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A Sample Bottled Mineral Water Plant Business Plan Template

Are you about starting a bottled mineral water plant? If YES, here is a complete sample bottled mineral water business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a bottled mineral water business. We also took it further by analyzing and drafting a sample bottled mineral water marketing plan template backed up by actionable guerrilla marketing ideas for bottled mineral water businesses. So let’s proceed to the business planning section.

Why Start a Bottled Mineral Water Plant?

All over the world mineral water is seen and consumed and is also held in high esteem. This is because of the naturalness of it. One of the things that those who have made the production of mineral boiled water a way of living do not toy with, is the fact that they have to be really meticulous and hardworking in seeing that they churn out the best for their consumers at all times. Doing this however entails that they carry out the best practices that will make ensure that what the consumers want   is being produces.

If you think you like the idea of production business, but are spoilt for choice about what to really delve into, then the mineral bottled water should be your best bet. If on the flipside you have decided to make the production of mineral bottled water yours, then you have to have at the back of your mind that writing a business plan is a necessity.

Writing a business plan might not come as easy as you will need to get really technical in drawing up a plan that will be attractive and befitting to read. So, if you lack the idea to write a business plan, you may want to take a cue from a sample business plan template such that has been put together below.

A Sample Bottled Mineral Water Plant Business Plan Template

  • Business Overview

Mineral water is said to be water that comes from a mineral spring which basically contains various minerals, such as salts and sulfur compounds. Mineral water may also be effervescent / sparkling due to the gases composition that it contained.

The U.S. Food and Drug Administration classifies mineral water as water containing at least 250 parts per million total dissolved solids (TDS), originating from a geologically and physically protected underground water source. No minerals may be added to this water. In many places, however, the term “mineral water” is used to mean any bottled carbonated water or soda water, as opposed to tap water.

It is a known fact that bottled mineral water is one commodity that is consumed in all parts of the world and of course those that are in the business of producing bottled mineral water, are known to generate sales and profits year in year out if the business is well – managed. As a matter of fact, economic downturn hardly affects the consumption of bottled mineral water simple because it is a commodity that is as important as the air we breathe in.

In recent times, it is a common trend for mineral water to be bottled at the source before they are distributed for consumption. As a matter of fact, it is no longer common to find people travelling to the mineral water site for direct access to the water, and in most instances, it is not possible simply because of exclusive commercial ownership rights of such sites. It is on records that there are well over 3,000 brands of bottled mineral water commercially available in world.

The Bottled Water Production industry of which bottled mineral water line of business is a part of is a thriving sector of the economy of the United States of America and they generates a whooping sum of well over $5 billion annually from more than 565 registered and licensed bottle water production cum bottled mineral water plant companies scattered all around the United States of America.

The industry is responsible for the employment of well over 14,360 people. Experts project the bottle water production industry to grow at a 4.0 percent annual rate. The Coca Cola Company, Nestle and Pepsi Co are the world leaders in the bottled water industry, they have the lion market share in the United States of America and in most countries of the world.

Despite the fact that there are big corporations who are into the production of bottled mineral water, the fact remains that starting a small scale bottled mineral water production business has minimal barriers to entry, with low start – up capital. Most players in the bottled mineral water production industry are small- to medium-size establishments that cater to the local community.

With this kind of business, if you want to start on a small scale, you can choose to start servicing your local community. All you would need is contacts, packaging, networking and good marketing and customer service skills. However, if you intend starting it on a large scale, then you should consider spreading beyond your local community to state level and even national level.

Over and above, the bottled water production industry cum bottled mineral water plant line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale servicing a community or you can chose to start on a large scale with several outlets in key cities all around the United States of America.

Bottled Mineral Water Plant Business Plan – Executive Summary

Purity® Bottled Mineral Water Production Company is a licensed and standard bottled mineral water production company that will be located in an industrial area in Springfield – Illinois. We have been able to secure a long term lease for a facility in a strategic location close to a spring with an option of a long term renewal on an agreed terms and conditions that is favorable to us.

