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A Sample Property Preservation Business Plan Template

Are you about starting a property preservation business? If YES, here’s a complete sample property preservation business plan template & feasibility report you can use for FREE to raise money.

Okay, so we have considered all the requirements for starting a property preservation business. We also took it further by analyzing and drafting a sample property preservation marketing plan template backed up by actionable guerrilla marketing ideas for property preservation businesses. So let’s proceed to the business planning section.

Table of Content

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

Why Start a Property Preservation Business?

As a property preservation expert or property manager as it is generally called in many quarters, your core business responsibility is to liaise with landlords, tenants, and in some case various contractors and for you to effectively conduct your business, you are expected to have a full grasp of the law when it comes to landlord and tenants relationships et al.

As a property manager, it is your responsibility to create efficient and effective protocols that will make you relate well with your clients (landlords, tenants and contractors). For example, you are going to be responsible for the full and proper screening or testing of an applicant’s credit, criminal history, rental history and ability to pay his or her rent when due. If you can get that aspect of your job / business right, you will sure enjoy your business.

Interestingly, the minimum educational requirement for any one that wants to start his or her own property preservation and management business is a High School Diploma and hands on the job experience. It is one of the many businesses that an individual can start with from his or her home and basically with just a business card.

Since property preservation and management business is all about preserving and managing property / properties on behalf of your clients, then you may not need a huge financial base to be able to launch the business except you just want to start pretty big. If you want to start your own property preservation business, there is a plan below for your use;

A Sample Property Preservation Business Plan Template

  • Business Overview

Property preservation line of business which is a subset of the real estate industry is perhaps one of the easiest and affordable real estate businesses to start; it is basically about, property preservation cum management, lease contracting or accepting rent using legal documents approved for the area in which the property is located.

In a nutshell, property management companies are responsible for taking care of and managing buildings and other real estate properties for individuals (landlords) or for groups of owners.

Basically, companies in the property preservation or property management industry help to keep vacant properties secure, safe and well-maintained inside and out and also manage residential and nonresidential real estate for property owners.

Property preservation or property management organizations’ responsibilities relate to the overall operation of a property, which include general maintenance, rent collection, trash removal, security and other renovation and preservation activities (lawn management, landscaping and painting et al). Some well – equipped property preservation cum property management companies go as far as helping their client manage their property’s accounting and related services.

Property preservation cum property management companies are also involved in mitigation and remediation regarding any maintenance and preservation issues, generally within a budget, with prior or conveyed consent via a Limited Power of Attorney legally agreed to by the property owner.

In fact, there are numerous aspect of the profession and some of them include helping their clients in managing the accounts and finances of the real estate properties, and participating in or initiating litigation with tenants, contractors and insurance agencies.

Property Preservation or Property Management Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 231,051 licensed and registered property preservation companies responsible for employing about 774.021 employees and the industry rakes in a whooping sum of $75billion annually with an annual growth rate projected at 4.8 percent. It is important to state that there is no establishment with a lion share of the available market in this industry.

Research shows that the industry operating conditions for the Property Preservation cum Property Management industry are expected to remain positive in the coming years, though this will eventually slow. Going forward, the value of residential construction is expected to expand rapidly due to improved consumer confidence and low interest rates, causing an increase in the housing stock.

As a result, the US home ownership rate is projected to increase, and fewer consumers will therefore require property preservation or property management services. To combat this, firms are expected to offer more services such as long-term maintenance contracts to attract renters and also other related real estate services.

No doubt, if an aspiring entrepreneur who intends starting his or her own property preservation or property management business has the right connections, networks, managerial skills, and takes delight in preserving and managing real estate for clients, then he or she is going to find property preservation cum property management business very rewarding and lucrative.

Property Preservation Business Plan – MARKET ANALYSIS

  • Market Trends

Recent research conducted shows that the industry operating conditions for the Property Preservation cum Property Management industry are expected to remain positive in the coming years, though this will eventually slow. Going forward, the value of residential construction is expected to expand rapidly due to improved consumer confidence and low interest rates, causing an increase in the housing stock.

As a result, the US home ownership rate is projected to increase, and fewer consumers will therefore require property preservation or property management services. To combat this, firms are expected to offer more services such as long-term maintenance contracts to attract renters and also other related real estate services.

From a general perspective, the market trends as it involves the property preservation and management business is indeed dynamic and at the same pretty much easier for a newbies to come in and still make money from the industry. All that is needed for any property preservation and management company to do well in the industry is to have good maintenance skills, good managerial skills and health relationship with real estate investors and landlords (property owners).

Lastly, some of the key factors that count positively in this line of business are trust, honesty and relationship management and any property preservation and management company that have this will indeed do pretty well in the industry. Landlords and property owners ensure that they put their properties under the care of someone with good judgment, good maintenance and preservation culture and over and above, someone they can trust.

