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A Sample Mobile DJ Business Plan Template

Are you about starting a mobile DJ business? If YES, here’s a complete sample mobile DJ business plan template & feasibility report you can use for FREE to raise money.

Okay, so we have considered all the requirements for starting a mobile DJ business. We also took it further by analyzing and drafting a sample mobile DJ marketing plan template backed up by actionable guerrilla marketing ideas for mobile DJ businesses. So let’s proceed to the business planning section.

Why Start a Mobile DJ Business?

Music is one thing that brings delight to the heart of people and that is exactly why there are a lot of DJs doing their thing and making people really happy. The disc jockey business has existed from time immemorial and it is such that have continued to rake in money to those who know how to play the business game. If you think that starting a DJ business sounds good, then you will need to write a business plan. Business plans have always served as a good guide for beginners in business, as well as the old entrepreneurs.

Why a business plan, you just might ask? Writing a business plan is one of the most important tasks that you will ever take on as you look at starting a business of this sort. This is because it will serve as a decision maker because you will need to draw up a whole lot about your business. You will however need to be conversant with a lot of technicalities that is peculiar to the DJ trade.

You will have to undertake some research. After that is done, you will have to go for some good training on the job. A thorough and exhaustive research is advised. Here below is a sample disc jockey business plan;

A Sample Mobile DJ Business Plan Template

  • Industry Overview

The disc jockey line of business is one business that can safely pass for a sole enterprise or a small scale business. It is a business that has come to stay in our world as long as we will continue to have parties or the need to play music to a large gathering of people or a public gathering.

Basically, a disc jockey which is popularly called a DJ is a person who mixes recorded music in real time from any sources, including cassettes, CDs, or digital audio files on a digital media player or laptop. Disc Jockeys often perform for a live audience at a club or other venue or for a broadcast audience.

So also, DJs create mixes that are recorded for later sale and distribution and for playback during DJ sets. Disc Jockeys make use of musical equipment that can play at least two sources of recorded music simultaneously and mix them together using an electronic gadget known as DJ mixer machine.

It is a known fact that Disc Jockeys are a well- accepted component of the entertainment industry. They are known to provide background music at, night clubs, bars, and parties and even in corporate events. In most cases at special occasions like weddings or in clubs, Disc Jockeys are often the focus of the event entertainment and if they perform below expectation it will definitely affect the overall rating of the event.

The demand for the services of disc jockeys is on the increase in recent time, as growth in household formation rates expanded the available clientele base for industry players and rising per capita disposable income. As the economy improved and small-business lending increased, the number of operators in this industry experienced steady increase. As a result of this, the competition in the industry is extremely high, leading profit to only improve marginally over the period, despite noticeably improved economic conditions.

The Disc Jockey and Musical Equipment Rental line of business is a subset of the Entertainment industry and it is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia, France and Italy et al. It is important to state that no establishment has a lion share of the available market in this industry.

Just like any other business venture, the demand for Disc Jockey services usually declined during recession period / economic downturn and this is due to the declining household spending on entertainment services and reduced demand from business clients. As the economy grows, and income increases, there will be corresponding increase in the demand for disc jockey services and other related musical equipment / public address rental services.

Over and above, disc jockey and musical equipment rental services line of businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (corporate organizations, event planners, night clubs and bars, schools and household et al).

Mobile DJ Business Plan – Executive Summary

The name of our organization is Mickey & May DJ® Services, LLC. We are a registered and standard disc jockey and musical equipment rental services company that is incorporated under the law of the United States of America. Our head office will be located in-between a densely populated residential estate and a business district in the heart of Baton Rouge – Louisiana. We strategically positioned and set to services the whole of the community.

Our basic service offering to our highly esteemed customers as a disc jockey and musical equipment rental services company goes beyond providing background music for our client, we will be involved helping our client handle the whole musical cum entertainment aspect of the their events (corporate events, wedding parties, rallies / road shows, birthday parties, graduation parties, night clubs and bars et al).

Although our intention of starting Disc Jockey and musical rental services company is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading Disc Jockey and musical equipment rental services company in Baton Rouge – Louisiana.

At Mickey & May DJ® Services, LLC we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own disc jockey and musical equipment rental services business; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our disc jockey and musical equipment rental services business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.

