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Ammunition Manufacturing Business Plan [Sample Template for 2024]

Ammo Business

An ammunition manufacturing business is a company that specializes in the production and assembly of various types of ammunition used in firearms and other ballistic weapons.

Ammunition manufacturers play a crucial role within the broader firearms and defense industry by producing a wide range of cartridges, bullets, shells, and other projectiles that are loaded into firearms for shooting. Ammunition manufacturing businesses cater to various customer segments, including military and law enforcement agencies, shooting sports enthusiasts, hunters, and civilians seeking self-defense solutions.

The ammunition produced by these companies can vary in caliber, type, and purpose, such as hunting ammunition, self-defense rounds, target shooting ammunition, and military-grade cartridges.

As with any business in the firearms industry, ammunition manufacturers must comply with relevant laws and regulations governing the production, sale, and distribution of firearms and ammunition in their respective regions and countries.

Safety, precision engineering, and adherence to industry standards are paramount to building a reputation as a trusted and reputable ammunition manufacturer.

Steps on How to Write an Ammunition Manufacturing Business Plan

  1. Executive Summary

Tim McSally® Ammunition Manufacturing Company, Inc. is a reputable and innovative ammunition manufacturer based in Boulder, Colorado. Established in 1995 by Tim McSally, a seasoned firearms enthusiast and expert, the company has grown to become a leading supplier of high-quality ammunition products for various firearm platforms.

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Tim McSally® is known for its commitment to precision engineering, cutting-edge technology, and unwavering dedication to customer satisfaction.

Tim McSally® prides itself on continuous innovation and investments in research and development. Our team of skilled engineers and ballisticians work tirelessly to improve upon existing designs and develop new ammunition technologies.

We rigorously test each batch of ammunition for quality assurance, adhering to strict industry standards to ensure our customers receive only the finest products. Tim McSally is the founder and CEO of Tim McSally® Ammunition Manufacturing Company, Inc.

  1. Company Profile

a. Our Products and Services

Tim McSally® Ammunition Manufacturing Company, Inc. offers a diverse range of premium ammunition products tailored to meet the needs of different shooting applications. Our product portfolio includes:

  • TimberStrike™ Series: High-performance hunting ammunition designed for ethical hunting practices, featuring controlled expansion and outstanding terminal performance.
  • GuardianDefend™ Series: Self-defense ammunition optimized for personal protection, offering maximum stopping power and reduced risk of over-penetration.
  • PrecisionMatch™ Series: Match-grade ammunition engineered to deliver exceptional accuracy and consistency, catering to competitive shooters and marksmen.
  • LawEnforcer™ Series: Law enforcement and tactical ammunition built for reliable performance in critical situations, meeting the demanding requirements of professionals.
  • RangeMaster™ Series: Affordable, reliable, and consistent ammunition suitable for training and recreational shooting, maintaining performance without breaking the bank.
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b. Nature of the Business

Tim McSally® Ammunition Manufacturing Company, Inc. will operate both a business-to-consumer business model and a business-to-business business model for retailers and distributors.

c. The Industry

Tim McSally® Ammunition Manufacturing Company, Inc. will operate in the broader firearms and defense industry.

d. Mission Statement

Our mission at Tim McSally® is to deliver superior ammunition solutions to firearms enthusiasts and professionals alike, ensuring safety, reliability, and peak performance for every shot fired. We strive to uphold the highest standards of craftsmanship, using innovative techniques and materials to provide ammunition that exceeds expectations and enhances shooting experiences.

e. Vision Statement

At Tim McSally® Ammunition Manufacturing Company, Inc., our vision is to be recognized as the global leader in precision-engineered ammunition solutions. We aspire to redefine industry standards through relentless innovation, uncompromising quality, and a steadfast commitment to customer satisfaction.

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Our aim is to empower shooters, professionals, and enthusiasts alike with ammunition that delivers unrivaled performance, safety, and confidence in every shot fired.

f. Our Tagline (Slogan)

