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A Sample T-Shirt Design & Sales Business Plan Template

Are you about starting a T-shirt Business online? If YES, here is a complete sample T-shirt printing business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a T-shirt printing business. We also took it further by analyzing and drafting a sample T-shirt marketing plan template backed up by actionable guerrilla marketing ideas for T-shirt design businesses. So let’s proceed to the business planning section.

Table of Content

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

Why Start a T-Shirt Business?

Starting a T – shirt design and sales business is of course one of the many businesses that can be started in any part of the world and the owner of the business can still penetrate the world market once the design is good and it meets a need in the fashion market; everybody whether old or young have need for clothes most especially T – shirts for casual wears.

Entrepreneurs who intend starting a clothing line business can start their own T – shirt design and sale business from their home on a small scale and service a customized market or big time investors can open a clothing factory and dominant both the U.S. market and the international market.

The bottom line is always that there is always a ready market for manufacturers of clothes. All a designer need to do is to ensure that he or she carves a niche for his business and they work hard to build their brand name to be accepted beyond his / her city of operations.

T – Shirt design and sales business just like most businesses, thrives on creativity, branding (media hype and what have you) and good business skills. Any aspiring entrepreneur can start a T – shirt design and sales business, as long as they are creative, they can get people to promote their brand and they have good business skills.

What Does It Take to Start a T-Shirt Business Successfully?

The starting size of this type of business doesn’t really matter as long as the business is built on the right foundation and with the right combination of skills and talents; after all, a world renowned clothing line – Coco Chanel started from a little hat shop in a street in Paris and today they are all over the world. One thing is certain, once you are creative, you will be able to come out with a unique style. In the clothing line industry, you signature is your style. Another important factor that counts in this line of business is the brand name and perhaps the logo of the clothing line.

If you look at the leaders in the clothing line business you will realize that they deliberately choose a name and create a logo that best communicate how they want people to perceive them. Once you are able to secure a good name for your T – shirt design and sales business and then hire experts (graphic artists) to help you create a compelling logo; if you don’t mind, you can follow the trend in the industry.

So if you have the desires to start your own T – shirt design and sales business, all you need do is to read this article and you will be well equipped. You can start your T – shirt clothing label from a small town in the United States and if you are consistent and creative, it won’t be too long before your brand becomes an internationally recognized brand.

A Sample T-Shirt Design & Sales Business Plan Template

  • T – Shirt Design and Sales Business Overview

The fashion industry is indeed a highly thriving industry all over the globe for obvious reasons and T – shirt design and sales is a subset of the industry. There are various clothing label; some are national brand and some others are international brands.

The fashion industry, especially cloth / T – shirt making business was not as easy as it is now; before now, clothing was handmade based on demand by individual. In the 20th century after the invention of sewing machines (industrial sewing machines) it became pretty much easier to produce T – shirts en mass.

Technology indeed is responsible for opening up the clothing industry. T – Shirts can now go through factory system of production and still maintain good quality and standard sizes. With that, it is easier for retailers to order and sell T – shirts at fix prices in department stores and boutique et al without stress.

The fashion industry is a creation of the modern age and fashion style changes with rapid astonishment and in most cases people go back to the past to re – introduce old fashion. The fashion industry is indeed a rapidly changing industry; fashion trend will always come and go at different season.

The bottom line is that successful clothing labels (T – shirt designers) have a thorough grasp of the market and they know how to meet their needs or cajole them to accept what they have to offer; they are always creative, flexible and ready to either detect the trend or move with the trend.

No doubt, a retailer or wholesale distributor of T – shirts can order for various sizes of clothes from anywhere in the world and sell in his or her country without even visiting the production factory. As a matter of fact, any clothing line based business is one business that has the capacity to survive regardless of what is happening in the economy of the world.

Economic downturn or even a galloping inflation does not in any way affect the sale of clothes; people can’t do without wearing clothes. For instance, you can’t find even the homeless people in America not wearing clothes.

From time immemorial, the fashion industry is known to be one of the largest employers of labor (both directly and indirectly) in the United States of America. Some of the leading labels in the fashion industry are from the United States of America. Although, some clothing labels outsource the production of their clothes to other parts of the world; predominantly Asian countries, just in a bid to cut cost.

