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A Sample Shawarma Stand Business Plan Template

Are you about starting a shawarma stand business? If YES, here is a complete sample shawarma stand business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a shawarma stand business. We also took it further by analyzing and drafting a sample shawarma stand marketing plan template backed up by actionable guerrilla marketing ideas for shawarma stands. So let’s proceed to the business planning section.

As regard starting a business such as shawarma stands, truly it might sound easy, but the truth is that if you are looking to start a sandwich related business, such that you do not want to be stressed out, then you have got to do the needful to make sure that it does stand the test of time.

There is quite a lot that is needed to be done in order to see that your shawarma stand business does take flight within the period that you have projected it to be. You too can now write the business plan for your shawarma stand by fixing in the appropriate details of your business after you have gone through the sample shawarma stand business plan template below;

A Sample Shawarma Stand Business Plan Template

  • Business Overview

If you live in the United States, Europe, Asia or Africa, you would have tasted or seen a shawarma stand in your city. Shawarma which originated from Levantine in the Middle East is a meat preparation, where lamb, turkey, chicken, beef, buffalo meat, veal or mixed meats are places on a spit which is commonly a vertical spit in a restaurant. It is often grilled for a whole day.

Shawarma is eating as a fast food that is made up into a sandwich wrap with bread or pita alongside vegetable. Vegetable such as cucumber, onion, tomato, lettuce, eggplant, cabbage, pickles or  rhubarb et al are include in the preparation of shawarma.

The Shawarma stands and Restaurant industry has managed to excel during the past five years right through the recovery. Keeping consumers’ appetites satisfied, shawarma stands have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

The Shawarma Stands cum Restaurant industry is a thriving sector of the economy of the United States which generates a whooping sum of well over $22 billion annually from more than 26,740 registered shawarma and sub stores scattered all around the United States of America.

The industry is responsible for the employment of well over 518,188 people. Experts project The Shawarma Stands and Sub Store Franchises industry to grow at a 2.4 percent annual rate. Hummus Bar Express, Dr. Sandwich, SAJ Bakery, Shawarma Dadon, Jimmy Johns and Subway are the leaders in this industry; they have the lion market share in the industry.

The shawarma stands line of business has minimal barriers to entry, with low start – up capital and no specific licensing requirements. The majority of shawarma stands operate as non – employers and the capital costs of establishing retail outlets are not substantial relative to many other retail industries, such as department stores.

On the other hand, the high level of competition and market saturation in a declining industry can prove challenging to aspiring entrepreneurs who want to start their own shawarma stands – business. Most players in the shawarma line of business are small- to medium-size establishments that cater to the local community.

With this kind of business, if you want to start on a small scale, you can choose to start it as a part time business by taking you stands to places where they have public events. All you would need is learn how to make shawarma, get the grills and other equipment and then look out for events where you can be allowed to place your stand.

However, if you intend starting it as a full – time business person, then you should consider renting a shop in an area that is prone to high human and vehicular traffic. The good thing about ensuring that your shawarma restaurant is visible to all is so that people may easily walk into your restaurant to make enquiries even if they aren’t buying at that moment. With that you will be able to build your potential client list that you can use for marketing purpose.

Over and above, the shawarma stands line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

Shawarma Stand Business Plan – Executive Summary

Israeli Connection Shawarma Bar, LLC is a standard and registered shawarma bar business that will be located in one of the busiest roads in Salem – Oregon. We have been able to lease a facility along a major road that is big enough to fit into the design of the kind of shawarma bar that we intend launching and the facility is located in a corner piece property directly opposite the largest residential estate in Oregon.

Israeli Connection Shawarma Bar, LLC will be involved in the preparation and sale and distribution of a wide varieties of shawarma and also sandwich, pizzas, soft drinks, and coffee to our customers. We will also engage in home delivery when customers order for it to be delivered to them in any location within the city where we have our shawarma bars.

