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A Sample Online Magazine Business Plan Template

Are you about starting a magazine publishing company? If YES, here is a complete sample online magazine business plan template & feasibility study you can use for FREE.

Okay, so we have considered all the requirements for starting an online magazine business. We also took it further by analyzing and drafting a sample online magazine marketing plan template backed up by actionable guerrilla marketing ideas for magazine publishing businesses. So let’s proceed to the business planning section.

If you live in the United States of America, Canada, and United Kingdom or in any part of the world, and you are old enough to read, you would have come across several magazines. Magazines periodic publication which contains articles, pictures, and stories of interest to those who purchase it or subscribe to it; they are printed or electronically published. If it is electronically published, then it is called online magazines.

Why Start a Magazine Publishing Company?

There are several niches and loads of well – known magazines that are sold all over the world. Magazines are generally published on a regular schedule; it can be weekly or monthly or even quarterly and they usually contain a variety of content based on the market the magazine is designed for.

When it comes to generating incomes, magazine companies exploit the sale of their magazines in newsstands, from advertisement from stakeholders and of course from those who sign – on to prepaid subscriptions and when it comes to distributing magazines, most magazines publisher make use of the mailing system, bookshops, strategic news – stands, through registered vendors and selected pick – up locations et al.

There is no restriction to the numbers of publications house that can engage in magazines publications, sales and distribution. As a matter of fact, students can start their own magazines publications right from their campuses and distribute it within the campus community.

On the average only one out of every ten new magazine publication company will ever become successful. The truth is that it may take longer time than envisage before you can start making profits from your magazine publication business which is why you must be financially ready to undertake the task. Experts consider the magazine publishing industry to be both speculative and risky business venture.

A Sample Online Magazine Business Plan Template

  • Magazine Publishing and Distribution Business Overview

In the United States of America, a total number of 152 magazines closed shop In 2011 and also a total number of 82 magazines ceased operations in 2012 due to inability to make profits and of course generate enough money to continue publications.

In 2013, statistics has it that subscription levels for 22 out of the top 25 magazines in the United States of America dropped from 2012 to 2013. As a matter of fact, the only few magazines that experienced increase within the said period are Time magazine, Glamour magazine and ESPN magazine.

The United States’ magazine industry generates combined revenue of over 27.29 Billion U.S. dollars with magazine advertising alone generating over 15.2 Billion U.S. dollars. History has it that a U.K. publication; The Gentleman’s Magazine which was first published in 1731, in London was the first ever general interest magazine to be published. It is on record that the oldest consumer magazine which was first published in 1739; The Scots Magazine is still in print till this days.

The print industry is currently experiencing some challenges; investment in magazines is experiencing decline. It is on record that there is a steady decline in total numbers of magazines that are sold in the United States daily. Statistics has it that in 1985, there were about 1,676 dailies in the United States but in 2011, the number dropped to 1,382 and of course it is still dropping.

It has been projected by market experts that the magazine industry will generate combined revenue of 16.4 billion U.S. dollars in 2016, which is over 4 billion U.S. dollars less than the combined revenue generated in 2011. It is also projected that corporate organizations who advertise in magazines will also cut their magazine advertising spending much less than their newspaper advertising spending.

The magazine industry is truly struggling to survive in the United States of America and in other countries of the world. A survey that was conducted revealed that in 2012, only about 3 percent of Americans stated that they regularly read magazines; and 9 percent stated that they read magazines sometimes. It is good enough that the magazine industry is extremely well-organized in its data collection and presentation; which is why new publication firms who are interested in coming into the industry choose niche groups that attracts a wide range of readership.

Despite the fact that the magazine industry appears to be saturated in the United States, there is still a positive outlook for the industry especially when it comes to leveraging on the internet. People are encouraged to go into magazine publications because it is now easier to gain wider readership with the aid of the internet and couple with the fact that it will cost little or nothing to launch an online magazine publication.

Online Magazine Business Plan – Executive Summary

Boston Weekly®, Inc. is a new but standard magazine publishing and distribution company that will be based in Boston – Massachusetts, USA. Our niche as a magazine publishing company covers News, Entertainment, Business and Sport. Our state of the art in – house printing press is located in a standard corner piece facility that is centrally located in the heart of Boston and few minutes drive to Harvard University Community.

