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A Sample Online Casino Business Plan Template

Are you about starting an online casino? If YES, here’s a complete sample online casino business plan template & feasibility report you can use for FREE to raise money.

Okay, so we have considered all the requirements for starting an online casino business. We also took it further by analyzing and drafting a sample online casino marketing plan template backed up by actionable guerrilla marketing ideas for online casinos. So let’s proceed to the business planning section.

Why Start an Online Casino?

If you are looking for a business to establish as a sport and entertainment enthusiast, you should think towards opening a casino and game center. Starting a casino and game center in an area that has loads of gamers and gamblers but fewer casinos and game centers can be very lucrative. Casinos and game centers is a universal concept that is not restricted to Las Vegas alone and people who love playing games and gambling will always look for ways to play the games and casino and make cool cash.

Although opening a casino and game center can be considered to be capital intensive, but if you know how to manage the business, you are sure going to make huge returns on your investment especially if you have been an active gamer and gambler in your community and even your country at large.

Starting your own casino and gaming center is not an easy task to accomplish. It requires a complete project team and solid capital base to be able to achieve your dream of opening your own casino and gaming center. As a matter of fact, it requires long term planning to successfully build a standard casino and game center from the scratch to finish.

But if you don’t have enough time to spend, you can as well source for existing casinos and game centers that are put – up for sale. One of the major draw backs of buying over an existing casino and game center is that you can’t change the location.

Lastly, it can’t be overemphasized that opening a casino and game center is not an easy task, but nevertheless, you still need to be creative if you intend making money from your casino and game center. One of the ways you can make money from your casino and game center is to ensure that you make your location a complete entertainment spot; you can partner with nightclubs or if you have the required capital, establish your own night club. Here below is a sample bowling alley business plan;

A Sample Online Casino Business Plan Template

  • Business Overview

A casino is a facility which houses and accommodates certain types of gambling activities. The industry that deals in casinos is called The Global Casinos & Online Gambling industry. Generally, casinos are commonly built near or combined with hotels, restaurants, entertainment centers, retail shopping, cruise ships or other tourist attractions et al.

The Global Casinos & Online Gambling industry consists of gaming and gambling facilities that offer table wagering games and other gambling activities, such as slot machines, bowling, and other gabling platforms.  So also, players in this industry often provide food, beverage and lodging services. Legal online gaming or casino-type games are also included in this industry.

If you are conversant with the Global Casinos & Online Gambling industry trends, you will realize that it was one of the industries that was worst hit by the economic slowdown and it has still been unable to reach the pre-recession levels. But with creativity, they are bouncing back gradually, while this has led to a steady revenue growth for casino and online gambling companies.

The last five years for the Global Casinos and Online Gambling industry has indeed brought a giant shift in key markets in this industry. Basically, the last five-year period has signaled a shift of revenue growth from the United States toward Asia.

Research shows that while new markets in the United States are opening up as state governments look for more sources of revenue, the shift in revenue toward Asian markets has increasingly gained permanency for industry operators. In the coming years, industry performance is expected to accelerate just slightly over the next five years and also economic volatility in China is expected to continue to hamper the revenue growth for this industry.

Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Italy, United Kingdom, Hong Kong, Japan, China, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 5,324 licensed and registered casinos and online gambling companies responsible for employing about 2,194,000 employees and the industry rakes in a whooping sum of $278billion annually with an annual growth rate projected at 2.0 percent. It is important to state that the establishments with a lion share of the available market in this industry are Las Vegas Sands Corporation and SJM Holdings Ltd.

According to research conducted by IBISWORLD, the Global Casinos and Online Gambling industry has a low level of market share concentration. So much so that in 2016, the top four casinos and online gambling companies account for an estimated 12.9 percent of the industry revenue. This is mainly due to the geographically diverse nature of the industry, as well as the increasingly diverse range of products that have come to market with the introduction of online gambling.

Over and above, starting a casino and gambling center business in the United States of America can be some worth stressful, it requires enough cash to acquire a standard facility in a centralize area large enough to accommodate a standard casino and gambling centers and also cash required to equip the facility to meet the standard expected by gamblers and gamers.

Online Casino Business Plan – Executive Summary

Dover City Casinos Company is a standard, licensed and well equipped casino and online gambling company that will be located in one of the busiest streets; the entertainment hub of Dover – Delaware. We have been able to secure a standard facility in a central and easy to locate location in Dover.  We are well equipped to services the whole of the community as well as visitors and tourists.

Dover City Casinos Company is going to become the number one destination for gamers and gamblers in the whole of Dover – Delaware. We are well equipped and positioned to operate licensed casino gaming facilities, and also to operate online legal gaming facilities. Our casino and gambling center has enough parking space to accommodate the number of people we will accommodate per time.

We conducted a thorough market research and feasibility studies and we were able to come to the conclusion that Dover – Delaware is the right place to start our casino and gambling center. Our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the mortgage brokerage and loan industry.

Dover City Casinos Company will be opened for  24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference. Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce.

