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How Much Does It Cost to Open Natural Awakenings Franchise?

Do you want to open a magazine business by buying Natural Awakenings franchise? If YES, here is how much it cost to open Natural Awakenings franchise successfully. Natural Awakenings is a fast expanding family of magazines creating a positive difference in the world.

According to reports, all franchisees collectively reached 3.8 million readers a month in more than 80 communities across the country. A publishing pioneer for 24 years, this company has grown into the biggest natural living magazine in the United States.

Note that as a free grassroots publication, each new Natural Awakenings magazine immediately takes its place as a primary tool to connect green living communities. With Natural Awakenings Franchise, you will quickly gain recognition as a community leader with something of value to offer everyone you meet, all the while enjoying and working flexible hours from your home or office.

Lifestyles of Health and Sustainability (LOHAS) is a $228.9 billion current U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. Approximately 30 percent of the U.S. population, or 50 million people (one in four adults), are considered LOHAS consumers.

The Natural Awakenings franchise system was established to simplify the process of creating the magazine. As a franchisee, you will be trained to hire and manage the services of several independent contractors who can assist with various creative processes—editorial, magazine layout and a distribution vendor.

Additionally, depending on your desired volume of sales, you may choose to contract with one or more independent sales people and grow your business in your immediate environment. Each quarter, the company welcomes new Natural Awakenings publishers to its franchised system of training, monthly editorial packages, advertising packages and ongoing support.

Authorized franchisees own the exclusive right to publish the company’s successful magazine format in their market, backed by the benefits of quality reputation and outstanding contents. The company’s home office staff, headquartered in Naples, Florida, trains, supports and supplies resources to all of the franchise owners. Note that they are always available with advice, answers and on-call assistance.

The company even lays out, edit and publish the first three issues in collaboration with new franchisees. Every month from day one, they will provide a stellar framework of fresh feature articles, news items and department briefs for your magazine. They arrive professionally edited and designed, ready to place in your magazine.

Natural Awakenings always strives to have a stake in your success, as do every one of its franchise owners. Have it in mind that the synergies in aligning with this network of like-minded publishers, all committed to the same “big picture”, constantly astound the company’s mission and goals.

Financial Requirements for Opening a Natural Awakenings Franchise

  • Initial Investment: $63,300 – $120,050
  • Initial Franchise Fee: $49,500
  • Ongoing Royalty Fee: 7%
  • Ad Royalty Fee: 1%

How to Open a Natural Awakenings Franchise

Natural Awakenings is more than a business. They boast of being a family, united by a mission to effect positive changes in the world. The company is pleased to offer individuals, couples and partners this unparalleled opportunity for personal growth, service to others and economic security. They seek spirited publishers full of energy and enthusiasm, eager to greet each day dedicated to building a successful business.

1. Application process

The first step to buying a Natural Awakenings franchise is to visit their website, as the franchisor makes available all the required information needed to help the prospective franchisor make informed investment choices. Note there is an easy application process which is provided through phone numbers restricted to only calls within the United States.

During the call, the franchise candidate is guided through the application process without stress. Another option is clicking on the “contact us” button, where you will be redirected to an application page for easy communication with the franchisor.

2. Carefully read through the FDD

Franchisors are required by law to provide potential franchise owners with a franchise disclosure document (FDD). The FDD is a legal document that discloses information about the franchise to help franchisees analyze the merits of a franchisor and it must be presented at least 10 days prior to the signing of the franchise agreement. Remember that this agreement is, generally, inalterable, so you need to know exactly what the terms are before you sign on.

3. Acquire all needed licences and Permits

Do not think the paper work is complete once the FDD is taken care of. It’s not. Before you get started, you’ll need to apply for a business license. Contact city hall or your county government to find out what type of license you’ll need. They can redirect you to the proper agency if you require a state license.

Visit the Secretary of State website of your state to find the guidelines you’ll need to incorporate. The site should also provide information on how to draft articles of incorporation, which you’ll need in addition to a name and an appointed director.

4. Create your home office if you will work from home

Once that’s complete, it’s time to work on your office. If you will work from your home, set aside a room in your house or apartment that is solely dedicated to your business. Aside from having the basic telephone line and internet connection up and running, it’s also helpful to get dressed every morning like you’re going to work.

It will keep you motivated and driven, even when business is slow at first. You also need a dedicated office so that you can qualify for a home office tax deduction. If you work all over the house, maybe in the kitchen, then you can’t get a home office deduction because the room isn’t used regularly and exclusively for work.

5. Get your clients

Have it in mind that once your office is set up, you will have to get out and pound the pavement to get the business off the ground. You can’t rely solely on the brand name to get you clients. You’ve got to do most of your own marketing. Finding a client base isn’t as hard as it sounds. Start with friends and family and have your kitchen table pitch ready. Then decide what markets you want to do business with.


Natural Awakenings is renowned as a growing family of magazines creating a positive difference in the world. With a long history in the publishing business, they’ve grown into the largest natural living magazine in the United States. Remember that each new Natural Awakenings magazine connects green living communities.

As a franchisee offering a free grassroots publication, your business will quickly gain awareness as a community leader with something of value to offer everyone they meet. This is a home-based business franchise allowing owners to grow their business while working flexible hours from their home or office.