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Top 50 Franchises in Philippines [Cost, Fees]

Do you want to start a business in Philippines by buying a profitable franchise? If YES, here are 50 best franchise opportunities in Philippines and their cost.

It is a well-known fact that establishing a new business is no walk in the park. Even after the business has been set up, managing it on a day to day basis and making sure that the business stays profitable are still additional hurdles that entrepreneurs need to surmount.

This is where the franchise business model comes in. It tries to alleviate some of the initial problems that new businesses face.

A franchise provides entrepreneurs with a recognized brand name, a tried and tested business plan and strategy, training and a lot more, which if you had chosen to set up your own business from scratch would take years of painstaking effort to actualize. Here are some of the most popular franchise opportunities in Philippines and their cost.

50 Best Franchise Opportunities in Philippines and Their Cost

  1. Potato Corner

This franchise is a food kiosk business. Food kiosks are quite popular in the Philippines mainly because they are cheap and easily available. In order to succeed with this franchise, you food kiosk must be strategically located in a place with a lot of foot traffic so that you can be able to always get a steady influx of customers.

Inspired by the idea of flavored popcorn which was a trend in the early ‘90s, Cinco Corporation, the company behind Potato Corner led by its founder Joe Magsaysay, launched the first Potato Corner food cart in 1992. A year later, it started franchising and managed to open 74 outlets in just one year.

Financial requirements

Potato Corner’s franchise fee depends on the store outlet type. The available franchise types and corresponding franchise fee are as follows.

  • School Cart (1.2 meters): P230,000
  • Standard Cart (1.8 meters): P385,000
  • Kiosk (2 x 2 meters): P400,000 – P600,000
  • In-Line Store (approx. 4 x 4 meters): P600,000 – P800,000
  • In-Line Dine-in Store with Seating (approx. 4 x 4 meters): P800,000 – P1,200,000
  • Franchise capital: Php 20,000 to Php 30,000 ($385 to $577)
  • Franchise Package: Starts at Php 150,000 ($2,887.5)

2. Star Frappe

Even though coffee is not as popular in the Philippines as it is in the United States, there are still a lot of people who enjoy the beverage.

Frappacino is also somewhat popular but most people cannot afford to buy it from the big name coffee brands. This is where Star Frappe comes in. This franchise can be setup either as a coffee stand or a cart and they provide coffee lovers with their daily fix of caffeine at an affordable price.

Financial requirement

  • Franchise fee: php 99,000 ($1,905.75)

3. Aquabest

Everyone needs water in order to survive- especially clean water. The demand for clean water is quite high in places in Philippine especially in areas where clean water is scare.

Financial requirements

  • Franchise Fee: Php 100,000 ($1,925)
  • Total investment: Php 500,000 ($9,625)

4. Fat Boy’s Pizza

The food business is quite popular in the Philippine. Since the 1980’s, there has been a steady rise in the popularity of fast foods and even international chains such as IHOP and Dairy Queen have several branches in the country. This franchise is somewhat pricey but it also enjoys a lot of patronage.

Financial requirements

  • Franchise Fee: Starts at Php 350,000 ($6,023.15)

5. Thai Royale Spa

The Philippines is becoming a more career focused country and as such, it is not uncommon for people to be stressed from work related issues. The toxicity at work can become unbearable; add to that the hassle of commuting. People need a place where they can relax and relieve the stress even for just a short while.

Vacations don’t come cheap so a visit to the spa is a really good way to unwind in a calm and serene atmosphere. This business has the potential to be quite profitable if you buy into the right location and run it properly.

Financial requirement

  • Franchise Package: Php 350,000 ($6737.15)

6. Seriously Addictive Math (SAM)

This franchise was established in 2012 and it offers maths enrichment programs that are specifically aimed at kids between the ages of 4 to 12. They aim to tutor kids in math’s in a fun and enjoyable way. A lot of parent will like to give their children an edge by making use of these tutorial services.

Financial requirements

  • Franchise Fee: Php 168,000 to php250,000 ($3,242.56 to $4,825.25)

7. Famous Belgian Waffles

This unique waffle-on-the-go concept was the brainchild of entrepreneur Euclid Cezar, CEO of Innovention Food Resources. Upon realizing the lack of new snack products in the market, Euclid sought to introduce a fresh concept and came up with Famous Belgian Waffles (FBW) in 2012.

