Are you about starting a SEO agency? If YES, here is a complete sample SEO agency business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting an SEO business. We also took it further by analyzing and drafting a sample SEO agency marketing plan template backed up by actionable guerrilla marketing ideas for SEO agencies. So let’s proceed to the business planning section.

Why Start a SEO Agency?

As long as people use the internet, organizations and individuals will always want to leverage on search engines to reach out to their target market to sell their products and services and also to promote their brands.

In some climes, you would be required to own a license to start this type of business; if it applies to you, be sure to get all the trainings and documentation needed. This is so that getting issued an operating license from the licensing office would be a lot easier. If indeed you want to operate a search engine optimization agency business, you must go all the way to get it registered with the corporate affairs department of your state or country.

If you are sure this type of business is what you truly want to do – and after you must have conducted your research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your services amongst other areas of interest to you. Below is a sample search engine optimization agency business plan template that will help you successfully write yours with little or no stress;

A Sample SEO Agency Business Plan Template

  • Business Overview

The Search Engine Optimization industry comprises of agencies that operate search engines and other types of search-based websites that display advertisements for their clients. In most cases, these search engines basically provide search services for free and earn income when a user clicks on an advertising link, known as a “paid click.”

Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information. Search engine marketing (SEM) agencies services help buyers increase their visibility in a search engine. When a website has higher rank in a search engine it easier for the websites to attract visitors, which positively impacts their business and the revenue they generate.

It is a fact that search engines will continue to leverage on innovative technologies that allow advertisers to determine which terms, ads and websites are most effective. After experiencing substantial growth in the last half – a – decade.

The revenue generated by the Search Engine Optimization industry will grow even more quickly in the coming years. Of course, the rising penetration of the internet, the proliferation of mobile devices with internet connections, and the use location-based services will support demand over the period in question.

The Search Engine Optimization Agencies Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, France, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 810 licensed and registered search engine optimization marketing agencies scattered all across the United States responsible for employing about 51,750employees and the industry rakes in a whooping sum of $54 billion annually with an annual growth rate projected at 12.1 percent within 2011 and 2016. It is important to state that the establishments with a lion shares of the available market in this industry are Alphabet Inc., Microsoft, Acronym Media Inc. andEliteSEM.com.

A recent report published by IBISWorld shows that the Search Engines industry operates with a high level of capital intensity. They also estimate that for every $1.00 spent on wages, the industry will allocate $0.52 in capital investment.

This 2015 value represents a slight increase from $0.47 in 2010. Labor costs in the industry are extremely significant; skilled programmers, sales staff and management are all costly. The further stated that report firms place a premium on attracting highly skilled programmers and mathematicians to optimize the algorithms that run their search engines.

Knowledgeable sales staff and customer service representatives are also essential to maintain advertising clients. Additionally, large firms typically offer their biggest advertisers personal representatives and consultants

The report also shows that during the three years to 2016, prices for SEM services have been rising at an estimated annualized rate of 1.8 percent due primarily to rising demand. Demand has been growing in concert with increases in total advertising expenditure and internet traffic volume. Because SEM is a type of advertising, spending on SEM services increases alongside total advertising expenditure, which has grown in the past

Over and above, search engines have become an important tool for promoting ones’ businesses as it relates to products and services all over the world, not only to advertise to customers, but also to sell products and services to them. It is now easier for organization to expand their brands and market from local level to national and even international markets with minimum capital investment.

SEO Agency Business Plan – Executive Summary

Binary Plus SEO Agency®, LLC is a U.S based and world class searching engine optimization – marketing agency. We have been able to lock down a standard and well – positioned office facility in a central business district in Cape May – New Jersey.

We are a search engine optimization – marketing company that is set to compete in the highly competitive search engine industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States. Binary Plus SEO Agency®, LLC will help buyers (corporate clients and individual clients) increase their visibility in a search engine.

We will offer services such as providing internet search capabilities, providing internet image search capabilities, providing web-based applications (e.g. e-mail and maps), distributing and selling online text advertisements, distributing and selling online banner advertisements and other related consulting and advisory services.

Our business goal is to become one of the leading search engine optimization marketing agencies in the United States of America with high profile corporate and individual clients scattered all around the world.

Our employees are going to be selected from a pool of talented and highly creative search engine optimization – marketing experts in and around New Jersey and also from any part of the world as the business grows. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading search engine optimization marketing agencies in the United States and throughout the globe.

At Binary Plus SEO Agency®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Binary Plus SEO Agency®, LLC is private registered business that is owned by Benny Miller and his friend and business partner for many years Kelvin Taylor. They both graduated from Illinois Institute of Technology with BSc in Computer Science and they have a combine experience that revolves around the search engine optimization and marketing industry.

  • Our Product and Services Offering

Binary Plus SEO Agency®, LLC is established with the aim of maximizing profits in the Search Engine Optimization Agencies industry. We want to compete favorably with the leading search engine optimization marketing agencies in the United States of America and the world which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.

