Are you about writing a food truck business plan? If YES, here is a sample attention grabbing food truck business plan executive summary, goals, mission and vision statements, product/service description and management structure that will surely attract investors.

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

A Sample Food Truck Business Plan Executive Summary

On The Track® Mobile Food Company is a Los Angeles based restaurant business that makes use of food truck to sell various menu of foods; basically lunch meals to different category of clients on the go. It is a company that is owned and operated by Mrs. Shavonne who happens to be the Chief Operating Officer.

The aim of setting up On The Track® Mobile Food Company is to take our various types of meals and soft drinks (chapman, punch, non – alcoholic wines, smoothies, and fresh fruit juice et al) to wherever we can find our target market. It could be on the beach, it could be at a picnic ground, it could be on a carnival ground, sports complex, as well as a religious crusade ground. All that we are concerned about is to provide good quality food at a cheaper price to our highly esteemed customers.

Our intention is to build a mobile truck food business brand, which will help event organizers worry less on how to provide a cafeteria where participants at their event can get lunch. We intend working with managers of public facilities and event planners throughout the State of California.

Despite the fact that we will be based in Inglewood – Los Angeles, areas where we cover won’t be restricted to this city; we will definitely cover the whole of California and even some neighboring states, as long as it is cost effective for us.

We will offer our customers the opportunity to either purchase our neatly packed foods or give us their orders and we will prepare it whilst they wait. We have perfected our plans not to allow our clients wait longer than necessary when they place their special orders.

Although we are a mobile truck food business company, we have our physical office facility (that accommodates our administrative unit, kitchen and store room) in Inglewood – Los Angeles. It is a place where people can come in to make enquiries about our business and also a place where we are able to interface with our vendors and government officials’ et al.

The point that we intend selling our franchise to interested entrepreneurs, who may want to replicate our business success in other States and Cities in the US and Canada and also the fact that we are building a brand with the intention to offer trainings and consultancy services to clients based on demand, makes it mandatory for us to secure and maintain a visible office facility and official website.

At On The Track® Mobile Food Company, our meals will be prepared, served and sold at a pocket friendly price in a neat and hygienic environment. The health of our customers is of top most priority to us, which is why we do not intend to leave any stone unturned when it comes to giving our clients the very best of services.

  • Success Bench Mark

Although we intend starting with just one mobile food truck in Los Angeles, but our ultimate goal is to grow the business to a level where we have fleets (a minimum of a hundred) of mobile food trucks scattered all around United States of America and Canada within 10 years of launching the business.

We also intend to train a minimum of 100 entrepreneurs on mobile food truck business annually. Furthermore, we want to see that we create systems and processes so that our food truck business can run on auto – pilot.

  • Our Product and Services

The mobile food truck business might not be too ideal an environment to prepare and sell high end and expensive delicacies like; intercontinental meals et al. However, we at On The Track® Mobile Food Company is set to go all the way to ensure that we meet the basic needs of our esteemed customers.

As much as lies within our power, we will offer a variety of menus ranging from snacks, to real meals, and also assorted non – alcoholic drinks and wine. Here is a sneak peep at what we plan to offer;

  • We sell lunch (assorted meals)
  • We sell snacks
  • We sell assorted drinks (Soft Drinks, Wines, smoothie, and punch, Fruit Juice, Chapman and Energy Drinks et al)
  • We Sell franchise
  • We offer training and consultancy services on mobile truck food business

Our Vision Statement

To become the leading brand in mobile food truck business in Los Angeles and the whole of United States of America and Canada

  • Our Mission Statement

We are in the mobile food truck industry with the aim of building a brand that can meet the needs (foods, snacks and drinks) of our esteemed clients in places where they can hardly access standard cafeterias. And also to offer entrepreneurs the opportunity and training needed to successfully lunch their own mobile food truck business in other cities in the US and Canada

  • Our Business Management Structure

Most people who go into the mobile truck food business usually choose the business over the conventional restaurant business, simply because it is perhaps less expensive to manage especially when it comes to taking care of overhead and operational cost.

On the average, mobile food companies usually have 4 or 5 employees under their payroll. Because of the type of mobile food business brand that we intend building, we have been able to make provision for the following employees;

  • Chief Operating Officer (Owner)
  • Chef / Caterer
  • Assistant Caterer
  • Sales Girl
  • Cashiers
  • Driver
  • Office Administrator

Roles and Responsibilities

Chief Operating Officer (owner):

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for the day to day running of the business
  • Responsible for fixing prices
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Chef / Caterer /Cooks:

  • Responsible for preparing delicacies
  • Makes lists and budget for kitchen supplies
  • Oversee the entire kitchen staff
  • Responsible for training new cooks
  • Makes sure that the meals being whipped up tastes really good

Kitchen Assistant / Utility Staff:

  • Assist the chef/ cook in the kitchen
  • Ensures that all the needed cooking ingredients are in supply
  • Runs errand for the chef / cook and every member of the workforce
  • Ensures that the kitchen area of the truck is clean and hygienic at all times
  • Responsible for washing cooking pots, utensil and dishes when necessary
  • Assists in packaging food and snacks
  • Responsible for moving packed foods from the kitchen to the cubicle / point of sale
  • Ensures that various types of drinks are present in the fridge per time (get them replaced as soon as they are sold)
  • Any other duty as assigned by the line manager

Sales Girl:

  • Interfaces with our highly esteem customers
  • Collects orders and issues foods as demanded by customers after payment
  • Keeps proper records of daily sales and then reconcile with the cashier
  • Responsible for manning the fridge and every stuffs that are up for sale
  • Any other duty as assigned by the Chief Operating Officer


  • Receives payments on behalf of the company (POS, cash, mobile money et al)
  • Issues receipt to customers
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Any other duty as assigned by the Chief Operating Officer


  • Responsible for driving the truck to sales venues and back to base
  • Ensures that the truck is in top shape at all times
  • Ensures that maintenance schedules for the truck are strictly followed
  • Responsible for renewing the vehicle license, insurance and any other documentation for the vehicle as at when due
  • Any other duty as assigned by the restaurant manager

Office Administrator:

  • Responsible for managing the daily activities of the back end office
  • Prepares payroll for the organization
  • Prepare monthly financial report for the organization
  • Interfaces with vendors and third party suppliers ( drink suppliers, raw food suppliers and maintenance team et al)
  • Responds to enquiries on behalf of the company
  • Handles phone calls for the company
  • Manage the company’s e-mail and website
  • Interfaces with our bankers (lodgment of cash, checks and bank drafts et al)
  • Responsible for payment of tax, levies and utility bills
  • Any other duty as assigned by the Chief Operating Officer