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A Sample Martial Arts School Business Plan Template

Are you about starting a martial arts school? If YES, here is a complete sample martial arts school business plan template & feasibility study you can use for FREE.

Okay, so we have considered all the requirements for starting a martial arts school. We also took it further by analyzing and drafting a sample martial arts school marketing plan template backed up by actionable guerrilla marketing ideas for martial arts schools. So let’s proceed to the business planning section.

Why Start a Martial Arts School?

If you are a professional and a warrior in martial arts, you can generate huge profits from your passion by simply establishing a martial arts school to teach people on martial arts. In recent times, it has become highly necessary for children and young adults to learn martial arts , not just for the fun of it, but for the fact that one is able to participate in sports  competition,  as well as  a skill needed for self-defense.

With the growing rate of all sorts of crimes like kidnapping, rape, and so on in our society, it has become needful for the skill of martial arts to be learnt from an early age.

It is important to state at this juncture that starting martial art skills requires someone who has practiced the art for at least 10 years, someone who understands the industry, hardworking, posses’ business skills and someone who has enough money saved up.

If you live in countries like the United States, Canada, United Kingdom, Japan and China, you would realize that there are loads of martial arts schools all around the neighborhood. This is to indicate that it is indeed a profitable business if properly planned and managed.

As a matter of fact, parents look for standard martial schools to enroll their children so that they can be well trained to defend themselves when the need arises. Women also go out of their ways to enroll themselves in martial art class so that they will be well equipped to defend themselves as well.

No doubt starting a martial arts school is a profitable venture and this business plan can help you start your own martial arts school from the very scratch and build it to profitability within record time;

A Sample Martial Arts School Business Plan Template

  • The Martial Art Industry Overview

Martial arts are organized systems and traditions of combat practices, which are practiced for various reasons. Some people practice martial arts for self-defense, military and law enforcement applications; some practice it as sports – competition, physical fitness, mental and spiritual development; and in countries in the far orient – Japan, Chinese and South Korea et al, they practice it as entertainment and the preservation of a nation’s intangible cultural heritage.

The Martial arts industry is indeed a large industry and it includes studios or schools that offer instruction in martial arts. The classes that are offered by martial arts schools / studios include karate, kendo, judo, jiu jitsu, krav maga, tae kwon do, muay thai and mixed martial arts, among others. This industry does not include self-defense instruction. The practice of martial arts has become a significant industry of its own, although still a subset of the wider sport industry.

Millions of people all over the globe practice some form of martial art. Web Japan (sponsored by the Japanese Ministry of Foreign Affairs) claims there are 50 million karate practitioners all over the world. The South Korean government in 2009 also published an estimate that taekwondo is practiced by 70 million people in 190 countries of the world.

Statistics has it that, the wholesale value of martial arts related sporting equipment that was shipped in the United States of America was estimated at 314 million USD in 2007. So also, active practitioners of martial arts in the same year was estimated at 6.9 million and the range from ages 6 or older – this roughly 2 percent of The US population). An authority in the industry – R. A. Court, CEO of Martial Arts Channel, stated the total revenue of the US martial arts industry at USD 40 billion and the number of US practitioners at 30 million in 2003

Statistics has it that the Martial Arts industry in the United States of America, is worth $40bn, with an estimated growth rate of 1.2 percent. There are about 8,588 registered and licensed martial arts schools / studios in the United States and they are responsible for employing about 56,839 people. No company can boast of dominating the market; every player in the industry can comfortably compete in the industry.

Beyond every reasonable doubt, the multibillion-dollar martial arts industry in the United States of America has benefited greatly from the promotion of self – defense inspired television shows and the rising interest in health and fitness related activities.

Over and above, any entrepreneur who is certified martial arts instructor can successfully launch his or her martial arts Studios or school and make great gains from the industry simply because the industry is still growing and more people are becoming aware of the immense benefits they stand to gain when the enroll in a martial arts class.

Martial Arts School Business Plan – Executive Summary

Chaka Lee® Martial Arts School, LLC is a standard, licensed and well equipped martial arts school with state of the art facility and space large enough to contain about 50 people per – time. We run a martial arts school where kids, teens, and adults learn and practice martial arts in a fun – fulfilled and relaxing atmosphere.

Our martial arts school will be located in – between a well – populated residential estate and a business district in New York City – New York, United States of America. We hope to open branches of our martial arts school in other key cities in the United States and Canada and also to sell franchise in the nearest future.

Chaka Lee® Martial Arts School, LLC is a client-focused and result driven martial arts school that provides ease to learn and fully practice martial arts and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and organizations alike who would hire our services).

We will offer a standard and professional martial arts training in a highly secured and conducive learning environment to all our students. We will ensure that we work hard to meet and surpass all our students’ expectations as it relates to their goals of enrolling in our martial arts school or engaging our services.

