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A Sample Mexican Restaurant Business Plan Template

Are you about starting a Mexican restaurant? If YES, here is a complete sample Mexican restaurant business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a Mexican restaurant. We also took it further by analyzing and drafting a sample Mexican restaurant marketing plan template backed up by actionable guerrilla marketing ideas for Mexican restaurants. So let’s proceed to the business planning section.

Why Start a Mexican Restaurant?

The United States of America is one of the few countries of the world that can boast to be home to people of different countries and the Mexican who happens to be their neighbors down south have a growing population.

If you are a Mexican living in the United States and you looking towards leveraging on the vast population of Mexican descent in the US to generate revenue, then one of your best options is to start a Mexican Restaurant. The truth is that, if you can successfully start a Mexican restaurant in the United States, your clients aren’t going to be just Mexicans but every other person within your location who love exploring delicacies from different parts of the world.

You too can now write your own business plan by fixing in the appropriate details of your business after you have gone through the sample Mexican Restaurant business plan below;

A Sample Mexican Restaurant Business Plan Template

  • Business Overview

Mexican restaurants are restaurants that mainly prepare and sell Mexican-style (including Tex-Mex) food to their customers. The Mexican Restaurant industry accommodates single-location, chain and franchised enterprises, as well as full-service and fast-food operators whose major delicacies are Mexican inspired. Players in this industry also sell alcoholic and other beverages as a means of generating more revenue and maximizing profits.

A close watch of the Mexican Restaurants industry shows that the industry has benefited greatly from an increased acceptance of Mexican cuisine in the mainstream American food industry. In addition, an increasing immigrant population from Mexico and Spanish speaking countries coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, has also aided the rise of the Mexican Restaurants industry over the last five years. As a result of these major trends, industry revenue is expected to continue growing going forward.

The Mexican Restaurants industry is a thriving sector of the economy of the United States. Statistics has it that in the United States of America, The Mexican Restaurants industry generates a whooping sum of well over $38 billion annually from more than 34,061 registered and licensed Mexican Restaurant and franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 877,619 people. Experts project the Mexican Restaurants industry to grow at a 2.9 percent annual rate within the next five years. Taco Bell and Chipotle Mexican Grill are the leaders in The Mexican Restaurants industry; they have the lion market share in the industry.

A report published by IBISWORLD pointed to the obvious fact that the Mexican Restaurants industry is in the growth phase of its life cycle. That over the 10 years to 2020, industry value added, which measures an industry’s contribution to US GDP, is forecast to grow at an average rate of 3.1 percent per year, compared with estimated annualized GDP growth of 2.5 percent over the same period.

Thus, the industry is exhibiting consistent, long-term growth, at a faster rate than the economy as a whole. The report also stated that the number of industry establishments is expected to grow at an average rate of 3.0 percent per year over the ten years to 2020. The industry is comfortably outpacing the broader foodservice sector. Mexican restaurants are benefiting from an increasing consumer base for Mexican-style food.

Over and above, the Mexican Restaurants Industry is a profitable industry in the United States and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities. Plus you don’t need to be from Mexico to successfully launch and run this business.

Mexican Restaurant Business Plan – Executive Summary

Pablo Sánchez Mexican Restaurant®, LLC is a standard and registered Mexican restaurant that will be located in one of the busiest roads in Dallas – Texas but hope to spread out to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of standard Mexican restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Dallas – Texas.

Pablo Sánchez Mexican Restaurant®, LLC will be involved in the sale Mexican inspired delicacies such Chile Verde – Pork in a Green Chile Sauce. Cochinillo Asado a la Segoviana – roast suckling Duck. El Frite – Fried Lamb flavored with Garlic, Onion, Lemon, and Paprika. Enchiladas Verdes – Shredded Chicken, Green Salsa, and Crema Wrapped in Corn Tortillas, water, juice, sodas et al.

Basically we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of Mexican restaurant outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small Mexican restaurants and other standard restaurants that serve Mexican delicacies scattered all around Dallas – Texas, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing and serving burgers, Mexican and drinks, our customer care will be second to none in the whole of Dallas – Texas. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit any of our chains of Mexican restaurants and also to become our loyal customers and ambassadors.