The first kiosk opened in SM North EDSA in September 2012. It was an instant success, with plenty of mallgoers swarming the kiosk throughout its opening weeks. It quickly expanded to 100 locations in its first year due to the large number of interested franchisees.

Investment requirement

  • Franchise Option 1: Standard Food Cart
  • Estimated franchise cost: P616,000
  • Floor area requirement: 3-6 sqm
  • Franchise Option 2: Kiosk
  • Estimated franchise cost: P728,000
  • Floor area requirement: 6-8 sqm
  • Franchise Option 3: Counter
  • Estimated franchise cost: P817,600
  • Floor area requirement: at least 8 sqm

8. Jollibee

This fast food chain is one of the most popular in the Philippines and has over a thousand branches scattered all over the country.

Financial requirements

  • Initial Capital Investment: Php 35-55 million ($675,535 to $1,061,555)

9. Bio-One

This is a US based franchise but they have spread to other parts of the world. Bio-One follows strict state guidelines for safely removing and disposing medical waste, thus minimizing the risks associated with these bio-hazardous materials.

Bio-one Technicians offers 24-hour emergency response and weekly/monthly/quarterly transportation and disposal of bio-medical waste from medical examiners offices, hospitals, dental offices and nursing homes, and other facilities that generate bio-hazardous waste.

Financial requirements

  • Minimum cash requirement: $40,000 (php2,072,400)
  • Total investment: $75,500 – $85,150 (php 3,922,655 to php4,411,621.5)

10. Chic-Boy Restaurant

The company name’s “Chic-Boy” actually stands for “chicken at baboy,” and it is a semi-fast food restaurant operated by Pier One Bar and Grill Holdings Corporation.

Chic-Boy’s founder, Francis Juan, opened the first store in Cebu in 2010. The idea was to give Filipino food lovers a taste of Cebu lechon and lechon manok at affordable prices. In that same year, on May 5, 2010, Chic-Boy opened its first dine-in store in Makati City, Metro Manila.

Chic-boy’s specialty is its Cebu Lechon Manok and Cebu Lechon Liempo. These Cebu Lechon specialties are stuffed and marinated with spices and herbs, and broiled over charcoal to achieve a distinct lechon taste.

Financial requirement

  • Franchise fee – P950,000
  • Total franchise investment – P5 Million to P6 Million

11. 7-Eleven

This international store brand had become a go to for basic needs on a daily basis. 7-Eleven’s origins date back to 1927, when an employee of the Southland Ice Company in Dallas, Texas, began selling milk, bread and eggs in addition to ice blocks.

They started franchising in 1964. Joe C. Thompson was an employee then, he eventually bought the Southland Ice Company, turned it into the Southland Corporation, and began opening convenience stores. The first stores went by the name Tote’m, since customers “toted” away their purchases, but in 1946, when the stores’ hours were extended–from 7 a.m. to 11 p.m.–they got a new name. Although 7-Eleven stores are now open 24 hours a day, the name stuck.

Financial requirements

  • Franchise fee: Php 600,000 ($11,580.6)
  • Initial Capital Investment: Php 3.5 million and up ($67,553.5 +)

12. Max’s

This Philippine based multinational restaurant chain is owned by Max’s Group and it is popular for its fried chicken and other Filipino dishes.

Financial requirements

  • Franchise fee: Php 2M + VAT ($38,602 + VAT)
  • Initial Capital Investment: Php 15-22 million ($289,515 to $424,622)

13. Goldilocks Bakeshop

Goldilocks has grown so much as to become a Filipino household name when it comes to cakes and breads. What started as a family business of homemade sweets in 1966, grew to become a small bakeshop in Pasong Tamo in Makati, and it is now an international brand of baked goods and traditional Filipino dishes. To date, there are more than 500 stores worldwide with two-thirds of these stores as franchises.

Goldilocks’ line of products include breads, occasion cakes, pastries and pies, sweets, signature dishes, combo meals, desserts, and Pinoydeli or the packaged product, ready-to-eat Pinoy classic dishes.

