Are you interested in starting a home staging business? Do you need a sample home staging business plan template? If YES, then i advice you read on.
Home staging involves repairing, cleaning, and updating the furnishings and decor of a home to make it more attractive to potential buyers. Real estate investors and developers frequently require home staging services. And since real estate is a booming industry in most parts of the world, there is a huge demand for home staging services, too.
Any home staging business can be successful provided the owner can market her business aggressively and is willing to connect and work with real estate agents, homeowners, and building contractors.
If you pride yourself on having great design and decoration skills, then setting up a home staging business might be the best business option for you. Starting the business is easier than you think. Just take the following steps, and you would be fine:
Starting a Home Staging Company – Sample Business Plan Template
Before taking a plunge into the home staging business, you will need to find out more about the business. A good way to start is to contact seasoned home stagers and tell them about your plans to start your own staging business. Find out about the startup and running costs, the profit potential, market trends, competition and other challenges, and every other thing you need to know.
In addition, you should search the web for resources on how to start and run a home staging business successfully. This way, you will learn proven strategies for growing your business into a strong market player. This step is very important, as it will give you insight into the shortcuts to success as well as the pitfalls to avoid.
2. Create a business plan
Writing a business plan is very important when starting a new business. Your plan will detail all the vital information about your home staging business, such as the required startup costs and how you will get it, your marketing strategy, the needed equipment, and so on.
With a detailed business plan, you will be able to launch your business successfully and run it effectively. In addition, a well-written business plan can convince third party funders such as investors and lenders that your business is well planned and poised to succeed.
3. Obtain certifications and licensing
While a home-staging certificate is not a requirement to start the business in most parts of the world, having a certificate will boost your credibility and convince potential clients that you are competent.
You can either enroll for a home-staging course at any local institution that offers it or search the web for online certification programs for home stagers. The cost of certification ranges from a few hundred dollars up to $1,000 and run between a few weeks to a month.
In addition, you will need to obtain a business license, which is the state-issued permit to run your home staging business. Licensing is compulsory in most parts of the world. To find out about the licensing requirements that apply in your state or country, you may need to contact your local regulatory agency.
4. Buy the necessary equipment
You will need to buy props and other items that you will need when staging homes. However, you must ensure that your tools are brand new, as they will be free of odors or stains that may soil your work. Also, you must bear in mind that you will need a storage facility or building for keeping these items. For a start, you can keep them in a space within your home. As your business grows, you may be able to rent part of a warehouse.
You will also need to have a phone line and email, through which potential customers can reach you.
5. Start marketing your business
You need to create a business card that you will hand potential customers and people who are likely to send business your way, such as residential repair contractors, realtors, office managers, moving companies, and so on. You should also follow up regularly by reminding them that you are still in business. And when someone sends a referral your way, send that person a thank you card and reward them with a gift.
Also, you should set up a small website where prospects can learn more about your services and rates. Upload pictures of home designs and interior decorations that you are capable of making. And include your contact details. Advertise your business in local newspapers and magazines, on display signs, on classified ad sites, on social media, and so on.
6. Open your doors for business
Start delivering high quality services right from the very first project you will handle. If you satisfy your clients all the time, they will keep checking back whenever they need your services, and they will tell others about your business.