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A Sample Personal Chef Service Business Plan Template

Are you about starting a personal chef service? If YES, here’s a complete sample personal chef service business plan template & feasibility report you can use for FREE to raise money.

Okay, so we have considered all the requirements for starting a personal chef business. We also took it further by analyzing and drafting a sample personal chef service marketing plan template backed up by actionable guerrilla marketing ideas for personal chef businesses. So let’s proceed to the business planning section.

It is no longer news that a lot of people are in love with food and this is because they recognize that good food is such a delight to the soul. It is for this reason that great chefs are springing up. The truth also reminds that more and more people are taking to the chef trade. This is because of the vast opportunity that is forever available to these set of people.

What is a Personal Chef?

If you are looking to become a chef, you may want to look into becoming a personal chef. Who is just a personal chef you just might ask? A personal chef is a professional cooks who cooks for households. These types of chef to a very large extent have to be vast in this field.

If you think that this sounds like the kind of business that you may look to start, then you may want to consider undertaking some good feasibility studies. After this has been done, you will have to write a business plan for your business. One of the very essences of business plans is that you will have to put to paper the blueprint of how you have to run your business.

Putting a good business plan together can sometimes be a herculean task because of the various technicalities that it involves. This is one of the reasons why you can make use of existing business plan templates to write yours. Here below is a sample personal chef business plan for your use;

A Sample Personal Chef Service Business Plan Template

  • Business Overview

When we talk about the personal chef line of business, we are talking about a business that involves a chef who provides professional services. Basically, a personal chef is a male or a female who is hired by different households for the purpose of preparing meals in the clients’ home kitchens, based on their nutrition and feeding needs and preferences.

Usually what the personal chef does for his or her clients is to come up with a customized meal plan, purchase the necessary groceries, prepare and package the meal, and thereafter clean up the kitchen. In most cases, the chef normally prepares meals that can serve the family / household for a week or so and the prepared meals are well – packaged in containers to be stored in the refrigerator or freezer.

As a matter of fact, it is common to find personal chefs not just preparing meals to be eaten by their clients alone, they are also involved in preparing meals for dinner parties and other special events, which means that they are also responsible for groceries shopping, preparing the meal, serving the guests and cleaning up the kitchen, plates and cutleries et al.

Usually, the meals are pre-planned and discussed with the client, and thereafter prepared in their home or in a kitchen as agreed by both parties. The demand for the services of personal chef is on the increase in recent time, as growth in household formation rates expanded the available clientele base for such services and rising per capita disposable income.

As the economy improved and small-business lending increased, the number of operators in this industry experienced steady increase. As a result of this, the competition in the industry is extremely high, leading profit to only improve marginally over the period, despite noticeably improved economic conditions.

Just like any other business venture, the demand for personal chef services usually declined during recession period / economic downturn and this is due to the declining household spending on related services and reduced demand from business clients. As the economy grows, and income increases, there will be corresponding increase in the demand for personal chef services and other related catering services.

Over and above, personal chef cum catering services line of businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (event / party planners and household et al).

Personal Chef Business Plan Template – Executive Summary

Mary Healthy Meals®, LLC is a standard and registered personal chef cum catering services business that will be based in Montgomery – Alabama, USA that covers a wide range of clients both domestic and corporate clients. We have been able to secure a standard kitchen cum office facility with government approval in the heart of town.

Our basic service offering to our highly esteemed customers is preparing meals our clients’ home kitchens, based on their nutrition and feeding needs and preferences. We are well trained and equip to come up with a customized meal plan, purchase the necessary groceries, prepare and package the meal, and thereafter clean up the kitchen of our clients. We will also prepare meals that can serve the family / household for a week or so and ensure that the prepared meals are well – packaged in containers to be stored in the refrigerator or freezer as requested by our clients.

Although our intention of starting our personal chef services business is to offer only the above stated services, but we will not close our doors to diversification (additional services such as outdoor catering services, cooking trainings and related consulting and advisory services ) as long as it does not affect our core services. In the bid to maximize our position as the leading personal chef services business in Montgomery – Alabama.

At Mary Healthy Meals®, LLC, we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity,  which is why we have decided to start our own personal chef services business; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our personal chef services business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.