Pablo Sánchez Mexican Restaurant®, LLC will ensure that all our customers are given first class treatment whenever they visit any of our chains of Mexican restaurant outlets. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant industry especially in the United States and we are not only going to operate a system where our customers would have to come to our restaurant to make purchase or whatever they want, but we will also operate an online restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Dallas – Texas.

Pablo Sánchez Mexican Restaurant®, LLC is a family business that is owned by Pablo Sánchez and his immediate family members. Pablo Sánchez is a Mexican upcoming celebrity chef. He has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in Mexico and the United States

Although the business is launching out with just one outlet in Dallas – Texas, but there is a plan to open other outlets all around Texas and in other key cities in the United States of America and Canada.

  • Our Product and Service Offerings

Pablo Sánchez Mexican Restaurant®, LLC is a company that looks forward to deliver excellent services and of course Mexican delicacies. We want to be known as the Mexican restaurant that truly cares for her customers.

Our intention of starting our Mexican restaurant is to favorable compete in the industry and of course to make profits from the industry and we will do all that is permitted by the law in the United States of America to achieve our aim and business goal.

Our product and service offerings are listed below;

  • Operating quick-service restaurants
  • Operating fast food services
  • Operating drive-thru and take-out facilities
  • Sale of Mexican delicacies such as; Chile Verde – Pork in a Green Chile Sauce. Cochinillo Asado a la Segoviana – Roast Suckling Duck. El Frite – Fried Lamb flavored with Garlic, Onion, Lemon, and Paprika. Enchiladas Verdes – Shredded Chicken, Green Salsa, and Crema Wrapped in Corn Tortillas et al.
  • Sale of Sandwiches
  • Sale of Chicken and Chips
  • Sale of beverages, such as water, juice and sodas

Our Vision Statement

Our vision is to become the leading Mexican restaurant – brand in Dallas – Texas and to open chains of Mexican restaurants all across major cities in the United States of America and Canada.

  • Our Mission Statement

Our mission is to establish chains of Mexican restaurants that will make available a wide variety of Mexican cum Spanish inspired delicacies and soft drinks at affordable prices to the residence of Dallas – Texas and other cities in the United States of America and Canada where we intend opening our chains of Mexican restaurants.

Our Business Structure

Pablo Sánchez Mexican Restaurant®, LLC do not intend to start a restaurant business just like the usual mom and pop business around the street corner; our intention of starting a Mexican restaurant business is to build a standard business in Dallas – Texas.

Although our Mexican restaurant might not be as big as Taco Bell, Chipotle Mexican Grill and co, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Restaurant Manager
  • Human Resources and Admin Manager
  • Chef / Kitchen Workers
  • Sales and Marketing Manager
  • Information Technologist
  • Accountants / Cashiers
  • Waiters / Waitress
  • Van Drivers / Deliverers
  • Cleaners

Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Restaurant Manager:

  • Responsible for managing the daily activities in the restaurant (kitchen inclusive)
  • Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with third – party providers (vendors)
  • Reports to the Chief Executive Officer
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Handles any other duty as assigned by the CEO

Chef / Kitchen Staff

  • In charge of preparing Mexican cum Spanish inspired delicacies and other delicacies pizzas as supervised by the kitchen supervisor
  • Responsible for carrying out all casual or unskilled jobs in the restaurant
  • Responsible for packaging burgers, Mexican, chicken and chips, sandwiches and pizzas meant for delivery
  • Handles any other duty as assigned by the restaurant manager or kitchen supervisor

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Information Technologist

  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Waiters / Waitress

  • Promptly attends to customers in a friendly and professional manner
  • Ensures that un-occupied tables are always set and ready for customers
  • Pulls out chairs for customers as they arrive
  • Handles any other duty as assigned by the Chief Operating officer / restaurant manager

Van Drivers / Food Deliverers:

  • Delivers customer’s orders promptly
  • Deliver correspondence for the restaurant
  • Runs errand for the organization
  • Any other duty as assigned by the floor / line manager

Cleaners:

  • Responsible for cleaning the restaurant facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the restaurant facility
  • Handle any other duty as assigned by the restaurant manager.