The facility has government approval for the kind of business we want to run and it is easily accessible and we are deliberate about that to facilitate easy movement of raw materials (plastics and bottles et al) and finished products (bottled mineral water).

We are in the bottled mineral water production business to engage in packaging and retailing mineral water from source. We are also in business to make profits at the same to give our customers value for their money; we want to give people and businesses who patronize our bottled mineral water the opportunity to be part of the success story of Purity® Bottled Mineral Water Production Company.

We are aware that there are several big scale and small scale bottled mineral water production companies scattered all around the United States and Canada whose products can be found in every nook and cranny of The United States and Canada, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business and also for us to be able offer much more than our competitors will be offering.

We ensured that our facility is easy to locate and we have mapped out plans to develop a wide distribution network for wholesalers all around Springfield – Illinois and throughout the United States of America.

Much more than producing healthy, portable and well packaged bottled mineral water, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit purchase any of our bottled water and also to become our loyal customers and ambassadors.

Purity® Bottled Mineral Water Production Company will ensure that all our customers (wholesale distributors) are given first class treatment whenever they visit our Plant. We have a CRM software that will enable us manage a one on one relationship with our customers (wholesale distributors) no matter how large the numbers of our customer base may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Purity® Bottled Mineral Water Production Company is family business that will be owned and managed by Silas Gordon and his immediate family members. Silas Gordon who is the Chief Executive Officer of the Company is Graduate of Micro Biology (B.Sc.) and he holds a Master’s Degree in Business Management (MBA).

He has well over 10 years of experience working in related industry as a senior manager prior to starting Purity® Bottled Mineral Water Production Company. He will be working with a team of professionals to build the business and grow it to enviably height.

  • Our Product Offering

Purity® Bottled Mineral Water Production Company is going to operate a standard and licensed bottled mineral water production plant whose products will not only be sold in Springfield – Illinois but also throughout the United States of America. We are in this line of business to make profits and also to give our customers value for their money.

We are going to do all that is permitted by the law of the United States to achieve our business aim and ambition. Our product offering will be;

  • Packaging and retailing bottled mineral water in commercial quantities

Our Vision Statement

Our vision is to establish standard bottled mineral water Production Company whose products will not only be sold in Springfield – Illinois, but also throughout the United States of America and Canada.

  • Our Mission Statement

Our mission is to establish a standard and world class bottled mineral water Production Company that in our own capacity will favorably compete with leaders in the industry. We want to build a bottled mineral water production business that will be listed amongst the top 20 bottled mineral water brands in the United States of America and Canada

  • Our Business Structure

Purity® Bottled Mineral Water Production Company is a business that is established with the aim of competing favorably with other leading bottled mineral water brands in the United States of America and Canada. This is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Plant Manager
  • Human Resources and Admin Manager
  • Merchandize Manager
  • Sales and Marketing Manager
  • Information Technologist
  • Accountants / Cashiers
  • Cleaners

Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Plant Manager

  • Responsible for overseeing the smooth running of the bottled mineral water production plant
  • A part of the team that determines the quantity of bottled mineral water that are to be produced
  • Maps out strategy that will lead to efficiency amongst workers in the plant
  • Responsible for training, evaluation and assessment of plant workers
  • Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the plant meets the expected safety and health standard at all times.

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office and factory activities.

Merchandize Manager

  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Helps to ensure consistent quality of bottled mineral water
  • Responsible for the purchase of raw materials and packaging materials (bottles, and plastics et al)
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the store manager in an effective and timely manner
  • Consistently stays abreast of any new information on Sparkles® Bottled Water Production Company products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Production Workers / Machine Operators:

  • Responsible for bottling mineral water
  • Assists in packaging and loading bottled mineral water into distribution trucks
  • Any other duty as assigned by the plant manager.