Some cities of the world are considered to be fashion hubs; they dictate what happens in the fashion industry. The cities are Paris, Milan, New York City, Tokyo and London. These cities are known to host fashion exhibitions; designers who want to play at the global stage ensures that they exhibit their clothing collections to fashion enthusiast during fashion week in any of the cities mentioned above.

As a T – shirt designer, once your brand / label is accepted in any of the fashion capitals of the world, it won’t be too long before you become a globally recognized clothing label – brand.

T-Shirt Design & Sales Business Plan – MARKET ANALYSIS

  • Market Trends

In recent time, the fashion industry relies more on mass market sales for them to make the kind of income that will sustain the business. The mass market takes care of a wide range of customers that cuts across both the rich and the poor. Most of the new clothing lines that are trying to catch – up with the market often produce ready-to-wear clothes using trends set by leading fashion labels.

What they do is that, they try to see the direction of the trend as established by renowned fashion brand before producing their own versions of the original look by making use of cheaper fabrics and simpler production processes which can easily be done by machines. They can comfortably sell such product at a cheaper price to the masses who can’t afford to by the original which is often way too expensive for the common man.

T – Shirt designers and fashion designers now leverage on the runway – fashion expo to promote and attract market for their products. Any fashion designer who is recognized in Paris, Milan, New York City, or London can comfortably become a global recognized fashion label.

Small start – up T – shirt designs and sales companies leverage on small markets such as companies, churches, schools, organized groups and sport fans to sell their T – shirts. This group of people can order large numbers of customized T – shirts for special purposes. For example, a political party enters into a business deal with a T – shirt design and sales company to help them produce shirts to be used by their supporters during political rallies and campaigns.

  • Target Market

No doubt the clothing line industry has the widest range of customers; everybody on planet earth wears clothes howbeit different designs, quality and style.

In view of that, we have created strategies that will enable us reach out to people that cut across different classes in the society; we will produce T – shirts and casual clothes for male, female, young adults and children. We have conducted our market research and survey and we will ensure that our T – shirt label is well accepted in the market place.

These are the different group of people that we will be producing T – shirts and casual clothes for;

  • Male
  • Female
  • Young Adult
  • Children
  • Corporate Executives
  • Unions
  • Sports Men and Women (sport clubs)
  • Students
  • Churches (Customized church robes)
  • Political Parties

Competitive Advantage

Our competitive advantage as a T – shirt design and sales company is the fact that we are going to produce T – shirts and casual clothes for a wide range of people; we will produce for both the rich and the poor.

Another competitive advantage for Richards Peal™ T – shirts Design and Sales Company is the quality and robust wealth of experience of our management team. The management team comprises of professionals who have worked with some of the leading international brand in the fashion industry.

Our latest machines and equipment also count towards our advantage especially when it comes to competing with other T – shirt designs and sales companies within the same category that we operate. The quality of every T – shirts and casual clothes that comes out of our production line must be certified okay before they are released to the market.

T-Shirt Design & Sales Business Plan – SALES AND MARKETING STRATEGY

Owing to the fact that we are a new T – shirts design and sales company that want to take on the international market, we have decided to model some of the leading international clothing manufacturing brand. We will ensure that we interact with our target market (customers) and sample their opinions to know what they want before mass – producing T – shirts and casual clothes. It is easier to penetrate the market when what you produce is exactly what the people wanted.

The fashion industry is indeed a very competitive industry, every T – shirt designer and clothing line must ensure that they are always on their toe and in touch with the trend if indeed they want to continue to be in business. We are aware of this fact which is why we hired business consultant with bias in marketing and sales to help us craft a winning marketing and sales strategy.

In summary, Richards Pearls™ T – Shirts Design and Sales Company will adopt the following sales and marketing approach to promote and sell our T – shirts and casual clothes;

  • Introduce our T – shirt label by sending introductory letters to churches, schools, corporate organizations, political parties, groups, and other establishment that wears T – shirts and casual clothes.
  • Attend fashion expos in the U.S and in other parts of the world
  • Organize our own fashion show; in order for us to display our designs / clothes
  • Advertise our clothing label in newspapers, TV and radio stations
  • Canvass celebrities to wear and help us promote our clothing label
  • List our business on yellow pages ads / local directories
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Leverage on word of mouth marketing (referrals)

T-Shirt Design & Sales Business Plan – Publicity and Advertising Strategy

Publicity and advertising as it relates to the fashion industry involves being in touch with the organizations target market and being very creative and proactive.

