Are you about starting a trucking company? If YES, here’s a complete sample trucking business plan template & feasibility report you can use for FREE.
Okay, so we have considered all the requirements for starting a trucking /transport business. We also took it further by analyzing and drafting a sample trucking company marketing plan template backed up by actionable guerrilla marketing ideas for trucking businesses. So let’s proceed to the business planning section.
Table of Content
- Executive Summary
- Market Analysis
- SWOT Analysis
- Financial Projection
- Marketing Plan
- Marketing ideas & Strategies
Does a Trucking Business Really Need a Business Plan?
The trucking industry is such that requires to a large extent proper planning. One of the areas that planning is needed is in the structuring and the sales projections of the business. This cannot be done haphazardly, which is why a business is needed to be written. This is so that you are able to get a hang of all information needed to fly. The question therefore is; how easy does writing a business plan really gets?
Truth is that writing a business plan in some cases might not come easy. This is because of the need to be detailed. This is one of the reasons why business consultants smile to the bag every time. They have been able to horn their skills in business plan writing and as such are able to do a thorough job. This thorough job of theirs could in most cases cost an arm and a leg.
There is however respite for those who are not able to afford the exorbitant fee of these business plan writers. What is the respite, you might ask? It means that you can use an existing plan to write yours. This is so that you do not leave out any detail at all. This existing plan could also serve as a guide and an eye opener, so that you know how technical some areas of your business is. Here is a sample trucking business plan below.
A FREE Sample Trucking Company Business Plan Template
- Trucking Business Overview
The trucking industry plays a very important role in the economy of the world; they provide essential services to the United States economy by transporting large quantities of raw materials, machines, equipment, dirt, rocks, building materials, and finished goods over land—typically from manufacturing plants to retail distribution centers and from warehouses to construction sites. As matter of fact, heavy duty trucks are indispensable in the construction industry.
The trucking industry is responsible for the majority of freight movement over land, and is a major stakeholder in the manufacturing, transportation, and warehousing industries in the United States of America and in other parts of the world. In the United States, Large trucks and buses drivers require a commercial driver’s license (CDL) before they can be permitted to operate.
The activities in the trucking industry is regulated by the United States Department of Transportation (USDOT), the Federal Motor Carrier Safety Administration (FMCSA) and the Federal Highway Administration (FHWA).They ensure that drivers and trucking companies adhere to safety rules and regulations and also that potential truck drivers undergo special training on how to handle large vehicle before applying and obtaining their commercial driver’s license (CDL).
Statistics has it that food and food products, lumber or wood products, as well as petroleum or coal account for 34.8 percent of truck traffic in the United States and by volume, clay, glass, concrete and stone, farm products, as well as petroleum and coal account for 35.6 percent of truck traffic.
The advancement in technology in areas such as computers, satellite communication, and the internet, have contributed immensely to the growth of the industry. The advancement in technology is responsible for increase of productivity of trucking companies operations, it helps them effectively monitor their trucks and their drivers and it helps driver save time and effort.
The trucking industry is not restricted to trailers or large trucks hauling goods from destination to another via interstate highways, it also involves smaller trucks that helps transport smaller quantity of goods from one destination within a city to another destination within same city. Trucking business is not only about transporting goods over a long distance.
As a matter of fact, in the U.S. about 66 percent of truck tonnage moves distances of 100 miles or less; local and regional hauls account for almost half of all truck revenues and are they are the preferred choice for private carriers.
No doubt starting and operating a trucking business can be challenging, but the truth is that it can be rewarding at the same time. One good thing about the industry is that it is open for both big time investors who have the capacity to start the business with fleet of trucks and aspiring entrepreneurs who may one to start with just one truck.
Sample Trucking Company Business Plan Template – MARKET ANALYSIS
- Market Trends
The market trends as it involves the trucking industry especially in the United States and Canada is indeed dynamic and at the same challenging. But one thing is certain, once a trucking company can gain credibility, it will be much easier for the company to secure permanent deals / contracts with big time merchants and construction companies who are always moving goods and equipment from one part of The United States of America to another part.
No doubt some of the major factors that count positively in this line of business are trust, honesty, good relationship management and of course timely and safe delivery.
- Our Target Market
Our target market are basically every one (organizations and individual as well who have cause to move things from one location to another location. We cover both short distance (inter states) and long distance (intra states). We are in business to move stuffs and anyone who has stuffs to move within the United States or from the United States to Canada, can contact us.
In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;
- Merchants (importers, exporters, traders, suppliers, wholesalers, and dealers)
- Construction companies
- Corporate organizations
- Small business owners
- The timber industry
- Oil and gas sector
Our Competitive Advantage
Our major competitive advantage is the vast industry experience and solid reputation of our owner, Terry Granville. Terry Granville Truck Service Inc. no doubt is a new trucking company, which is why we took our time to do a thorough homework before launching the business.
We were able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good network and excellent relationship management strong management, strong fleet operations, direct access to all Atlantic and Gulf Coast ports, our transportation network serves some of the largest population centers in the U.S., our size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players.
Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both individuals who may want to make use of small trucks to transport goods within the city and also big conglomerates who are involved in massive movements of goods and equipment from one part of the U.S. to another part.
Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.
Trucking Company Business Plan – SALES AND MARKETING STRATEGY
Networking is an effective way to begin building your client base and we have plans in place to leverage on all our networks. In view of that, we will look out for gatherings where we can network with captain of industries, entrepreneurs, manufacturers and merchant et al. As a matter of fact, our first port of call will be to connect with the nearest Chamber of Commerce; we are likely going to get our first major deal from them.
At Terry Granville Truck Service Inc. all our employees will be directly or indirectly involved in sales and marketing. We will create provision for our employees to earn commission when they bring in business for the organization. We will also encourage freelancers to work with us; whenever they refer clients to us to will earn a percentage of the deal.
Lastly, we will leverage on the power of the media by advertising our services using both online and offline platforms. We will work hard to ensure that get repeated business from any business deal we execute and also we will encourage our customers to help us refer their friends to us. Part of our strategy is to reward loyal customers and to leverage on word of mouth marketing from satisfied customers.
Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, Terry Granville Truck Service Inc. will adopt the following sales and marketing strategies in sourcing for clients for our business;
- Introduce our business by sending introductory letters alongside our brochure to stake holders in the construction industry, manufacturing industry, oil and gas industry, timber merchant et al.
- Promptness in bidding for contracts
- Advertise our business in haulage magazines, newspapers, TV stations, and radio stations et al
- List our business on yellow pages
- Attend expos, seminars, and business fairs et al
- Create different packages for different category of clients in order to work with their budgets and still deliver quality services
- Leverage on the internet to promote our business
- Direct marketing
- Word of mouth (referral marketing)
Our Pricing Strategy
Terry Granville Truck Service Inc. has a lease arrangement with various companies and the company’s pricing is based on miles per thousands of tons of cargo transported. We have perfected our plans to charge competitive rates since we have minimal overhead compared to our competition in the industry.
We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable. The fact that our business door is open to both individuals and corporations means that we will have different price range for different category of clients. As the business grow, we will continue to review our pricing system to accommodate a wide range of clientele.
- Payment Options
Our payment policy will be inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Here are the payment options that Terry Granville Truck Service Inc. will make available to her clients;
- Payment by via bank transfer
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our clients pay us without any difficulty. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash.
Trucking Company Business Plan – Publicity and Advertising Strategy
Any business that wants to grow beyond the corner of the street they are operating must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business. We intend growing our business beyond South Dakota which is why we have perfected plans to build our brand via every available means. Below are the platforms Terry Granville Truck Service Inc. intend leveraging on to promote and advertise her trucking business;
- Place adverts on both print and electronic media platforms
- Sponsor relevant TV shows
- Maximize our company’s website to promote our business
- Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
- Install our Bill Boards on strategic locations
- Distribute our fliers and handbills in targeted areas from time to time
- Attend chambers of commerce meetings with the aim of networking and introducing our business.
Generating Funding / Startup Capital for Terry Granville Truck Service Inc
Terry Granville Truck Service Inc. is set to start as a private business that will be solely owned by Mr. Terry Granville and family. He will be the sole financial of the company but may likely welcome other business partners when need for expansion arises. These are the areas we intend generating our start – up capital for our business;
- Generate part of the start – up capital from personal savings
- Source for soft loans from family members and friends
- Apply for loan from my Bank
N.B: We have been able to generate about $200,000 (Personal savings – $150,000 and soft loan from family members – $50,000) and we are at the final stages of obtaining a loan facility of $800,000 from our bank. All the papers and document has been signed and submitted.
TRUCKING BUSINESS GROWTH: Sustainability and Expansion Strategy
Terry Granville Truck Service Inc. is a business that was established with the aim of covering the whole of the United States of America and Canada, we have invested a whole lot of money in the business and we would not want to see our investment go down the drain which is why we hired a core professional to help us put strategies and structure in place that will keep the business growing.
Part of the sustainability and expansion strategy that we have adopted is the continuous training and empowerment of our workforce (both full-time staff and freelancers working for us) so as to provide them with the capacity to perform effectively in the highly competitive trucking / haulage industry in the United States of America.
In other to be in business for a long time, we will not in any way comprise our integrity and trust and we will continue to surpass the expectation of our customers.
Check List / Milestone
- Business Name Availability Check: Completed
- Business Incorporation: Completed
- Opening of Corporate Bank Accounts various banks in the United States: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of All form of Insurance for the Business: Completed
- Acquiring of trucks and relevant equipment: In progress
- Renting of Office Facility in South Dakota: Completed
- Conducting Feasibility Studies: Completed
- Start – up Capital Generation: Completed
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
- Recruitment of employees and drivers: In Progress
- Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business (Business PR): In Progress
- Health and Safety and Fire Safety Arrangement: In Progress
- Establishing business relationship with key players in the industry (networking and membership of relevant organizations and chambers of commerce): Completed