Financial requirement

  • Franchise fee – P800,000
  • Total investment cost – P6 Million to P8 Million

14. Quickly

Quickly is the brand name of Kuai Ke Li Enterprise Co. Ltd., a company founded in Taiwan in 1996. The company popularized tapioca pearl drinks (bubble tea) or drinks with soft, black pea-sized tapioca balls made from starch extracts of the cassava plant.

To date, Quickly is one one of the largest tapioca milk tea franchises in the world with more than 2,000 locations worldwide. Quickly came to the Philippines in 2000 starting with one branch in Recto, Manila. Now, Quickly Philippines has grown to 60 outlet stores nationwide.

Financial requirements

  • Franchise investment – Php 788,000
  • Royalty fee – 5%

15. Tim Hortons

This restaurant was created by famous Canadian Hockey legend Tim Horton in 1964. They later merged with Wendys and became a public company until it was merged with Burger King in 2014.

This Canadian based restaurant is one of the largest chains in the country that is known for its coffee and donut. Their menu cover from breakfast to dinner and the even offer ice creams in the restaurant. The company has almost 5,000 different location scattered across the globe.

Financial requirements

  • Total initial investment: php5,190,000 to php 25,950,000 ($100,000 to $500,000)

16. National Bookstore

This bookstore was founded by Socorro Cancio-Ramos in 1942, as a small store in Santa Cruz, Manila. They have managed to grow since then and currently have over 200 stores scattered across the country serving as a one-stop shop for books and school supplies.

Financial requirements

  • Franchise fee: Php 450,000 ($8,667.9) plus 1% royalties
  • Initial capital investment: Php6.4 million ($123,276.8)

17. Bibingkinitan

Bibingkinitan’s success story began with the dreams of young entrepreneur Richard Sanz. In 2004, at age 23, he left his job at a multinational firm and set up a small beverage stall in Alabang Town Center. Although the venture was a success, he felt that the business still had a lot of room to grow.

Upon asking for suggestions from his family, Richard came up with the idea of selling their favorite rice cake, bibingka. In 2006, Bibingkinitan finally kicked off into business.

Aside from the best-selling original “bibingkinitan” (literally, “miniature bibingka”) – a bite-sized rice cake topped with salted egg and cheddar cheese, customers may also choose from a variety of other flavors:

Investment requirements

  • Food Cart – P570,000
  • Kiosk – P695,000
  • Kiosk with seating – P845,000
  • The standard franchise term is 3 years and franchise contract renewal costs P50,000.
  • International franchise fee – USD 120,000 or a master franchise and USD 10,000 for a single-unit franchise

18. Yellow Cab

This is by far one of the best pizza places in the Philippines. Their pizza is as good as what is obtainable in the United States and their location make for a causal dining experience.

Financial requirements

  • Franchise fee: Php 1.25 Million ($24,077.5) + VAT
  • Initial capital investment: Mall: Php 10M-12M
  • Stand Alone: Php 12M-15M


BINALOT is owned and operated by Binalot Fiesta Foods Incorporated, and it is a chain of quick service restaurants that offers Filipino meals wrapped and served in banana leaves. This is the reason why it’s called BINALOT, since the term literally means “wrapped” in Filipino.

BINALOT’s menu is composed of Filipino meals such as tapa, adobo, bistek, longganisa among others. All meals are placed atop hot rice and garnished with salted egg and tomato.

Investment requirements

  • Franchise fee – P600,000 for locations in Mega Manila and P700,000 for provincial locations.
  • Royalty fee – 5%

20. ML Kwarta Padala Express

This business is quite popular for people who want to send money outside the country and borrow money. In 1952, Michael Lhuillier opened the first branch of M Lhuillier in Cebu City. The company started out as a collateral lending firm and eventually offered other services such as family insurance plans, money exchange services, and money remittances.

Today, there are more than 2,500 M Lhuillier branches in the country. The company prides itself on its real-time money remittance services through the ML Kwarta Padala Express service.

Financial requirements

  • Initial Investment Fee – P99,000
  • Initial starting fund – P25,000
  • According to the company, there are NO franchising fee, royalty fee, or annual fee that franchisees are required to pay in order to offer the ML Kwarta Padala service.