We will work hard to ensure that Binary Plus SEO Agency®, LLC do not just work for clients in the United States of America, but also for clients in other parts of the world. Our products and services offering are listed below;

  • Providing internet search capabilities
  • Providing internet image search capabilities
  • Providing web-based applications (e.g. e-mail and maps)
  • Distributing and selling online text advertisements
  • Distributing and selling online banner advertisements
  • Other related search engine optimization marketing advisory and consulting services

Our Vision Statement

Our vision is to establish a standard and world class search engine optimization marketing agency whose services and brand will not only be accepted in the United States of America, but also in other parts of the world.

  • Our Mission Statement

Our mission is to provide professional and highly creative result oriented search engine optimization marketing services and other related advisory and consulting services that will assist businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe. We want to build a search engine optimization marketing agency that can favorably compete with other leading brands in the search engine optimization marketing agencies industry.

  • Our Business Structure

Binary Plus SEO Agency®, LLC, is a search engine optimization marketing agency that intend starting small in Cape May, but hope to grow big in order to compete favorably with leading search engine marketing agencies in the industry both in the United States and on a global stage. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Binary Plus SEO Agency®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Creative Director
  • SEO / Digital Marketing Specialist
  • Human Resources and Admin Manager
  • Sales and Marketing Executive
  • Accountant
  • Client Service Executive

Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board.

Creative Director:

  • Serves as project manager of the organization; works directly with employees
  • Responsible for designing concepts and winning business proposals for the organization
  • In charge of copy writing and laying out chronological advertisement plans
  • Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Makes certain that operations and marketing department perform efficiently, coordinate employee efforts, and facilitate communications between management and employees
  • Ensures that the organization work in line with international best practices.

SEO / Digital Marketing Specialist

  • Responsible for handling core search engine optimization marketing services such as providing internet search capabilities, providing internet image search capabilities, providing web-based applications (e.g. e-mail and maps), distributing and selling online text advertisements, distributing and selling online banner advertisements.
  • Handles other related search engine cum digital marketing advisory and consulting services

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Creates new markets cum businesses for the organization
  • Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Binary Plus SEO Agency®, LLC
  • Serves as internal auditor for Binary Plus SEO Agency®, LLC.

Client Service Executive

  • Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.
  • Receives parcels / documents for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned the line manager.

SEO Agency Business Plan – SWOT Analysis

Binary Plus SEO Agency®, LLC is engaged in the services of a core professional in the area of business consulting and structuring, so as to assist our organization in building a well – structured digital marketing business that can favorably compete in the highly competitive digital marketing agencies industry in the United States and the world at large.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Binary Plus SEO Agency®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Binary Plus SEO Agency®, LLC;

  • Strength:

Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient search engine optimization cum digital marketing expert, a team with excellent qualifications and experience various niche areas in the search engine optimization marketing agencies industry and other related industry.

Aside from the synergy that exist in our carefully selected search engine optimization cum digital marketing experts, our services will be measurable, result driven and guided by best practices in the industry.

  • Weakness:

As a new search engine optimization marketing agency in Cape May – New Jersey, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive search engine optimization marketing agencies industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business especially via main stream media (TV, Radio and Newspapers et al) the way we would want to.

  • Opportunities:

No doubt, the opportunities available in the search engine optimization marketing agencies industry is massive considering the number of individuals and corporate organizations with active presence on the internet and of course the pretty large numbers of people who visit the internet / social media platforms on a daily basis and own mobile phones / smart phones and other related gadgets. As a standard and world – class search engine optimization marketing agency, we are ready to take advantage of any opportunity that is available in the industry.

  • Threat:

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a search engine optimization cum digital marketing agency or even a social media marketing company in same location where our target market exists and who may want to adopt same business model like us. We are not ruling out the fact that unfavorable government policies can pose a threat to businesses such as ours.

SEO Agency Business Plan – MARKET ANALYSIS

  • Market Trends

No doubt, the Search Engine Optimization Marketing Agencies industry has benefited from the rapid switch from traditional print advertising to digital advertisements. As more consumers generate website traffic through the use of smartphones and tablets, businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. In the next five years, the industry will continue to grow, as more effective advertising tools / software apps and technology platforms that measure consumer demographics are developed.

The growing trends  which makes it easier for people to spend more time on the internet especially on social media networking sites is a major boost in the revenue generated by search engine optimization marketing agencies. It is not common to find players in this industry generating an increasing amount of advertising revenue per user by developing targeted advertising platforms and tools to measure the effectiveness of advertising and marketing.

This has indeed changed the ways that organizations approach to interact with customers, as a substantial percentage of consumer interactions and profiling are now being carried out over online and social media platforms with much higher visibility.

In as much as search engine optimization cum digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from search engine optimization marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.

Another important factor worthy of mentioning in this industry is that the target market keep expanding, people and organizations are now seeing the need for them to have an official website and also to engage the services of search engine optimization marketing experts either in branding or packaging their products and services or in helping them directly sell their products and services to their targeted market.

Another common trend in the search engine optimization marketing agencies industry is that, most digital marketing firms no longer settle for clients within the location where their physical office is located but also from any part of the world.

