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A Sample Home Staging Business Plan Template

Are you about starting a home staging business? If YES, here is a complete sample home staging business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a home staging business. We also took it further by analyzing and drafting a sample home staging marketing plan template backed up by actionable guerrilla marketing ideas for home staging companies. So let’s proceed to the business planning section.

One of the best businesses that revolve around the real estate that you may want to consider starting is the home staging business. This is one very lucrative business that have continued to churn out millionaires on a daily basis. One of the things that you need to understand is that this type of business just like others will need that you carry out a thorough research. This is important so that you can learn all the ropes that is required.

After that is done, then you can look towards writing a business plan. One of the importance of writing a business plan is because plans serve as a good map that should be followed in order to chart a good and successful course for your business. There are certain things that are contained in a business plan. Some of which include; the means of financing the business, the target market, amongst other things.

If you think writing a business plan sounds stressful and tedious, then you may want to consider looking elsewhere. One of such places to look up tom is the internet as you are able to get business plan templates that can be used. Here below is a sample home staging business plan;

A Sample Home Staging Business Plan Template

  • Business Overview

The real estate industry of which home staging business is sup set of is indeed one of the many industries that is a major contributor to the growth of the economy of many nations of the world; there is hardly any country where the real estate industry is not pretty active.

As a matter of fact, a home staging agent can actually become a millionaire ‘overnight’ from selling or leasing few homes that are properly staged. These are the main reasons why the real estate industry is responsible for making many instant millionaires in the United States of America, as well as the rest of the world.

Home staging is all about preparing and decorating a home or private residence so that it will look pretty good and appealing to potential buyers especially those who are not interested in renovating a property with their money after purchase.

The truth is that there are people who are willing to pay and pack in without any hassles or delay and they are willing to pay premium fees. Technically, home staging guarantees you to sell your property faster and of course to also make huge profits.

The Bureau of Labor Statistics (United States of America) projects 11.1 percent job growth for real estate industry between 2012 and 2022, which is about as fast as average. During that time, an additional 38,000 jobs will open up in the industry. Hence any home staging agent that is well equipped and positioned will sure rakes in huge revenues from this industry within this period and of course the future is bright.

Statistics has it that home staging agents in the United States of America home staged and sold about 156,862 single-family homes in 2013 alone. It is on record that the number of home that was staged was up 16 percent from 2012 and 114 percent from 2011. Generally, the average gross profit for a completed home staged deal or more accurately, the difference between the first sales price and the second sales price is about $58,081.

The real estate industry is highly regulated in the United States of America and anyone who aspires to become a home staging agent or start a real estate agency (company) must apply and obtain a license before they can legally operate in the industry.

But as a lawyer, you can handle real estate deals in some states in the US and make your commission without operating as a licensed real estate agent. In order to obtain a license as a real estate agent in the US, you are required to write and pass your state’s real estate exams.

The practice in the United States of America is that, a home staging agent or real estate licensed agent is required to disclose to prospective buyers and sellers the nature of their relationship within the transaction and with the parties involved in the deal.

Just like all other investment vehicle, there are potential down sides that you need to look out for as a home staging agent. One of the major risks in home staging business is a sudden down turn in the economy. Selling properties could take a period of two to three years from conception to completion depending on the size of the project and the cash flow.

As a matter of fact, some home staging projects could even take much longer than that. Because of the time frame involved in renovating and decorating a property from start to finish, loads of un – anticipated things could crop up and it fall in the thick of property cum economy downturn which is not good for the business considering the investment that has gone into the project.

Another factor that is of major concerns and a threat to home staging business generally could be cost increase as a result of inflation, currency devaluation and economic challenges. Unforeseen delays from the part of government agencies, litigation and also delays from contractors could lead to substantial cost increase especially if the project is heavily dependent on bank loans. If perhaps during this period there is a change in the supply and demand dynamics of the property sector the project could be affected negatively.

Lastly, as a home staging agent, it is very important to be creative, to be able to use your ideas to meet the rapidly changing needs of the society when it comes to properties; you should be able to convert a slum into a beautiful city if indeed you want to become a major player in the house staging cum real estate industry.

