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50 Creative Gym House Marketing ideas & Strategies

Do you run a fitness center and you want to increase client loyalty and subscription sales? If YES, here are 50 creative gym house marketing ideas & branding strategies.

Having provided you with a:

We will now consider marketing ideas and strategies that will help turn your fitness center to the number one gym house in your locality.

50 Creative Gym House Marketing ideas & Strategies

Starting a Gym House – Market Feasibility Research

  • Demographics and Psychographics

The target market for gyms cuts across people of different walks of life. The fact that people register in gyms and fitness clubs for various reasons makes marketing the business interesting. The target market for gym and fitness centers can be categorized into three various groups.

The first group is the people who are looking towards shedding some weight through proper exercising and under the guidance of a qualified instructor. The other group of people are those who are interested in building their biceps (body building), and the last group of people are those who just want to enroll for cardio sessions under the watchful eyes of a qualified trainer. These sessions are a combination of light weights, treadmills and bikes.

These are the category of people that need gym and fitness services;

  1. Corporate Executives
  2. Business People
  3. Household
  4. Sportsmen and Sportswomen
  5. Schools
  6. Young Couples

The Level of Competition in the Gym and Fitness Industry

Competition in the fitness industry is fierce with large, all-inclusive clubs vying against smaller independent gyms. There is also competition coming from other recreational activities and home fitness programs, such as the popular P90X.

According to Byrnes, competition is good. “It means more people are working out and that motivates us to serve them the best way we can,” he says. Byrnes’ X Shadyside operation was expanded last year to include more space, more equipment, and a Planet Smoothie franchise. “In this business, you have to stay up to date,” he adds. “We also know that along with exercise, people want to eat healthy so we opened a Planet Smoothie.”

To stay strong in a competitive industry, health club operators must focus on what makes their club stand out from the crowd. The gyms and centers that do best are the ones that know who they are and do not try to be all things to all people.

They reinvest in their physical plant, equipment, and their staff; they do not compete on price alone; and most importantly, they truly focus on customer service and making sure they deliver an environment and services that will help their members meet their wellness goals.

Guerrilla Marketing Strategies for Our Gym and Fitness Business

  • Creating Brand Identity for Our Gym House and Fitness Club

In recent times more than ever before, business / organization spend more to create the brand identity that they want to be known for in the market place. The truth is that, any business that wants to grow beyond the corner of the street they are operating from must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business.

We intend growing our gym business beyond Irving, Texas to other key cities in the United States of America which is why we have perfected plans to build our brand via every available means. Below are the platforms we intend to leverage on to promote and advertise our gym house and fitness club;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our gym house and fitness club in relevant magazines (sports and health related magazine), local newspaper, local TV stations and local radio station
  • List our gym house and fitness club on local directories (yellow pages ads)
  • Leverage on the internet and social media platforms like; Instagram, Google+, LinkedIn, Badoo, Facebook , twitter, et al to promote our gym house and fitness club
  • Install our Bill Boards on strategic locations around Irving, Texas
  • Direct coupon mailing approach to introduce our gym house and fitness club to residence and organizations in Irving , Texas
  • Engage in road show in neighborhood in Irving from time to time to create awareness of our gym house and fitness club.
  • Distribute our fliers and handbills in target areas in Irving, Texas and other neighboring cities
  • Maximize our company’s website to promote our business

Actionable Marketing ideas for Our Gym and Fitness Business

Cost Effective Ways We Intend to Advertise / Promote Our Gym House and Fitness Club without Using the Internet

Here are the platforms we intend leveraging on when it comes to advertising and promoting our gym house and fitness club in the market place without making use of the internet;

  • Place adverts on both print ( local newspapers and sports and health related magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community based programs such as school sports et al
  • List our gym house and fitness club on local directories (yellow pages ads)
  • Place our bill boards / sign post in strategic locations in Irving, Texas and neighboring cities
  • Distribute our fliers and handbills in targeted areas / estates from time to time
  • Direct coupon mailing approach to introduce our gym house and fitness club to residence and organizations in Irving , Texas
  • Engage in road show in neighborhood in Irving from time to time to create awareness of our gym house and fitness club.

Low Cost Ways We Intend to Advertise / Promote Our Gym House and Fitness Club on the Internet

In recent time, it has been proven over and over again that the internet is the cheapest and most potent tool when it comes to advertising and promoting any business or cause. This is why you can hardly find any company or organization that is serious about doing business not having active internet presence. We are serious about advertising and promoting our gym house and fitness club which is why we have decided to leverage on the internet to achieve our marketing goals and objectives.

Here are they ways we intending leveraging on the internet to advertise / promote our gym house and fitness club:

  • Leverage on the internet and social media platforms like; Instagram, Flickr, WordPress, Facebook, twitter, YouTube, Google+, and Snapchat to promote our lawn care business brand
  • Design an interactive corporate website and we will make use the platform to promote our gym house and fitness club
  • Place adverts on high traffic websites especially sports and health related websites
  • Engage in blogging (health and fitness related topics) and make use of the platform to promote our gym house and fitness club
  • Leverage on email marketing strategy to advertise and promote our gym house and fitness club

Creative Marketing Ideas Specific to Our Gym and Fitness Club Business

We are quite aware that one of the reasons why some parents would not want to enroll in a gym is the fact that they may not have who to take care of their children while they are away in the gym. Part of our strategies of encourage families to enroll in our gyms is to ensure that whenever they come with their children, their children will be well treated and entertained so much so that they will be the ones reminding their parents to go to gym.

Just like in other business ventures, the owner of gyms and fitness clubs are always looking for ways to increase their market share; they go as far as signing deals with high schools and also offer home services.

What they do is that they offer pro bono services for a period of time, and then they will introduce fee gradually and before too long they would have successfully converted some of the people that benefited from their pro bono services to loyal members.

It is a common trend that as gyms grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some gyms now have juice bar within their facility to encourage people towards healthy drinking. In order words, it is very important for gyms to continue to improvise if they want to grow their business and generate their target revenues.

Another creative marketing skill that is highly productive in the gym and fitness industry is leveraging on the internet. The internet is perhaps one of the easiest ways you can reach out to a larger percentage of those who need your services. One good thing about the internet is that you can open an online store especially if you also retail gym equipment.

Creating a Suppliers/Distributors Network for your Gym

One very important area in the gym and fitness industry is for you to be able to break through the existing market. As a newbie in the industry, you should come up with a good marketing strategy to gain your own fair share of the market – the truth is that the fitness industry is highly competitive and it requires consistency to establish your brand.

Part of what you need to do to gain market acceptance is to visit health facilities and other places where you can give out free membership for people to try out, and also you can go on a road show to promote your products. It is also important to spend money to place adverts on fashion and health magazines, fitness shows, sport TV shows and health expos. That is why it is very important to prepare a rich budget that can accommodate promos.

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