We are in the Disc Jockey line of business cum entertainment Industry to favorably compete with other leading brands in the industry both in the United States and other parts of the world. Our corporate business goal is to be among the top 10 disc jockeys and music equipment rental services brand in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have put, process and structures in place that will ensure that we are always at the top of our game when it comes to excellent and DJ services deliveries. We have been able to secure permits from all relevant departments in Baton Rouge – Louisiana.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality disc jockey services and that is exactly what we will do. We are open to the use of latest technology in the disc jockey line of business cum musical entertainment industry. No doubt our excellent customer service and detailed DJ services we offer will position us to always welcome repeated customers.

Mickey & May DJ® Services, LLC is owned and managed by Sol Mike Marvin and his immediate family members. Mike Marvin has well over 10 years of experience as a reliable Disc Jockey working for top bars and night clubs in Las Vegas – Nevada and other key entertainment hubs in the United States of America prior to starting his own Mickey & May DJ® Services, LLC.

  • Our Services and Amenities

Mickey & May DJ® Services, LLC is a standard and well – equipped disc jockey and musical equipment rental Services Company that offers a wide range of services that revolves around the entertainment services industry and other complementary services. We intend giving our customers every reason to always hire our services which is why we have customized our services. Basically, our services will involve us going out to services of clients’ needs.

These are the services we will offer as a disc jockey and musical equipment rental services company;

  • Helping our client handle the whole musical cum entertainment aspect of the their events (corporate events, wedding parties, rallies / road shows, birthday parties, graduation parties, night clubs and bars et al).
  • Sales of mixed records / music
  • Operate a standard musical equipment rental services
  • Related Disc Jockey and entertainment advisory and consultancy services

Our Vision Statement

Our Vision is to become the number one disc jockey and musical equipment rental Services Company in the whole of Baton Rouge – Louisiana with active presence in major cities in the United States of America and Canada.

  • Our Mission Statement

Our mission as a disc jockey and musical equipment rental services company is to develop a highly successful, profitable all round business which provides quality services in our community and to become a standard for an ideal disc jockey and musical equipment rental services business not only in Baton Rouge – Louisiana, but also throughout the United States of America and Canada where we intend selling our franchise.

  • Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our disc jockey and musical equipment rental services company on the right business foundation.

As a matter of fact, we are set out to build a disc jockey and musical equipment rental services business that will be a standard for the entertainment industry cum disc jockey line of business in the United States of America and Canada.

We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money when they hire our services or rent our musical equipment / sound system. In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and standard operating processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our disc jockey and musical equipment rental services business will be anchored on the team not on any individual.

With the wide range of our service offerings and the plan to sell franchise, we are only expected to employ more than it is required to run a conventional disc jockey and musical equipment rental services business. Definitely, we will have various employees to man the various services offering of Mickey & May DJ® Services, LCC.

Mickey & May DJ® Services, LLC will employ professionals and skilled people to occupy the following position;

  • Manager (Owner)
  • Accountant / Cashier
  • Marketing and Sales Executive
  • Client Service Executive
  • Disc Jockeys (DJs) (6)
  • Truck / Van` Driver

Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals and payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the organization
  • Ensure that the facility  is in tip top shape and conducive enough to welcome customers
  • Prepares budget and reports for the organization
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Design job descriptions with KPI to drive performance management for all employees
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily activities of organization.

Marketing and Sales Executive

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent Mickey & May DJ® Services, LLC in strategic meetings
  • Help increase sales and growth for Mickey & May DJ® Services, LLC.

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Mickey & May DJ® Services, LLC
  • Serves as internal auditor for Mickey & May DJ® Services, LLC

Client Service Executive

  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Disc Jockey (DJ)

  • Helping our client handle the whole musical cum entertainment aspect of the their events (corporate events, wedding parties, rallies / road shows, birthday parties, graduation parties, night clubs and bars et al).
  • Ensures that customers are entertained with the best of music per time
  • Manage the sound system for the nightclub
  • In charge of music collections
  • Responsible for providing music at events.
  • Responsible for developing music playlists.
  • Interacting with public at parties.
  • Responsible for mixing music tracks.