Home Staging Business Plan – Executive Summary

Jackie Brown Home Staging Company is a property development company that will major in home staging and property selling. Our head office will be located in a standard and centrally located office facility in the heart of Annapolis – Maryland. Our aim of starting this home staging business is to work in conjunction with the government of the United States of America to deliver affordable homes and properties to all class of people in the United States of America.

Although our Head Office will be located in Annapolis – Maryland, but we will open our branch offices in major cities in all regions of the United States of America – within the first two years of operation we would have set up our offices in the following locations; New York City, Los Angeles, Florida, North Dakota, Boston, Dallas and Washington.

Jackie Brown Home Staging Company is going to be a self-administered and a self-managed real estate investment trust (REIT). We will work towards becoming one of the largest home staging companies in the United States of America with active presence in major cities.

We are quite aware that home staging business requires huge capital base, which is why we have perfect plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any opportunity that comes our way in the real estate industry.

As part of our plans to make our customers our number one priority and to become one of the leading home staging company in the United States of America, we have perfected plans to secure highly sellable properties that can favorable compete with the best in the industry at affordable and reasonable price that will guarantee that we make good profit.

Jackie Brown Home Staging Company have overtime perfected plans that will help us to become a specialist in turning slums into beautiful cities and turning a run –down and dilapidated building into a master piece and that hopefully will be our brand and signature.

Jackie Brown Home Staging Company will at all time demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Jackie Brown Home Staging Company will be owned majorly by Robin Gerald and his immediate family members. Robin Gerald is a property guru that has worked with top Real Estate Companies in the United States of America for many years prior to starting his own business.

Other investors with same investment ideology whose name cannot be mentioned here for obvious reasons are going to be part of the business especially as it relates to pooling cash together for property acquisitions, renovations and beautification.

  • Our Product and Services

Jackie Brown Home Staging Company is set to run a standard and thriving home staging business within the scope of the real estate industry in the United States of America. Our intention of starting a home staging business is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition.

Our business offering are listed below;

  • Exchanging property / Home staging (Our Core Business Offering)
  • Facilitating a Purchase — guiding a buyer through the process.
  • Property Management
  • Auctioning property
  • Preparing contracts and leases.
  • Lists the property for sale to the public
  • Provides the seller with a real property condition disclosure (if required by law) and other necessary forms.
  • Holds an open house to show the property
  • Ensures that buyers are pre-screened and financially qualified to buy the property
  • Selling of Fully Furnished Properties
  • Selling of Landed Properties
  • Real Estate Consultancy and Advisory Services

Our Vision Statement

Our vision is to become one of the top 10 home staging companies in the United States of America within the first 10 years of starting Jackie Brown Home Staging Company.

  • Our Mission Statement

Our mission and values are to help people, businesses and property owners and clients in the United States of America and throughout the world realize their dreams of owning well – constructed and renovated properties, or renting properties in the United States of America.

  • Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the real estate industry, as a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also we have created platforms that will enable us attract some of the best hands in the industry.

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our home staging company on the right business foundation.

Jackie Brown Home Staging Company is fully aware of the modus operandi in the real estate industry cum home staging line of business, hence adequate provision and competitive packages has been prepared for independent sales agents. Our marketing department will be responsible for managing this aspect of our business structure.

Below is the business structure we will build Jackie Brown Home Staging Company on;

  • Chief Executive Officer
  • Project Manager
  • Company’s Lawyer / Secretary
  • Admin and HR Manager
  • Head of Construction and Renovation
  • Head of Assets Management
  • Head of Acquisition and Disposition
  • Business Developer / Sales and Marketing
  • Accountant
  • Front Desk Officer

Roles and Responsibilities

Chief Executive Officer – CEO (President):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Project Manager

  • Responsible for the planning, management and coordinating all projects on behalf of the company
  • Supervise projects
  • Ensure compliance during project executions
  • Providing advice on the management of projects
  • Responsible for carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of ongoing projects
  • Responsible for overseeing the accounting, costing and billing of every project
  • Represent the organization’s interest at various stakeholders meetings
  • Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.