We have put plans and robust distribution network in place to enable us effectively distribute our weekly magazine to key cities throughout the United States of America and also to the rest part of the world via our online platform and mobile apps.

Boston Weekly®, Inc. is established by the Massachusetts awarding winning journalist – Dr. Campbell Washington and other like mind investors. Dr. Washington has B.A. in English Language, Advance Diploma in Journalism and a Master’s Degree in Business Administration (MBA) from Harvard Business School. He has robust experience in print journalism having worked for over 15 years with some of the leading magazine publishing companies in the United States of America prior to starting his own business.

We are in the Magazine Publication and Distribution Industry to favorably compete with other leading brands in the industry such as Time Magazine, ESPN Magazine and New York Times et al. Our corporate business goal is to be among the top 10 magazine publishing and distribution brand in the United States of America. As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to setup a standard and start of the art printing press and distribution network.

Boston Weekly®, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our magazine either hardcopies or subscribing on our online portal. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Boston Weekly®, Inc. to become the leading brand in the magazine publishing and distribution industry in the whole of Massachusetts, and also to be amongst the top 10 magazine brand in the United States of America within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Boston – Massachusetts is the right place to launch this type of business before spreading to other cities all across The United States of America.

  • Our Product and Services

At Boston Weekly®, Inc. we will ensure that we maximize all the services and products that are associated with a magazine publishing and distribution business.

As part our strategy to create multiple sources of income in line with our core business concept, we will encourage our clients to subscribe to our magazines as against buying from the newsstands. This is so because we are aware that it is easier to get huge discount from post office services as against transporting your magazines to newsstands that are scattered all around the United States.

Another key factor that we will leverage on is to create a strong online presence and also to push our electronic magazine far and wide within the online community. If we can successful gain appreciable numbers of online subscription and adverts, then we are likely not going to struggle to manage and finance your magazine publication company.

Here are some of our products and services;

  • Distribution of Hardcopies Magazines Nationwide
  • Availability of online subscription for our e – Magazine
  • Create Large Platforms for Publicity and Advertising for both individual and corporate clients
  • Operate a standard printing press open to the general public
  • Run a consultancy and Advisory services as it relates to magazine publications and journalism.

Our Vision Statement

To be amongst the top 10leading magazine publishing and distribution companies in the United States of America before our 10th anniversary.

  • Our Mission Statement

Our mission is to build a world – class magazine publishing and distribution business whose magazines can be find in all nooks and crannies of the United States of America; a magazine company with a very strong online presence with active subscribers from all over the world.

  • Our Business Structure

As part of our plan to build a standard Magazine Publishing and Distribution Company in Boston – Massachusetts, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent and hardworking employees to occupy all the available positions in our company.

The picture of the kind of Magazine Publishing and Distribution Company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the Magazine Publishing and Distribution industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Boston Weekly®, Inc.;

  • Chief Executive Officer / Editor in Chief
  • Human Resources and Admin Manager
  • Journalist / Content Creators / Photo Journalist
  • Graphic Artist
  • Sales and Marketing Officer
  • Accountants / Cashiers
  • Printing Press Workers (Printing Machine Operators)
  • Dispatch Riders and Van Drivers
  • Customer Service Executives
  • Cleaners

Roles and Responsibilities

Chief Executive Officer / Editor in Chief:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Responsible for overseeing the smooth running of the magazine production and distribution process
  • Evaluates the success of the organization

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily office and shop activities.

Journalist / Content Creator / Photo Journalist

  • Conduct research, determine the number of pages, screen the content, stories, photographs, features, Ads, the style of the magazine in the magazine and the design and layout of Magazine et al.
  • Responsible for creating contents for our magazine
  • Assist the editorial team in editing contents
  • Responsible for conducting interviews.

Graphic Artist

  • Liaising with management to determine their requirement and budget
  • Responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites
  • Responsible for managing the magazine production process from typesetting through to design, print and production
  • Responsible for reviewing final layout and suggesting improvement if necessary
  • Determine size and arrangement of illustrative material and copy, and font style and size
  • Responsible for liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality
  • Responsible for preparing drafts or material based on an agreement brief.
  • Research and advice the organization on style, genre and other trendy info as it relates to graphic design.

