Do you have a hard task identifying potential clients from the time wasters? If YES, here are 7 smart tips on how to qualify sales leads and prospects fast. What Does It Mean to Qualify a Lead? Qualifying is simply the means of finding out if a lead is actually a prospect. Whilst a prospect…
Do you want to increase your brand awareness by through CSR activities but you lack ideas? If YES, here are 50 best philanthropic ideas for small businesses. Corporate social responsibility is a commitment to do more than just serve the needs and expectations of customers and shareholders. It can also mean going beyond business basics…
Do you want to create a social media plan for your business but lack the right tools? If YES, here are 17 hot tips on how to develop a social media strategy. Developing a solid social media strategy that will help you achieve your aims and objectives can seem like a real hassle, however, if…
Is your sales pitch too pushy and pissing off clients? If YES, here are 15 guaranteed ways to handle rejections in sales and still close deals like a pro. Rejection is inevitable as long as one is working in sales. Even high flying sales representatives will hear no every once in a while. It is…
Does your product appeal to students or schools and you seek ways to promote it? If YES, here are 20 tips on how to market your business to schools successfully. Do you want a long-term business relation with a client who buys in bulk? Then a school might just be the right institution for you….
Do you want to increase market penetration, sell more product using coupons and grow your business? If YES, here are 7 easy steps on how to make money couponing. When it comes to making money off your business, the major key is to ensure that you are always generating ways you can keep customers interested…
Do you run a startup and need a sales team to help scale up the business? If YES, here are 7 practical steps on how to find and hire salespeople for a startup. As a startup company, one of the major challenges that you are likely going to face is the inability to hire and…
It’s the utmost desire of every business man to see customers trooping into his place of business because one of the most valued assets of a company is its customer base. Most entrepreneurs have successfully built a functional business system around their product or idea but they don’t seem to be making headway with respect…
Do you want to learn the secret to promoting your business on TV and radio for free?? If YES, here is a step by step guide to advertising on TV and radio FREE. A good way to promote your business is through radio jingles and TV adverts; this is because millions of audience can be…
The aim of every entrepreneur or organization is not just to manufacture products, but to sell their products and services and that is why it is very important to put in place strategy that will help you sell your products and services. The income you generate in your business is dependent on the sales plan…
It is a proven fact that if you truly want your employees to perform at their peak, then you must be ready to motivate them to do so. Much more than the salaries they earn and the commissions they get from time to time, you just have to put structures in place that will keep…
Publicity is one thing that all entrepreneurs cash in on when the issue of marketing comes to play. This is because of the immense benefit that can be garnered; benefits such as converting potential clients to regular or even loyal clients is key here. As a business owner, you need publicity for your company to…
Do you want to successfully promote your business on social media? If YES, here are 14 best result oriented Facebook marketing strategies & tips for beginners. If you look at successful brands that have built a formidable brand over the years, then you would agree with the fact that marketing is a very essential part…
All over the world it is the wish of businesses to become successful and have an avalanche of loyal customers. Customer loyalty one way in this instance, has to do with loyal customers that will always choose your company’s products over similar products any time and any day. You need to treat your loyal Customers…
Looking at big brands like Coke, Procter and gamble, and Nestle Foods, what readily comes to mind? Well, you would find that these are brands that have existed for several decades and have become really impressed in the minds of consumers. One of the reasons why this is so is because of the way they…
Every well established brand or organization that you see around you is an organization people have perceived to be credible. No organization attains credibility in the eyes of their customers and the general public without consciously working to achieve it; as a matter of fact, they are deliberate about it. The advantage an organization gets…
The goal of every business man or woman is to ensure that they attract more clients to their business and also to maximize profits; so they do all they can legally to achieve their business aims and objectives. An invoice is a document that contains the details (price and quantities) of goods and services sold…
The major reason why people go into business is to sell their products or services to their customers and as such they will want to do all they can to keep their existing customers and also to continue to work hard to add new customers to their clientele base. In recent time, organizations all over…
Trade Shows or Expos are the best times to advertise your Company’s brand and products so that you can acquire new Customers. Depending on the industry your business belongs to, there are regular Trade shows and Expos organised to help business owners and organizations showcase their products and services. If you have ever attended a…
Have you ever visited any company whose staff put on uniforms to conduct their duties? If you have done that, you will realize that the uniforms they put on make them look decent, smart and easy to identify. Although putting on uniforms might not apply to all organization, but if your organization is such that…
If you are in business and the bulk of your clients are high profile clients, or people that would need your products or services are people who can be classified as high networth people, then you must be deliberate about how you market your products or services to them. The truth is that if your…
It is true that having a side business can be such a big relief, especially when you are looking to add other streams of income because of the unpredictable twist the economy can take at anytime. This is why experts have advised that in building any kind of business that you have first got to…
There are several ways through which you could get new customers as an entrepreneur. There is the way of advertising; through which you get customers when you give the right ones your flyers, brochures, telling them via the word of mouth and through other means that aren’t mentioned here. However, did you know that there…
Experts have said that one of the ways to keep being assured of new customers is by increasing brand loyalty, so that your clients are assured of a brand that has their interest at heart. This is why in recent times, loyalty programs that are aimed at rewarding clients for their patronage have continued to…
It is such a great thing when you have loyal customers whom you have been able to relate with overtime. You would agree with me that these types of customers are the ones whom you may have to refer to as the back bone of your business. This is because their constant patronage sure does…
In a world economy where you just might not be able to predict a hundred percent how things might turn in the nearest future, it becomes really important that one has a multiple stream of income. It is because of this that people are turning into entrepreneurs every day. It is their wish that they…
