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A Sample DJ School Business Plan Template

Are you about starting a DJ school? If YES, here is a complete sample DJ school business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a DJ school. We also took it further by analyzing and drafting a sample DJ school marketing plan template backed up by actionable guerrilla marketing ideas for DJ schools. So let’s proceed to the business planning section.

We all love to listen to good music and one of the people who makes that possible often times are the disc jockey’s . These folks have a lot to do with music because that is one of the primary functions of a disc jockey. Starting a dj business can be fun yet lucrative in the United States of America. However, it will be important to state that it is a very saturated industry as more and more people have made the industry a dumping ground as it were.

One of the hurdles that you need to scale when looking to start a dj school is writing a business plan. Why is this so? This is especially so that you do not end up starting on the wrong footing. Therefore it will be in the best interest of all newbies to lay a plan down first.

The DJ school business is such that can afford a have loads of time together. You can also make do with a sample DJ school business plan;

A Sample DJ School Business Plan Template

  • Industry Overview

When we talk about tutoring, we are talking about a craft that is as old as man, from when man passed on the knowledge acquired from making fire, preserving cultures, to modern day classroom learning. Tutoring can be informal (from parents to children) or formal (from an instructor to others) and can happen in any setting, the homes, offices, and schools. This is to say that even though schools might be considered the only place serious tutoring takes place, it isn’t the only place.

Aside from academics, there is skilled based tutoring- this is where an individual or a group is tutored on skills such as dance, singing, and sports and so on. This guide will focus on school-based tutoring on how to become a successful Disc Jockey – a DJ. Earlier, the myth had been that only slow learners needed tutoring, but this isn’t true as even bright students still get tutoring that is aimed at helping them acquire new skills or helm them further improve on what they know, thereby brightening their grades more.

Basically, a disc jockey which is popularly called a DJ is a person who mixes recorded music in real time from any sources, including cassettes, CDs, or digital audio files on a digital media player or laptop. Disc Jockeys often perform for a live audience at a club or other venue or for a broadcast audience.

So also, DJs create mixes that are recorded for later sale and distribution and for playback during DJ sets. Disc Jockeys make use of musical equipment that can play at least two sources of recorded music simultaneously and mix them together using an electronic gadget known as DJ mixer machine.

There is a large market for DJs because it is a known fact that Disc Jockeys are a well- accepted component of the entertainment industry. They are known to provide background music at, night clubs, bars, and parties and even in corporate events. In most cases at special occasions like weddings or in clubs, Disc Jockeys are often the focus of the event entertainment and if they perform below expectation it will definitely affect the overall rating of the event.

The demand for the services of disc jockeys is on the increase in recent time, as growth in household formation rates expanded the available clientele base for industry players and rising per capita disposable income. As the economy improved and small-business lending increased, the number of operators in this industry experienced steady increase. As a result of this, the competition in the industry is extremely high, leading profit to only improve marginally over the period, despite noticeably improved economic conditions.

So if you are looking towards making money as a Disc Jockey, you should first consider attending a DJ school where you will learn all the rudiments of how to become a successful Disk Jockey. Although you can informally acquire the skills to become a DJ, but it will pay you to enroll in a standard Disc Jockey school around; it is just the best way to start a successful career as a DJ in the entertainment industry.

Despite the fact that the DJ school is just gaining momentum, it is still a profitable venture to launch especially if you take your time to conduct a thorough feasibility studies and market survey before choosing a location to launch the business. Besides, you need to be deliberate about marketing your DJ school because in most cities, it is not a popular venture.

DJ School Business Plan – Executive Summary

The name of our organization is Classic Rhythm® DJ School, LCC. We are a registered and standard disc jockey and musical equipment training school that is incorporated under the law of the United States of America. Our school facility will be located in-between a densely populated residential estate and a business district in the heart of Sacramento – California. We are well equipped to train aspiring Disc Jockeys and all those who would want to learn the art of playing one musical instrument or the other.

Although our intention of starting Disc Jockey and musical equipment training school is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading Disc Jockey and musical equipment training school in the whole of Sacramento – California.

