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Bottled Water Business Plan – SWOT Analysis Sample

Are you about writing a bottled water production business plan? If YES, here is a sample bottled water business plan SWOT analysis that exposes the strength, weakness, opportunities and threats of starting a bottled water business.

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

We are quite aware that there are several bottled water production companies both large and small in the United States of America and Canada which is why we are following the due process of establishing a business so as to compete favorable with them.

Bottled Water Business Plan SWOT – Economic Analysis

Starting a bottled water production company can’t be said to be a difficult business venture but at the same time, it is a business that requires thorough economic analysis – feasibility studies and market survey et al if you are looking towards making profits in the industry.

Part of what you need to focus on in this line of business is how to build a standard water purification and packaging plant, a robust distribution networks, branding and of course how to maintain your machinery and equipment and to take care of your overhead before your business breakeven. Other cost that should be considered during planning and budgeting are supply of packaging materials, and fuel and maintenance costs et al.

It is important to try as much as possible to cut down on overhead cost when making plans to start a food truck business and also to operate in cities where you can be allowed to cook and prepare your food inside your truck. Well for now it is only in Chicago that food trucks are not allowed to cook their food inside their truck.

Lastly, there are a number of permits that are required to run a bottled water production company in the United State of America, and of course there are also public health codes to observe.

Bottled Water Business Plan SWOT Analysis Sample

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Sparkles® Bottled Water Production Company employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Sparkles® Bottled Water Production Company;

  • Strength:

Part of what is going to count as positives for Sparkles® Bottled Water Production Company is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also, the wide varieties of bottled water in terms of flavor, packaging and size et al that we produce, our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

  • Weakness:

A major weakness that may count against us is the fact that we are a new bottled water production company and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business especially when big names like Nestle Foods, The Coca Cola Company and Pepsi Co et al are already determining the direction of the market both in the United States and in the global market.

  • Opportunities:

The opportunities for bottled water production companies with a wide range of bottled water products are enormous. This is due to the fact that almost all Americans and people from all over the world can afford bottled water and they drink it regularly.

As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to position our business to take advantage of the existing market for bottled water and also to create our own new market. We know that it is going to requires hard work, and we are determine to achieve it.

  • Threat:

We are quite aware that just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new bottled water production company in same location where ours is located.

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