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How Much Does It Cost to Open Goldilocks Franchise?

Do you want to open a fast food business by buying Goldilocks franchise? If YES, here is how much it cost to open a Goldilocks franchise successfully. With over 50 years experience, more than 500 stores worldwide and the 2005 Hall of Fame Award for Outstanding Filipino Franchise of the Year, Goldilocks is a franchise that comes with assurance for sweet success.

Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fuelled what has been transformed into the global enterprise today.

On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, started the first Goldilocks store on the ground floor of a three-story building along Pasong Tamo Street in Makati and started with only 10 employees.

But today Goldilocks is the leading brand in the Philippine bakeshop industry, cutting across all economic classes with a wide variety of products, at prices within the consumers’ reach.

Aside from being awarded the Super brand Seal of Recognition, Goldilocks was the Outstanding Filipino Retailer for 2006 in the Food Retail Category, and elevated to a Hall of Fame in 2010 in both the Bakeshop and Franchise categories by several award-giving bodies such as the Consumer Union of the Philippines, Parangal ng Bayan, and the Philippine Franchise Association.

This company was also awarded by DTI – Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the Food Retail category and in 2010 Hall of Fame Award for Outstanding Filipino Retailer. All these further buttressed the genuine quality and dedication that Goldilocks puts into its products and services.

Also note that the unique nature of Goldilocks is seen not only in its products but in its superior service as well. Goldilocks provides continuing support and advisory services on store operations, local store marketing plans, financial data analysis, and market development-all designed to enhance the franchisee’s store management skills.

The company’s comprehensive training and quality systems offer the framework to support its growing network of stores. Goldilocks is committed to constantly innovate and provide quality products and services. Goldilocks in addition to every other service continuously updates their store concept and design to address specific market needs. It provides point of sale materials such as menu boards and advertising materials.

The first Goldilocks store in the United States opened in Los Angeles. In 1991, Goldilocks started a franchising program which has led to the opening of hundreds of Goldilocks’ stores in different countries. There are Goldilocks stores in other parts of California such as San Francisco, San Jose and Las Vegas, Nevada.

In 2015, it was reported that there were at least 400 full-service stores in the Philippines, 12 in California, United States, and three in Vancouver, British Columbia and Canada. However, at this time, Goldilocks USA does not sell Franchises. The Philippine operation offers franchises for Philippine locations only; they do not cover USA and Canada operations.

Financial Requirements of Opening a Goldilocks Franchise in the United States

  • Investment Cost: P6 Million -P13 Million ($121,592 – $263,427)
  • Franchise Fee: P800,000 – P1.2 Million ($16,213 – $24,319)
  • Royalty: 4% – 8%

Steps on How to Open a Goldilocks Franchise

Goldilocks Franchise Agreement grants to the franchisee the right to operate a specific Goldilocks Store, at a single address, for a period of 8 years. Note that these rights include the use of Goldilocks trade name and trademarks, proprietary products, store design, signage, and use of Goldilocks methods of operation.

In return, the franchisee agrees to operate the business in accordance with the Goldilocks established standards of quality, service, cleanliness and customer service. The Franchisee is expected to do his utmost best to operate his store to achieve the fullest potential of the store in terms of profitability and customer delight.

If you are looking to acquire this franchise, here are few steps to take:

1. Visit, then Download and print a copy of the Franchise Inquiry Form. Fill out completely.

2. Prepare the following

  • Letter of intent addressed to the Franchise Relations Manager
  • Address, location, and vicinity map of proposal (to include site description, including business establishments within 1 km. radius)
  • Comprehensive resume of the applicant (personal background information credit references, latest ITR, fixed assets and liabilities, proof of billing address, list of membership organizations, 2×2 coloured photograph)

3. Mail the documents to:


Franchise Relations Department

439 Shaw Boulevard

Mandaluyong City 1550

Or email at:


Aside from its quality cakes, breads, and pastries that have been a bestseller over the years, Goldilocks now also offers a wide range of dishes such as beef, chicken, seafood, noodles, pasta, and a wide range of popular Filipino food. Whether you’re a first-time franchisee or a seasoned investor, Goldilocks has several franchise schemes to suit your investment needs.