No doubt, our martial arts facility will be well – equipped with wood-sprung floors, a comfortable lobby with flat screen TVs, and different locker room for change over equipped with showers for both kids and adults alike. We will also run a one – stop martial arts store in same facility where our customers can purchase authentic martial arts kits and other related accessories.

At Chaka Lee® Martial Arts School, LLC, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional and licensed martial arts coaches, and instructors to work with our students.

Chaka Lee® Martial Arts School, LLC will at all times demonstrate her commitment to sustainability, both individually and as a dance related training organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients (students and corporate organization).

Our overall business goal is to position Chaka Lee® Martial Arts School, LLC to become the leading brand in the martial arts industry in the whole of New York City – New York, United States of America, and also to be amongst the top 10 martial arts school brand in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that New York City is the right place to launch our martial arts school.

Chaka Lee® Martial Arts School, LLC is founded by Dr. Chaka Lee and He will run the business with his business partners for many years Mr. Su Park and Mr. Xi Ping. Dr. Chaka Lee is a renowned Chinese – American Martial Arts Instructor who has successfully accumulated high – level training and experience with excellent certifications and recommendations from Japan, China, South Korea and The United States of America.

  • Our Product and Services

Chaka Lee® Martial Arts School, LLC is going to offer varieties of martial arts trainings and related services within the scope of the martial arts industry in the United States of America. Our intention of starting our martial arts school is to help in individual and organization learn and practice martial arts in a conducive and relaxing environment.

Lastly we are also in the martial arts industry to make profits and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

  • Providing instruction in mixed martial arts
  • Providing instruction in karate
  • Providing instruction in taekwondo
  • Providing instruction in judo
  • Providing instruction in jiu-jitsu
  • Providing instruction in other forms of martial arts, including muay thai, kung fu and capoeira
  • Merchandise sales (Martial arts related shoes, clothes, punching bags, dummies, boxing gloves and headgear and other accessories)

Our Vision Statement

Our vision is to build a highly competitive and effective martial arts school that will become the number one choice for both individuals and corporate organizations in New York City, New York and in other cities in the United States of America and Canada where we intend opening our branches or selling our franchise.

  • Our Mission Statement

Our mission is to provide affordable professional and highly effective martial arts trainings and services to a wide range of clients that cuts across different divides. Our overall business goal is to position Chaka Lee® Martial Arts School, LLC to become one of the leading martial arts school – brand in the industry in the whole of New York City – New York, and also to be amongst the top 10 martial arts brand in the United States of America and Canada within the first 5 years of fully running the business.

 

Business Structure

Chaka Lee® Martial Arts School, LLC will build a solid business structure that can support the growth of our martial arts school. We will ensure that we hire competent hands to help us build the business of our dream. The fact that we want to become one of the leading brand in the martial arts industry in the whole of the United States of America and Canada makes it highly necessary for our organization to deliberately build a well – structured business from the very scratch.

Below is the business structure that we will build The Orient – American® Yoga Studio on;

  • Principal Partner / Chief Executive Officer
  • School Administrator
  • Martial Arts Instructors / Coaches
  • Accountant / Bursar
  • Client Service Executive
  • Front Desk Officer

Roles and Responsibilities

Principal Partner / Chief Executive Officer:

  • Responsible for providing direction for Chaka Lee® Martial Arts School, LLC
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for handling high profile clients and deals (clients such as Top Government Officials, Sports Clubs, Superstars, and Celebrities et al)
  • Responsible for fixing fees and signing business deals (partnership)
  • Responsible for signing checks and documents on behalf of Chaka Lee® Martial Arts School, LLC
  • Coordinate all arms of the business and develop curriculum for Chaka Lee® Martial Arts School, LLC
  • Evaluates the success of the business
  • Reports to the board of Chaka Lee® Martial Arts School, LLC

School Administrator

  • Responsible for overseeing the smooth running of HR and administrative tasks for Chaka Lee® Martial Arts School, LLC
  • Design job descriptions with KPI to drive performance management for martial arts instructors / coaches
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversee the smooth running of the daily activities of Chaka Lee® Martial Arts School, LLC.

Martial Arts Instructors / Coaches

  • Responsible for training clients on all aspect or martial arts practice
  • Provides instruction in mixed martial arts
  • Provides instruction in karate
  • Provides instruction in taekwondo
  • Provides instruction in judo
  • Provides instruction in jiu-jitsu
  • Provides instruction in other forms of martial arts, including muay thai, kung fu and capoeira
  • Guide students during martial arts sessions
  • Works closely with instructors or other dancers to interpret or modify choreography
  • Rehearses for several hours a day
  • Attends promotional events and competitions.