Dover City Casinos Company will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Dover City Casinos Company is a family owned business; owned by Peter McAlister and his immediate family members. The business will be managed by Peter McAlister and his son Jo McAlister. Peter McAlister has well over 15 years of experience in the Global Casinos and Online Gambling industry working for some of the leading casino and gambling companies in Las Vegas – Nevada.

  • Our Services and Amenities

Dover City Casinos Company is in the Global Casinos and Online Gambling industry to provide standard casino and gambling facilities for residence of Dover – Delaware which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who makes use of our casino and gaming facility will definitely derive huge value for their money.

These are the services and amenities that will be made available to our clients;

  • Gambling machines
  • Gaming tables
  • Online legal casino gaming services
  • Accommodation
  • Food and beverages
  • Operating licensed casino gaming facilities
  • Operating online legal gaming facilities

Our Vision Statement

Our Vision of starting Dover City Casinos Company is to build a world – class casino and gaming center that can favorably compete with leading brands in the Global Casinos and Online Gambling industry.

  • Our Mission Statement

Our mission for establishing Dover City Casinos Company is to contribute our quota in promoting casino and gaming activities in Dover – Delaware and also to make profits from the Industry; we want to become the leading casino and online gambling brand in the whole of Dover – Delaware.

  • Our Business Structure

Dover City Casinos Company is in business to become the leading casino and gaming centers in the whole of Dover – Delaware and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. The picture of the kind of the casino and gaming center business we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Dover – Delaware as long as they are willing and ready to work with us to achieve our business goals and objectives.

Our business will not be built only for the purpose of giving our customers value for their money, but also we will ensure that we make our casino and gaming facility cum work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Chief Executive Office – CEO
  • Casino Center Manager
  • Accountant / Cashier
  • Marketing and Sales Officer
  • Casino and Games Instructor / Assistant (5)
  • Customer Care Executive / Front Desk Officer
  • Cleaners

Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Carries out staff induction for new team members

Casino Center Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily activities in the casino and game center.

Casino and Game Instructors / Assistant (5)

  • Responsible for operating licensed casino gaming facilities
  • Responsible for operating online legal gaming facilities
  • Responsible for teach newbies how to play various games available in our casino and game center
  • Responsible for selling food, alcoholic beverages and nonalcoholic beverages
  • Ensures that the game / gambling machines is well arranged for another playing session after every session
  • Responsible for recommending the replacement of worn out or damaged game / gambling machine.

Marketing and Sales Officer (2)

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Dover City Casinos Company in strategic meetings
  • Helps to increase sales and growth for Dover City Casinos Company.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Dover City Casinos Company
  • Serves as internal auditor for Dover City Casinos Company.

Client Service Executive

  • Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
  • Manages administrative duties assigned by the management in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

  • Responsible for cleaning in and around the casino and gaming center
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the casino center manager.

Online Casino Business Plan – SWOT Analysis

Dover City Casinos Company is in business to provide casino and gaming facility for gamblers in Dover – Delaware and at the same time to make profits. We are aware that there is competition in the Global Casinos and Online Gambling industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our casino and gaming center, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Tony Angelo, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our organization and he did a pretty good job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Dover City Casinos Company;

  • Strength:

One of the obvious strength that will definitely stand as a plus for Dover City Casinos Company is the fact that our facility is centrally located in a densely populated – residential area in Dover – Delaware; our location is in fact one of our major strength couple with the support from stake holders in the industry.

We equally have a team of highly qualified professionals who will work with all our clients and lastly our casino and game machines are amongst the best that anybody living in Dover – Delaware can get; it is easy to use and highly reliable.

  • Weakness:

We critically looked into our business model and we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing casinos and gaming centers in Delaware when it comes to employing experts in the industry and generating the needed hypes that can drive traffic towards our casino and gaming facility.

  • Opportunities:

We are centrally located in one of the busiest areas and densely populated area in Dover – Delaware and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

  • Threat:

Some of the threats that are likely going to confront Dover City Casinos Company are unfavorable government policies, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our casino and gaming center is located.

Online Casino Business Plan – MARKET ANALYSIS

  • Market Trends

If you are conversant with the Global Casinos & Online Gambling industry trends, you will realize that it was one of the industries that was worst hit by the economic slowdown and it has still been unable to reach the pre-recession levels. But with creativity, they are bouncing back gradually, while this has led to a steady revenue growth for casino and online gambling companies.

The last five years for the Global Casinos and Online Gambling industry has indeed brought a giant shift in key markets in this industry. Basically, the last five-year period has signaled a shift of revenue growth from the United States toward Asia.

Research shows that while new markets in the United States are opening up as state governments look for more sources of revenue, the shift in revenue toward Asian markets has increasingly gained permanency for industry operators. In the coming years, industry performance is expected to accelerate just slightly over the next five years and also economic volatility in China is expected to continue to hamper the revenue growth for this industry.

Another common trend in the Global Casinos and Online Gambling industry is such that if a casino and gaming center is well positioned in a very busy area or a place where people can easily access without much stress, there is the likelihood that such casino and gaming center will enjoy high patronage.