21. Jipangyi Korean Ice Cream Food Cart

Jipangyi means “cane” in Korean. It is a Korean traditional snack made of ice cream and puffed rice or corn made into a long and thin stick shaped like the letter “J”.

Jay Ong, the owner of Happy Recipe Food Enterprises, was in South Korea when he found out about this popular street food cart: Jipangyi Seoul Cane Ice Cream. He knew that it would be a big hit back home and he decided to bring the concept to the Philippines.

Ong, however, faced a challenge: the standard price was around P120 per cone in Singapore, Hong Kong, and South Korea, which would be quite expensive for price-conscious Filipinos.

To address the price problem, Ong reformed the product and managed to reduce the price down to only P35 per cone. The company is currently seeking franchisees n the Philippines.

Financial requirement

  • Total Franchise Fee Investment – PHP 600,000

22. Mineski Infinity

This business started as the country’s first gaming team. Today, they have evolved to become a company that has a couple of Mineski Infinity computer shops operating around the metro.

Financial requirements

  • Franchise fee: Php300,000 ($6,358)
  • Initial capital investment: Php 3.2 million ($61,657.6)

23. World of Water international

This business is a world class producer of bottled water. They have been in operation since the year 1976 and they have also been the franchisor of retail bottled water stores.

Financial requirements

  • Initial investment: php5,190,000 ($100,000)
  • Initial franchise fee: php259,500 ($5,000).

24. The Coffee Bean and Tea Leaf

This coffee shop started in Los Angeles California way back in 1963 by Herb Hyman. They currently have more than a thousand locations scattered all over the United States and 29 other countries.

Financial requirements

  • Total initial capital requirement: php15,570,000 to php25,950,000 ($300,000 to $500,000)

25. Nestle Waters

Originated in the year 1992, the healthy hydrating company, Nestle Waters is positioned on top of the bottled water brands. Maintaining about 94 production units across 34 countries, Nestle waters innovate continually to meet the expectations of their customers.

Nestle water carries out various researchers and spread the word to the world to make the customers realize the importance of water and hydration to their health. Nestle water also produces healthy flavored sparkling water to compensate the usage of sweetened sodas and juices.

Financial requirements

  • Initial franchise fee: php778,500 ($15,000)
  • Royalty – 6% of your gross sales

26. Claustrophobia

Claustrophobia is an escape room business that was founded in Moscow in 2013, and in just 3 years, the business managed to expand to 50 cities across the world. Escape rooms have been gaining popularity and Filipinos are also showing interest for this role playing game.

Financial requirements

  • Initial investment: php7,785,000 to php23,355,000 ($150,000 to $450,000)
  • Franchise costs: php519,000 ($10,000)

27. Dunkin Donuts

This is one of the most popular coffee chains around the world. Dunkin’ Donuts was established in 1950 by William Rosenberg and has since grown to have more than 7,000 locations. Because of its popularity, getting a Dunkin Donut franchise is not so easy when compared with other franchises on this list.

Financial requirements

  • Total Initial Investment: php4,940,880 to php87,773,280 ($95,200 to $1,691,200)
  • Royalty Fees: 5.9%
  1. Mr. Quickie

For over 25 years, Mr. Quickie has been in the industry of shoe and bag repairs and key duplication services in the Philipines. At present, Mr. Quickie Shops offer specialized services like shoe expand, dyeing of shoes and bags, and locksmithing.

Peripheral services like rubberstamp making and laminating services are also available in select shops. Their main services include; Shoe Repair, Bag Repair, Shoe Expanding, Key Duplication, Locksmithing, Transponder, Car Key Duplication, Dye Coloring, Rubberstamping, etc. There are offering franchise to interested participants.

Total Franchise Cost/Investment

  • Franchise fee: P280,000
  • Cash bond: P25,000
  • Equipment: P945,000
  • Total Investment: P1,250,000
  1. Lydia’s Lechon

Amidst the myriad of lechon (roasted pig) stores in the Philippines, you might find this one interesting as it is known as the biggest lechon outlet in the country. The couple Lydia and Benigno de Roca opened their first lechonan near Our Lady of Sorrows Church in Baclaran, Pasay City. The parishioners loved their Cebu-style lechon thus, spreading the good word around the community.

