Private Label or White Label cosmetics are more or less a fancy way of saying: Somebody else made it, I only put my branding on it. Even though it might sound awful – like you stole something or you don’t care about your beauty line – it really isn’t. Generally, there are so many reasons why someone might private label their cosmetics.

How Does Private Label Cosmetics Work?

First and foremost, in private label cosmetics, the base formulation is already made and owned by the manufacturer. It simply means that you won’t have to spend thousands of dollars to recreate the wheel. Most cosmetic formulations are within 5-10% of each other, anyway. So there is really no need to start from the very scratch.

Also note that the world of cosmetics manufacturing can be really daunting and unbelievable. There are so many terms, ingredients, packaging decisions, printing decisions – it is all too much! But with white label, you barely have to make so many decisions.

You usually test the formulation – and if you like it – choose your colours, and give the company your logo to print. It is really that simple especially for a beginner, who needs time to get their feet wet and catch up on the industry.

Pros and Cons of Private Labeling Cosmetics Products

Have it in mind that when you manufacture cosmetics in-house, you are responsible for the safety and cleanliness of the environment in which you manufacture – legally responsible. If a customer has any type of issue or decides to sue for any reason, you have to be able to show that you maintained clean, safe conditions during the manufacturing of the said product.

So, how can you prove it? With photos, lab notes, documented procedures, your internal company lab standards, proof that you were following procedures, batch codes… the list goes on and on. All these can be way too much for a beginner or solopreneur to take on.

When you manufacture with a contract manufacturer (that is – someone who makes your formula for you) or a private label lab, they take on the liability. They pay for the necessary insurance. You remove a huge liability from the process.

Indeed, there are many more reasons to private label, and most brands in the world leverage this route to make some of the most outstanding make-up products we know today. So whether you own a nail spa or salon, or you just have a great idea for nail polish, counting on a dependable nail polish manufacturer that can supply the colors and effects you need for your nail polish line is very important. Nonetheless, here are top choices to consider in Canada:

What Private Label Nail Polish Opportunities That Exist in Canada?

  1. Modern Basic

Founded in 2000, Modern Basic is a cosmetics wholesaler specializing in private label and custom manufactured cosmetics. This company offers a full line of high quality cosmetic products for makeup artists, makeup academies, salons, spas and others in the beauty industry. Low minimums for start-ups!

  1. Jordane Cosmetics/Nature’s Own Cosmetics

You can start your own cosmetic line with Jordane Cosmetics – High quality raw ingredients and a true manufacturer with in house chemists and compounders. Large or small runs they do it all. They boast of having the capabilities to be a full turnkey operation from packaging to cosmetics solutions or give them your packaging and they can fill them.

  1. La Verne

La Verne is natural skin care product brand and cosmetic manufacturer & distributor in North America. In 2015, their manufacturing facility successfully obtained ISO 9001 Certification. This company produces private label skincare products to help spas, hotels and many small to large beauty supply companies to fulfil their private label Korean cosmetics need.

  1. Clamar

Clamar Cosmetics Inc. is a cosmetics contract manufacturer and private label colour cosmetics with factory and research laboratory facilities located in Pickering, Ontario, Canada. The company’s mission is to provide customers with quality products and dependable customer service.

  1. Pinnacle Cosmetics

They offer you your own private label colour cosmetics line. They have an extensive luxury cosmetic line and a full range of high quality skincare products. The company boasts of using only the very highest standards of pigments and ingredients. They offer makeup, refills & pallets, skin care, tools, displays & display signs.

  1. Princess Victoria Luxury Fashion & Cosmetics Limited

Princess Victoria Luxury Cosmetics is known to work with Natural Pigments, Botanical Skincare & Fragrance from the capital of the perfume world in Canada and beyond. They offer private label services. They work directly with brands and refine their marketing strategies in order to appeal the consumer.

  1. Sheriff Professional Cosmetics

Sheriff Professional Cosmetics is a new fun, hip, truly unique cosmetic company located in Canada with the Head office located within Winnipeg, MB. Sheriff Professional presents only the finest quality, best shade selection for incredible value. They offer a wide product line to both retail consumers and wholesale for private label.

  1. En Vogue Sculptured Nail Systems (Trapp)

The en Vogue brand was established for serious minded nail technicians who want to be on the cutting edge of technology and the application of advanced techniques. It is the company’s philosophy to manufacture advanced formulations to produce a comprehensive range of outstanding gel products. En Vogue’s R&D brings fashion forward gels while maintaining strict quality control applying healthy organic chemistry.

  1. OC Minx Cosmetics

Based in Laguna Niguel, CA, OC Minx is a boutique private label manufacturer of cruelty-free, vegan, non-toxic nail polish. Founded in 2014, this company has helped many online businesses, nail salons, and spas across the USA and Canada become successful by offering their own branded nail polish. If you’re interested in learning more about their private label nail polishes, order a sample package and contact them today.

Always remember that a private label is not an excuse to make something basic. You can make it beautiful and unique. With fewer tools at your fingertips, you just have to step up to the challenge. Also, note that because someone else uses a company does not mean they are right for you.  The oldest or newest company is not necessarily the best for you. There is no true “best” nail polish manufacturer. The best one is the one that is best for you.

Ajaero Tony Martins