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A Sample Golf Course & Resort Business Plan Template

Are you about starting a golf course and resort business? If YES, here is a complete sample golf course business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a golf course business. We also took it further by analyzing and drafting a sample food cart business marketing plan template backed up by actionable guerrilla marketing ideas for food cart businesses. So let’s proceed to the business planning section.

Why Start a Golf Course and Resort?

If you are looking for a business to establish as a sport enthusiast, you should think towards building a golf course or golf resort. Building a golf resort in an area that has loads of golf lovers but fewer golf courses can be very lucrative. Golf is a global sport and people who love the game will always look for ways to play the game much more than watching people play it.

The real deal in starting a sport facility business such as golf resort is securing a big facility that is large enough to contain a full sized golf course including spectator’s stand, changing room, swimming pool, and enough parking space.

Also, in a location that may attract the kind of clients that would pay to make use of your golf resort. It might take you months to get an ideal facility and you just might have to even pay from your nose. So, it is better that you inform your real estate agent well in advance to help you with the search.

What Does It Take to Start a Golf Course Business Successfully?

Although opening a golf course & country club can be considered to be capital intensive, but if you know how to manage the business, you are sure going to make huge returns on your investment especially if you have been an active golf player in your community and even your country at large.

Starting your own private golf resort is not an easy task to accomplish. It requires a complete project team and solid capital base to be able to achieve your dream of opening your own private golf resort. As a matter of fact, it requires long term planning to successfully build a golf resort from the scratch to finish.

But if you don’t have enough time to spend, you can as well source for golf resorts that are put – up for sale. One of the draw backs of buying over a golf resort is that you can’t change the location.

Opening a golf resort is not an easy task, but nevertheless, you still need to be creative if you intend making money from your golf resort. One of the ways you can make money from your golf resort is to organize standard golf tournaments in your golf resort. The truth is that if you have big corporations to sponsor your golf tourney, you will sure attract some of the finest golfers within your country and even outside your country.

A Sample Golf Course & Resort Business Plan Template

  • Business Overview

A golf course is an area of land laid out for golf with a series of 9 or 18 holes each including tee, fairway, and putting green and often one or more natural or artificial hazards —called also golf links. A standard full-scale golf course has 125 to 175 acres (51 to 71 hectares).

The Golf Courses & Country Clubs Industry is basically engaged in operating golf courses and country clubs that have dining and recreational facilities et al. These facilities typically provide food and beverage services, equipment rental services and golf instruction et al.

Golf courses can be public, private, semiprivate or an extension of a private country club. Activities in this industry does not include businesses that engage in golf driving ranges, miniature golf courses and resorts and hotels that have on-site golf courses.

In recent time, the industry is experiencing steady growth in the last five years due to steady rising consumer expenditure on recreation and culture, and growing spectator sport participation. Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013, which boosted revenue for operators of local, community and grassroots facilities.

Government investment into large-scale sport infrastructure projects is a key source of revenue for industry participants and major redevelopments have also contributed to revenue growth over the last five years.

Golf course green fees comprise the largest source of revenue for the industry, generating 33.9%. Green fees are fees paid by golfers who are not members of a country club but wish to play an individual round of golf. According to data from the National Golf Foundation, golf participation rates have been falling for the past decade.

Some individuals find the “etiquette rules” (e.g. no cell phones, specific dress code) off-putting, while others find that the game takes too long to play. As a result, the number of adults who played golf at least once in a year decreased by about 4.0 million in the five years to 2014 (latest public data available from the NGA)

The Golf Courses & Country Clubs Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 10,793 licensed and registered golf course & country clubs facilities responsible for employing about 308,033 employees and the industry rakes in a whooping sum of $23 billion annually with an annual growth rate projected at 1.2 percent. It is important to state that there is no establishment with a lion share of the available market in this industry.

Over and above, starting a golf course & country club facility business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the golf course and country club facility and also cash required to equip the facility to meet the standard expected by potential users / members of golf course and country club.

Golf Course Business Plan – Executive Summary

Shannon McKenzie™ Golf Course & Country Club is a standard and well equipped golf course and country club facility that will be located in a growing community in Asheville – North Carolina. Our basic aim of setting up the business is to contribute our quota in ensuring that people who live in Asheville have a facility to play golf, stay fit by exercising regularly and maintain healthy lifestyle.

We have been able to secure a standard facility in a central and easy to locate location in Asheville.  We are well equipped to services the whole of the community as well as visitors and tourists.

Shannon McKenzie™ Golf Course & Country Club is going to become the number one family – focused golf course and country club facility in the whole of Asheville – North Carolina and we will work hard to build our facility to match the needs of the average family in the community. Our golf course and country club has enough parking space to accommodate the number of people (golf players and spectators) we will accommodate per time.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Asheville community is the right place to build of golf course and country club. As a matter of fact, our major aim of starting Shannon McKenzie™ Golf Course & Country Club is to encourage people to play golf and also to encourage families in the community to cultivate the habit of regularly exercising and to stay healthy.