The tasty and crispy lechon being served by this couple became a hit in the 1970’s to an elite group of hotels in the country which includes Hyatt and Sulo hotels. In 1986, the first self-service restaurant of the company opened in Roxas Boulevard featuring its new product –  boneless lechon with stuffed seafood paella.

Franchising Packages

You can choose among the three franchise package options they offer:

  • Free Standing with a minimum space requirement of 120 square meters with an investment of P7 million, inclusive of the franchise fee of P1 million
  • Food Court that requires a minimum space of 24 square meters and is available for P3 million, including the franchise fee of P500,000.
  • Kiosk that measures an area of 8 square meters at a total investment of P750,000, inclusive of the franchise fee of P200,000
  1. ExpressPay

ExpressPay started with the aim of providing an efficient, secure, and tech-based financial services in rural communities in the Philipines. Through the years, the company was able to acquire a portfolio of partnerships with leading service providers that enabled them to incoporate a lot of services into their company.

Now, ExpressPay is an “all-in-1 e-Business solution” offering services such as: Bills Payment Service, Money Transfer and Remittance Service for both Local & International, E-loading Service, Travel & Tours Package Service, Courier Service, Other online based services, etc.

Today, ExpressPay has over 1,000 branches across the country and is still growing.

Financial requirements

  • Franchise Fee – PHP 154,000.00  to PHP 308,000.00
  1. The Generics Pharmacy (TGP)

The company started in 1949 under Pacific Insular Co., a German importer and wholesaler of medicine. In 1959, the Liuson family bought the company from the original owners. Recognizing the need for affordable medicine, TGP chairman Mr. Benjamin Liuson decided to focus on wholesale generic medicine at lower prices and lower margins in 1983.

The company ventured into retail in 2001, maintaining one branch in the headquaters. As demand grew, the company decided to increase the accessibility of affordable generics through franchising, and this began in the year 2007. In the same year, TGP opened its first franchise outlet in Pasay City followed by 20 more stores in Metro Manila.

Financial requirements

  • Total investment – P600,000 to P800,000
  • Royalty fee – 1%
  • Advertising fee –  1% of the gross sales
  1. San Miguel Food Avenue (Petron Treats)

San Miguel Food Avenue began as San Mig Food Shop. With San Miguel Corporation’s diversification and acquisition of Petron, Petron Treats (the convenience store of Petron) was transferred under the management of San Miguel Foods, Inc.

All Petron Treats in the prime locations of Petron Gas stations were converted to San Mig Food Ave. The franchise continues its expansion not just in Petron gas stations but also in high-traffic commercial areas as a stand-alone convenience store. The store offers Ready-to-eat meals, Beverages, Snacks, Chips, Biscuits, Bread, Ice cream, Toiletries, Batteries, Cigarettes, etc.

  1. Kumon

In 1954, a Japanese high school math teacher, Toru Kumon, taught his son the concept of self-learning by writing numerous calculation problems on loose-leaf paper. This was the beginning of the “Kumon Method” which eventually spread worldwide, including the Philippines with its first Kumon branch in 1996.

The Kumon Method is a different learning methodology because it helps students learn by doing and solving problems independently without being taught. The Kumon way lets students study comfortably so they can independently develop their own academic ability.

Financial requirements

  • Franchise fee – P60,480
  • Total investment cost – Php 600,000 to Php 800,000
  1. Mister Donut

In 1955, American Harry Winokur began selling doughnuts in Boston, Massachusetts. The Mister Donut business became popular so much so that others began to crave for a piece of the business. As a result, Mister Donut went into franchising — selling franchises to entrepreneurs.

Mister Donut eventually began rapid expansion resulting in the opening of several hundred stores across the USA and Canada. In 1970, food company International Multifoods Corp. acquired Mister Donut and its franchising concept from the Mister Donut’s founder. Mister Donut started its first store in the Philippines in 1982.

In 1990, Mister Donut in the U.S. was acquired by Allied-Lyons, also the owner of Dunkin’ Donuts, and all Mister Donut shops were given the option to change their name to Dunkin’ Donuts.

