory activities.

Warehouse Manager:

  • Interfaces with third – party providers (vendors)
  • Keeps proper records of available goods and make recommendations as at when due
  • Works in collaboration with the transport and logistics manager to ensure that goods are picked up, packaged and shipped as at when due.

Transport and Logistic Manager

  • Manages the shipping of goods from as requested by clients
  • Supervises the process of picking products for our clients, packaging the products and shipping them to any destination of their choice
  • Negotiates deals with shipping companies
  • Collaborates with other stake holders to ensure that the company maximizes profits.

Information Technologist

  • Manages the organization website
  • Responsible for continuous update of our online store
  • Ensures that our payment platform is secured 24 / 7
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Responsible for continuous upgrade and maintenance of IT systems
  • Handles any other technological and IT related duties.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company.

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Distribution Van Drivers

  • Assists in loading and unloading of goods
  • Maintain a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
  • Assists the transport and logistics manager in planning their route according to a delivery schedule.
  • Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
  • Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collects and verifies delivery instructions
  • Report defects, accidents or violations

Call Center Agents

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized  customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Handles enquiries via e-mail, chat and phone calls for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned my the line manager
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