We are in the personal chef cum catering line of business to favorably compete with other leading brands in the industry both in the United States and other parts of the world. Our corporate business goal is to be amongst the top 10 personal chef services brand in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have put, process and structures in place that will ensure that we are always at the top of our game when it comes to excellent cooking services deliveries. We have been able to secure permits from all relevant departments in Montgomery – Alabama.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality and tasty meals and that is exactly what we will do. No doubt our excellent customer service and detailed cooking services we offer will position us to always welcome repeated customers.

Mary Healthy Meals®, LLC is established by the awarding winning food nutritionist and caterer – Mrs. Mary Peterson who has B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). She has a robust experience in the restaurants, hotels, and catering business having worked both in the public sector and the private sector prior to starting her own business in Montgomery – Alabama. Mrs. Mary Peterson is a member of the United States Personal Chef Association and the American Personal & Private Chef Association.

  • Our Services and Amenities

Mary Healthy Meals®, LLC is a standard and licensed personal chef cum outdoor catering services business that can prepare varieties of both local and intercontinental meals for her clients. We intend giving our customers every reason to always hire our services which is why we have customized our services. Basically, our services will involve us going out to services of clients’ needs in their homes.

These are the services we will offer as a personal chef cum outdoor catering services business;

  • Preparing meals our clients’ home kitchens, based on their nutrition and feeding needs and preferences. We are well trained and equip to come up with a customized meal plan, purchase the necessary groceries, prepare and package the meal, and thereafter clean up the kitchen of our clients. We will also prepare meals that can serve the family / household for a week or so and ensure that the prepared meals are well – packaged in containers to be stored in the refrigerator or freezer as requested by our clients
  • Outdoor catering services
  • Cooking and Catering Training services
  • Related nutrition / healthy eating advisory and consultancy services

Our Vision Statement

Our Vision is to become the number one personal chef and outdoor catering services business in the whole of Montgomery – Alabama, with active presence in major cities in the United States of America and Canada.

  • Our Mission Statement

Our mission as a personal chef cum outdoor catering services business is to develop a highly successful, profitable all round business which provides quality cooking / catering services in our community and to become a standard for an ideal personal chef and outdoor catering services business not only in Montgomery – Alabama, but also throughout the United States of America and Canada where we intend selling our franchise.

  • Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our personal chef and outdoor catering services business on the right business foundation.

As a matter of fact, we are set out to build a personal chef and outdoor catering services business that will be a standard for the indoors and outdoors catering services line of business in the United States of America and Canada. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied, enjoy our meals and they get value for their money when they hire our services.

In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and standard operating processes in place that will help us deliver excellent catering services and run the business on auto pilot. The success of our personal chef cum outdoor catering services business will be anchored on the team not on any individual.

With the wide range of our catering service offerings and the plan to sell franchise, we are only expected to employ more than it is required to run a conventional personal chef cum outdoor catering services business. Definitely, we will have various employees to man the various services offering of Mary Healthy Meals®, LLC.

Mary Healthy Meals®, LLC will employ professionals and skilled people to occupy the following position;

  • Chief Chef – Manager (Owner)
  • Accountant / Cashier
  • Marketing and Sales Executive
  • Client Service Executive
  • Personal Chefs (6)
  • Truck / Van` Driver

Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Handles high profile clients
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals and payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the organization
  • Ensure that the facility  is in tip top shape and conducive enough to welcome customers
  • Prepares budget and reports for the organization
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Design job descriptions with KPI to drive performance management for all employees
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily activities of organization.

Marketing and Sales Executive

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, execute and evaluate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Mary Healthy Meals®, LLC in strategic meetings
  • Helps to increase sales and growth for Mary Healthy Meals®, LLC.

Accountant / Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Mary Healthy Meals®, LLC
  • Serves as internal auditor for Mary Healthy Meals®, LLC.

Client Service Executive

  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Personal Chefs

  • Responsible for preparing different meals as requested by our clients
  • Makes lists and budget for cooking supplies
  • Oversees the entire coking process
  • Responsible for training new cooks
  • Makes sure that quality is maintained at all times
  • Responsible for purchasing food ingredients for the organization
  • Ensures that the kitchen is kept clean at all times
  • Ensures that all kitchen wares are kept at their proper position after use.
  • Any other duty as assigned by the Chief Chef.