Mexican Restaurant Business Plan – SWOT Analysis

Our intention of starting just one outlet of our Mexican restaurant in Dallas – Texas is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Texas and Key Cities in the United States of America and Canada.

We are quite aware that there are several Mexican restaurant outlets all over Dallas – Texas and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Pablo Sánchez Mexican Restaurant®, LLC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Pablo Sánchez Mexican Restaurant®, LLC;

  • Strength:

Our location, the business model we will be operating on (physical chains of Mexican restaurants with active online presence), varieties of payment options, wide varieties of Mexican cum Spanish inspired delicacies and soft drinks and our excellent customer service culture will definitely count as a strong strength for Pablo Sánchez Mexican Restaurant®, LLC.

  • Weakness:

A major weakness that may count against us is the fact that we are a new Mexican restaurant – business and we don’t have the financial capacity to compete with multi – million dollars chains of Mexican restaurants like Taco Bell, Chipotle Mexican Grill and Co.

  • Opportunities:

The fact that we are going to be operating our Mexican restaurant in one of the busiest streets in Dallas – Texas with a robust Spanish community, provides us with unlimited opportunities to sell our Mexican cum Spanish inspired delicacies, chicken, chips, rice, water, juice, and sodas to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our restaurant; we are well positioned to take on the opportunities that will come our way.

  • Threat:

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new Mexican restaurant or a standard conventional restaurant that serves Mexican cum Spanish inspired delicacies in same location where ours is located.

Mexican Restaurant Business Plan – MARKET ANALYSIS

  • Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about Mexican cum Spanish inspired foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your Mexican restaurant. You can as well go ahead to open an online portal where people can place order from your restaurant. You must ensure that your delivery system is efficient if you intend to do well with your online restaurant business.

So also, keeping consumers’ appetites satisfied, players in the restaurant industry (Mexican restaurants inclusive) have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

Lastly, a close watch of the trend in the Mexican Restaurants industry shows that the industry has benefited greatly from an increased acceptance of Mexican cuisine in the mainstream American food industry. In addition, an increasing immigrant population from Mexico and Spanish speaking countries coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, has also aided the rise of the Mexican Restaurants industry over the last five years. As a result of these major trends, industry revenue is expected to continue growing going forward.

  • Our Target Market

One thing about Mexican cum Spanish inspired delicacies is that it is not just for Mexicans and other Spanish people; it is for everyone in the United States and tourists as well. As a matter of fact, most Mexican restaurants now have menu designed specifically for vegan and others depending on their food preferences.

In view of that, we have positioned our Mexican restaurant to service the residence of Dallas – Texas and every other location where our chains of Mexican restaurant outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

  • Event Planners
  • Vegetarians
  • Corporate Organizations
  • Households
  • Schools
  • Corporate Executives
  • Business People
  • Sports Men and Women
  • Students
  • Tourists

Our Competitive Advantage

A close study of the restaurant industry of which Mexican restaurant is a part of, reveal that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other Mexican restaurants and chains of standard restaurants in Dallas – Texas.

Pablo Sánchez Mexican Restaurant®, LLC is launching a standard Mexican restaurant that will indeed become the preferred choice of residence of Dallas – Texas and other cities where we intend opening our chains of Mexican restaurant outlets.

Our restaurant facility is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Dallas – Texas with a robust Spanish community. We have enough parking spaces that can accommodate well over 20 cars per time.