Our golf course and country club is specifically designed and built to take care of standard golf tournaments and individual or group of golfers, we have active childcare services for toddlers and we have membership packages that is highly discounted for families that enrolled with us or groups who would want to make use of our golf course and country club for games, recreations and camping.

Shannon McKenzie™ Golf Course & Country Club will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference. Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce.

Shannon McKenzie™ Golf Course & Country Club is a family owned business with support from the State of North Carolina. The business will be managed by Shannon McKenzie, he has well over 15 years of experience as a leading community golf coach in the United States of America working with top golfers who have gone ahead to win laurels in golf tourneys both nationally and internationally.

  • Our Services and Amenities

Shannon McKenzie™ Golf Course & Country Club is in the golf courses and country clubs industry to provide standard golf course and country club facility for residence of Asheville – North Carolina which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our facility will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients;

  • Operating golf courses and country clubs
  • Providing food and beverage services
  • Providing golf equipment rental services
  • Providing golf instruction services
  • Memberships
  • Golf course green use
  • Food and beverages
  • Equipment rentals and sales
  • Other facility operation

Our Vision Statement

Our Vision of starting Shannon McKenzie™ Golf Course & Country Club is to build a world – class sports and recreations facility and also to contribute our quota in encourage families and residence in Asheville to actively engage in sporting activities and also to stay healthy and fit by engaging in regularly exercising of their body.

  • Our Mission Statement

Our mission for establishing Shannon McKenzie™ Golf Course & Country Club is to create a movement in the community that supports total engagement in sporting activities such as golf, health and fitness and to fight against obesity and unhealthy lifestyle. We want to contribute our quota towards ensuring that Ashville community produce professional golfers that can go ahead to represent United States in the golf tournaments all over the world.

  • Our Business Structure

Shannon McKenzie™ Golf Course & Country Club is in business to become the leading private golf course and country club facility in the whole of Asheville – North Carolina and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Chief Executive Office – CEO
  • Golf Course and Country Club Facility Manager
  • Accountant / Cashier
  • Marketing and Sales Officer
  • Golf Instructor (5)
  • Training Assistants (10)
  • Customer Care Executive / Front Desk Officer
  • Cleaners

Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Carries out staff induction for new team members

Golf Course and Country Club Manager

  • Responsible for operating golf courses and country clubs
  • Responsible for providing food and beverage services
  • Handle golf equipment rental services
  • Responsible for providing golf instruction services
  • Manage membership and registration
  • Manage golf course and country club green use
  • Handles food and beverages
  • Handles equipment rentals and sales
  • Handles other relevant facility operation

Fitness Instructors (5)

  • Creates training rosters for members
  • Assists members during golf playing and exercise session
  • Guides members on how to make use of golf course, gym and fitness equipment

Marketing and Sales Officer (2)

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Shannon McKenzie™ Golf Course & Country Club in strategic meetings
  • Helps to increase sales and growth for Shannon McKenzie™ Golf Course & Country Club.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Shannon McKenzie™ Golf Course & Country Club
  • Serves as internal auditor for Shannon McKenzie™ Golf Course & Country Club

Client Service Executive

  • Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
  • Manages administrative duties assigned by the management in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

  • Responsible for cleaning in and around the golf course and country club facility
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the golf course and country club facility manager.

Golf Course Business Plan – SWOT Analysis

Shannon McKenzie™ Golf Course & Country Club is in business to provide golf course and country club facility for golf lovers in Ashville – North Carolina and also help its clients achieve their health and fitness goals and at the same time to make profits. We are aware that there is competition in the golf course and country clubs industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our golf course and country club facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our organization and he did a pretty good job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Shannon McKenzie™ Golf Course & Country Club, Asheville – North Carolina;

  • Strength:

One of the obvious strength that will definitely stand as a plus for Shannon McKenzie™ Golf Course & Country Club is the fact that our facility is centrally located in a densely populated – residential area in Asheville – North Carolina; our location is in fact one of our major strength couple with the support from the State of North Carolina.

We equally have a team of highly qualified professionals who will work with all our members / clients to achieve their aims or enrolling in our golf course and country club facility and lastly our membership package is one of the best that anybody living in Asheville – North Carolina can get; it is cheap and affordable.

  • Weakness:

We critically looked into our business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing golf course and country club facilities and even government own sports and recreation facilities in North Carolina when it comes to acquiring latest golf equipment and generating the needed hypes that can drive traffic towards our facility.

  • Opportunities:

We are centrally located in one of the busiest area and densely populated area in Ashville – North Carolina and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

  • Threat:

Some of the threats that are likely going to confront Shannon McKenzie™ Golf Course & Country Club are unfavorable government policies, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our golf course and country club facility is located.

Golf Course Business Plan – MARKET ANALYSIS

  • Market Trends

Both The Golf Course and Country Club industry and The Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in sports and also to fighting obesity which is becoming rampant, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for golf course and country club facility, health and fitness club memberships or make use of golf course and country club or sports and recreation facilities in their communities, as they become more health- conscious as they grow older.

However, patrons of golf course and country clubs are anticipated to increasingly pick up membership from less expensive centers as against expensive all-inclusive clubs.

The trend in the golf course and country clubs industry is such that if a golf course and country club facility is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that such facility will enjoy high patronage.

