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Amazon FBA Business Plan – SWOT Analysis Sample

Are you about writing an Amazon FBA business plan? If YES, here is a sample Amazon FBA business plan SWOT analysis that exposes the strength, weakness, opportunities and threats of starting an Amazon FBA business.

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

Starting a shipping and logistics business cum Amazon FBA business comes with some challenges, especially when it comes to managing the payment portal, shipping goods to various locations and ensuring that customers are satisfied with your service.

Amazon FBA Business Plan SWOT – Economic Analysis

If you are looking for a business that requires less stress and perhaps minimal start – up capital to start, you can consider starting an Amazon FBA business with private label. The cost of running this type of business is minimal except for the goods that you put up for sale. The publicity and other e – commerce business processes are handled by Amazon at a very reasonable fee.

People that venture into Amazon FBA business with private label can as a matter of fact start the business from their home and still make headway in the business. One thing is certain when it comes to e – commerce business; you are not going to bother yourself on renting physical store. In essence, you are not obligated to paying rent. You can convert your garage to a warehouse so as to save cost of running the business.

Amazon FBA Business Plan – SWOT Analysis

Swift & Safe Logistics, LLC is launching an international shipping and logistics business cum Amazon FBA business which is why we decided to model successful brands. In doing that, we decided to conduct a thorough SWOT analysis.

We were able to employ the services of Dr. Pablo Carson, an expert HR and Business Analyst with bias in the shipping and logistics industry to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Swift & Safe Logistics, LLC;

  • Strength:

No doubt the fact that we have robust relationship with a wide range of third party retailers under Amazon will definitely count as a strength for us. We have a well-coordinated shipping and logistics system and our customer can be rest assured that they will have their goods delivered to them in record time. Other areas of strength are; secured payment platforms, robust shipping network and excellent customer service culture.

  • Weakness:

A major weakness that may count against us is the fact that we are a new shipping and logistics business with active presence in Amazon FBA business platform and we don’t have the financial capacity to compete with multi – billion dollars shipping and logistics companies like UPS and DHL et al when it comes to wider reach and offering their services at a rock bottom prices.

  • Opportunities:

The opportunities available to shipping and logistics companies are unlimited; as a matter of fact, the growth of e-commerce industry will always increase business opportunities for shipping and logistics companies cum Amazon FBA business. We will ensure that we position our shipping and logistics company in targeted countries so as to enable us cut cost of shipping and maximize the opportunity that are available to us.

  • Threat:

Just like any other business, one of the major threats that we are likely going to face as a shipping and logistics company is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Other threats that may likely confront us is unfavorable government policies and the arrival of a logistics and shipping company with same location as ours who may want to adopt same business strategies.

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