Marketing and Sales Executive

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Chaka Lee® Martial Arts School, LLC in strategic meetings
  • Helps to increase sales and growth for Chaka Lee® Martial Arts School, LLC.

Accountant / Bursar

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Chaka Lee® Martial Arts School, LLC
  • Serves as internal auditor for Chaka Lee® Martial Arts School, LLC.

Client Service Executive

  • Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the studio coordinator in an effective and timely manner
  • Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries

Martial Arts School Business Plan – SWOT Analysis

Chaka Lee® Martial Arts School, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured martial arts school that can favorably compete in the highly competitive martial arts industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Chaka Lee® Martial Arts School, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Chaka Lee® Martial Arts School, LLC;

  • Strength:

Our core strength lies in the power of our team; our workforce. We have a team that is considered experts in the martial arts industry, a team with excellent qualifications and robust experience in professional martial arts trainings and practices.

Aside from the synergy that exist in our carefully selected faculty members and our strong online presence, Chaka Lee® Martial Arts School, LLC is well positioned in a community with the right demography and we know we will attract loads of individual and corporate clients from the first day we open our doors for business.

  • Weakness:

As a new martial art school in New York City – New York, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated martial arts industry; that is perhaps our major weakness. Another weakness could be that we might not have the required capital to pump into publicity of our business the way we intend going about it.

  • Opportunities:

No doubt, the opportunities in the martial arts industry is massive considering the number of individuals and corporate organizations who would want to learn and practice martial arts for various reasons. As a standard and well equipped martial arts school that is centrally located, we are ready to take advantage of any opportunity that comes our way.

  • Threat:

Every business faces a threat or challenge at any point of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a martial arts school operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

Martial Arts School Business Plan – MARKET ANALYSIS

  • Market Trends

One thing is certain, the trend in the martial arts industry is such that if you want to be ahead of your competitors, you should be able to make your martial arts classes easy for students to adapt to and you should be able to have loads of testimonies from your students. The truth is that, if your student experienced huge difference in their life as a result of enrolling in your martial arts school, then they will be compelled to help promote your organization.

The Martial Arts industry growth was hindered early in recent time as the recession set in and the economy slumped. On the other hand, as the economic recovery took hold, rising per capita disposable income drove consumers to increase spending on sport and fitness activities which including martial arts instruction, supporting revenue growth in the industry.

Going forward, the industry is expected to grow at an even faster rate. A robust economic recovery is expected to endow consumers with higher disposable income levels, enabling them to spend more money on martial arts instruction, particularly costly private lessons. In addition, the popularity of mixed martial arts will continue to drive demand for the industry.

Beyond every reasonable doubt, it is a known fact that martial arts have crossed over into mainstream sports when forms of sparring become competitive, becoming a sport in its own right that is dissociated from the original combative origin, such as with western fencing. This is why The Summer Olympic Games now includes sporting events like judo, taekwondo, western archery, boxing, javelin, wrestling and fencing as events.

  • Our Target Market

The target market for martial arts is broad and of course all encompassing. Chaka Lee® Martial Arts School, LLC is positioned to offer a wide range of martial arts related trainings and practice to a wide range of clients ranging from kids to adults and to people who want to actively compete in sporting competitions.

As a standard and well equipped martial arts school, Chaka Lee® Martial Arts School, LLC offers a wide range of martial arts trainings and practice hence we are well trained and equipped to services a wide range of clients (both individual clients and corporate clients alike).

We are coming into the martial arts industry with a business concept and company’s profile that will enable us work with the clients at different learning stages and different status. Below is a list of the clients that we have specifically design our services for;

  • Military and Para – Military formations
  • Security Agencies
  • Working Class Adults / Corporate Executives
  • Sport Clubs
  • Kids
  • Business People / Entrepreneurs
  • Government Officials
  • Celebrities
  • Public Figures
  • Schools
  • Sports Men and Women
  • College Students

Our Competitive Advantage

No doubt, the martial arts industry is indeed a very prolific and highly competitive industry. Clients will only enroll in your martial arts school or hire your services if they know that you can successfully help them learn and practice martial arts effectively. It is the practice for yoga instructors, and coaches to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry

We are quite aware that to be highly competitive in the martial arts industry means that you should be able to deliver consistent quality service, your students / clients should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Chaka Lee® Martial Arts School, LLC might be a new martial arts school in New York City – New York, but we have a team that are considered experts in the martial arts industry, a team with excellent qualifications and experience in professional martial arts training and practice.

Aside from the synergy that exist in our carefully selected faculty members and our strong online presence, Chaka Lee® Martial Arts School, LLC is well positioned in a community with the right demography and we know we will attract loads of individual and corporate clients from the first day we open our doors for business.