Just like in other business ventures, the owner of golf course and country club facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also corporate organizations et al to make use of their facility. Some even go as far as organizing golf tourneys on a regular basis.

It is a common trend that as golf course and country club grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some golf course and country club facilities now have fresh juice and smoothie bar within their facility to encourage people towards healthy drinking.

In order words, it is very important for golf course and country club facilities to continue to improvise if they want to grow their business and generate their target revenues.

  • Our Target Market

The target market for golf course and country club facilities cuts across people of different walks of life. The fact that people register in golf course and country club facilities for various reasons makes marketing the business interesting. The target market for golf course and country club facilities can be categorized into three various groups.

The first group are the people who are looking towards shedding weights and stay health and fit through proper exercising and under the guidance of a qualified fitness instructor. The other group of people are those who are interested in playing golf or learning how to play golf for fun or to compete at a national or international level.

The last group of people are those (schools and golf clubs) who don’t have the required golf course or sports facilities for their students and sports club and would need a standard facility for trainings.

Shannon McKenzie™ Golf Course & Country Club will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our golf course and country club facility to;

  • Working Class Adults / Corporate Executives
  • Sport Clubs and Golf lovers
  • Schools
  • Community an Cooperate organization
  • Business People / Entrepreneurs
  • Government Officials
  • Celebrities
  • Religious centers
  • Applicants / School Leavers
  • Sports Men and Women
  • College Students

Our Competitive Advantage

No doubt, the golf course and country clubs industry is indeed a prolific and highly competitive industry. Clients / potential members will only enroll in your golf course and country club facility if they know that you can successfully help them learn how to play golf, achieve their health and fitness goals or provide the enabling environment and facility for them to achieve their sports goals.

Shannon McKenzie™ Golf Course & Country Club is centrally located in a densely populated – residential area in Asheville – North Carolina; this is obviously going to give us an edge amongst our competitive. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our golf course and country club facility.

So also, our membership package is one of the best that anybody living in North Carolina can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups golf course and country club facilities or even sports and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Golf Course Business Plan – SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increase our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Shannon McKenzie™ Golf Course & Country Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our golf course and country club facility so as to attract people to enroll and become members of our golf course and country club facility.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs. Part of the marketing and sales strategies that we will adopt are;

  • Open our golf course and country club facility with a big party in the n.
  • Advertise our golf course and country club facility on national dailies, local TV stations and local radio station
  • Promote our golf course and country home facility online via our official website and all available social media platforms
  • Introduce our golf course and country club facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Asheville – North Carolina
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our golf course and country home facility for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our golf course and country club facility
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places in and around Ashville – North Carolina
  • Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
  • Engage on road shows within our neighborhood to create awareness for our golf course and country club facility.

Sources of Income

Shannon McKenzie™ Golf Course & Country Club is established with the aim of maximizing profits in the Golf Course and Country Clubs industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Shannon McKenzie™ Golf Course & Country Club will generate income by offering the following services;

  • Operating golf courses and country clubs
  • Providing food and beverage services
  • Providing golf equipment rental services
  • Providing golf instruction services
  • Memberships
  • Golf course green use
  • Food and beverages
  • Equipment rentals and sales
  • Other facility operation

Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

It would be hard to create a sales forecast with a newly opened business like golf course and country club facility. This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active members within our first year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Shannon McKenzie™ Golf Course & Country Club, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

  • First Fiscal Year-:$200,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our golf course and country club facility.

  • Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Asheville – North Carolina.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

  • Payment Options

At Shannon McKenzie™ Golf Course & Country Club, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

Golf Course Business Plan – Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Asheville – North Carolina which is why we have made provisions for effective publicity and advertisement of our golf course and country club facility.

Below are the platforms we intend to leverage on to promote and advertise Shannon McKenzie™ Golf Course & Country Club;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based golf tourneys or sport events and competitions
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Asheville – North Carolina.
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas

Contact corporate organizations and schools by calling them up and informing them of Shannon McKenzie™ Golf Course & Country Club and the services we offer

  • List Shannon McKenzie™ Golf Course & Country Club on local directories / yellow pages
  • Advertise our golf course and country club facility in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a golf course and country club facility; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Shannon McKenzie™ Golf Course & Country Club in the United of America. This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in North Carolina – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
  • Cost for hiring Business Consultant – $5,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the golf course and country club facility – $500,000.
  • Cost for facility remodeling – $250,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – $3,500
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Cost for acquiring gym and fitness equipment or other sports wares – $200,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $15,000
  • Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped golf course and country club facilities in Asheville – North Carolina.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a sports and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding / Startup Capital for Shannon McKenzie™ Golf Course & Country Club

Shannon McKenzie™ Golf Course & Country Club is a business that will be owned and managed by Shannon McKenzie and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 M from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Golf Course Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Shannon McKenzie™ Golf Course & Country Club is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our golf course and country club facility is to equip our facility with state of the art gym and fitness equipment et al.

Shannon McKenzie™ Golf Course & Country Club will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed golf, gym and fitness equipment, electronic appliances, office appliances and suppliers: In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
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