Financial requirements

  • Franchise fee – P50,000
  • Cart: P200,000 to P300,000
  • Take-out Booth: minimum of P400,000
  • Dine-In: minimum of P650,000
  1. Zagu

Zagu was the brainchild of Genevieve Lim who studied Food Science from the University of British Columbia in Canada. She came back to the Philippines and in 1999, opened the first Zagu store in San Juan, offering Taro and Honeydew flavors.

Zagu’s famous drink is actually an iced, flavored shake mixed with pearls. These “pearls” are chewy dark balls made from tapioca and yam. Zagu arguably was the first company to bring the “Pearl Drink” to the Philippines.

Financial requirements

  • Franchise Fee – P450,000 to P600,000
  • No royalty fees
  1. Pao Tsin

Pao Tsin is a popular fast food dimsum stall in the Philippines primarily offering Chinese food and Asian fusion cuisine. It has dozens of branches in shopping malls nationwide and food carts located in MRT stations, supermarkets, and other high-traffic areas.

Among Pao Tsin’s popular product offerings are: Dumpling – Pork Dumpling, Scallop Dumpling, Wanton – Shrimp, Crab, Squid, Beef, Scallop Wanton, Asian Chicken – with Hainanese rice, Lemak rice, or Laksa soup, Laksa – Dumplings, Crackling Pork, Nanking Beef, Crispy Pok Chop in Laksa, Potstickers (guotie), Siomai, Shark’s Fin, etc.

  1. Goto King

Goto King started as a simple 2 x 2 meter cart inside the food court of SM Cubao in 1984. Under the supervision of Cater King Food Corp., a single proprietorship established by Teresa Dula Laurel, the single cart sells Goto, Lugaw, and Tokwa’t Baboy.

Because of its successful concept of offering an affordable staple street food, Goto King introduced additional merienda items such as Pansit, Dinuguan, Batchoy, and Halo-halo, to name a few. After a decade of operation, Goto King expanded its reach by offering franchising, with the first franchised store opening in V. Luna Road, Quezon City in 1994. Today, it has a network of 26 outlets locally in Metro Manila, Cavite, Batangas, Cagayan, and Cebu and one abroad in Abu Dhabi, UAE.

Investment requirements

Interested franchisees can choose among four franchise package options:

  • Independent requires a floor area of 76 to 150 square meters with an investment range of P2.5 million to P5 million including the franchise fee of P450,000, good for five years.
  • Food Court has a size of 20 to 40 square meters amounting to P1.8 million to P2.5 million that also covers the franchise fee of P420,000 for a five-year contract term.
  • Big Kiosk which measures 11 to 15 square meters, with franchise investment of P1 million to P1.6 million inclusive of P380,000 franchise fee for a 3-year contract.
  • Small Kiosk which measures 6 to 10 square meters available at P800,000 to P1.2 million inclusive of P380,000 franchise fee for a contract period of 3 years.
  1. Tapa King

Tapa King opened in June 1987 as a “hole in the wall” takeout counter on Gallardo Street in Makati, Philippines. Mostly serving employees in need of simple breakfast and lunch, Tapa King also delivered to buildings and nearby areas. A decade later in 1997, Tapa King expanded to 14 branches around Metro Manila and Davao City.

In 2012, the original owners sold the business to the Gonzales family of Davao City. To establish a global presence, the new owners put up overseas branches in Dubai and Singapore — chosen because these countries have a considerable population of Overseas Filipino workers (OFWs). At present, Tapa King boasts a total of 100 stores around the world.

Investment options

Option 1: Full scale

  • Initial franchise fee: P800,000
  • Security deposit: P400,000
  • Royalty fee: 6%

Option 2: Food court

  • Initial franchise fee: P500,000
  • Security deposit: P300,000
  • Royalty fee: 4%

Option 3: Budget Tapa King (BTK) Diner

  • Initial franchise fee: P550,000
  • Franchise terms: 5 years

Option 4: Budget Tapa King (BTK) Kiosk

  • Initial franchise fee: P550,000
  1. Khaleb Shawarma

Khaleb was started by students of UP Diliman as a backyard business in an apartment compound in Quezon City during 2006. The motivation of the owners roots from their need of additional funding for their education. The owners’ mother and grandmother support their financial and operational needs. Khaleb’s main products include: Chelo Kebab, Shawarma Pita, Shawarma Rice, Kebab Pita, Pitazza, etc.