Distribution Truck Drivers

  • Assists in loading and unloading bottled mineral water.
  • Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
  • Assists the transport and logistics manager in planning their route according to a delivery schedule.
  • Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
  • Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
  • Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
  • Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collects and verifies delivery instructions
  • Reports defects, accidents or violations

Bottled Mineral Water Plant Business Plan – SWOT Analysis

We are well informed that there are several bottled mineral water production companies both large and small in the United States of America and Canada which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Purity® Bottled Mineral Water Production Company employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Purity® Bottled Mineral Water Production Company;

  • Strength:

Part of what is going to count as positives for Purity® Bottled Mineral Water Production Company is the vast experience of our management team, we have people on board who are highly experienced and who understand how to grow business from the scratch to becoming a national phenomenon. So also our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

  • Weakness:

A major weakness that may count against us is the fact that we are a new bottled mineral water production company and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.

  • Opportunities:

The opportunities for bottled mineral water production companies are enormous. This is due to the fact that almost all Americans and people from all over the world can afford bottled mineral water and they drink it regularly. As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to enable us properly position our business to take advantage of the existing market for bottled mineral water and also to create our own new market. We know that it is going to requires hard work, and we are determine to achieve it.

  • Threat:

We are quite aware that just like any other business, one of the major threats that we are likely going to be  faced with  is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new bottled mineral water production company in same location where ours is located.

Bottled Mineral Water Plant Business Plan – MARKET ANALYSIS

  • Market Trends

In recent times, it is a common trend for mineral water to be bottled at the source before they are distributed for consumption. As a matter of fact, it is no longer common to find people travelling to the mineral water site for direct access to the water, and in most instances, it is not possible simply because of exclusive commercial ownership rights of such sites. It is on records that there are well over 3,000 brands of bottled mineral water commercially available in world.

As a matter of fact it is common to find bottled mineral water production companies especially medium scale and small scale bottled mineral water companies specially labeling their bottled mineral water for specific occasions to meet the demand of their clients.

For example, a client that is celebrating his or her birthday may strike an agreement with a bottled mineral water company to specially label the bottled mineral water that will be served in the occasion to conform with the occasion.

Lastly, another trend in the bottled mineral water production industry is the adoption of eco – friendly approach towards the production and packaging of bottled mineral water. As a matter of fact, the industry’s adoption of eco-friendly practices will likely persuade environmentally conscious consumers to buy its products, while increasing operators’ efficiency.

  • Our Target Market

When it comes to selling bottled mineral water, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who resides in our target market locations. In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to engage in wholesale distribution and to retail bottled mineral water to the following groups of people;

  • Hotels
  • Restaurants and Canteens
  • Event Planners, Parties and Corporate Functions
  • Corporate Executives
  • Government Officials
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Students
  • Tourists
  • Everybody in our target market location

Our Competitive Advantage

A close study of the bottled mineral water production industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other bottled mineral water production companies in Springfield – Illinois and throughout the United States and Canada.

Purity® Bottled Mineral Water Production Company is launching a standard bottled mineral water brand that will indeed become the preferred choice of residence of Springfield – Illinois and every city where our bottled mineral water will be distributed and retailed.

Part of what is going to count as competitive advantage for Purity® Bottled Mineral Water Production Company is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon. So also, our large national distribution network and of course our excellent customer service culture will definitely count as a strong competitive advantage for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups bottled mineral water production plants) in the bottled water industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

Bottled Mineral Water Plant Business Plan – SALES AND MARKETING STRATEGY

  • Sources of Income

Purity® Bottled Mineral Water Production Company is established with the aim of maximizing profits in the bottled water production industry in both the United States of America and Canada and we are going to go all the way to ensure that we do all it takes to sell a wide range of bottled water products to a wide range of customers.

Purity® Bottled Mineral Water Production Company will generate income by packaging, distributing and retailing bottled mineral water.