At Classic Rhythm® DJ School, Lecce are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own disc jockey and musical equipment training academy in Sacramento – California; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our disc jockey and musical equipment training school to enviable heights and also help us attract the numbers of students that will make the business highly profitable.

We are a company that will be dedicated to establishing good business relationship with our students giving them value for their money and reasons for why they should continue to recommend their family members and friends to us.

We are in the Disc Jockey line of business cum entertainment Industry to favorably compete with other leading brands in the industry both in the United States and other parts of the world. Our corporate business goal is to be among the top 5 disc jockey and music equipment training academy in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals (instructors) we can find and also, we have put, process and structures in place that will ensure that we are always at the top of our game when it comes to impacting knowledge as it relates to our services. We have been able to secure permits from all relevant departments in Sacramento – California.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality disc jockey and musical equipment trainings and that is exactly what we will do. We are open to the use of latest technology in the disc jockey line of business cum musical entertainment industry.

No doubt our excellent customer service and of course the testimonials from our students will surely position us to always welcome new students who would want to launch a successful Disc Jockey career or who would want to master the art of playing any musical instrument of their choice.

Classic Rhythm® DJ School, LLC is owned and managed by Martins Salvador and his immediate family members. Martins Salvador studied musical education from the University of California and he has well over 15 years of hands on experience in the musical cum entertainment industry in the United States of America. Aside from being a successful Disc Jockey, Martin Salvador can play more than 7 musical instruments.

  • Our Services and Amenities

Classic Rhythm® DJ School, LLC is a standard and well – equipped disc jockey and musical equipment training academy that offers a wide range of services that revolves around the entertainment services industry and other complementary services.

We are a company that will be dedicated to establishing good business relationship with our students giving them value for their money and reasons for why they should continue to recommend their family members and friends to us. These are the services we will offer as a disc jockey and musical equipment training school;

  • Train aspiring Disc Jockey on our to launch a successful DJ career
  • Train students on how to play and handle different types of musical instruments
  • Operate a standard musical equipment rental services
  • Offer related Disc Jockey and entertainment advisory and consultancy services

Our Vision Statement

Our Vision is to become the number one disc jockey and musical equipment training academy in the whole of Sacramento – California.

  • Our Mission Statement

Our mission as a disc jockey and musical equipment training academy is to develop a highly successful, and profitable training school which provides quality training in our community and to become a standard for an ideal disc jockey and musical equipment training schools not only in Sacramento – California, but also throughout the United States of America and Canada where we intend attracting students.

  • Our Business Structure

Classic Rhythm® DJ School, LLC is aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our disc jockey and musical equipment training school on the right business foundation.

As a matter of fact, we are set out to build a disc jockey and musical training academy that will be a standard for the entertainment industry cum disc jockey line of business in the United States of America and Canada.

We want to build a business of dedicated workforce who will go all the way to ensure that our students are satisfied and they get value for their money when they enroll in our academy. In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve.

This is why will be putting structures and standard operating processes in place that will help us deliver excellent trainings and run the business on auto pilot. The success of our disc jockey and musical training academy will be anchored on the team not on any individual.

Classic Rhythm® DJ School, LLC will employ professionals and skilled people to occupy the following position;

  • Head of The DJ School / School Coordinator
  • School Administrator
  • Disc Jockey Tutors
  • Tutors for Various Musical Instruments
  • Accountant / Bursar
  • Client Service Executive
  • Front Desk Officer

Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

  • Responsible for providing direction for the college
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for handling high profile clients and deals
  • Responsible for fixing fees and signing business deals (partnership)
  • Responsible for signing checks and documents on behalf of the tutorial college
  • Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
  • Evaluates the success of the tutorial college
  • Reports to the board of the tutorial college

School Administrator

  • Responsible for overseeing the smooth running of HR and administrative tasks for the DJ school
  • Design job descriptions with KPI to drive performance management for tutors (teachers)
  • Regularly hold meetings with key stakeholders (students and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversee the smooth running of the daily activities of the DJ academy.

Tutors for Various Musical Instruments

  • Effectively train students on how to play and handle different types of musical instruments
  • Accesses the progress of students under their care
  • Ensures that students abide by the rules and regulations of the DJ academy
  • Contributes his / her quota towards growing the DJ academy
  • Receives complaints from students and channel it to the appropriate quarters
  • Handle any other duty as assigned by the school coordinator.

Disc Jockey Tutors

  • Effectively Train aspiring Disc Jockey on our to launch a successful DJ career
  • Accesses the progress of students under their care
  • Ensures that students abide by the rules and regulations of the DJ academy
  • Contributes his / her quota towards growing the DJ
  • Receives complaints from parents and channel it to the appropriate quarters
  • Handles any other duty as assigned by the school coordinator.

Marketing Executive

  • Identifies, prioritizes, and reaches out to new students, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the student’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the academy

Accountant

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the DJ academy
  • Serves as internal auditor for the DJ academy

Client Service Executive

  • Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the school coordinator in an effective and timely manner
  • Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
  • Distributes mails in the organization
  • Handles any other duties as assigned by the school authority

DJ School Business Plan – SWOT Analysis

Disc Jockey and musical equipment training academy is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their trainings. We are building a standard disc jockey and musical equipment training academy which is why we have decided to subject our business idea (Academy) to SWOT Analysis.

Ordinarily we can successfully run a normal disc jockey and musical equipment training school without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of disc jockey and musical equipment training school we want to establish, we don’t have any option other than to follow due process.

We hired the services of a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Classic Rhythm® DJ School, LLC;

  • Strength:

Classic Rhythm® DJ School, LLC is centrally located in – between a densely populated residential estate and business district in the heart of Sacramento – California; our location is in fact one of our major strength. We are also one of the very few disc jockey and musical equipment training academy in the whole of Sacramento – California that is well equipped to carry out world class training as it relates to our line of business.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the Disc Jockey and musical equipment training line of business, a team of hardworking and dedicated individuals.

  • Weakness:

Classic Rhythm® DJ School, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the well – experienced hands (DJs) and musical equipment instructors.

  • Opportunities:

We are centrally located in one of the busiest area in Sacramento – California and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to accommodate well over 50 students per time.

The truth is that there are no standard and well – equipped disc jockey and musical equipment training school within the area where ours is going to be located; the closest to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

  • Threat:

Some of the threats that are likely going to confront Classic Rhythm® DJ School, LLC are unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where our training school is located.

DJ School Business Plan – MARKET ANALYSIS

  • Market Trends

The trend in the tutorial school line of business is that the key to attracting students is the ease at which students acquire the skills they enroll in the school for. Any tutorial center that has good records and loads of positive testimonials from students who have passed through the school will always thrive.

Another common trend in the training school industry cum disc jockey and musical equipment line of business is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services.

Some of them even go as far as establishing a musical equipment rental services and even offering specialized home training for executive student et al simply because they all fall within same line of business.

  • Our Target Market

Before choosing a location for our disc jockey and musical instrument training academy, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically those who will benefit from our service offering are aspiring entrepreneur who want to launch a successful Disc Jockey business and students who would want to learn how to play one or more musical instruments et al. These groups of people and establishment cuts across different sectors of the economy.

Below is a list of the people and organizations that our disc jockey and musical instruments training are designed for;

  • Aspiring entrepreneurs who want to launch a successful DJ career
  • People who want to learn how to play one musical instrument or the other

Our Competitive Advantage

Despite the fact that Disc Jockey training school is still pretty green, that those not mean that there are no real competition in the industry. The truth is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the other and Disc Jockey and musical instrument training school is not an exemption.

So if you are looking towards setting up this type of business, it is advisable to do your due diligence before going all out to launch the business if indeed you want to succeed. We are well trained and equipped to compete in the Disc Jockey and musical instrument training school.

Our competitive edge is that we are a standard and well – equipped disc jockey and musical instrument training school that is centrally located in – between a densely populated residential estate and business district in the heart of Sacramento – California; our location and facility is in fact one of our major strength.

We are also one of the very few disc jockey and musical instrument training school in the whole of Sacramento – California that is well equipped to carry out a standard Disc Jockey and musical instrument training services. Another competitive advantage that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the Disc Jockey and musical instrument training line of business, a team of hardworking and dedicated individuals.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups disc jockey and musical instrument training school and other related skills training cum entertainment businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

DJ School Business Plan – SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

The marketing strategy for Classic Rhythm® DJ School, LLC is going to be driven basically by excellent customer service and quality training delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied students. We are quite aware of how satisfied students drive business growth especially businesses like disc jockey and musical instruments training schools and related services.

Classic Rhythm® DJ School, LLC is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Classic Rhythm® DJ School, LLC.

Our goal is to grow Classic Rhythm® DJ School, LLC to become the leading disc jockey and musical instrument training school in Sacramento – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in our line of business.

Classic Rhythm® DJ School, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our disc jockey and musical instrument training academy by sending introductory letters alongside our brochure to schools, churches, corporate organizations, households and key stake holders in Sacramento – California.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our disc jockey and musical instruments training academy and the training services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our disc jockey and musical instrument training academy and the training services we offer
  • Leverage on referral networks such as agencies that will attract student who would need our customized services
  • Advertise our disc jockey and musical instrument training academy in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industry to market our services.

Sources of Income

Classic Rhythm® DJ School, LLC is established with the aim of maximizing profits in the skills training industry cum disc jockey line of business and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Classic Rhythm® DJ School, LLC will generate income by offering the following services;

  • Train aspiring Disc Jockey on our to launch a successful DJ career
  • Train students on how to play and handle different types of musical instruments
  • Operate a standard musical equipment rental services
  • Offer related Disc Jockey and entertainment advisory and consultancy services

Sales Forecast

The fact that there are aspiring entrepreneurs who would want to launch a DJ career and would need to attend in standard Disc Jockey training school and also there will always be students both young and old who would want to learn how to play one musical instrument or the other.

We are well positioned to take on the available market in Sacramento – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our disc jockey and musical instrument training school and our student base.

We have been able to critically examine the skills training cum disc jockey line of business – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Sacramento – California.

Below are the sales projection for Classic Rhythm® DJ School, LLC, it is based on the location of our business and of course the wide range of related services that we will be offering;

  • First Fiscal Year-: $240,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the skills training industry cum disc jockey line of business and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

Generally for skills training and coaching business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Classic Rhythm® DJ School, LLC will charge our students flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Classic Rhythm® DJ School, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs. The prices of our services will be same as what is obtainable in the open market.

  • Payment Options

The payment policy adopted by Classic Rhythm® DJ School, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Classic Rhythm® DJ School, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for training services.

DJ School Business Plan – Publicity and Advertising Strategy

Classic Rhythm® DJ School, LLC is set to create a standard for disc jockey and musical instrument training school in Sacramento – California and throughout the United States which is why we will go all the way to adopt and apply best practices to promote our business. Good enough there is no hard and fast rule on how to advertise or promote a disc jockey and musical instrument training schools.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise Classic Rhythm® DJ School, LLC;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our business in relevant entertainment magazines, local newspaper, local TV stations and local radio station
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Direct coupon mailing approach
  • Engage in road show from time to time in target communities
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a standard disc jockey and musical instrument training school; it might differ in other countries due to the value of their money.

We have been able to pull cash that will be enough for us to successfully launch a standard disc jockey and musical instrument training school in Sacramento – California, US. These are the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing a training school facility – $150,000
  • Cost for facility remodeling – $30,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – $3,500
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for the purchase of office furniture and musical gadgets (Piano, drum, violin, viola, cello, trumpet, flute, clarinet, guitar, harp, drum, xylophone, maracas, bell, cymbals, sound system, , speakers, micro phones, headsets, computers, Printers, Telephone, TVs,  tables and chairs et al) – $100,000
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $1,500
  • Miscellaneous – $10,000

We would need an estimate of $350,000 to successfully launch our disc jockey and musical instrument training school in Sacramento – California, US.

Generating Funding / Startup Classic Rhythm® DJ School, LLC

Classic Rhythm® DJ School, LLC is a business that will be owned and managed by Martins Salvador and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

DJ School Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Classic Rhythm® DJ School, LCC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our disc jockey and musical instrument training services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Classic Rhythm® DJ School, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing training school facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed musical gadgets and speakers, electronic appliances, office appliances and music recording and mixing accessories: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with key players in the industry: In Progress
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