We are aware that there are several large and small scale shawarma stands all around Salem – Oregon, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to offer much more than our competitors will be offering. We have, home delivery option, self – service options for our customers, and our outlet is well secured with the various payment of options.

Much more than retailing shawarma, sandwich, pizzas, coffee and soft drinks, our customer care will be second to none in the whole of Salem – Oregon. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our shawarma bar and also to become our loyal customers and ambassadors.

Israeli Connection Shawarma Bar, LLC will ensure that all our customers are given first class treatment whenever they visit our sandwich shop. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant / fast food industry and we are not only going to operate a system where our customers would have to come to our shawarma bar to make purchase or whatever they want, but we will also operate an online bar and our customers can place orders for our products online and they will get it delivered to their houses or any location they want us to deliver the goods to within Salem – Oregon.

Israeli Connection Shawarma Bar, LLC is a family business that is owned by Shannon Abraham and his immediate family members. Shannon Abraham is an Israeli – American shawarma cum sandwich specialist, He has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Salem – Oregon, but there is a plan to open chains of shawarma bars all around Oregon and perhaps in other key cities in the United States of America.

  • Our Product Offering

Israeli Connection Shawarma Bar, LLC is in the restaurant / fast food industry cum shawarma stands line of business to make profits and we will ensure we go all the way to make available a wide variety of shawarma, sandwiches, and pizzas to our clients. Our product and service offerings are listed below;

  • Shawarma
  • Submarine sandwiches
  • Salads
  • Pizzas
  • Varieties of Sandwich (Turkey, Veggie Delite, Veggie Patty, Chicken, Chicken Pizziola, Chicken Teriyaki, Chicken Tikka, Chipotle Chicken, Ham, Italian B.M.T., Meatball Marinara, Roasted Chicken, Spicy Italian, Steak & Cheese)
  • Coffee
  • Soft Drinks

Our Vision Statement

Our vision is to become the leading shawarma bar – brand in Salem – Oregon and to establish a one stop shawarma stand cum fast food restaurant in Oregon and in other cities in the United States of America.

  • Our Mission Statement

Our mission is to establish a shawarma bar business that will make available a wide variety of shawarma and also sandwiches, pizzas, coffee and soft drinks at affordable prices to the residence of Salem – Oregon and other cities in the United States of America where we intend opening of chains of shawarma bars.

  • Our Business Structure

Israeli Connection Shawarma Bar, LCC do not intend to start a shawarma bar business like the usual mom and pop business around the street corner; our intention of starting a shawarma stand business is to build a standard and one stop shawarma cum fast food restaurant in Salem – Oregon.

Although our shawarma cum fast food restaurant business might not be as big as Hummus Bar Express, Dr. Sandwich, SAJ Bakery, Shawarma Dadon, Jimmy Johns and Subway, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Restaurant Manager
  • Human Resources and Admin Manager
  • Shawarma, Sandwich Maker and Pizzeria
  • Sales and Marketing Manager
  • Information Technologist
  • Accountants / Cashiers
  • Waiter / Waitress
  • Van Drivers / Deliverers
  • Cleaners

Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.

Restaurant Manager:

  • Responsible for managing the daily activities in the shawarma bar (kitchen inclusive)
  • Ensure that the restaurant facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with third – party providers (vendors)
  • Responsible for supervising and training new staff members
  • Reports to the Chief Executive Officer
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Any other duty as assigned by the CEO

Shawarma Maker, Sandwich Maker / Pizzeria / Casual Workers

  • Prepare shawarma, sandwiches and pizzas as supervised by the restaurant manager
  • Responsible for carrying out all casual or unskilled jobs in the restaurant
  • Responsible for packaging shawarma, pizzas and sandwiches meant for delivery
  • Handles any other duty as assigned by the restaurant manager

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the business

Information Technologist

  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Waiters / Waitress

  • Promptly attends to customers in a friendly and professional manner
  • Ensures that un-occupied tables are always set and ready for customers
  • Pulls out chairs for customers as they arrive
  • Handles any other duty as assigned by the Chief Operating officer / restaurant manager

Van Drivers / Sandwich Deliverers:

  • Delivers customer’s orders promptly
  • Delivers correspondence for the restaurant
  • Runs errand for the organization
  • Any other duty as assigned by the floor / line manager

Cleaners:

  • Responsible for cleaning the restaurant facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the restaurant facility
  • Handles any other duty as assigned by the restaurant manager.