The truth is that with the advent of the internet, it is now easier for a search engine optimization marketing agency to work for clients in any part of the world. A search engine optimization marketing agency can be located in the United States of America and have their biggest client in United Arab Emirates or in Nigeria. Many thanks to the power of the internet which has brought the world closer to us.

Lastly, the search engine optimization marketing agencies industry will continue to evolve due to the advancement of computer technology and software applications designs et al.

  • Our Target Market

Prior to starting our search engine optimization marketing agency, we are certain that there will be a wide range of both corporate and individual clients who cannot successfully run their businesses without the services and support of a standard search engine marketing agencies; a company that can help them reach out to their target market.

In view of that, we have created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients

Below is a list of the people and organizations that we have specifically market our services to;

  • Banks, Insurance Companies and other related Financial Institutions
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Real Estate Owners, Developers, and Contractors
  • Research and Development Companies
  • The Government (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Hotels
  • Celebrities, Politicians, Public Figures and Public Speakers
  • Sport Organizations
  • Religious Organizations
  • Political Parties
  • Television Stations
  • Printing Press (Publishing Houses) and Authors
  • Branding and Advertising agencies
  • Aspiring celebrities
  • Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a search engine optimization marketing agency requires more than, your expertise, knowing how to conduct your business but also how to network with key people that matters; decision makers that can decide who will get a contract or a business deal.

We are quite aware that to be highly competitive in the search engine optimization marketing agencies industry means that you are not only expected to be able to deliver consistent and excellent services, but you must be result driven and able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target sales the organization intends to generate when they hired you.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient search engine optimization cum digital marketing experts, a team with excellent qualifications and experience various niche areas in the search engine optimization cum digital marketing agencies industry and other related industry.

Aside from the synergy that exist in our carefully selected search engine optimization cum digital marketing experts, our services will be measurable, result driven and guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups search engine optimization marketing agencies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

SEO Agency Business Plan – SALES AND MARKETING STRATEGY

We are mindful of the fact that there are stiffer competitions in the search engine optimization marketing agencies industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the search engine optimization marketing agencies industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Binary Plus SEO Agency®, LLC.

Our corporate goal is to grow Binary Plus SEO Agency®, LLC to become one of the leading search engine optimization marketing agency brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Binary Plus SEO Agency®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our search engine optimization marketing agency by sending introductory letters alongside our brochure to individuals, corporate organizations, government agencies, non – profits, religious organizations and key stake holders.
  • Promptness in bidding for search engine optimization marketing contracts from the government and other cooperate organizations
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver excellent design and services
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

Binary Plus SEO Agency®, LLC is established with the aim of maximizing profits in the search engine optimization marketing agencies industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Binary Plus SEO Agency®, LLC will generate income by offering the following search engine optimization marketing services and other related services;

  • Providing internet search capabilities
  • Providing internet image search capabilities
  • Providing web-based applications (e.g. e-mail and maps)
  • Distributing and selling online text advertisements
  • Distributing and selling online banner advertisements
  • Other related search engine optimization marketing advisory and consulting services

Sales Forecast

One thing is certain, there would always be corporate organizations, government agencies, non – profits and individuals who would need the services of search engine optimization marketing agencies to help them increase sales or promote their brands.

We are well positioned to take on the available market in search engine optimization marketing agencies industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our search engine optimizations marketing agencies to enviable heights.

We have been able to critically examine the search engine optimization cum digital marketing space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Cape May – New Jersey.

Below is the sales projection for Binary Plus SEO Agency®, LLC, it is based on the location of our business and of course the wide range of our services and target market;

  • First Fiscal Year-: $200,000
  • Second Fiscal Year-: $500,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same search engine optimization marketing services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

At Binary Plus SEO Agency®, LLC we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

  • Payment Options

The payment policy adopted by Binary Plus SEO Agency®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Binary Plus SEO Agency®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for all our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

SEO Agency Business Plan – Publicity and Advertising Strategy

We have been able to work with our in-house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our search engine optimization marketing agency.

Below are the platforms we intend to leverage on to promote and advertise Binary Plus SEO Agency®, LLC;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around Cape May – New Jersey.
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations, non – profits and government agencies by calling them up and informing them of Binary Plus SEO Agency®, LLC and the services we offer
  • List our search engine optimization marketing agency in local directories / yellow pages
  • Advertise our search engine optimization marketing agency in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

SEO Agency Business Plan – Financial Projections and Costing

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a search engine optimization marketing agency; it might differ in other countries due to the value of their money.

However, this is what it would cost us to setup Binary Plus SEO Agency®, LLC in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
  • Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • Amount required to purchase the needed software applications – $3,500
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
  • Miscellaneous – $5000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard search engine optimization marketing agency in the United States of America.

Generating Funds / Startup Capital for Binary Plus SEO Agency®, LLC

Binary Plus SEO Agency®, LLC is a business that will be owned, financed and managed by Benny Miller and his friend and business partner for many years Kelvin Taylor. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

SEO AGENCY BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Binary Plus SEO Agency®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our digital marketing services and other related advisory and consulting services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Binary Plus SEO Agency®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office facility in a good location: Completed
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our products: In Progress
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed internet server, furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress