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50 Creative Estate Management Marketing ideas & Strategies

Do you run a property management business and you want to increase client loyalty and home sales? If YES, here are 50 creative estate management business marketing ideas & branding strategies.

Having provided you with a:

  1. Real Estate Industry Overview
  2. Market Research and Feasibility
  3. Property Management Business Plan
  4. Property Management Marketing Plan
  5. Property Management Firm Name ideas
  6. Property Management Licenses and Permits
  7. Cost of Starting a Property Management Company
  8. Real Estate Management Firm Marketing ideas

We will now consider marketing ideas and strategies that will help turn your property management business to the number one estate firm in your locality.

Starting a Property Management Company – Market Feasibility and Research

  • Demographics and Psychographics

In most countries of the world, you can only be permitted to rent an apartment when you are 18 years and above. It means that if you are running a property management company, your target market demography should be from 18 years and above.

Aside from renting apartments to people who are 18 years and above, you should also ensure that you rent apartments or properties to those who are qualified. Most countries of the world don’t allow property management companies to rent apartments to migrants who are not well documented.

In essence the demographic compositions of those who need the services of property management companies are people who fall into the following groups; working class / corporate executives, business people, corporate organizations, documented / legal migrants, campus students, and household / families et al.

50 Creative Estate Management Firm Marketing ideas & Strategies

Factors That Will Help You Get the Right Product Pricing for Real Estate Management Business

It is a little bit difficult to determine the price of a property or the commission that you want to get from a property management business deals except when it involves other services like, maintenance, reconstructions, waste management et al.

The truth is that the real estate industry is based on commissions and properties are valued by professionals based on the area the facility is located, the type of facility and other factors. No property management company can directly control the pricing system in the real estate industry, although they can influence it to a certain degree, but they would have to abide by what is obtainable when it comes to pricing structure in the industry.

Part of what you need to do when it comes to cutting cost is to reduce to barest minimum all maintenance cost by renting / leasing any property under your care to responsible tenants who won’t cause damage to your facility and also ensure that you request for several quotations before awarding any maintenance contract to a contractor; with that you will be able to analyze and come up with a pocket friendly price.

Guerrilla Marketing Strategies for Our Property Management Company

  • Creating Brand Identity for Our Property Management Company

Any business that wants to grow beyond the corner of the street   they operate from   must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business. We intend growing our business beyond Atlanta, Georgia which is why we have perfected plans to build our brand via every available means.

Below are the platforms we intend to leverage on to promote and advertise our property management business;

  • Place adverts on both print and electronic media platforms (property / real estate related magazines, TV shows and radios shows et al)
  • Place our flexi banners with our company’s logo and contacts in every property we put up for sale or lease.
  • Sponsor relevant TV shows
  • Maximize our company’s website to promote our property management brand
  • Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and also to list our properties that are for sale and for lease.
  • Install our Bill Boards on strategic locations
  • Distribute our fliers and handbills in targeted areas from time to time
  • Attend landlord and residence association meetings with the aim of networking and introducing our business.

Actionable Marketing ideas for Our Property Management Business

Cost Effective Ways We Intend to Advertise / Promote Our Property Management Company without Using the Internet

  • Place adverts on both print (newspapers and real estate magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community programs
  • Attend local and intentional real estate fairs / expos
  • List our business on yellow pages
  • Place our bill boards in strategic locations
  • Install our Bill Boards on strategic locations
  • Distribute our fliers and handbills in targeted areas from time to time
  • Attend landlords and residence association meetings with the aim of networking and introducing our business.

Low Cost Ways We Intend to Advertise / Promote Our Property Management Company on the Internet

We are quite aware that the internet is presently the biggest platform when it comes advertising / promoting any business and one good thing about adverting on the internet that is far cheaper than other conventional advertising platforms. This is why we will ensure that we explore all available means on the internet platform to promote our property management company.

Here are they ways we intending leveraging on the internet to advertise / promote our property management company:

  • Leverage on the internet and social media platforms like; Instagram, Flickr, Fotolog, Pinterest, Shutterfly, Tumblr, WordPress, Facebook, twitter, YouTube, Google+, and Snapchat to promote our property management brand
  • Design an interactive corporate website and we will make use the platform to promote our property management company
  • Place adverts on high traffic websites (Craigslist et al)
  • Engage in blogging and make use of the platform to promote our property management company
  • Leverage on email marketing strategy to advertise and promote our property management company

Creative Marketing Ideas Specific to Our Property Management Business

As a property manager, it is your responsibility to create efficient and effective protocols that will make you relate well with your clients (landlords, tenants and contractors). For example, you are going to be responsible for the full and proper screening or testing of an applicant’s credit, criminal history, rental history and ability to pay his or her rent when due. If you can get that aspect of your job / business right, you will sure enjoy your business.

Another creative marketing skill that is highly productive in the property management industry is leveraging on the internet. The internet is perhaps one of the easiest ways you can get clients sourcing for accommodations to rent, lease or buy and even landlords who are looking for credible property Management Company to manage their property / properties.

Just ensure that you target high traffic real estate sites like Craigslist et al, to list your properties that are up for rent, lease and sale and you will be amazed at the rate of calls or mails you will get from those who are interested in the property. You can also leverage on social media platforms like twitter et al to market your properties.

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