Shawarma Stand Business Plan – SWOT Analysis

Our intention of starting just one outlet of our shawarma bar in Salem – Oregon is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other chains of shawarma bars all over Oregon and Key Cities in the United States.

We are fully aware that there are several shawarma bars all over Salem – Oregon and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Israeli Connection Shawarma Bar, LCC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Israeli Connection Shawarma Bar, LLC;

  • Strength:

Our location, the business model we will be operating on (brick and mortar shawarma bar and online shawarma bar), varieties of payment options, wide varieties of shawarma and also sandwich and pizzas and our excellent customer service culture will definitely count as a strong strength for Israeli Connection Shawarma Bar, LCC.

  • Weakness:

A major weakness that may count against us is the fact that we are a new shawarma bar – business and we don’t have the financial capacity to compete with multi – million dollars chains of shawarma cum sandwich shops like Hummus Bar Express, Dr. Sandwich, SAJ Bakery, Shawarma Dadon, Jimmy Johns and Subway et al.

  • Opportunities:

The fact that we are going to be operating our shawarma bar in one of the busiest streets in Salem – Oregon, provides us with unlimited opportunities to sell our shawarma, sandwiches, pizzas, coffees and soft drinks to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our shawarma bar; we are well positioned to take on the opportunities that will come our way.

  • Threat:

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new shawarma stands, sandwich shop, pizza shop or fast food restaurant in same location where ours is located.

Shawarma Stand Business Plan – MARKET ANALYSIS

  • Market Trends

In this dispensation when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about shawarma.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your shawarma business. You can as well go ahead to open an online shawarma bar where people can place order from your shop. You must ensure that your delivery system is efficient if you intend to do well with your online shawarma bar.

So also, keeping consumers’ appetites satisfied, shawarma stands cum restaurants have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet. The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

  • Our Target Market

When it comes to fast food such as shawarma and even sandwich and pizzas et al, there is indeed a large market for them. As a matter of fact, shawarma stands are always improvising to ensure that they continue to expand their target market.

In view of that, we have positioned our shawarma bar to service the residence of Salem – Oregon and every other location where our chains of shawarma stands will be located in key cities all over the United States of America. We have conducted our market research and we have ideas of what our target market will be expecting from us.

We are in business to prepare and serve a wide variety of shawarma, sandwiches, and pizzas to the following groups of people;

  • Event Planners
  • Corporate Organizations
  • Households
  • Schools
  • Corporate Executives
  • Business People
  • Sports Men and Women
  • Students
  • Tourists

Our Competitive Advantage

A close study of the restaurant / fast food industry reveals that the market has become much more intensely competitive over the last ten years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other shawarma stands, sandwich shops, pizza shops and fast food restaurants in Salem – Oregon.

Israeli Connection Shawarma Bar, LLC is launching a standard shawarma bar that will indeed become the preferred choice of residence of Salem – Oregon. Our shawarma bar is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Salem – Oregon. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide variety of shawarma, sandwiches, and pizzas available in our bar / stands at all times. It will be difficult for customers to visit our shawarma bar and not make a purchase of shawarma, sandwich, pizza, coffee or soft drinks.

