Are you about writing a business plan to start a sports based business? If YES, here are 100+ sample sports business plans & templates for FREE download.

The sports industry is known as a market where people, activities, businesses and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. The sports industry today is a wide-reaching business that spans the field of play and recreation, and it ranges from the food served and memorabilia stands at the stadium, to media rights and sponsorships.

As much as $620 billion is spent every year in the sports industry, which is catering to an ever-more increasing and faithful fan base. In the United States, the general population participates in one kind of sports or the other, including tennis, golfing, biking, swimming, hiking, skiing, boating, and many others. The five major team sports are baseball, basketball, football, hockey, and soccer.

100+ Sample Sports Business Plans & Templates

1. Indoor Sports Complex Business Plan

If you are looking for a business to establish as a sport enthusiast, then you should think towards building an indoor sports complex. Starting a sports complex in an area that has loads of sports lovers but fewer open fields can be very lucrative.

The most important thing to think about when starting a sport facility business is securing a big facility that is large enough to contain a full sized soccer pitch including spectator’s stand, changing room, swimming pool, golf course, tennis court, basketball court, track and field facilities and enough parking space. You should be able to make provisions for startup capital before thinking of starting this business.

2. Martial Arts School Business Plan

If you are a professional in martial arts, then you can generate huge profits from your passion by simply establishing a martial arts school to teach people the skills in martial arts. In recent time, parents now find it very expedient that their kids acquire martial arts skills.

With the growing rate of crimes in our society, it has become needful for martial arts to be learnt from an early age. Opening a martial arts school is easier said than done. There are many things to think about and there are many needed resources to pull it off. That being said, this can be one of the most rewarding experiences for a martial arts entrepreneur.

3. Golf Course and Resort Business Plan

If you are a golf enthusiast and you desire to make money from it, then you should think towards starting your own golf course and resort business. Although opening a golf course and resort can be capital intensive, but if you know how to manage the business, you are sure going to make huge returns on your investment especially if you have been an active golf player in your community.

Starting your own golf course and resort is not an easy task to accomplish. It requires a complete project team and a solid capital base to be able to achieve your dream of owning this business.

4. Bowling Alley Business Plan

Bowling has always been considered as an activity that is wholesome and fit, which makes it a very lucrative business as the profit that is generated from this business is all year round. One thing with starting a bowling alley is that it can be opened in a variety of hotspots like malls.

According to a report by, the average bowling alley can expect to make approximately $36,750 per lane annually. Though bowling alleys have seen a decline in popularity, the industry is currently in a rebuilding stage and is beginning to grow once again.

5. Energy Bar Business Plan

Energy bars are big business. Growing at an annual expected rate of 7.5 percent for the five year period 2012 – 2016, the combined cereal/granola and energy/nutrition bars market is expected to reach $8.3 billion in 2016, according to Market

Exercise is also a crucial component to a healthy lifestyle, and supplying energy bars to local athletes allows an entrepreneur to make money from these trends. In addition, busy people often just eat an energy bar instead of a full meal. An entrepreneur simply needs to find a supplier and the people who consume these snacks to run a successful business selling energy bars. If you are so interested in this business, you need to extensively research the market.

6. Driving Range Business Plan

Golf is one sporting activity that impacts both the body and the mind. Golfing improves physical, mental and cognitive skills of the player. A driving range is an area where golfers can practice their golf swing. It can also be a recreational activity itself for amateur golfers for when a full game is not available.

Many golf courses have driving ranges attached, but these ranges can also be found as stand-alone facilities, especially in urban areas. They are typically run by businesses or sometimes by universities. Distances are usually marked by target greens at regular distances. Often there are golf professionals available to give lessons and instruction.

7. Indoor Soccer Facility Business Plan

If you are looking for a business to establish as a sports enthusiast, you should think towards building an indoor soccer facility. Starting an indoor soccer facility in an area that has loads of soccer lovers but few open fields can be very lucrative.

Soccer is a global sport and people who love the game will always look for ways to play the game much more than watching people play it. Building an indoor soccer facility can be expensive but you can be rest assured that you will make your money within a few years of launching your indoor soccer facility.

8. Sporting Goods Retail Store Business Plan

There are businesses that someone with little education and no serious business background and training can start. One of such businesses is to open a sporting goods retail store. The major things you need to have in place to be successful in this type of business is a good location, easy access to sporting goods and good customer service cum accounting skills.

The truth is that if your store is located in an area with good human and vehicular traffic, a place with the right demographic composition and you have quality sporting goods from different brands, you may not have to struggle to get people to visit your shop and make purchase.

9. Horse Riding Business Plan

Horses are used for different purposes that include racing, sports and recreation, and so there is always someone new who needs to learn how to ride, making this a business that will always be in demand. If you love horses and are thinking of what business to start that will allow you be around what you are passionate about, then horse riding is the business for you.