Beyond every reasonable doubt the media plays a very big role when it comes to helping a clothing label gain international significance. The social media also plays an important role in modern day fashion publicity and advertisement; it gives fashion label the ability to reach out to a wide range of customers all over the world within a short period of time and of course at a very cheaper price when compared to other publicity and advertising platforms.

Any T – shirt Design and Sales Company that wants to take on the market must be deliberate when it comes to building brand awareness and credibility. Most often than not, big – time clothing labels ensures that they create great hype whenever they are about to release any unique design from their stable.

Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites are some of the tools fashion designers leverage on to promote their labels. Some of the preferred social media platforms that are used in the fashion industry are Instagram, Tumblr, WordPress, Facebook, twitter, YouTube and other sharing sites.

Here are the platforms we intend leveraging on to promote and advertise Richards Pearls™ T – Shirt Design and Sales Company;

  • Place adverts on both print (newspapers and fashion magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community programs like school fashion shows et al
  • Leverage on the internet and social media platforms like; Instagram, Tumblr, WordPress, Facebook, twitter, YouTube and other sharing sites.et al to promote our brand
  • Attend local and intentional fashion expos
  • Organize our own fashion show
  • Promote our clothing label on our own official websites and online fashion community
  • Build relationship with celebrities especially in the entertainment industry and sports to endorse of clothing label.

Our Pricing Strategy

Richards Pearls™ T – Shirts Design and Sales Company will make sure that we design and manufactured T – shirts and casual clothes that will meet the financial capacity of different classes of people in different parts of the world.

The prices for all our T – shirts and casual clothes will be affordable and at the same time competitive with what is obtainable in the fashion cum clothing line industry.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets where our T – shirts and casual clothes will be sold;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money
  • Payment by cash

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without little or no difficulties.

Start – Up Expenditure (Budget)

These are the machines, equipment and tools that we would need to start our T – shirts design and sales business;

  • Industrial sewing machines
  • Pattern makers for crafting designs.
  • Women and men dress forms used for garment building.
  • Scissors
  • Hole punchers
  • Straight and curved rulers
  • Pencils
  • Measuring tapes
  • Notchers for marking seams.
  • Pins
  • Slopers
  • Dotted pattern paper.
  • Sewing machine needles
  • Hand sewing needles.
  • Threads
  • Sketching books.
  • Drapings tools.
  • Dressmaking Stick pins
  • Muslin
  • Style tapes
  • Fabric shears
  • Soft lead pencil
  • Marking pen
  • Pattern plotter.
  • Pattern making software.
  • Computer
  • CAD tools for designs
  • Digital drawing tools
  • Digitizer board for pattern scanning.
  • Heat transfer machines for T-shirts.
  • Print tables.
  • Racks
  • Slat wall
  • Mannequins
  • Hangers
  • Labels and Tags.
  • Packaging materials
  • Industrial pressing irons
  • Supply of fabrics

Generating Funding / Startup Capital for Richards Pearls™ T – Shirts Designs and Sales Company

Richards Pearls™ T – shirts designs and sales company is a private business that is solely owned and financed by Richards Crespo – Pablo and family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • The Chief Executive Officer who happens to be the lead partner will contribute 20 percent of the start – up capital from his personal savings and other sources
  • 30% of the capital will be generated from other family members
  • 50% of the capital will be sourced from banks as a loan facility

T-Shirt Design & Sales Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Richards Pearls™ T – shirts designs and sales company will make sure that all the factors listed above are reinforced on a regular basis and also we will engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more. This will enable us secure their loyalty and services for a long period of time.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of all that we do at Richards Pearls™ T – shirts designs and sales company.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit licenses (Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al): Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from business partners / investors: In Progress
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of sewing machines and sewing equipment / tools: In Progress
  • Purchase of furniture and gadgets (Printers, Telephone, vacuum cleaner, tables and chairs et al): In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
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