Lastly, it is a common trend that as casino and gaming centers grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some casino and gaming centers now have fresh juice and smoothie bar, retail food, alcoholic and non – alcoholic drinks et al within their facility to encourage people to relax and socialize. In order words, it is very important for casino and gaming centers to continue to improvise if they want to grow their business and generate their target revenues.

  • Our Target Market

The target market for casino and gaming centers cuts across people of different walks of life. The fact that people visit casino and games centers for various reasons makes marketing the business interesting.

Dover City Casinos Company will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our bowling center to;

  • Working Class Adults / Corporate Executives
  • Business People / Entrepreneurs
  • Government Officials
  • Celebrities
  • Applicants / School Leavers
  • Sports Men and Women
  • College Students
  • Tourists

Our Competitive Advantage

No doubt, the Global Casinos and Online Gambling industry is indeed a prolific and highly competitive industry. Clients will only patronize your casino and gaming center if they are comfortable with the games you have or if you can provide the enabling environment and facility for them to socialize.

Dover City Casinos Company is centrally located in a densely populated – residential area in Dover – Delaware; this is obviously going to give us an edge amongst our competitive. We equally have a team of highly qualified professionals who will work with all our clients and make it easier and comfortable when they patronize our casino and gaming facility. So also, our casino and game machines are amongst the best that anybody living in Dover – Delaware can get; it is easy to use and highly reliable.

We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups casino and gaming center facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Online Casino Business Plan – SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all we do will be geared towards creating new market channels, increasing sales and increase our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old clients as well.

At Dover City Casinos Company, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our casino and game center so as to attract people to make use of our facility.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our payment platforms are highly reliable. Part of the marketing and sales strategies that we will adopt are;

  • Open our casino and game center with a big party.
  • Advertise our casino and game center on national dailies, local TV stations and local radio station
  • Promote our casino and game center online via our official website and all available social media platforms
  • Introduce our casino and game center by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Dover – Delaware
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our casino and game center for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our casino and game center
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places in and around Dover – Delaware
  • Create a loyalty plan that will enable us reward our consistent clients especially those that registered as a family or as a group
  • Engage on road shows within our neighborhood to create awareness for our casino and game center.

Sources of Income

Dover City Casinos Company is established with the aim of maximizing profits in the Global Casinos and Online Gambling industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients, groups and corporate clients on a regular basis.

Dover City Casinos Company will generate income by offering the following services;

  • Gambling machines
  • Gaming tables
  • Providing online legal casino gaming services
  • Providing accommodation
  • Food and beverages
  • Operating licensed casino gaming facilities
  • Operating online legal gaming facilities

Sales Forecast

We are quite aware that there are several business opportunities available for businesses like casino and game centers; it is a line of business

We are well positioned to take on the available market in Dover – Delaware and on our online platforms and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the Global Casinos and Online Gambling industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Dover – Delaware.

Below are the sales projection for Dover City Casinos Company, it is based on the location of our casino and game center facility and the wide range of related entertainment services that we will be offering;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $550,000
  • Third Fiscal Year-: $950,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor (casino and gaming center) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their clients in Dover – Delaware.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a group. The prices of our services will be same as what is obtainable in the United States’ casino and game centers open market.

  • Payment Options

At Dover City Casinos Company, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

Online Casino Business Plan – Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Dover – Delaware which is why we have made provisions for effective publicity and advertisement of our casino and game center.

Below are the platforms we intend to leverage on to promote and advertise Dover City Casinos Company;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based gaming or sport events and competitions
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Dover – Delaware
  • Engage in road show from time to time in targeted neighborhoods all around Dover – Delaware
  • Distribute our fliers and handbills in target areas all around Dover – Delaware
  • Contact corporate organizations, social club and sports clubs by calling them up and informing them of Dover City Casinos Company and the services we offer
  • List Dover City Casinos Company on local directories / yellow pages
  • Advertise our casino and game centers in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a casino and gaming center business; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Dover City Casinos Company in the United of America;

This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
  • The total cost for hiring Business Consultant – $5,000.
  • The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
  • The total cost for leasing facility for the casino and game center – $300,000.
  • The total cost for facility remodeling – $150,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – $3,500
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Cost for acquiring casino and gaming wares and other related gaming wares – $100,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $15,000
  • Miscellaneous – $5,000

We would need an estimate of $800,000 to successfully launch a medium but standard and well – equipped casino and gaming center in the United States of America.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a casino and gaming facility and also the sophistication of the technology used in casinos and gaming centers.

Generating Funding / Startup Capital for Dover City Casinos Company

Dover City Casinos Company is a family business that will be owned and managed by Mr. Peter McAllister and his immediate family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $300,000 (Personal savings $250,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Online Casino Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Dover City Casinos Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over in our casino and gaming center is to equip our facility with state of the art games cum gambling machines and to make our facility highly secured.

Dover City Casinos Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility to fit into a standard casino and gaming center: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed bowling wares, gym and fitness equipment, electronic appliances, office appliances and suppliers: In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
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