Truck / Van Driver:

  • Responsible for transporting musical equipment, supplies and workers to party venues
  • Run errand for the organization
  • Handle any other duty as assigned by the manager,

Mobile DJ Business Plan – SWOT Analysis

Disc Jockey and musical equipment entertainment services business is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard disc jockey and musical entertainment services business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.

Ordinarily we can successfully run a normal disc jockey and musical equipment rental services business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of disc jockey and musical equipment rental business we want to establish, we don’t have any option other than to follow due process.

We hired the services of a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Mickey & May DJ® Services, LLC

  • Strength:

Mickey & May DJ® Services, LLC is centrally located in-between a densely populated residential estate and business district in the heart of Baton Rouge – Louisiana; our location is in fact one of our major strength. We are also one of the very few disc jockeys and musical equipment rental services companies in the whole of Baton Rouge – Louisiana that is well equipped to carry out a wide range of services as it relates to the line of business we are into.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the entertainment industry cum disc jockey line of business, a team of hardworking and dedicated individuals.

  • Weakness:

Mickey & May DJ® Services, LLC is a new business which is down by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the well – experienced hands (DJs) in the entertainment industry.

  • Opportunities:

We are centrally located in one of the busiest area in Baton Rouge – Louisiana and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the disc jockey and musical entertainment rental services line of business.

The truth is that there are no standard and well – equipped disc jockey and musical equipment rental services business within the area where ours is going to be located; the closest to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

  • Threat:

Some of the threats that are likely going to confront Mickey & May DJ® Services, LLC are unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours  is located.

Mobile DJ Business Plan – MARKET ANALYSIS

  • Market Trends

One common trend in the disc jockey services industry is that any disc jockey who is worth his or her salt should be swift in following the ever changing technology as it relates to their business. Basically, a DJ is a person who mixes recorded music in real time from any sources, including cassettes, CDs, or digital audio files on a digital media player or laptop.

Disc Jockeys often perform for a live audience at a club or other venue or for a broadcast audience. So also, DJs create mixes that are recorded for later sale and distribution and for playback during DJ sets. Disc Jockeys make use of musical equipment that can play at least two sources of recorded music simultaneously and mix them together using an electronic gadget known as DJ mixer machine.

Another common trend in the entertainment industry cum disc jockey and musical equipment line of business is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services. Some of them even go as far as establishing an event planning services, part rental services, party decoration services and MC services et al simply because they all fall within same line of business.

  • Our Target Market

Prior to choosing a location for our disc jockey and musical rental services business, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically those who will benefit from our service offering are event / party planners, facility managers, corporate organizations, night clubs and bars, hotels, hostels, government and schools et al. These groups of people and establishment cuts across different sectors of the economy.

Below is a list of the people and organizations that our disc jockey and musical equipment rental services are designed for;

  • Event / Party planners
  • Musical producers and concert organizers
  • The government (government guest)
  • Households
  • Facility managers
  • Restaurants and bars
  • Hotels and Motels
  • Residential areas
  • Camp grounds
  • Lounges
  • Casinos
  • Night club and bars
  • Schools et al.

Our Competitive Advantage

Disc jockey and musical equipment rental business is an easy to set up business that does not require formal training to achieve; anybody can start a disc jockey and musical equipment rental business if they have the required startup capital and informal training on how to operate the various musical gadgets.

It means that the possibility of disc jockey and musical equipment rental services businesses springing up in the location where ours is located can’t be ruled out. We are aware of this which is why we decided to come up with a business concept that will position us to become the leader in Baton Rouge – Louisiana.

Competition may come to disc jockey and musical equipment rental services from larger catch-all companies who offer entertainment services as part of a bundled program of many more services. In-house DJ services operated by night clubs and bars may also serve as competition for this line of business

Our competitive edge is that we are a standard and well – equipped disc jockey and musical equipment rental services business that centrally located in – between a densely populated residential estate and business district in the heart of Baton Rouge – Louisiana; our location is in fact one of our major strength.

We are also one of the very few disc jockeys and musical equipment rental services companies in the whole of Baton Rouge – Louisiana that is well equipped to carry out a wide range of services as it relates to the line of business we are into. Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the entertainment industry cum disc jockey line of business, a team of hardworking and dedicated individuals.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups disc jockey and musical rental services business and other related entertainment businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Mobile DJ Business Plan – SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

The marketing strategy for Mickey & May DJ® Services, LLC is going to be driven basically by excellent customers service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like disc jockey and musical equipment rental services and related services.