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales and distribution network
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company

Print Press Workers (Printing Machine Operators)

  • Operate the printing machines
  • Responsible for carrying out all casual or unskilled jobs in the printing press
  • Responsible for packaging magazines meant for delivery
  • Handles any other duty as assigned by the line manager / supervisor

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Distribution Van Drivers/ Dispatch Riders:

  • Responsible for distributing magazines across our distribution network and news stands
  • Delivers customer’s orders promptly (customers on subscription plans)
  • Runs errand for the organization
  • Any other duty as assigned by the sales and marketing executive

Client Service Executive

  • Responsible for taking orders from clients when the call or email the organization
  • Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the shop manager in an effective and timely manner
  • Consistently stays abreast of any new information on Papilloma House of Pizzas products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries

Cleaners:

  • Responsible for cleaning the entire printing press facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Any other duty as assigned by the Human Resource and Admin manager.

Online Magazine Business Plan – SWOT Analysis

Due to our desire and drive for excellence when it comes to running a magazine publication and distribution company, we were able to engage some of the finest business consultants in Boston – Massachusetts to look through our business concept and together we were able to critically examine the prospect of the business to be sure we have what it takes to run a standard magazine publication and distribution company that can compete favorably compete with other leading brands in the industry such.

In view of that, we were able to take stock of our strengths, our weakness, the opportunities available to us and also the threats that we are likely going to be exposed to if we launch our magazine publication and distribution business in Boston – Massachusetts and even in the United States of America as a whole.

Here is a preview of what we got from the critically conducted SWOT Analysis for Boston Weekly®, Inc.;

  • Strength:

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient, editors, journalist, and graphic designers; a team with excellent qualifications and experience various niche areas in the magazine and printing press industry. Aside from the synergy that exist in our carefully selected team; the contents in our magazine and the quality of the magazine will be guided by best practices in the industry.

  • Weakness:

As a new magazine publishing and distribution company in Boston – Massachusetts, it might take some time for our organization to break into the market and gain acceptance in the already saturated and highly competitive magazine publishing and distribution industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

  • Opportunities:

The opportunities available to us are unlimited. Loads of people consume buys, subscribe and read magazine on a daily basis and all what we are going to do all we can to push our magazine to our target market. So also, there are loads of organizations and individual who would want to place paid adverts in magazines to promote their brands.

  • Threat:

The possible threat and challenges that we are likely going to face when we start our own magazine publication business are the ability to consistently attract adverts from corporate organizations. The truth is that there are several options when it comes to choosing advertising platforms hence most corporate organizations would rather go with trusted and tested platforms as against trying out new magazine that they aren’t sure can break into the market and gain prominence.

Another threat and challenges that we are likely going to be confronted with when we start our magazine publication business is to be able to effectively find a cheaper distribution options. Most magazine publications companies spend more when it comes to transporting their magazines to different newsstands scattered within the locations they intend selling their magazines.

Online Magazine Business Plan – MARKET ANALYSIS

  • Market Trends

In setting up a magazine publication company, you have two options; you either run a full magazine publication company with a printing press or you can contract the printing of your magazines to a standard and reliable printing press.

If you choose to choose to run the whole publication process within the same facility, it means that you would have to set – up a printing press with standard printing machines, binders, cutting machines et al.

If you are considering starting a magazine publication company, then your concern should not be limited to the cost of setting up the business and gaining readership but also on your distribution network. The truth is that most magazines companies run into loss simply because they spend more in distributing their magazines to various newsstands across the country.

It will pay you if you encourage your clients to subscribe to your magazines as against buying from the newsstands. It is easier to get huge discount from post office services as against transporting your magazines to newsstands that are scattered all around the United States.

Another key factor that you can leverage on is to create a strong online presence and also to push your electronic magazine far and wide within the online community. As a magazine publisher, if you can successfully gain appreciable numbers of online subscription and adverts, then you are likely not going to struggle to manage and finance your magazine publication company and that is exactly what we plan to do.

  • Our Target Market

When it comes to news, entertainment and sports magazine, there is indeed a wide range of available customers (readership). In essence, our target market can’t be restricted to just a group of people, but all those who love to get the latest updates on news, entertainment and sports et al.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. These are the groups of people we intend marketing our magazines to;

  • Households
  • Corporate Executives
  • Government Officials
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Students
  • Tourists
  • Everyone who resides in our target locations.

