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50 Creative Non-Profit Marketing ideas & Strategies

Do you run a non-profit organization and you want to increase client loyalty/support? If YES, here 50 creative non-profit marketing ideas & branding strategies.

Having provided you with a:

  1. Non-Profit Industry Overview
  2. Market Research and Feasibility
  3. Non-Profit Business Plan
  4. Non-Profit Name ideas
  5. Non-Profit Licenses and Permits
  6. Cost of Starting a Non-Profit Organization
  7. Non-Profit Marketing Plan
  8. Non-Profit Marketing ideas

We will now consider marketing ideas and strategies that will help turn your non-profit to the number one in your locality.

Starting a Non-Profit Organization / Foundation – Market Feasibility Research

  • Demographics and Psychographics

Non – profit organizations offer either tangible or intangible products to a wide range of people in the society from they operate. There are no restrictions to the group of people that can benefit from the products or service offerings of a Non – profit organization.

Despite the fact that non – profit organization can choose a cause that they want to address, does not in any way deprive them from venturing into other services that can benefit the people that lives in the community where they operate from.

Everything that a non – profit organization do is ultimately directed towards serving their clients; the people that the foundation was created to serve. Clients are basically the “consumers” or “customers” of the services offered by non – profit organizations.

50 Creative Non-Profit Marketing ideas & Strategies

  • The Level of Competition in the Non-Profit Industry

Despite the fact that non – profit organizations are not created with the aim of making profits, there are still competitions in the industry. Non – profits organizations are positioned to generate funds from donors and donor organizations.

Also, individuals must be convinced before they can give money to any cause. Most often, there are more than two non – profit foundations that will apply for grants or request for donation from an individual or organization. In such a scenario, the foundation that has a compelling profile and achievement stands the better chance of getting the donation or grants as the case may be.

It is important to note that the competition that exist in the Non – profit industry cannot be compared to that which exist in the business world. Non – profit foundation are not always under serious pressure to generate incomes or sales except on exceptional cases where they are required to achieve a set target or complete a project.

Guerrilla Marketing Strategies for Our Non-Profit Organization

  • Creating Brand Identity for Our Non–Profit Organization

The fact that we are a non – profit organization does not in any way stop us from going all out to create a compelling brand identity for our foundation. We know that if our brand is well communicated to the general public, it will make it easier for our brand to be accepted.

And the truth is that, if our brand is well accepted, it will make is pretty easier to get the confidence of donor agencies, government agencies and philanthropists et al and that will in turn make it easier for us to raise funds from them.

In view of that, here are the ways we intend creating brand identity of our non – profit foundation

  • Place adverts on both print (newspapers and magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community youth based programs
  • Leverage on the internet and social media platforms like; Instagram, Flickr, Fotolog, Pinterest, Shutterfly, Tumblr, WordPress, Facebook, twitter, YouTube, Google+, Snapchat et al to promote our brand
  • Strategically mount our bill boards in different locations
  • Regularly organize youth based empowerment programs and sporting events
  • Promote our non – profit foundation on our own official websites

Actionable Marketing ideas for Our Non-Profit Organization

Cost Effective Ways We Intend to Advertise / Promote Our Non – Profit Foundation without Using the Internet

Here are the platforms we intend leveraging on when it comes to advertising and promoting our non – profit foundation in the market place;

  • Place adverts on both print (newspapers and magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant youth related community programs like soccer competitions, essay competitions and talent hunt shows et al
  • Distributes our crested learning resources to schools in and around the community where we operate

Low Cost Ways We Intend to Advertise / Promote Our Non – Profit Foundation on the Internet

We are quite aware that the internet is presently the biggest platform when it comes advertising / promoting any business and one good thing about adverting on the internet that it is far cheaper than other conventional advertising platforms. This is why we will ensure that we explore all available means on the internet platform to promote our non – profit foundation.

Here are they ways we intending leveraging on the internet to advertise / promote our non – profit foundation:

  • Leverage on the internet and social media platforms like; Instagram, Flickr, Fotolog, Pinterest, Shutterfly, Tumblr, WordPress, Facebook, twitter, YouTube, Google+, and Snapchat et al to promote our brand
  • Design an interactive corporate website and we will make use the platform to promote our non – profit foundation
  • Place adverts on high traffic websites
  • Engage in blogging and make use of the platform to promote our non – profit foundation
  • Leverage on email marketing strategy to advertise and promote our non – profit foundation.

Creative Marketing Ideas Specific to Our Non–Profit Foundation

There are various creative ways that a non – profit organization can leverage on to source for funds. It is important to state that the nature of the services you render as a non – profit organization or the goods you offer will determine the strategies you can adopt to source for funds or to attract the kind of people you want to reach out to.

Our non – profit foundation is dedicated towards empowering youths in the United States of America and Canada and also contributing our quota towards reducing crime rate in our society hence all our creative marketing ideas will be geared towards our mission / goals.

Part of our creative marketing ideas will be to leverage on relevant statistics, documentary and facts to appeal to donors to donate to our cause and also to youths to participate in all our empowerment programs. We know that if we are able to produce remarkable results in this regard, we will not have to struggle much to raise funds to finance our youth based projects.

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