Mickey & May DJ® Services, LLC is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Mickey & May DJ® Services, LLC.

Our goal is to grow Mickey & May DJ® Services, LLC to become the leading disc jockey and musical equipment rental services company in Baton Rouge – Louisiana which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the entertainment industry cum disc jockey line of business.

Mickey & May DJ® Services, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our disc jockey and musical equipment rental services business by sending introductory letters alongside our brochure to event / party planners, corporate organizations, households and key stake holders in Baton Rouge – Louisiana.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our disc jockey and musical equipment rental services company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our disc jockey and musical equipment rental services company and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our customized services
  • Advertise our disc jockey and musical equipment rental services company in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of word of mouth marketing from loyal and satisfied clients
  • Join local chambers of commerce and industry to market our services.

Sources of Income

Mickey & May DJ® Services, LLC is established with the aim of maximizing profits in the entertainment industry cum disc jockey line of business and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Mickey & May DJ® Services, LLC will generate income by offering the following services;

  • Helping our client handle the whole musical cum entertainment aspect of the their events (corporate events, wedding parties, rallies / road shows, birthday parties, graduation parties, night clubs and bars et al).
  • Sales of mixed records / music
  • Operate a standard musical equipment rental services
  • Related Disc Jockey and entertainment advisory and consultancy services.

Sales Forecast

One thing is certain; there would always be corporate organization and individual clients who would need the services of disc jockey and musical equipment rental services business.

We are well positioned to take on the available market in Baton Rouge – Louisiana and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our disc jockey and musical equipment rental services business and our clientele base.

We have been able to critically examine The Entertainment industry cum disc jockey line of business – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Baton Rouge – Louisiana.

Below are the sales projection for Mickey & May DJ® Services, LLC, it is based on the location of our business and of course the wide range of related services that we will be offering;

  • First Fiscal Year-: $200,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in The Entertainment industry cum disc jockey line of business and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

At Mickey & May DJ® Services, LLC, our pricing system is going to be based on what is obtainable in The Entertainment industry cum disc jockey line of business, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Baton Rouge – Louisiana.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.

  • Payment Options

At Mickey & May DJ® Services, LLC, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer.

Mobile DJ Business Plan – Publicity and Advertising Strategy

Mickey & May DJ® Services, LLC is set to create a standard for disc jockey and musical equipment rental services business in Baton Rouge – Louisiana and throughout the United States which is why we will go all the way to adopt and apply best practices to promote our business. Good enough there is no hard and fast rule on how to advertise or promote a disc jockey and musical equipment rental services business. The challenge is that most DJs do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise Mickey & May DJ® Services, LLC;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our business in relevant entertainment magazines, local newspaper, local TV stations and local radio station
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Direct coupon mailing approach
  • Engage in road show from time to time in target communities
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a standard disc jockey and musical equipment rental services company; it might differ in other countries due to the value of their money.

We have been able to pull cash that will be enough for us to successfully launch a standard disc jockey and musical equipment rental services company in Baton Rouge – Louisiana, US. These are the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in Baton Rouge – Louisiana – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing a small office facility – $70,000.
  • Cost for facility remodeling – $30,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for the purchase of office furniture and musical gadgets (Sound system, , speakers, micro phones, headsets, computers, Printers, Telephone, TVs,  tables and chairs et al) – $25,000
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $1,500
  • Miscellaneous – $10,000

We would need an estimate of $250,000 to successfully launch our disc jockey and musical equipment rental services business in Baton Rouge – Louisiana, US.

Generating Funding / Startup Mickey & May DJ® Services, LLC

Mickey & May DJ® Services, LLC is a business that will be owned and managed by Mike Marvin and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Mobile DJ Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mickey & May DJ® Services, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our disc jockey and musical equipment rental services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Mickey & May DJ® Services, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing office facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed musical gadgets and speakers, electronic appliances, office appliances and music recording and mixing accessories: In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with key players in the industry and event / party planners et al: In Progress
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