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50 Creative Clothing Line Marketing ideas & Strategies

Do you run a clothing line and you want to increase customer loyalty and sales? If YES, here 50 creative clothing line marketing ideas & branding strategies.

Having provided you with a:

  1. Clothing line Industry Overview
  2. Market Research and Feasibility
  3. Clothing line Business Plan
  4. Clothing line Marketing Plan
  5. Clothing line Name ideas
  6. Clothing line Licenses and Permits
  7. Cost of Starting a Clothing Line
  8. Clothing line Marketing ideas

We will now consider marketing ideas and strategies that will help turn your clothing line to the number one clothing brand in your locality.

Starting a Clothing Line – Market Feasibility Research

  • Demographics and Psychographics

When it comes to clothes, there is no restriction to the market demography; the market for clothes cuts across male and female, young and old and just everybody on planet earth. Clothes are required by human from birth, until they die which is why there are clothes for new born babies and clothes used for burials.

It is clearly observed that the female folks spend more on clothes than male; the average female have dresses that they spend much to buy, but never get to wear them for more than twice until they have them discarded.

50 Creative Clothing Line Marketing ideas & Strategies

  • Competition in the Clothing Industry

Despite the fact that there is stiff competition in the clothing line industry, a designer who has carefully studied the industry before launching his or her business doesn’t struggle to breakeven. The idea is to choose a particular niche in the industry that is still open in your location, unless you have the financial resources to promote your clothing label and wrestle a portion of the existing market from the market leaders.

For example; if you live in the United States of America, Australia, Canada and United Kingdom et al, starting a clothing line business and hoping to compete with established clothing brands will definitely not be easy even if you have enough financial resources to sustain a robust publicity and promotion of your brand.

Somehow, you would still have to pay your dues in the industry before your brand is accepted. The easiest route to take is to manufacture cheaper clothes that may be needed outside of the United States or better yet you specialize in making robes and uniforms.

Guerrilla Marketing Strategies for Our Clothing Line

  • Creating Brand Identity for Our Clothing Line Label

We will ensure that we do all we can to create a compelling brand identity for our clothing line label which is why we have set aside a budget that will help us achieve our brand objectives.

In promoting our brand and corporate identity, we will leverage on print and electronic media. As a matter of fact, it is cost effective to use social media platforms to promote our brands, besides it is pretty much effective. Here are the ways we intend creating brand identity of our clothing line company

  • Place adverts on both print (newspapers and fashion magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community programs like school fashion shows et al
  • Leverage on the internet and social media platforms like; Instagram, Tumblr, WordPress, Facebook, twitter, YouTube, Google+, Snapchat and other sharing sites.et al to promote our brand
  • Attend local and intentional fashion expos
  • Organize our own fashion show
  • Promote our clothing label on our own official websites and online fashion community
  • Build relationship with celebrities especially in the entertainment industry and sports to endorse of clothing label.

Actionable Marketing ideas for Our Clothing Line

Cost Effective Ways We Intend to Advertise / Promote Our Clothing Label without Using the Internet

Here are the platforms we intend leveraging on when it comes to advertising and promoting our clothing label in the market place;

  • Place adverts on both print (newspapers and fashion magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community programs like school fashion shows et al
  • Organize a flash mob and have models walk around the street in your designs
  • Attend local and intentional fashion expos
  • Organize our own fashion show
  • Build relationship with celebrities especially in the entertainment industry and sports to endorse of clothing label.

Affordable Ways We Intend to Advertise / Promote Our Clothing Label on the Internet

We are quite aware that the internet is presently the biggest platform when it comes advertising / promoting any business and one good thing about adverting on the internet that is far cheaper than other conventional advertising platforms. This is why we will ensure that we explore all available means on the internet platform to promote our clothing label.

Here are they ways we intending leveraging on the internet to advertise / promote our clothing label:

  • Leverage on the internet and social media platforms like; Instagram, Tumblr, WordPress, Facebook, twitter, YouTube, Google+, Snapchat and other sharing sites.et al to promote our brand
  • Design an interactive corporate website and use the platform to promote our clothing label
  • Place adverts on high traffic websites
  • Engage in blogging and make use of the platform to promote our clothing label
  • Leverage on email marketing strategy to advertise and promote our clothing label.
  • Engage in affiliate marketing.
  • Start a blog where we can talk about how people can improve on their dress sense.

Creative Marketing Ideas Specific to Our Clothing Label

Marketing your clothing line business requires creativity and aggressiveness. No doubt there are competitions in the clothing line market, but if your designs stand out, you will be able to corner a portion of the available market.

One of our key strategies in marketing clothes is to create hypes around our designs. Creating hypes around our clothing labels involves attending fashion expos, leveraging on the both online and offline media platforms to promote our clothing brands. Instagram and YouTube are some of the potent social media tools that we are going to leverage on in promoting a clothing label.

Another major leverage in marketing our clothing line business is to get well known celebrities in different fields to endorse our brand. The truth is that if a celebrity wears your clothes, he or she will definitely help you generate traffic to your clothing line brand.

It is one of the easiest ways to get people to fully accept our clothing brand in the market place. It might be expensive but it will sure be worth the while which is why we have decided to dedicate up to 15 percent of our annual revenue in marketing and promoting our clothing label.

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