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A Sample Micro Distillery Business Plan Template

Are you about starting a distillery business? If YES, here is a complete sample micro distillery business plan template & feasibility study you can use for FREE.

Okay, so we have considered all the requirements for starting a distillery business. We also took it further by analyzing and drafting a sample craft distillery marketing plan template backed up by actionable guerrilla marketing ideas for distillery businesses. So let’s proceed to the business planning section.

What Doe It Take to Start a Distillery Business Successfully?

Just like the liquor business, the distillery trade has continued to gain more grounds within a twinkling of an eye. This is one of the reasons why the competition has gotten stiffer. In starting a distillery business, care has to be taken so that all facets of the trade is learnt. This is because of the point that   failure to do all these might spell doom for the business.

One of the ways to be sure that you are on course in a trade is by writing a business plan. What the business plan does is to make sure that you follow a detailed and well thought of strategy for your business. So, this means that you have a write a plan. However, more and more people   shy from the huge amount of money the business consultants of this world charge.

Here is a sample distillery business plan that you check out and then use to write yours. One of the things that you may want to take note of is the well thought out line of through, as well as the figures that need to be got.

A Sample Micro Distillery Business Plan Template

  • Distillery Business Overview

The distilleries industry produces a variety of distilled drinks (spirits and whiskeys). Spirits in this classification are made from cereal grains such as barley, rye or corn mash.

The Federal Government of the United States of America is responsible for regulating distilleries to a high degree and the Bureau of Alcohol, Tobacco, and Firearms (BATF) and the Alcohol and Tobacco Tax and Trade Bureau (TTB) are responsible for enforcing Federal statutes as they apply to all manufacturers of beverage alcohol.

They do not distinguish its treatment of distilleries in terms of size (i.e. micro – distilleries from mega – distilleries). Of course this is what is responsible for preventing micro – distilleries from growing as fast as its counterpart micro – breweries which enjoys somewhat more relaxed government control.

In the United States of America, states such as California, Indiana, Iowa, Kansas, Michigan, Utah and Washington, have all passed legislation aimed at reducing the stringent regulations for small distilleries (micro – distilleries) so as to facilitate their growth and survival.

Players in the distillery industry are encouraged to join The Distilled Spirits Council of the United States (DISCUS). The body is a national trade association representing both producers and marketers of distilled spirits sold in the United States. The Distilled Spirits Council of the United States (DISCUS) was formed in 1973 by the merger of three organizations namely; the Bourbon Institute, the Distilled Spirits Institute, and the Licensed Beverage Industries, Inc. that had been in existence for many decades.

The Distilled Spirits Council of the United States (DISCUS) has members of that represent approximately 70 percent of all distilled spirits brands sold in the United States of America. Bacardi USA, Beam Inc., Brown-Forman Corporation, Campari America, Constellation Brands, Diageo, Florida Caribbean Distillers, Luxco, Moet Hennessy USA, Patrón Spirits Company, PernodRicard USA, Remy Cointreau USA, Sidney Frank Importing Company, and Suntory USA are all members of DISCUS.

Statistics has it that in the United States of America alone, there are about 150 registered and licensed distillery plants responsible for employing about 1,947 and the industry rakes in a whooping sum of $3bn annually with a growth projection of about 5.3 percent.

No doubt the Distilleries industry’s growth over the last five years can largely be attributed to the creativity and innovations in the industry. Distilleries are expected to continue to experience steady growth over the next five years to 2019. Of course the growth will be supported to a large extent by continued preferences among consumers for premium spirits and whiskey-based cocktails et al. The increase in sales will translate into much higher profit margins for the distillery industry.

Over and above, the distillery industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale (micro – distillery) or you can chose to start on a large scale (mega – distillery).

Distillery Business Plan – Executive Summary

Happy Life® Distillery (Plant), LLC is a standard distillery plant that will be located in an industrial area in Bay – Orleans, Massachusetts. We have been able to secure a long term lease for a facility in a strategic location with an option of a long term renewal on an agreed terms and conditions that is favorable to us. The facility has government approval for the kind of business we want to run and it is easily accessible and we are deliberate about that to facilitate easy movement of raw materials and finished products.