Investment requirement

The projected franchise investment will depend on the model chosen. There are four options to choose from:

  1. Cart/Kiosk – total investment cost is Php 600,000
  2. Counter – total investment cost is Php 700,000

The franchise fee of Php 100,000 is already included in the franchise investment above.

  1. In-line – total investment cost is Php 1,500,000
  2. Resto – total investment cost is Php 2,000,000

This investment amounts already include the Khaleb franchise fee of Php 200,000.

  1. Generika Drugstore

Generika Drugstore was established in September 2003 to address the need for affordable medicines and promote the use of generic drugs in the context of high prices of medicines in the country. The company is a joint venture composed of the family of Teodoro and Rosalinda Ferrer and the family of Alexandra and Julien Bello.

The first office was in a small 2-bedroom apartment in Goodwill Village, Parañaque City. Progress was slow as none of the stockholders had a medical background, nor were familiar with the local drug industry and the retail business.

Gradually, the company built the organization by hiring pharmacists and other key employees; contacted drug wholesalers and suppliers; formulated internal company policies and procedures; opened bank accounts and made first purchases of medicines and related products. As of February 2013, Generika has a total of 350 stores nationwide.

Investment requirements

  • Total initial investment – P650,000 to P1,300,000

The Generika Drugstore franchise fee will depend on the size of the outlet store. Specifically, the franchise fee amount per type of drugstore is:

  • Standard Package – P150,000
  • Satellite Package – P50,000
  • Small Town Package – P50,000
  • Twin Store Package – P50,000
  • Drugstore Conversion – P100,000
  • Mini-Town Package – P30,000
  1. Eastern Petroleum Gas Station

Eastern Petroleum Corporation, one of the major players in the Philippine oil industry, offers oil and petroleum products which they claim to be “greener” in nature due to the supposedly high refining standards used in production.

Eastern Petroleum competes in the retail oil sector, but also caters to the needs of B2B companies in industries such as construction, shipping, and logistics. The company has a network of over 36 branches nationwide supported by a depot with a 5 million liter capacity.

Investment requirements

  • Franchise fee – P250,000
  • However, there are additional costs you still have to spend on and the total investment could reach:
  • P2,000,000 for a Basic Station (1 or 2 islands and 2 pumps)
  • P5,000,000 for a Regular Station (2 islands and 3-4 pumps)
  • P8,000,000 for a Large Station (3 islands and at least 5 pumps)
  1. Master Siomai

The company behind the franchise, MC Master Siomai Hut Inc., began in 1999 as a seller of siomai and burger patties to businesses and resellers in the local public market. The business evolved and eventually ventured into the siomai food cart business, initially setting up outlets in South Recto and Grand Central Caloocan. In 2007, Master Siomai began franchising and now boasts of several hundreds of food cart outlets nationwide.

Its primary product is siomai, one of the most popular Chinese snack food known to Filipinos. Despite offering a staple Chinese food, Master Siomai uses Japanese-themed food cart in the hopes of giving customers the feel of ordering from a Japanese food stall. According to the company, they developed the Japanese siomai to give the conventional product a different but flavorful twist.

Financial requirements

  • Franchise fee – P280,000
  1. Potato Giant

Potato Giant’s success started with the idea of owner John Jeric Cantillon, an alumnus of De La Salle University-Manila, to offer another potato-based snack. After graduating with a degree in Accountancy, John served as a part-time instructor in his alma mater.

In 2007, equipped with accounting skills and a desire to make money during his free time, he set up his first food kiosk along Fidel Reyes Street, Manila.  Located just outside DLSU, students from the university became his first patrons. Some of them even went on to become his first franchisees!

In 2009, just two years after putting up his very first kiosk, John transferred to Agno Food Court and set up three additional food carts in the area. With the business demanding more of his attention, John decided to leave teaching and become a full-time businessman.

Financial requirements

  • Franchise fee – Php 299,000
  1. Andok’s Litson Manok

Andok’s started with one outlet at Baler Street in West Avenue, Quezon City in 1985, and due to popularity, its stores mushroomed around Metro Manila immediately after. They ventured into the Visayas in 2002, opening their first stores in Mabolo and Mactan, Cebu. They have continued expansion in the region and in Boracay Island in Aklan alone, Andok’s currently has a total of six stores. At present, Andok’s boasts of more than 300 stores all over the Philippines.