Company’s Lawyer / Secretary / Legal Counsel

  • Responsible for drawing up contracts and other legal documents for the company
  • Consults and handles all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
  • Develops company policy and position on legal issues
  • Researches, anticipates and guard company against legal risks
  • Represents company in legal proceedings (administrative boards, court trials et al)
  • Plays a part in business deals negotiation and take minutes of meetings
  • Responsible for analyzing legal documents on behalf of the company
  • Prepares annual reports for the company

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Head, Acquisitions and Dispositions

  • Manages overall acquisitions and dispositions
  • Identifies and analyzes acquisition opportunities; negotiates acquisitions.
  • Responsible for identifying opportunities to acquire properties, possibly within a designated geographic region.
  • Assists in the sourcing and acquisition of property for development; conducts market research; contacts brokers and owners about property acquisition opportunities; assists in negotiations with sellers and other parties.
  • Identifies and analyzes disposition opportunities; negotiates dispositions.
  • Responsible for identifying opportunities to dispose of properties, possibly within a designated geographic region.
  • Assists in the disposition of property; conducts market research to determine the value of properties; contacts brokers and potential buyers; assists in structuring sales transactions and negotiations with buyers.

Head of Asset Management

  • Oversees the company’s portfolio of real estate assets (which are owned and managed) through acquisitions, dispositions, and day‐to‐day operations, including management of revenue and expense items; works to maximize the portfolio’s performance.
  • Provides strategic oversight of existing and potential real estate assets within a designated geographic area.
  • Manages business plans and budgets for properties.
  • Reviews the condition and maintenance of assigned properties; manages their bookkeeping and cash flow accounting; handles rent reconciliation; prepares property financial reports and annual budget forecasts.

Head of Renovations / Construction

  • Establishes and enforces company’s engineering and construction standards
  • Ensures that construction work meets or exceeds standards within a designated geographic area.
  • Enforces and construction standards; ensures that construction work meets or exceeds standards within cost estimates; monitors quality of work in progress; supervises regional construction heads.
  • Ensures that construction work in a particular product line, such as office buildings, meets or exceeds standards within cost estimates; provides technical input on the feasibility of proposed projects; monitors quality of construction work
  • Provides overall direction on assigned construction projects; reviews and makes recommendations on planning and design of projects; negotiates contracts or participates in contract negotiations; monitors day‐to‐day progress and activities on project construction sites.

Business Developer

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
  • Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Sales and Marketing Officer

  • Lists the property for sale to the public
  • Markets space; finds tenants; participates in lease negotiations.
  • Provides potential buyers with a real property condition disclosure (if required by law) and other necessary forms.
  • Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Holds an open house to show the property.
  • Serves as a contact available to answer any questions about the property and schedule showing appointments.
  • Ensures that buyers are pre-screened and financially qualified to buy the property. (Sellers should be aware that the underwriter for any real estate mortgage loan is the final say.)

Accountant

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Front Desk / Customer’s Service Officer

  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distribute a mails in the organization
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the line manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s properties that are put – up for sale, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Home Staging Business Plan – SWOT Analysis

The fact that home staging business is a very rewarding business does not mean that there are no challenges in the industry. Starting a home staging business in the United States of America comes with its own challenges, you would have to abide by the law and also compete with loads of other entrepreneurs in the real estate business value chain who also are interested in making a living and building a business in the US.

In order to compete favorably in the real estate industry as a home staging company we have been able to hire the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us. We intend maximizing our strengths, explore all opportunities we will come across, properly manage our weakness and confront our threats.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Jackie Brown Home Staging Company;

  • Strength:

Some of our strength that we will be bringing to the table in the real estate industry is our robust relations with properties investment moguls in the whole of the United States of America. Our access to funding and also we have a team of experts who have cut their teeth in the real estate industry cum home staging line of business. Our commission structure and relationship with freelance real estate agents in Annapolis – Maryland and other state in the US will also count towards our advantage.

  • Weakness:

As a newbie in the home staging line of business cum real estate industry, we might have some challenges competing with big time property developers and other home staging companies that have been in the industry for many years; that perhaps is part of our weakness.