We are in the distillery business to produce top taste and finely distilled alcoholic drinks such as Whisky, Spirit coolers, Single Malt, Vodka, Gin, Rum, Fruit Liqueurs, Eaux de Vie, Cocktail Bitters, Wild Blueberry and basic ethyl alcohol that can compete with any other distillery depot in the United States of America and in any part of the world. We are also in business to make profits at the same to give our customers value for their money; we want to give people and businesses who patronize our distilled alcoholic drinks the opportunity to be part of the success story of Happy Life® Distillery (Plant), LLC.

We are aware that there are several standard and micro – distilleries scattered all around the United States and Canada whose products can be found in every nooks and crannies of The United States and Canada, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business and also for us to be able offer much more than our competitors will be offering. We ensured that our facility is easy to locate and we have mapped out plans to develop a wide distribution network for wholesalers all around the United States of America and Canada.

Much more than producing top taste and finely distilled alcoholic drinks, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit purchase any of our distilled alcoholic drinks and also to become our loyal customers and ambassadors.

Happy Life® Distillery (Plant), LLC will ensure that all our customers are given first class treatment whenever they visit our Depot / Plant. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customer base may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Happy Life® Distillery (Plant), LLC is family business that will be owned by Mark Harrison Clay and Family. Mark Harrison who is the Chief Executive Officer of the Company is Graduate of Micro Biology (B.Sc.) and he holds a Master’s Degree in Business Management (MBA). He has well over 15 years of experience working in related industry as a senior manager prior to starting Happy Life® Distillery (Plant), LLC. He will be working with a team of professionals to build the business and grow it to enviably height.

  • Our Product

Happy Life® Distillery (Plant), LLC is going to operate a standard and licensed distillery whose products will not only be sold in the United States and Canada but also in other parts of the world. We are in the distillery business to make profits and also to give our customers value for their money.

These are some of the products that we will retail in our liquor store;

  • Whisky
  • Spirit coolers
  • Single Malt
  • Vodka
  • Absinthe
  • Gin
  • Rum
  • Fruit Liqueurs
  • Eaux de Vie
  • Apple Brandy
  • Cocktail Bitters
  • Wild Blueberry
  • Basic ethyl alcohol
  • Cranberry Liqueur

Our Vision Statement

Our vision is to establish standard distillery plant whose products will be not only be sold in the United States of America and Canada, but also in other parts of the world.

  • Our Mission Statement

Our mission is to establish a standard distillery plant that will produce a wide range of spirits and whiskey for both low income earners and for luxury consumption. We want to build a distillery business that will be listed amongst the top 10 distilleries in the United States of America and Canada

  • Our Business Structure

Happy Life® Distillery (Plant), LLC is a business that is established with the aim of competing favorably with other leading distilleries and brands in the industry. This is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Plant Manager
  • Human Resources and Admin Manager
  • Warehouse Manager
  • Merchandize Manager
  • Sales and Marketing Manager
  • Information Technologist
  • Accountants / Cashiers
  • Cleaners

Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Plant Manager

  • Responsible for overseeing the smooth running of the distillery plant
  • Part of the team that determines the quantity of drinks that are to be produced
  • Map out strategy that will lead to efficiency amongst workers in the plant
  • Responsible for training, evaluation and assessment of plant workers
  • Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the plant meets the expected safety and health standard at all times.

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily office and factory activities.

Warehouse Manager:

  • Responsible for managing the daily activities in the warehouse
  • Ensure that the warehouse facility is in tip top shape and conducive enough to welcome customers
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Interfaces with third – party providers (vendors)
  • Control the supply floor inventory
  • Ensure that goods and products are properly arranged
  • Supervise the entire warehouse
  • Any other duty as assigned by the CEO

Merchandize Manager

  • Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Help to ensure consistent quality of distilled drinks
  • Responsible for the purchase of raw materials and packaging materials (bottles and cans et al)
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company

Information Technologist

  • Manage the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manage the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the store manager in an effective and timely manner
  • Consistently stays abreast of any new information on Pappy J & Sons Liquor Store products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries

Cleaners:

  • Responsible for cleaning the store facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the store facility
  • Any other duty as assigned by the restaurant manager.