Our Competitive Advantage

Beyond every reasonable doubt, the competition in the magazine industry is high but one thing is certain, if you are able to set a standard in the industry, you are sure going to get committed and faithful readers who would not mind paying annual subscription fee upfront.

Although you can experience less competitions if you choose to carve a niche for yourself and also exploit the internet and perhaps a book / reader’s club.

We are quite aware that to be highly competitive in the magazine publishing and distribution industry means that you are not only expected to be able to deliver consistent and robust contents at all time, but you must be able to meet set targets. No one would want to continue to subscribe to your magazine if they are not sure they are likely going to get the magazines deliver to them as at when due.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient, editors, journalist, and graphic designers; a team with excellent qualifications and experience various niche areas in the magazine and printing press industry. Aside from the synergy that exist in our carefully selected team; the contents in our magazine and the quality of the magazine will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups magazine publishing and distribution businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Online Magazine Business Plan – SALES AND MARKETING STRATEGY

  • Sources of Income

Boston Weekly®, Inc. is established with the aim of maximizing profits in the magazine publishing and distribution industry in the United States of America and we are going to go all the way to ensure that we do all it takes to achieve our corporate goal of generating enough income to run the business and pay our staff members as at when due.

Boston Weekly®, Inc. will generate income by offering the following products and services;

  • Distribution of Hardcopies Magazines Nationwide
  • Availability of online subscription for our e – Magazine
  • Create Large Platforms for Publicity and Advertising for both individual and corporate clients
  • Operate a standard printing press open to the general public
  • Run a consultancy and Advisory services as it relates to magazine publications and journalism.

Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

  • First Year-: $250,000
  • Second Year-: $450,000
  • Third Year-: $800,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

  • SALES AND MARKETING STRATEGY

We are mindful of the fact that there are stiffer competition in the magazine publishing and distribution industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the magazine publishing and distribution industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Boston Weekly®, Inc.

Our goal is to grow Boston Weekly®, Inc. to become one of the top 10 magazine publishing and distribution company in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world (online magazine).

Boston Weekly®, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our magazine publishing and distribution company by sending introductory letters alongside copy of our magazine to corporate organizations, advertising agencies and key stake holders.
  • Promptness in bidding for advert contracts from the government and other cooperate organizations
  • Advertise our business cum magazine in relevant business TV stations, and radio station.
  • List our business cum magazine on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different subscription packages for different category of clients in order to work with their budgets and still supply them with copies of our magazine
  • Leverage on the internet to promote the sale and distribution of our magazine
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

Online Magazine Business Plan – Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our magazine publishing and distribution company.

Below are the platforms we intend to leverage on to promote and advertise Boston Weekly®, Inc.;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around key cities in the United States of America
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Boston Weekly®, Inc. and how they can subscribe
  • List our magazine publishing and distribution company in local directories / yellow pages
  • Advertise our magazine publishing and distribution company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles and bikes are well branded with our company logo et al.

Our Pricing Strategy

When it comes to pricing for products such as magazine, there are no hard and fast rules; the price depends on the size and packaging. Generally, the prices for magazine and similar products like pamphlets, newspapers and journals et al are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our magazine are sold a little bit below the average prices of various magazine brands in the United States of America. We have put in place business strategies that will help us run on low profit margin for a period of 6 months; it is a way of encouraging people to buy into our brands.

  • Payment Options

At Boston Weekly®, Inc., our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

  • Start – Up Expenditure (Budget)

When it comes to starting a standard magazine publishing and distribution business, one is expected to spend the bulk of the start – up capital on building a standard and well – equipped printing press. Aside from that, you are not expected to spend much except for purchasing distribution vans, paying of your employees and utility bills.

This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Boston – Massachusetts – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • The cost of printing the first set of your magazines – $50,000
  • The cost for distributing the magazines – $10,000
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our magazine publishing and distribution company in Boston – Massachusetts. Please note that this amount includes the salaries of the entire staff member for the first month of operation.

Generating Funding / Startup Capital for Boston Weekly®, Inc.

Boston Weekly®, Inc. is a business that is owned and financed by Dr. Campbell Washington and other like mind investors. They do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Online Magazine Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Boston Weekly®, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our magazine a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Boston Weekly®, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard Bakery: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from business partners: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants (papers, and inks et al): In Progress
  • Purchase of delivery vans and bikes: Completed
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