Starting a horse riding stable, training, and boarding facility requires an enormous capital investment, and this type of business start-up is strictly for the experienced horse fanatic, not to mention that you must be a seasoned business veteran. However, if your dream is to operate your own horse stable then maybe you could start small with a few horses that can be boarded at a local farm.

10. Sports Betting Business Plan

People all over the world are into sports betting and the industry is growing in leaps and bounds. Sports betting business is one sports related business that can thrive in any part of the world especially if you are operating a business where people cannot only place a bet by visiting your outlets, but via your website too.

With that you will be able to attract patrons from all over the world irrespective of where your sports betting company is located. One key factor that will help you to succeed in this business is to pay winners as at when due.

11. Boxing Gym Business Plan

Boxing is an international sport hence it is practiced all over the globe. It is also one of the major medal events in the Olympics, this is the reason why you can hardly find a country or city without an active boxing gym or boxing club. It is a fact that boxing requires some skills and constant practice, that is why it is necessary to take time out to practice before going out to compete in an event/competition even at the local level.

Of course, no individual will just step out to go compete in a boxing event/competition without adequate preparations. Starting a boxing gym house business can be capital intensive, but you can be rest assured that you will breakeven within few years of starting it if you are in a location where people fancy boxing.

12. Cheerleading Gym Business Plan

Cheerleading ranges from chanting, to intense physical activity for sports team motivation, audience entertainment, or competition based upon organized routines. Competitive routines basically range anywhere from one to three minutes, and contain components of tumbling, dance, jumps, cheers and stunting et al.

If you are interested in the gym and fitness industry and you are looking for a business to do in the industry, you can consider starting your own cheerleading gym in your community.

Cheerleading is now considered a competitive sport, and cheerleading associations and other cheerleading business ventures have transformed cheering into a thriving industry. Starting a cheerleading gym business can be capital intensive, but you can be rest assured that you will break even within a few years of starting it if you are in a location where people fancy entertainment team sports

13. Football Viewing Center Business Plan

If you live in Africa, Asia and South America, one of the low budget sports related business that you can start is to open a football viewing center. Aside from European champions’ league, English Premiership League (EPL) and La Liga, football lovers also pay to watch FIFA soccer world cups. It is a cool way of making money.

If the business is properly located and you have enough space to accommodate fans, you will be amazed at the amount you will make from the business. The major things you need to get this type of business started is to rent a hall, acquire three or more big screen TVs and also a satellite TV decoder. Furthermore, be sure to make your viewing center really attractive, since there is already a crazy trend of competition in this trade.

14. Jet Ski Rental Business Plan

A rental business is a very lucrative business for any start-up entrepreneur especially when you don’t want to go through the challenges involved in the production of goods. However, the success of the business depends on the entrepreneur’s knowledge and the right business plan.

Starting a jet ski business is expensive. Apart from the cost of the skis, you will need to have finance for fuel, maintenance, and advertising. To get you started and ensure that you don’t overshoot your budget, you can go for salvage Jet Skis that are on sale.

The cost of brand new Jet Skis ranges from $2,500 to $10,000, depending on the make and model, whereas a salvage Jet Ski for sale can cost half that much. After that, you then need to give extensive publicity to your business.

15. Kayak and Canoe Rental Business Plan

In the United States, outdoor and adventure retail is a $20+ billion a year industry, and paddle sports like kayaking and canoeing command a sizeable piece of the marketplace. Nearly 18 million Americans participate in kayaking and/or canoeing annually. In a bid to get out on the water, families and occasional paddlers lease kayaks and canoes from paddle sports centers on an hourly, half-day, daily or weekend basis.

Finding the right location is one of the first challenges your kayak and canoe rental startup will need to address. It goes without saying that proximity to recreational water is a prerequisite for paddling sport rental operations. Anyone who enjoys canoeing and kayaking may be well-suited to open a canoe and kayak rental business.

16. Sports Coaching Institute Business Plan

Here is a unique business opportunity that really has a big market potential as there are currently thousands of amateur sports coaches across North America, and thousands more joining their ranks every year. The idea is to organize, market, and conduct seminars for sport coaches with specialized management, interaction, and social responsibility themes to help train them to be better mentors and coaches.

You can enlist the services of professionals, such as motivational speakers, psychologists, and management specialists to speak at the training seminars and hand out printed material on the subject they are teaching.

17. Ice Skating Rink Business Plan

Going to the skating rink, whether for roller skating or ice skating, is a cherished pastime for Americans of all ages. Although there are over 1000 roller skating rinks and about 2,800 ice skating rinks in the United States, there is plenty of market space for new businesses in locales across the nation.

Prospective skating rink owners need to carefully consider logistical needs, startup and operating costs and the value the business would add to its community when it is finally opened. Starting a standard ice skating rink business is akin to starting a family entertainment center and it can be expensive, but you can be rest assured that you will make your money within a few years of launching the business.