  • Opportunities:

The opportunities in the real estate industry especially as a home staging company is massive and we are well – positioned and ready to take advantage of any opportunity that comes our way.

  • Threat:

Some of the threats that we are likely going to face as a home staging company are unfavorable government policies, and global economic downturn; global economic downturn usually affect spending power and the real estate industry is known to encounter decline in sales and profits during this period. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

Home Staging Business Plan – MARKET ANALYSIS

  • Market Trends

The market trend in the real estate industry or within home staging companies is that, there are no fixed profits projections when engaging in a home staging deal. The profit you stand to gain as a home staging agent depends on loads of factors amongst which are your attention to details, ability to turn a slum or a ransack facility into an edifice and knowing exactly when to buy over property, the kind of renovations and decoration to be done on the property and the right time to sell the property.

If you are able to get all the above stated factors right as a home staging company, your gains will always be far more than your loss.

Another obvious trend that is common with home staging companies in the United States of America is that most of them are improvising on more means of making money in the real estate industry and as matter of fact they are also acting as property developers amongst many other functions that they are involved in.

Lastly, one thing is certain for every home staging company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

  • Our Target Market

As a home staging company, our target market cuts across people of different class and people from all walks of life. We are coming into the real estate industry with a business concept that will enable us work with the highly placed people in the country and at the same with the lowly placed people who are only interested in putting a roof under their head at an affordable price.

As a matter of fact, our target market is the whole of the United States of America and we have put plans in place to recruit freelance agents (brokers) nationally to represent our business interest wherever they are located in the United States of America.

Below is a list of the people and organizations that we have specifically design our products and services for;

  • Families who are interested in acquiring a decent and well renovated home
  • Corporate organizations who are interested in acquiring their own property / properties
  • Home Owners who are interested in selling off their home
  • Properties Owners who are interested in selling off their properties
  • Foreign investors who are interested in owning properties in the United States of America
  • The government of the United States of America (Government contracts)
  • Managers of public facilities

Our Competitive Advantage

Jackie Brown Home Staging Company might be a new entrant into the real estate industry in the United States of America, but the management staffs and board members are considered gurus. They are people who are core professionals and licensed investors in the United States property market. These are part of what will count as a competitive advantage for us.

Another competitive advantage that we are bringing to the industry is the commission model (our commission structure). We know that freelance (licensed) brokers would work for the highest bidder which is why we designed a commission structure that will be a win – win for all parties involved in any deal undertaken by us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – up home staging companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

Home Staging Business Plan – SALES AND MARKETING STRATEGY

We quite mindful of the fact that there is stiffer competition in the home staging cum real estate market in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but also all our freelance brokers that are scattered all over the United States of America.

Our goal is to become one of the leading home staging companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force in the industry.

Jackie Brown Home Staging Company is set to make use of the following marketing and sales strategies;

  • Introduce our business by sending introductory letters alongside our brochure to stake holders in the real estate industry and also property owners and potential clients through the United States of America
  • Promptness in bidding for homes / properties that are put up for sale
  • Advertise our business in real estate / properties magazines and websites
  • List our business on yellow pages (local directories)
  • Attend real estate related expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to successfully sell our homes / properties to them
  • Leverage on the internet (social media platforms)  and our official website to promote our business
  • Places highly visible “For Sale” sign on any property that we put up for sale
  • Encourage word of mouth marketing especially when we have a home for sale.

Sources of Income

Jackie Brown Home Staging Company is established with the aim of maximizing profits in the real estate industry via acquiring houses / properties, renovating them and them selling off the houses. Although we a home staging company, but part of our work force is also licensed real estate agents hence we intend generating additional income from diverse means in the real estate agency.