One of our business goals is to make Israeli Connection Shawarma Bar, LCC a one stop shawarma bar. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups shawarma bars) in the restaurant / fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

Shawarma Stand Business Plan – SALES AND MARKETING STRATEGY

  • Sources of Income

Israeli Connection Shawarma Bar, LCC is in business to retail a wide variety of shawarma, sandwiches and pizzas to the residence of New York City – New York. We are in the restaurant / fast food industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of the following products at affordable prices;

  • Shawarma
  • Submarine sandwiches
  • Salads
  • Pizzas
  • Varieties of Sandwich (Turkey, Veggie Delite, Veggie Patty, Chicken, Chicken Pizziola, Chicken Teriyaki, Chicken Tikka, Chipotle Chicken, Ham, Italian B.M.T., Meatball Marinara, Roasted Chicken, Spicy Italian, Steak & Cheese)
  • Coffee
  • Soft Drinks

Sales Forecast

The truth is that, when it comes to shawarma bar business, if your shawarma bar cum stand is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in New Salem – Oregon and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the shawarma stands line of business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Salem – Oregon.

Below are the sales projection for Israeli Connection Shawarma Bar, LCC, it is based on the location of our business and other factors as it relates to similar start – ups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $250,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Israeli Connection Shawarma Bar, LCC, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Salem – Oregon. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the restaurant / fast food industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Salem – Oregon.

In other to continue to be in business and grow, we must continue to sell the shawarma, sandwich and pizzas; which is why we will go all out to empower or sales and marketing team to deliver. In summary, Israeli Connection Shawarma Bar, LLC will adopt the following sales and marketing approach to win customers over;

  • Open our shawarma bar in a grand style with a party for all.
  • Introduce our shawarma bar business by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Salem – Oregon
  • Ensure that we have a wide variety of shawarma, sandwiches, and pizzas et al in our stands at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our shawarma bar
  • Position our signage / flexi banners at strategic places around Salem – Oregon
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our shawarma bar.

Shawarma Stand Business Plan – Publicity and Advertising Strategy

In as much as our shawarma bar is well located, we will still go all out to intensify publicity for the business. We are going to explore all available means to promote Israeli Connection Shawarma Bar, LLC.

Israeli Connection Shawarma Bar, LCC has a long term plan of opening chains of shawarma stands in various locations all around Oregon and key cities in the United States which is why we will deliberately build our brand to be well accepted in Salem – Oregon before venturing out. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand.

Here are the platforms we intend leveraging on to promote and advertise Israeli Connection Shawarma Bar, LLC;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Salem – Oregon
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Israeli Connection Shawarma Bar, LLC and the products we sell
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

Our Pricing Strategy

Pricing is one of the key factors that gives leverage to shawarma bars cum fast food restaurants, it is normal for consumers to go to places (shawarma bars) where they can purchase / order shawarma, sandwiches, pizzas, coffees and soft drinks at cheaper price which is why big player in the restaurant / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established shawarma bars, but we will ensure that the prices of all the products that are available in our shawarma bars are competitive with what is obtainable amongst shawarma bars within our level.

We are aware that there are contracts for supply of shawarma, sandwiches and pizzas by government, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

  • Payment Options

The payment policy adopted by Israeli Connection Shawarma Bar, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Israeli Connection Shawarma Bar, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via POS machines
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

  • Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a shawarma bar business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Israeli Connection Shawarma Bar, LCC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for construction of a standard shawarma bar – $100,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (raw materials and packaging materials et al) – $80,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and equipment (Grilling machine, computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our shawarma bar. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funding / Startup Capital for Israeli Connection Shawarma Bar, LLC

Israeli Connection Shawarma Bar, LLC is a family business that is solely owned and financed by Shannon Abraham and his immediate family members. We do not intend to welcome any external business partners, which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Shawarma Stand Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Israeli Connection Shawarma Bar, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our shawarma, sandwiches, pizzas, coffees and soft drinks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Israeli Connection Shawarma Bar, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our shop: Completed
  • Establishing business relationship with vendors – suppliers of meat, flours / breads, ingredients (Vegetable such as cucumber, onion, tomato, lettuce, eggplant, cabbage, pickles or rhubarb et al), coffees and soft drinks In Progress
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