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How Much Does It Cost to Open Johnny Brusco New York Style Pizza Franchise?

Do you want to open a pizza shop business by buying Johnny Brusco franchise? If YES, here is how much it cost to open Johnny Brusco New York Style Pizza franchise successfully. A Johnny Brusco’s Pizza franchise may be your ticket to owning a reputable pizza business in the United States.

Johnny’s has a reputation for premium pizza. They spend a lot of time developing a diverse menu and bringing in top quality ingredients. Their customers taste the difference and their franchisees benefit from it. Johnny’s Pizza originally started in Syracuse, New York back in 1965. Later, in 1977, two employees by the name Bruce Jackson and Scott Allen chose to move to Atlanta, Georgia to start their own Johnny’s Pizza restaurant.

These two men opened their first store in the spring of 1977 located in Hapeville, GA; a year later they opened their second location on Cheshire Bridge Rd. in Atlanta. By 1994, they had six stores in operation, and Bruce and Scott began work on a new company called Johnny’s Pizza Franchise Systems, Inc. Within the past 10 years, this once Syracuse pizza shop has successfully grown to 40 stores within the state of Georgia and 3 in the state of Tennessee.

This franchise is inexpensive and easy to open and operate, compared to most restaurant franchises. It boasts of the perfect combination for a restaurant franchise opportunity – lower start-up costs with higher sales volumes. As a franchisor, the company strives hard to help you get started in the pizza business, but more importantly, they work hard to keep you there.

Note that the ideal site location for a Johnny Brusco’s is a small to medium size strip centre, which sits up close to the road for optimum exposure, and provides ample parking for both lunch and dinner. The ideal store is about 2,100 to 2,400 square feet, which will comfortably seat 75 to 85 customers.

Johnny Brusco’s Pizza is best known as a family friendly establishment where the kids are comfortable and the parents can enjoy their favourite beverages. The atmosphere and décor inside the store reflects both the neighbourhood and its community interests. The open kitchen design allows kids to watch their very own hand tossed pizza being made.

Johnny Brusco’s is one of the few pizzerias’ that proudly offers pizza by the slice all day long. Johnny Brusco’s offers full service dines in, take out, catering and optional delivery. Dough and sauce is made fresh daily in every store. Note that the unique open style kitchen puts the operator face to face with the customer at all times, making their experience interactive and memorable.

Financial Requirements of Opening a Johnny Brusco’s Pizza franchise

  • Liquid assets: $50,000 – $100,000
  • Total investment required: $100,000- $275,000
  • Net worth required: $300,000
  • Area developers welcome: Liquid assets: $500,000 and Net worth: $1,000,000-1,500,000
  • Royalty: 4% of net sales
  • Areas of interest: AL, TN, GA, SC, NC, FL, MS
  • Owner operator is required for maximum financial return
  • Previous industry experience helpful but not required

Steps on How to Open a Johnny Brusco’s New York Style Pizza Franchise

Johnny Brusco’s is a true New York Style Pizzeria, specializing in authentic hand-tossed NY Style Pizza, a variety of salads, appetizers, Italian Dinners, calzones, and Stromboli. If you want to join this franchise and reap the benefits of a tested business model, here are steps to take:

1. Do Your Homework

Note that the first step in any franchise process is to do your homework. Research the company by reading their website, downloading material, and looking for reviews online. Learn as much as you can about the brand to see if it is a good fit for you.

A particular step of the franchise process that doesn’t come up enough is the self-evaluation: it is always advisable to ask yourself some questions to determine if franchising is the right option for you. Here are some examples of questions to ask yourself:

  • What do I want out of a franchise? Why is it that I am drawn to being my own boss, and will franchising give it to me?
  • How much capital do I have to invest?
  • Are you excited about the idea of learning from the franchisor and adopting proven systems and best practices? Or do you want to do every single thing on your own?
  • Do you have strong support from family, friends, and loved ones?

2. Get in Touch

Once you must completed your research and ensured that you want to Invest in Johnny Brusco’s Pizza franchise, it is time to get in touch. Contact Johnny Brusco’s Pizza to request information, and the company will give you what you need to know about how to start a Johnny Brusco’s Pizza franchise.

At this point, take some time to talk with one of the franchise development team members and get to know the brand. Note that the company would also want to know you to make sure you are a good fit for the company. Once it is ascertained you are both a great match, it is time to receive and review the Franchise Disclosure Document, or FDD. The FDD is full of even more valuable information about the brand that will help you make an informed decision.

3. Discover and Sign

Immediately your franchise application is approved, the fun part begins! Attend Johnny Brusco’s Discovery Day at the company’s headquarters in Fayetteville, where you will meet the team. After that, it is time to sign the franchise agreement, pay the franchise fee, and begin your journey into seeking locations in your market.

4. Location, Location, Location

Do not underestimate the importance of location, because it can make or break your pizza restaurant. Your location is one of the most important decisions you will make throughout the franchise process. Johnny Brusco’s have special real estate resources that they can use to assist you to help them find the right site, negotiate your lease, and build out your restaurant.

5. Grand Opening

At this stage, it is time for your grand opening! Prepare for your grand opening by hiring and training employees to prepare your delicious pizzas and serve your guests. The time leading up to your opening should also be spent creating a buzz around through marketing and promoting your restaurant.


Johnny Brusco’s New York Style Pizza affords all franchise owners a greater degree of freedom not encountered with many other franchises. While the company allows no deviations from the quality products and service on which they have built their reputation, they are more relaxed in their approach to décor and atmosphere. It is an ideal franchise, one you should extensively consider if you are looking to invest in the pizza business.