Truck / Van Driver:

  • Responsible for transporting cooking equipment, supplies and workers to locations or party venues
  • Runs errand for the organization
  • Handles any other duty as assigned by the manager,

Personal Chef Business Plan – SWOT Analysis

Personal Chef cum Outdoor Catering services business is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard and reliable personal chef and outdoor catering services business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.

Ordinarily we can successfully run a normal personal chef and outdoor catering services business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of personal chef and outdoor catering services business we want to establish, we don’t have any option other than to follow due process.

We hired the services of a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Mary Healthy Meals®, LLC;

  • Strength:

Mary Healthy Meals®, LLC is centrally located in – between a densely populated residential estate and business district in the heart of Montgomery – Alabama; our location is in fact one of our major strength. We are also one of the very few personal chef services businesses in the whole of Montgomery – Alabama that is well equipped to carry out a wide range of outdoor catering services as it relates to the line of business we are into.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the catering line of business, a team of hardworking and dedicated individuals.

  • Weakness:

Mary Healthy Meals®, LLC is a new business which is down by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the well – experienced chefs in the catering industry.

  • Opportunities:

We are centrally located in one of the busiest areas in Montgomery – Alabama and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the personal chef cum outdoor catering services line of business.

The truth is that there are no standard and well – equipped personal chefs cum outdoor catering services business within the area where ours is going to be located; the closest to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

  • Threat:

Some of the threats that is likely going to confront Mary Healthy Meals®, LLC are unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours  is located.

Personal Chef Business Plan Template – MARKET ANALYSIS

  • Market Trends

One common trend in the personal chef industry is that, the more the varieties of meals you can cook (that is local and intercontinental meals) the easier for you to secure business deals from both individuals and corporate clients. For this singular reason, most aspiring entrepreneurs ensure that they learn how to make a wide variety of both intercontinental and local meals before launching their business.

Aside from that, any personal chef that is worth his or her salt and would want to continue to remain a leader in the industry is constantly researching on how to continue to improve his or her cooking skills and menu / recipe.

Another common trend in the personal chef line of business is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services. It is easier to find personal chefs engage in outdoor catering services, sale of cooking / kitchen wares, outdoor BBQ services, cooking trainings, healthy eating advisory and consultancy services amongst many other services.

  • Our Target Market

Prior to choosing a location for our personal chef cum outdoor catering services business, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically those who will benefit from our service offering are household, bachelors and event / party planners et al. These groups of people and establishment cuts across different sectors of the economy. Below is a list of the people and organizations that our personal chef cum outdoor catering services is designed for;

  • Bachelors
  • Event / Party planners
  • The government (government guest)
  • Households
  • Busy corporate executives
  • Busy businessmen and business women
  • Foreign Diplomats and their families

Our Competitive Advantage

Personal chef cum outdoor catering services business is an easy to set up business that does not require formal training to achieve; anybody can start a personal chef cum outdoor catering services business if they have the required startup capital and informal training on how to cook varieties of good and sumptuous meals et al.

It means that the possibility of personal chef and outdoor catering services businesses springing up in the location where ours is located can’t be ruled out. We are aware of this which is why we decided to come up with a business concept that will position us to become the leader in the whole of Montgomery – Alabama.

Competition may come to personal chef cum outdoor catering services business from larger catch-all business such as standard catering services company and even event / party planners who offer catering services as part of a bundled program of many more services. In-house chef services operated by maid services agencies may also serve as competition for this line of business

Our competitive edge is that we are a standard and well – equipped personal chef cum outdoor catering services business that centrally located in – between a densely populated residential estate and business district in the heart of Montgomery – Alabama; our location is in fact one of our major strength.

We are also one of the very few personal chef service businesses in the whole of Montgomery – Alabama that is well equipped to carry out a wide range of outdoor catering services as it relates to the line of business we are into. Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the catering line of business, a team of hardworking and dedicated individuals.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups personal chef cum outdoor catering services business and other related catering businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

A Sample Personal Chef Service Business Plan Template – SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

The marketing strategy for Mary Healthy Meals®, LLC is going to be driven basically by tasty and sumptuous meals, excellent customers service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like personal chef cum outdoor catering services and related services.