Andok’s main product is litson manok (roasted chicken) and dokito frito (fried chicken). They also offer a variety of meal choices, including litson liempo (roasted pork belly), bangus (milk fish), pork barbeque, porkcharap (fried pork chop), lechon kawali (deep fried pork belly), kawali royale, crispy pata (deep fried pork leg), pork sinigang, beef steak rice, beef rice, chicken leg quarter, pork sisig, chopsuey, and all-day breakfast meals, among other.

Financial requirements

  • Franchise fee – P300,000 –  P500,000
  1. Fruitas

Fruitas is one of the many brands under Fruitas Holdings, Inc. (FHI). It offers a variety of shakes, smoothies, and juices made out of fresh fruits. Its parent company FHI has been providing fresh and affordable products mainly catering to the middle class.

The first Fruitas stall was established in 2002 at SM Manila. Capitalizing on the success of this fruit juice business, the company ventured into other similar businesses. FHI’s portfolio has now grown to around 20 brands, with more than 800 store outlets located all around the Philippines.

Financial requirements

  • Franchise fee – Php 300,000 to Php 1.5 Million
  1. Siomai House

Siomai has been a favorite Filipino merienda snack throughout the decades. Siomai rice with gulaman is actually the most popular food item of the food cart business Siomai House. This food cart business features steamed pork and shrimp siomai served with banana cum pandan-flavored gulaman, with toyomansi sauce and/or chili-garlic sauce on the side.

Financial requirements

  • Franchise Fee – PHP 300,000 to PHP 400,000
  1. Monterey Meatshop

Monterey is a brand owned and marketed by San Miguel Corporation (SMC). There were just 4 Monterey meat shops when they started franchising in 1990, but the number of franchisees has grown significantly over the years due to the Filipinos’ love for meat. Today, there are more than 400 Monterey Meatshops nationwide.

Monterey also features modern meat-fabrication equipment and display showcases. The crew of butchers and merchandisers are also trained in the Monterey Meatshop School to make sure that customers are provided with quality, courteous, and efficient service.

Financial requirements

  • Franchise Fee – P336,000
  • Other investment costs include;
  • Construction cost of around P800,000
  • Equipment & Supplies cost of around P1,900,000
  • Merchandising Materials of around P20,000
  1. Bayad Center

The Bayad Center is a pioneer in the Philippines in the industry of Outsourced Payment Collections. It was established in May 1997 and was originally known as the Payment Collection Service, a division of Corporate Information Solutions (CIS).

In 2006, Bayad Center has spun-off from CIS to become the CIS Bayad Center, Inc. A year later, as part of its mission to expand nationwide, CBCI transitioned into a franchising organization.

Financial requirements

  • Franchise fee – P350,000
  1. Candy Corner

Candy Corner is the first company to have a pick-and-mix confectionery retail concept in the Philippines. The company combines this concept with the traditional packaged and novelty confectionery that is quite popular in the industry.

Candy Corner has been in the retail confectionery business for the past 19 years. It has over 300 varieties in stock and access to 2,000 varieties worldwide.

Financial requirements

  • Franchise fee and investment – P350,000 or P650,000
  1. Lots’a Pizza

Lots’a Pizza started in the 1980s. The owner began simply by selling snack items like ice cream, gums, peanuts, banana cue, and candies in a kiosk. Market opportunity arose, because back then pizza was outpacing hamburgers in terms of the market demand worldwide. That’s when the owner had the idea of putting up a pizza parlor. Lots’a Pizza grew and expanded when they started franchising in the year 2000.

Financial requirements

  • Total investment: Starts at P350,000 to P950,000
  • Starter Cart: Franchise Fee: Starts at P350,000
  • Starter Depot: Franchise Fee: Starts at P450,000
  • Full Service Cart: Franchise Fee: Starts at P500,000
  • Stall: Franchise Fee: Starts at P550,000
  • Depot: Franchise Fee: Starts at P600,000
  • Full Store: Franchise Fee: Starts at P950,000