Distillery Business Plan – SWOT Analysis

We are quite aware that there are several distilleries both standard and micro – distilleries in the United States of America and Canada which is why we are following the due process of establishing a business so as to compete favorable with them. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Happy Life® Distillery (Plant), LLC employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Happy Life® Distillery (Plant), LLC;

  • Strength:

Part of what is going to count as positives for Happy Life® Distillery (Plant), LLC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon. So also the wide varieties of spirits and whiskeys et al that we produce, our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

  • Weakness:

A major weakness that may count against us is the fact that we are a new distillery plant and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business especially when big names like Bacardi USA, Beam Inc., Brown-Forman Corporation, Campari America, Constellation Brands, Diageo, Florida Caribbean Distillers, Luxco, Moet Hennessy USA, Patrón Spirits Company are already determining the direction of the market.

  • Opportunities:

The opportunities for mega distilleries with a wide range of distilled products are enormous. This due to the fact that the average Americans and Canadians consume distilled products. As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to position our business to take advantage of the existing market for distilled products and also to create our own new market. We know that it is going to requires hard work, and we are determined to achieve it.

  • Threat:

We are quite aware that just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new distillery plant in same location where ours is located.

Distillery Business Plan – MARKET ANALYSIS

  • Market Trends

Closely observing the distillery industry shows that one of the most recent trend is that mega – distillers now prefer to create their own micro-distillery within their current operation so as to boost sales and take their business closer to locals in the their target communities.

So also in the bid to outsmart other distilleries, most distilleries ensure that they keep trying out different flavors and distillery techniques. Some of them make use of a rotavap i.e. glassware as against copper pot on a small scale to produce distilled spirits which they retail to their walk in customers. Some distilleries use vacuum equipment to conduct distillation at much reduced temperatures, resulting in less cooked aromatics

In recent time, flavored distilled alcoholic drinks (Spirit and Whiskey et al) have become increasingly popular, especially among upwardly mobile and trendy young people. This is the major reason why many distillers have each launched their own innovative twists on their classic brands. For instance, Campari recently introduced an American Honey offshoot of its Wild Turkey brand. So also Jack Daniel’s produced a new seasonal blend of apple cider liqueur, spices and Jack Daniel’s Old No. 7 Tennessee Whiskey.

Another trend in the distillery industry is that most distillers now produce expensive distilled drinks for the high end clients and also normal distilled drinks for everyday people. Statistics has it that consumers have experienced appreciable increasing disposable income since 2009, and as a result, many have sought out expensive distilled alcoholic brands that are perceived to be classy and of higher quality.

  • Our Target Market

When it comes to selling distilled alcoholic drinks, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who drink alcohol and those who would want to try out spirits and whiskey et al. One thing is certain; our distilled alcoholic drinks will not be sold to people who are under aged.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to engage in wholesale distribution and to retail a wide range of distilled alcoholic drinks to the following groups of people;

  • Corporate Executives
  • Government Officials
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women (with the exemption of under – age)
  • Students (with the exemption of under – age)
  • Tourists
  • Every adult in the neighborhood where our distilled alcoholic drinks will be sold.
  • Our Competitive Advantage

Although we are set out to establish a standard distillery plan in Bay – Orleans, Massachusetts whose products will be sold throughout the United States of America and Canada, but that those not stop us from setting up smaller (micro – distilleries) across major cities so as to bring our brands closer to locals. This is part of the competitive advantage that we are bringing into the market.

Another competitive advantage that we have is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon. So also the wide varieties of spirits and whiskeys et al that we produce, our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

One thing is certain; we will ensure that we produce a wide range of distilled drinks with different flavors so as to give our customers various options.