We have successfully built a vibrant real estate network that covers the whole of the United States of America so as to help us build a profitable business. Below are the sources we intend exploring to generate income for Jackie Brown Home Staging Company;

  • Exchanging property / Home staging (Our Core Business Offering)
  • Facilitating a Purchase — guiding a buyer through the process.
  • Property Management
  • Auctioning property
  • Preparing contracts and leases.
  • Lists the property for sale to the public
  • Provides the seller with a real property condition disclosure (if required by law) and other necessary forms.
  • Holds an open house to show the property
  • Ensures that buyers are pre-screened and financially qualified to buy the property
  • Selling of Fully Furnished Properties
  • Selling of Landed Properties
  • Real Estate Consultancy and Advisory Services

Sales Forecast

It is a known fact that as long as there are people living in the United States of America, there will always be need to acquire properties or move into new homes et al. Businesses need facilities to operate from and families and individuals need shelters hence the demand for the services of home staging companies to help them solve these needs.

We are well positioned to take on the challenges that are synonymous to home staging businesses in the United States, and we are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations and grow the business beyond Maryland to other states in the United States of America within record time.

We have been able to critically examine the real estate market cum house staging line of business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions peculiar to similar start – ups in Maryland;

Below is the sales projection for Jackie Brown Home Staging Company. It is based on the location of our business and the properties and services that we will be offering;

  • First Fiscal Year-: $1,000,000
  • Second Fiscal Year-: $3,000,000
  • Third Fiscal Year-: $7,000,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within the locations where we have a strong business presence. Please note that the above projection might be lower and at the same time it might be higher since some factors are beyond our control.

  • Our Pricing Strategy

Part of business strategy is to ensure that we work within the budget of our potential clients to sell excellent properties / homes to them. It is the practice in most parts of the world for properties to be valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry we can only abide by what is obtainable when it comes to pricing structure. But one thing is certain, we will ensure that our houses are topnotch, with standard facilities and they stand out in every environment where they are located.

  • Payment Options

At Jackie Brown Home Staging Company our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Real estate deals usually involves huge amount of money.

Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches and we will also pay our freelance sales agents (real estate brokers) with same platforms. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

Any agent who intend paying with cash will be directed to deposit the money into our corporate account and then present their payment tellers to us.

Home Staging Business Plan – Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the real estate industry by storm which is why we have made provisions for effective publicity and advertisement of our company.

Below are the platforms we intend to leverage on to promote and advertise our home staging business;

  • Place adverts on both print and electronic media platforms
  • Place our flexi banners with our company’s logo and contacts in every property we put up for sale
  • Sponsor relevant TV shows so as to be able to communicate our brand and what we do
  • Maximize our company’s website to promote our business
  • Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn,  Badoo, Google+  and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
  • Install our Bill Boards on strategic locations
  • Distribute our fliers and handbills in targeted areas from time to time
  • Attend landlord and residence association meetings with the aim of networking and introducing our business.
  • Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

Home Staging Business Plan – Financial Projections and Costing

Starting a home staging business is indeed capital intensive, hence an entrepreneur would have to pool cash together or welcome investors to partner with. Although the capital needed to set up an office structure for such business might not be expensive, but the running capital of the business is always the real deal. You would need huge capital base to be able to acquire houses / properties, renovate and decorate them, before putting them up for sale.

Here are the areas we intend spending our start – up capital;

  • The Total Fee for incorporating the Business in The United States of America – $750.
  • The budget for permits and license – $2,000
  • Cost for hiring Consultant – $2,500.
  • Cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
  • The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,400.
  • Cost for payment of rent for a suitable Office facility with enough space in Annapolis – Maryland for 12 month at $1.76 per square feet in the total amount of – $105,600.
  • Cost for office remodeling (construction of racks and shelves) – $20,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The Cost of Launching our official Website – $600
  • Operation / business running capital – $1,000,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need about $1.5M (One Million One Five Hundred Thousand USD) to set up a home staging company in Annapolis, US.

Generating Funding / Startup Capital for Joyous Homes® House Flippers, LLC

Jackie Brown Home Staging Company is a business that will be owned and managed by Jackie Brown, his immediate family members and other business partners. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $400,000 and soft loan from family members $100,000) and we are at the final stages of obtaining a loan facility of $1 million from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

HOME STAGING BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Jackie Brown Home Staging Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our homes a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Jackie Brown Home Staging Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Renting of Office Facility in Annapolis – Maryland: Completed
  • Conducting Feasibility Studies: Completed
  • Generating capital from the CEO / President and Business Partners: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies): In Progress
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