  • Our Target Market

Our target market as a property preservation and management company cuts across people of different class and people from all walks of life. We are coming into the industry with a business concept that will enable us work with the highly placed people in the country and at the same with the lowly placed people who are either interested in entrusting their properties under the care of a company that can help them effectively and efficiently preserve and manage them, and also those interested in putting a roof under their head at an affordable fee that won’t be so much of a stress to raise.

Although finding tenants is relatively easy, but the truth is that, finding qualified and law abiding tenants can be somewhat challenging. It is important to note that the target market for those who are into property management business goes beyond those who make use of the internet (Craigslist to search for properties; some of them only rely on the print media (local daily or weekly newspaper both in English and in Spanish for the Spanish community in the US), some on word of mouth adverts and others on street to street search.

The bottom line is that, the market trend for property management business is indeed a dynamic one. In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

  • Property owners and landlords who are looking for competent company to help them preserve and manage their properties
  • Families who are interested in renting / leasing or acquiring a property
  • Corporate organizations who are interested in renting / leasing or acquiring their own property / properties
  • Land Owners and landlords who are interested in renting / leasing out their properties
  • Corporate organizations (real estate agencies, property development companies et al) who are interested in renting / leasing out their properties
  • Foreign investors who are interested in owning properties or leasing properties in the United States of America
  • Managers of public facilities

Our Competitive Advantage

JC Jones & Co Property Preservation Company, LLP obviously is a new entrant in property preservation and management business, but one thing is certain; we have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both the highly placed clients and the lowly placed clients. We have healthy relationships with loads of property owners (landlords) in the United States and we have some of the best hands in the industry working both as full time employees and consultants for us.

We can confidently boast that we have some the qualities that are in high demand in the property preservation and management line of business which are trust, honesty and relationship management.

Lastly, our employees will be well taken care of, and their welfare package is amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

Property Preservation Business Plan – SALES AND MARKETING STRATEGY

We are mindful of the fact that there are stiffer competition in the property preservation and management industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns.

Our sales and marketing team will be recruited based on their vast experience of the property preservation and management industry cum real estate industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Good Life® Network Marketing, Inc.

Our corporate goal is to grow JC Jones & Co Property Preservation Company, LLP to become one of the leading property preservation and management brands not just in Santiago – California, but in the United States of America and the world at large which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

JC Jones & Co Property Preservation Company, LLP is set to make use of the following marketing and sales strategies to attract network marketers;

  • Introduce our property preservation and management company by sending introductory letters alongside our brochure to landlords, real estate investors, property owners, households, and key stake holders.
  • Advertise our business in relevant real estate and business magazines, newspapers, and other media platforms.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local real estate expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

Our Pricing Strategy

Part of business strategy is to ensure that we work within the budget of our clients to deliver excellent properties preservation and management services to them. The property preservation and management line of business cum real estate industry is based on commissions and properties are valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry we can only abide by what is obtainable when it comes to pricing structure. Part of what we intended doing that will help us cut cost is to reduce to barest minimum all maintenance cost by renting / leasing any property under our care to responsible tenants who won’t cause damage to our facilities.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Real estate deals usually involves huge amount of money.

Here are the payment options that JC Jones & Co Property Preservation Company, LLP will make available to her clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our tenants pay their rents and bills without any difficulty. Our bank account numbers will be made available to tenants who may want to deposit cash. Our bank account numbers will be made available on our website and promotional materials to network marketers / clients who may want to deposit cash or make online transfer for services rendered

Property Preservation Business Plan – Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business beyond Santiago – California which is why we have perfected plans to build our brand via every available means.

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Santiago – California and beyond which is why we have made provisions for effective publicity and advertisement of our company.

Below are the platforms JC Jones & Co Property Preservation Company, LLP intend to leverage on to promote and advertise her property preservation and management business;

  • Distribute our fliers and handbills in targeted areas from time to time
  • Install our Bill Boards on strategic locations
  • Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn,  Badoo, Google+  and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
  • Maximize our company’s website to promote our business
  • Sponsor relevant TV shows
  • Place our flexi banners with our company’s logo and contacts in every property we put up for sale or lease.
  • Place adverts on both print and electronic media platforms
  • List our company in local directories / yellow pages
  • Attend landlord and residence association meetings with the aim of networking and introducing our business.
  • Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

Generating Funding / Startup Capital for JC Jones & Co Property Preservation Company, LLP

JC Jones & Co Property Preservation Company, LLP is a family business that will be owned and managed by JC Jones and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

PROPERTY PRESERVATION BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factor are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting JC Jones & Co Property Preservation Company, LLP is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

JC Jones & Co Property Preservation Company, LLP will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office facility, renovation and equipping of the facility inclusive: Completed
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Purchase of repair and installation tools and equipment: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In Progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in the construction and real estate industries: In Progress
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