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Landscaping Business Plan – Executive Summary Sample

Are you about writing a landscaping business plan? If YES, here is a sample attention grabbing landscaping business plan executive summary, goals, mission and vision statements, product/service description and management structure that will surely attract investors.

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

A Sample Landscaping Business Plan Executive Summary

Glover and Greenhouse Landscape Company is a licensed landscape architecture company that will be based in Miami Beach, Florida –United States of America and will have active presence in other cities such as; Greenacres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al. We chose to operate in these cities because we know that our services will be in high demand due to the geographical nature of Florida.

Glover and Greenhouse Landscape Company is in the business of beautifying in our environment by offering professional landscape architecture services. We know that the beauty of a city or property is not complete if the gardens or lawns are not properly designed and managed.

We know the importance of networking with the right set of people, which is why we have form partnership with stake holders (landlord associations, property managers and relevant government agencies) in Florida.

Glover and Greenhouse Landscape Company is specialized in handling golf courses, beach houses, major roads and streets as well as residential buildings and public facilities et al. As a matter of fact, when it comes to giving golf course the professional outlook it deserves, we are on top of the game.

We have some of the finest landscapers, who are gifted and also have gone ahead to acquire the relevant trainings that will make them create esthetic effect in the environment that will be second to none.

Glover and Greenhouse Landscape Company is fully aware of the seasonal nature of the business which is why we have made provision to engage in complimentary services during off peak period. We will engage in snow plowing during winter, sale of flowers, tree cutting, fumigation and other related services.

We will also provide consultancy services to homeowners, property managers and the government when it comes to creating the esthetic effect that will bring out the beauty in our environment.

Glover and Greenhouse Landscape Company is a private registered company landscape company that is owned by Glover Carrington and family. The company will be fully and single handedly financed by the owner – Glover Carrington. The business will be managed by his son Gordon Carrington; he is a member of the American Society of Landscape Architects (ASLA).

Mr. Gordon Carrington (Master of Landscape Architecture – MLA) is a core professional who has experience in sensitivity to landscape quality, ability to analyze problems in terms of design and physical forms, understands the arts and humanistic approach to design and he has skills in all aspects of professional practice including management and professional ethics. He has well over 7 years of experience in the industry.

  • Our Services

Glover and Greenhouse Landscape Company is in the business of bring out the beauty in our environment and our services will be carried out by highly trained professionals who know what it takes to give our highly esteemed customers value for their money.These are the services that Glover and Greenhouse Landscape Company will be offering;

  • Landscape architecture services
  • Landscape care/maintenance services
  • Trimming Landscaping
  • Landscape design/contracting services
  • Lawn mowing/maintenance
  • Sod installation/hydro – seeding
  • Weeding or fertilizer and/or pest control application
  • Weekly lawn cut
  • Weeding Beds
  • Sale of flowers
  • Spring Cleanup
  • Fall Cleanup
  • Chemical Treatment
  • Snow Plowing
  • Consultancy and Advisory Services

Our Vision Statement

Our Vision is to become the number one choice of homeowners, property managers and government agencies when it comes to landscaping services in Florida, U.S.

  • Our Mission Statement

Glover and Greenhouse Landscaping Company is a business positioned to be the become the leaders when it comes to bringing out the beauty (esthetics) in our environment by offering top notch landscaping architectural services and other related services in Miami Beach and other cities in Florida, U.S.

  • Our Business Structure

Glover and Greenhouse Landscaping Company will be headquartered in Miami Beach, but will operate in other cities in Florida which is why we designed our business structure to support the nature of our operations.

We want to create a team of dedicated workforce that will help the organization achieve its aim of becoming the number one landscape company in the whole of Florida. Because we don’t have the required finance to manage the numbers of workforce that we would need, we have made provisions to hire some freelance landscapers to help us handle some contracts when the need arises. Here is the business structure of Glover and Greenhouse Landscape Company;

  • Chief Operating Officer (Owner)
  • Manager
  • Sales and Marketing Executive
  • Landscape Architect / Landscapist
  • Field Staff
  • Front Desk Officer

Roles and Responsibilities

Chief Operating Officer:

  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for the day to day running of the business
  • Responsible for handling high profile clients and deals
  • Responsible for fixing prices and signing business deals
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization at regular interval

Manager

  • Responsible for the planning, management and coordinating all projects on behalf of the company
  • Supervises projects
  • Ensures compliance during project executions
  • Provides advice on the management of projects
  • Responsible for carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of ongoing projects
  • Responsible for overseeing the accounting, costing and billing of every project
  • Represents the organization’s interest at various stakeholders meetings
  • Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Handles all financial transactions for the company
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office activities.

Sales and Marketing Officer

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information.
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company
  • Lists the property for rent / lease to the public
  • Markets space; finds tenants; participates in lease negotiations.
  • Provides property owners with a real property condition disclosure (if required by law) and other necessary forms.
  • Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Holds an open house to show the property.
  • Serves as a contact available to answer any questions about the property and schedule showing appointments.

Landscape Architect / Landscapist

  • Responsible for planning and designing of places such as residential development area, parks, campuses, cemeteries, resorts, commercial centers, water fronts and corporate and institutional centers.
  • Responsible for designing and implementing projects that respect both the needs of people and our environment
  • Offers training and consultancy services
  • Responsible for analyzing problems in terms of design and physical form
  • Responsible for translating designs into a built work
  • Responsible from training of field workers and freelancers

Field Workers

  • Responsible for Lawn mowing/maintenance
  • Handles Sod installation/hydro – seeding
  • Weeding or fertilizer and/or pest control application
  • Handles Landscape care/maintenance services
  • Carries out task in line with the stated job description
  • Handles snow plowing
  • Handles tree cutting
  • Assists in transport working tools and equipment from the office (store) to site and back to the office
  • Handles any other duties as assigned my the line manager

Front Desk / Customer’s Service Officer

  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Handles any other duties as assigned my the line manager
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