Distillery Business Plan – SALES AND MARKETING STRATEGY

  • Sources of Income

Happy Life® Distillery (Plant), LLC is established with the aim of maximizing profits in the distillery industry in both the United States of America and Canada and we are going to go all the way to ensure that we do all it takes to sell a wide range of distilled alcoholic products to a wide range of customers.

Happy Life® Distillery (Plant), LLC will generate income by selling the following distilled alcoholic products;

  • Whisky
  • Spirit coolers
  • Single Malt
  • Vodka
  • Absinthe
  • Gin
  • Rum
  • Fruit Liqueurs
  • Eaux de Vie
  • Apple Brandy
  • Cocktail Bitters
  • Wild Blueberry
  • Basic ethyl alcohol
  • Cranberry Liqueur

Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

  • First Year-: $250,000
  • Second Year-: $750,000
  • Third Year-: $1,500,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

Distillery Business Plan – Marketing Strategy and Sales Strategy

Before choosing a location for Happy Life® Distillery (Plant), LLC and also the kind of distilled drinks to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market of those who consume distilled drinks. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading brands in the United States of America and Canada.

We hired experts who have good understanding of the distillery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in the United States of America and Canada.

In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals. In summary, Happy Life® Distillery (Plant), LLC will adopt the following sales and marketing approach to sell our distilled alcoholic drinks;

  • Introduce our distilled alcoholic drinks brand by sending introductory letters to residence, alcohol merchants and other stakeholders both in the United States of America and Canada
  • Open our distillery plant with a party so as to capture the attention of residence who are our first targets
  • Engage in road show in targeted communities from time to time to sell our products
  • Advertise our products in community based newspapers, local TV and radio stations
  • List our business and products on yellow pages ads (local directories)
  • Leverage on the internet to promote our distilled alcoholic brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

Distillery Business Plan – Publicity and Advertising Strategy

Despite the fact that our distillery plant is a standard one with a wide range of products that can favorably compete with other leading brands, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Happy Life® Distillery (Plant), LLC.

Happy Life® Distillery (Plant), LLC has a long term plan of opening micro – distilleries in various locations all around the United States of America and Canada which is why we will deliberately build our brand to be well accepted in Bay – Orleans, Massachusetts before venturing out. As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise Happy Life® Distillery (Plant), LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations all around major cities in the United States of America and Canada
  • Engage in road show from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
  • Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

Our Pricing Strategy

When it comes to pricing for products such as whiskies and spirits, there are two sides to the coin. We are aware of the pricing trend in the distillery industry which is why we have decided to produce products for both high – end customers and regular consumers of distilled spirits / whiskies et al.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various distilled alcoholic brands in the United States of America. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

  • Payment Options

At Happy Life® Distillery (Plant), LLC, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

Distillery Business Plan – Start – Up Expenditure (Budget)

Starting a standard distillery is indeed a capital intensive business. This is so because the amount required to set – up a distillery is not a piecemeal. The bulk of the start – up capital will be sent on leasing or acquiring a facility and also in purchasing the distillery equipment. Aside from that, you are not expected to spend much except for paying of your employees and utility bills.

This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Massachusetts – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Happy Life® Distillery (Plant), LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for construction of a standard distillery – $100,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (raw materials and packaging materials et al) – $80,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for distillery equipment – $100,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $100,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $1.2M to successfully set up our distillery plant in Bay – Orleans, Massachusetts. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funding / Startup Capital for Happy Life® Distillery (Plant), LLC

Happy Life® Distillery (Plant), LLC is a family business that is owned and financed by Mark Harrison Clay and Family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $500,000 (Personal savings $400,000 and soft loan from family members $100,000) and we are at the final stages of obtaining a loan facility of $700,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Distillery Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Happy Life® Distillery (Plant), LLC will ensure that all the factors listed above are reinforced on a regular basis, we will continue to improvise with our products and also we will engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of distillery plant: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
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