Lastly, our employees (martial arts instructors and coaches) will be well taken care of, and their welfare package will be among the best within our category (startups martial arts schools in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Martial Arts School Business Plan – SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiffer competition amongst martial school businesses in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Chaka Lee® Martial Arts School, LLC.

We will also ensure that our students’ becomes experts when it comes to practicing martial arts; we want to build a standard and well – equipped martial arts school brand that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Chaka Lee® Martial Arts School, LLC to become one of the top 10 martial arts school brand in the United States of America and Canada which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in New York City – New York, but also in other cities in the United States of America and Canada where we intend opening branches of martial arts school.

Chaka Lee® Martial Arts School, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our martial arts school by sending introductory letters alongside our brochure to corporate organizations, schools, households and key stake holders in New York City – New York.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our martial arts school
  • Post information about our martial arts school and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our martial arts school and the services we offer
  • Using referral networks such as agencies that will help match students and corporate clients with our martial arts school
  • Advertise our martial arts school in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • Attend sports related  expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied students

Sources of Income

Chaka Lee® Martial Arts School, LLC is established with the aim of maximizing profits in the Yoga and Pilate studio industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Chaka Lee® Martial Arts School, LLC will generate income by offering the following services;

  • We will Provides instruction in mixed martial arts
  • We will Provides instruction in karate
  • We will Provide instruction in taekwondo
  • We will Provide instruction in judo
  • We will Provide instruction in jiu-jitsu
  • We will Provide instruction in other forms of martial arts, including muay thai, kung fu and capoeira
  • Merchandise sales (Martial arts related shoes, clothes, punching bags, dummies, boxing gloves and headgear and other accessories)

Sales Forecast

One thing is certain, there would always be corporate organization and individual clients who would need that extra coaching or push in other to acquire the required martial arts training that will enable them effectively practice martial arts and live their life the way they wanted to live it. This is the major reason why the services of martial arts schools i.e. martial arts instructors, and martial arts coaches’ et a, l will always be needed.

We are well positioned to take on the available market in New York City – New York and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our martial arts school and our clientele base.

We have been able to critically examine the martial arts industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New York City – New York.

Below is the sales projection for Chaka Lee® Martial Arts School, LLC, it is based on the location of our martial arts school and of course the wide range of martial arts classes and related services that we will be offering;

  • First Year-: $150,000
  • Second Year-: $450,000
  • Third Year-: $850,000

N.B: This projection is done based on what is obtainable in the martial arts industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

Generally for martial arts classes, both per hour billing and flat fees on a weekly, monthly basis and contract applies. As a result of this, Chaka Lee® Martial Arts School, LLC will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis mostly during martial arts related consultancy and advisory services.

At Chaka Lee® Martial Arts School, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our individual clients at regular intervals.

We are aware that there are some clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

At Chaka Lee® Martial Arts School, LLC, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

Martial Arts School Business Plan – Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and private students in the whole of New York City – New York which is why we have made provisions for effective publicity and advertisement of our martial arts school.

Below are the platforms we intend to leverage on to promote and advertise Chaka Lee® Martial Arts School, LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around New York City – New York
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Chaka Lee® Martial Arts School, LLC and the services we offer
  • List Chaka Lee® Martial Arts School, LLC on local directories / yellow pages
  • Advertise our martial arts school in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our martial arts instructors, martial arts coaches, and other staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

Martial Arts School Business Plan – Financial Projections and Costing

In setting up a martial arts school, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your martial arts school environment is conducive enough for the students to learn and to effectively practice martial arts.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a martial arts school; it might differ in other countries due to the value of their money. However, this is what it would cost us to start a martial arts school in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring a space or warehouse that will be converted into the martial arts studio and that can accommodate the number of students that will come to learn for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
  • Equipping the martial arts studio (studio floor, sound system, Flat Screen TVs, computers, printers, projectors, dummies, punching bags, furniture, telephones, filing cabinets, and electronics) will cost – $100,000
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

We would need an estimate of $350,000 to successfully launch a standard and well – equipped martial arts school / studio in New York City – New York.

Generating Funding / Startup Capital for Chaka Lee® Martial Arts School, LLC

Chaka Lee® Martial Arts School, LLC is a business that will be owned by Dr. Chaka Lee and He will run the business with his business partners for many years Mr. Su Park and Mr. Xi Ping. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

MARTIAL ARTS SCHOOL BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Chaka Lee® Martial Arts School, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over to pick up membership in our martial arts school is to equip our facility with state of the equipment and make the martial arts studio environment welcoming and conducive enough for people to effectively learn and practice martial arts.

Chaka Lee® Martial Arts School, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Lease a standard facility for the martial arts studios: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the martial arts school: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In Progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the dance studio in New York City – New York: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress
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