Mary Healthy Meals®, LLC is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Mary Healthy Meals®, LCC.

Our goal is to grow Mary Healthy Meals®, LLC to become the leading personal chef cum outdoor catering services company in Montgomery – Alabama which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the catering industry cum personal chef line of business.

Mary Healthy Meals®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our personal chef cum outdoor catering services business by sending introductory letters alongside our brochure to event / party planners, corporate organizations, households and key stake holders in Baton Rouge – Louisiana.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our personal chef cum outdoor catering services company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our personal chef cum outdoor catering services company and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our customized services
  • Advertise our personal chef cum outdoor catering services company in relevant food and health and lifestyle magazines, newspapers, TV stations, and radio station.
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of word of mouth marketing from loyal and satisfied clients
  • Join local chambers of commerce and industry to market our services.

Sources of Income

Mary Healthy Meals®, LLC is established with the aim of maximizing profits in the catering industry cum personal chef line of business and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Mary Healthy Meals®, LLC will generate income by offering the following services;

  • Preparing meals our clients’ home kitchens, based on their nutrition and feeding needs and preferences. We are well trained and equip to come up with a customized meal plan, purchase the necessary groceries, prepare and package the meal, and thereafter clean up the kitchen of our clients. We will also prepare meals that can serve the family / household for a week or so and ensure that the prepared meals are well – packaged in containers to be stored in the refrigerator or freezer as requested by our clients
  • Outdoor catering services
  • Cooking and Catering Training services
  • Related nutrition / healthy eating advisory and consultancy services

Sales Forecast

One thing is certain; there would always be household, corporate organization and individual clients who would need the services of personal chef and outdoor catering services business.

We are well positioned to take on the available market in Montgomery – Alabama and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our personal chef cum outdoor catering services business and our clientele base.

We have been able to critically examine the catering industry cum personal chef line of business – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Montgomery – Alabama.

Below is the sales projection for Mary Healthy Meals®, LLC, it is based on the location of our business, the number of personal chef under our payroll and of course the wide range of related services that we will be offering;

  • First Fiscal Year-: $200,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the entertainment industry cum personal chef line of business and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

At Mary Healthy Meals®, LLC, our pricing system is going to be based on what is obtainable in the catering industry cum personal chef line of business, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Montgomery – Alabama.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.

  • Payment Options

At Mary Healthy Meals®, LLC, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment via bank deposit
  • Payment via POS
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

Personal Chef Business Plan Template – Publicity and Advertising Strategy

Mary Healthy Meals®, LLC is set to create a standard for personal chef cum outdoor catering services business in Montgomery – Alabama and throughout the United States which is why we will go all the way to adopt and apply best practices to promote our business.

Good enough there is no hard and fast rule on how to advertise or promote a personal chef cum outdoor catering services business. The challenge is that most personal chefs do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise Mary Healthy Meals®, LLC;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our business in relevant food and healthy lifestyle magazines, local newspaper, local TV stations and local radio station
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations in and around Montgomery – Alabama
  • Direct coupon mailing approach
  • Engage in road show from time to time in target communities
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a standard personal chef cum outdoor catering services company; it might differ in other countries due to the value of their money.

We have been able to pull cash that will be enough for us to successfully launch a standard personal chef cum outdoor catering services company in Montgomery – Alabama, US. These are the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing a small office facility – $70,000.
  • Cost for facility remodeling – $30,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for the purchase of office furniture and cooking wares (Pots, microwave oven, serving plates, computers, Printers, Telephone, TVs,  tables and chairs et al) – $25,000
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $1,500
  • Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully launch our personal chef cum outdoor catering services business in Montgomery – Alabama, US.

Generating Funding / Startup Mary Healthy Meals®, LLC

Mary Healthy Meals®, LLC is a business that will be owned and managed by Mrs. Mary Peterson and her immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Personal Chef Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mary Healthy Meals®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to ensure we always prepare delicious and sumptuous meals for our clients and also to offer our personal chef and outdoor catering services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Mary Healthy Meals®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing office facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed musical gadgets and speakers, electronic appliances, office appliances and music recording and mixing accessories: In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with key players in the industry and vendors et al: In Progress
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