  • Sales Forecast

One thing is certain when it comes to bottled mineral water production business, if your bottled mineral water are well – packaged and branded and if your production plant is centrally positioned and easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Springfield – Illinois and every city where our bottled mineral water will be distributed and retailed and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the bottled water production industry cum bottled mineral bottled water line of business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Springfield – Illinois.

Below are the sales projection for Purity® Bottled Mineral Water Production Company, it is based on the location of our business and other factors as it relates to small scale and medium scale bottled mineral water production company start – ups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $250,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Purity® Bottled Mineral Water Production Company we led a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in our target market locations.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading bottled mineral water brands in the United States of America and Canada.

We hired experts who have good understanding of the bottled mineral water production industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Springfield – Illinois and other cities in the United States of America and Canada.

In other to continue to be in business and grow, we must continually sell our bottled mineral water to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals. In summary, Purity® Bottled Mineral Water Production Company will adopt the following sales and marketing approach to sell our distilled alcoholic drinks;

  • Introduce our bottled mineral water brand by sending introductory letters to residence, bottled water merchants and other stakeholders in Springfield – Illinois and other cities both in the United States of America and Canada
  • Open our bottled mineral water production company with a party so as to capture the attention of residence who are our first targets
  • Engage in road show in targeted communities from time to time to sell our bottled mineral water
  • Advertise our bottled mineral water in community based newspapers, local TV and radio stations
  • List our business and products on yellow pages ads  (local directories)
  • Leverage on the internet to promote our bottled mineral water brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

Bottled Mineral Water Plant Business Plan – Publicity and Advertising Strategy

Even though our bottled mineral water production plant is a standard one with well packaged and bottled water products that can favorably compete with other leading brands, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Purity® Bottled Mineral Water Production Company.

Purity® Bottled Mineral Water Production Company has a long term plan of distributing our bottled mineral water in various locations all around the United States of America and Canada which is why we will deliberately build our brand to be well accepted in Springfield – Illinois before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Purity® Bottled Mineral Water Production Company;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our bottled mineral water brand
  • Install our Bill Boards on strategic locations all around major cities in the United States of America and Canada
  • Engage in road show from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
  • Ensure that our bottled water is well branded and that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

Our Pricing Strategy

When it comes to pricing for products such as bottled mineral water, there are two sides to the coin. We are aware of the pricing trend in the bottled mineral water production industry which is why we have decided to produce various sizes of bottled mineral water.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various bottled water production brands in the United States of America. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our bottled mineral water brands.

  • Payment Options

The payment policy adopted by Purity® Bottled Mineral Water Production Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Purity® Bottled Mineral Water Production Company will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via Point of Sale Machine (POS)
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

  • Start – Up Expenditure (Budget)

Starting a standard bottled mineral water production company is indeed a capital intensive business. This is so because the amount required to set – up a bottled mineral water production plant is not a piecemeal. The bulk of the start – up capital will be sent on leasing or acquiring a facility and also in purchasing water purifying, bottling, and packaging equipment.

Aside from that, you are not expected to spend much except for purchase and servicing of distribution trucks, paying of your employees and utility bills. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Purity® Bottled Mineral Water Production Company in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for construction of a standard bottled mineral water production plant – $100,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (raw materials, bottles and packaging materials et al) – $80,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for water purifying, bottling and packaging equipment – $100,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of 3 distribution vans – $30,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our bottled mineral water production plant in Springfield – Illinois. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funding / Startup Capital for Purity® Bottled Mineral Water Production Company

Purity® Bottled Mineral Water Production Company is a family business that is owned and financed by Silas Gordon and his immediate family members. We do not intend to welcome any external business partners; which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Bottled Mineral Water Plant Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Purity® Bottled Mineral Water Production Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our bottled mineral water a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Purity® Bottled Mineral Water Production Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard bottled water plant: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members and friends: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress.
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