One thing is certain; we will ensure that we have wide varieties of Mexican cum Spanish inspired delicacies in our restaurant at all times. It will be difficult for customers to visit our restaurant and not make a purchase. One of our business goals is to make Pablo Sánchez Mexican Restaurant®, LLC a one stop Mexican restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups restaurants business) in the restaurant industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

Mexican Restaurant Business Plan – SALES AND MARKETING STRATEGY

  • Sources of Income

Pablo Sánchez Mexican Restaurant®, LLC is in business to operate a standard and secured Mexican restaurant business in Dallas – Texas. We are in the restaurant industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of the following products at affordable prices / offering the following services;

  • Operating quick-service restaurants
  • Operating fast food services
  • Operating drive-thru and take-out facilities
  • Sale of Mexican delicacies such as; Chile Verde – Pork in a Green Chile Sauce. Cochinillo Asado a la Segoviana – Roast Suckling Duck. El Frite – Fried Lamb flavored with Garlic, Onion, Lemon, and Paprika. Enchiladas Verdes – Shredded Chicken, Green Salsa, and Crema Wrapped in Corn Tortillas et al.
  • Sale of Sandwiches
  • Sale of Chicken and Chips
  • Sale of beverages, such as water, juice and sodas

Sales Forecast

One thing is certain when it comes to restaurant business, if your restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Dallas – Texas and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the Mexican restaurant industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Dallas – Texas.

Below is the sales projection for Pablo Sánchez Mexican Restaurant®, LCC, it is based on the location of our business and other factors as it relates to Mexican restaurant start – ups in the United States;

  • First Fiscal Year-: $240,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Pablo Sánchez Mexican Restaurant®, LCC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Dallas – Texas. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the restaurant industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Dallas – Texas. In other to continue to be in business and grow, we must continue to sell our food and drinks which is why we will go all out to empower or sales and marketing team to deliver.

In summary, Pablo Sánchez Mexican Restaurant®, LLC will adopt the following sales and marketing approach to win customers over;

  • Open our Mexican restaurant in a grand style with a party for all.
  • Introduce our Mexican restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households, Spanish communities and key stake holders in Dallas – Texas
  • Ensure that we have wide varieties of Mexican cum Spanish inspired delicacies and soft drinks in our restaurant at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our restaurant
  • Position our signage / flexi banners at strategic places around Dallas – Texas
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage in direct marketing via our sales agents
  • Engage on road shows within our neighborhood to create awareness for our restaurant.

Mexican Restaurant Business Plan – Publicity and Advertising Strategy

Despite the fact that our Mexican restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Pablo Sánchez Mexican Restaurant®, LLC.

Pablo Sánchez Mexican Restaurant®, LCC has a long term plan of opening chains of Mexican restaurant outlets in various locations all around Texas and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Dallas before venturing out. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise Pablo Sánchez Mexican Restaurant®, LLC;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our brand.
  • Ensure that our we position our banners and billboards in strategic positions all around Dallas – Texas
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, Spanish communities, households, religious centers, schools and event planners et al by calling them up and informing them of Pablo Sánchez Mexican Restaurant®, LCC and the products we sell
  • Advertise Pablo Sánchez Mexican Restaurant®, LLC business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

Our Pricing Strategy

Pricing is one of the key factors that gives leverage to restaurants, it is normal for consumers to go to places where they can purchase / order food, water, juice, and sodas et al at cheaper price which is why big players in the restaurant industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established Mexican restaurants like Taco Bell, Chipotle Mexican Grill and co, but we will ensure that the prices of all the delicacies that are available in our restaurant are competitive with what is obtainable amongst Mexican restaurant within our level.

We are aware that there are contracts for supply of Mexican cum Spanish inspired foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

  • Payment Options

At Pablo Sánchez Mexican Restaurant®, LLC, our payment policy will be inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions.

Here are the payment options that Pablo Sánchez Mexican Restaurant®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our foods and drinks.

  • Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a restaurant; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Pablo Sánchez Mexican Restaurant®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for construction of a fast food restaurant – $100,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our Mexican restaurant in Dallas – Texas. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Fund / Startup Capital for Pablo Sánchez Mexican Restaurant®, LLC

Pablo Sánchez Mexican Restaurant®, LLC is a family business that is solely owned and financed by Pablo Sánchez and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Mexican Restaurant Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Pablo Sánchez Mexican Restaurant®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our Mexican cum Spanish inspired delicacies and drinks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Pablo Sánchez Mexican Restaurant®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the restaurant: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our shop: Completed
  • Establishing business relationship with vendors – suppliers of food ingredients, coffees and soft drinks: In Progress
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