Your ability to make money as a business man or women to a large extent is dependent on your marketing skills. Business is about selling services or products to people in exchange for money. That is the reason why the marketing department of any organization must be up and about sourcing for new clients and…
Business cards say a lot about what we do, our brand and our taste. If you have ever been handed a business card by an intending business partner or just a friend, then you just might want to agree with me that they do really say a lot. This is no wonder that they have…
Twitter is among the top four social networking sites with over three hundred million active users on it including a lot of celebrities and public figures. On twitter, you either follow people or people follow you, and if you want to leverage twitter for online marketing, then you have to map out how you will…
How stiff is the competition in your industry? How do you intend to stay ahead of competition in business? What’s the average number of new customers that come to transact business with you daily? Do you know how to attract or find new customers for your small business? Do you need cheap marketing ideas for…
Do you have a fantastic product that you have been struggling to launch due to financial constraint? If you are optimistic that your products can meet the needs of people out there, then you should not allow lack of capital to deprive you from launching it into the market. New products are launched into the…
Apart from production and packaging, branding is the second most important aspect of a business or company. What then is a brand? A brand is what makes your business, products and services unique and different from similar products and services. Your business brand is not just the logo of the company as many people think,…
Everyone recognizes a bottle of coke wherever they see it—whether in Asia or Africa or America, a bottle of coke looks the same. That’s a perfect example of strong brand awareness. Brand awareness refers to the ability of consumers and potential consumers to recognize your product without assistance. There are so many things involved in…
A press release is a very useful form of communication. Therefore, it’s highly recommended that companies should utilize the best methods when writing press releases in order to effectively communicate with the public. Do you want to learn how to write a press release that attracts public attention? Then i advice you read on. Now…
Some businesses have been in the market for years—and in fact, decades—but they continue to struggle to climb the ladder of success without making headway. On the other hand, some other businesses come into the market and within a few months, it’s just like they have a secret formula or magic bullet because they achieve…
Are you on a quest to build a brand? If YES, here are 10 examples of unethical marketing practices you must avoid that can ruin your business reputation overnight. Whether you are playing the salesman role for your own business or you are hired to market an employer’s products or services, you need to understand…
College students constitute a huge market segment of millions of potential customers that entrepreneurs cannot afford to ignore. One advantage of having college students as customers is the potential for present and future sales. At ages 18-30, college students are in their formative years, have access to some money, and can make purchase decisions. A…
Do you want to build a successful business sales team that break barriers? If YES, here are 6 best result oriented ways to manage your sales team effectively. The success of a business—especially in a competitive market—depends largely on how much sales it generates. And since the task of generating sales for a business is…
Marketing is tricky. Any marketing effort can easily go to waste if not properly planned. So, before you launch any marketing campaign, it’s very important to plan it adequately before implementing it. Social media marketing simply entails using social media to reach out to potential customers and spreading word about your products and services. And…
A business review is a narrative account of a customer’s experience with a company’s products and services. It presents the customer’s assessment of the company’s offerings, so that potential customers can make an informed decision as to whether the company is a good match or their needs. According to research, more than 70 percent of…
Many decades ago, the only way companies reached out to their potential and existing customers is to send them mails, which usually take days to deliver. Although that method is still very much in use today, it’s no longer the most preferred. Companies now favor email, instead. Email marketing has many advantages over traditional methods…
Organizing business conferences and seminars is one of the smartest ways to market your business and create more awareness of your brand. This explains why several thousands of business conferences and seminars are staged every year. How well your conference or seminar goes can determine how participants will see your business or brand. A perfectly…
How do you build your personal brand within a company without provoking jealousy among your teammates? How do you build your personal brand successfully and why should you do it? What are the benefits, the pros and cons? Well, this article will provide the insights you need. Building your own personal brand helps you establish…
What if I took you to a place and I showed you a room and then I told you that there are plenty of diamonds in that room (of course, I am someone you trust so you would believe me) and that you can have all the diamonds to yourself except that I don’t have…
I don’t want to assume every reader understands what cold calling entails so I will just take out few minutes to explain the concept of cold calling. Cold calling is the initial contact a marketer has with a prospective customer. People often mistake cold calling to mean placing phone calls to clients but it is…
They best way to persuade your customers to purchase your products is by showing them that they need your product and this could be done in two ways; educating them about the product and advertising the products to them. However, the major determinant of whether you would be able to attract more customers or not…
Increased sales equals increased revenue and an increase in revenue would lead to an increase in business profits. A lot of business owners come up with smart business ideas but unfortunately, they hit a plateau when it comes to the sales aspect of their business. It doesn’t matter what kind of products you sell or…
When it comes to business reputation, the little things which we think do not matter actually do mean a lot. I was discussing with some people and we began arguing about the best bank in Nigeria; each person was trying to project the reason why the bank he uses is the best bank in Nigeria….
How do you get leads for your small business? How do you increase sales? Well, this article will answer your question in detail. Most business owners are so much preoccupied with the day-to-day running of their businesses that they hardly have time to attract and win new customers. But businesses cannot survive if they don’t…
Do you offer B2B services? Are you looking for marketing ideas that will increase your client base and corresponding profits? If yes, then applying at least one of the ten B2B marketing strategies and ideas listed below can really make your small business grow. B2B or business-to-business marketing is a popular concept in the field…