Tim McSally® Ammunition Manufacturing Company, Inc. – “Aim. Fire. Excel.”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Tim McSally® Ammunition Manufacturing Company, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure
  • Chief Executive Officer (Owner)
  • Production Manager
  • Quality Control Officer
  • Accountant
  • Production, Packaging, and Distribution Officer
  • Customer Care Officer.
i. Ownership/Shareholder Structure and Board Members
  • Tim McSally (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
  • John Faraday (Board Member) 18 Percent Shares
  • Sam McEvilley (Board Member) 10 Percent Shares
  • Fritz Gold (Board Member) 10 Percent Shares
  • Eddy Bentley (Board Member and Secretary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • Tim McSally® is known for its precision-engineered ammunition, ensuring high levels of accuracy, consistency, and reliability, which sets the company apart from its competitors.
  • The company fosters a culture of innovation, investing in research and development to continually improve existing products and develop new cutting-edge technologies in ammunition manufacturing.
  • Tim McSally® offers a diverse range of ammunition products tailored to various shooting applications, catering to the needs of hunters, competitive shooters, law enforcement, and recreational shooters.
  • The company has built a strong reputation for delivering high-quality ammunition, resulting in a loyal customer base and increasing brand recognition within the firearms industry.
  • Tim McSally® boasts a team of skilled engineers, ballisticians, and industry experts, contributing to the company’s expertise and ability to maintain its high standards.
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b. Weakness
  • Rapidly increasing demand and growth may put pressure on the company’s production capacity, potentially leading to supply shortages and challenges in meeting customer orders.
  • Tim McSally® relies on a network of suppliers for raw materials and components. Any disruptions in the supply chain could impact production timelines and increase costs.
  • While the company has a strong presence in the national market, expanding into international markets may pose challenges due to differing regulations and market dynamics.
  • As an ammunition manufacturer, Tim McSally® faces scrutiny regarding its environmental impact.
c. Opportunities
  • The increasing interest in firearms and shooting sports presents an opportunity for Tim McSally® to capitalize on the expanding customer base.
  • Pursuing contracts with military and law enforcement agencies can provide a stable revenue stream and enhance the company’s credibility in the industry.
  • Exploring opportunities in international markets can lead to new customers, partnerships, and diversified revenue streams.
  • Introducing new ammunition variants and exploring complementary products, such as firearm accessories, can broaden the company’s product offerings.
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i. How Big is the Industry?

It is important to note that the size of the ammunition manufacturing industry is subject to fluctuations due to factors like changes in geopolitical situations, regulatory developments, economic conditions, and trends in firearm ownership and usage.

ii. Is the Industry Growing or Declining?

The ammunition manufacturing industry has experienced periods of growth and expansion in recent years. However, it is essential to note that industries can be subject to fluctuations due to various factors, including political developments, economic conditions, changes in regulations, and shifts in consumer demand.

iii. What are the Future Trends in the Industry?

Ammunition manufacturers are likely to adopt advanced manufacturing techniques, such as additive manufacturing (3D printing), to improve production efficiency and customization capabilities. These technologies may lead to faster prototyping, reduced waste, and the ability to create unique ammunition designs.

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As sustainability becomes a growing concern, there may be an increased focus on developing environmentally friendly ammunition options. Manufacturers might explore eco-friendly materials and production processes to reduce the environmental impact of ammunition.

Research and development efforts may concentrate on improving terminal ballistics, ensuring ammunition performs optimally upon impact. This trend would cater to both hunting and self-defense applications, offering more ethical hunting practices and increased stopping power for personal protection.

The firearms industry, including ammunition manufacturers, might incorporate smart technology into ammunition products. This could include electronic tracking systems, biometric authentication, and other features that enhance firearm safety and user experience.

There could be an increase in the development and adoption of non-lethal or less-lethal ammunition options for law enforcement and civilian use. These rounds are designed to incapacitate or deter without causing fatal injuries.

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iv. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to the ammunition manufacturing business and some of them are:

  • Environmentally-friendly ammunition
  • Non-toxic and lead-free ammunition
  • Reduced recoil ammunition
  • Specialized hunting rounds
  • Subsonic ammunition
  • High-precision match-grade ammunition
  • Historical replicas
  • Limited edition or commemorative ammunition
  • Multi-purpose survival ammunition
  • Tracer or incendiary rounds.
v. Can You Sell a Franchise of Your Business in the Future?

Tim McSally® Ammunition Manufacturing Company, Inc. will not sell franchises in the near future.

d. Threats
  • Evolving firearms and ammunition regulations at the national and international levels could impact production, sales, and distribution.
  • Tim McSally® faces competition from established ammunition manufacturers and new entrants, which may lead to pricing pressure and market share challenges.
  • Economic fluctuations and recessions can affect consumer spending on firearms and ammunition, potentially impacting the company’s revenue.
  • Incidents related to firearm safety and misuse could lead to increased scrutiny and negative perceptions of the industry.
i. Who are the Major Competitors?
  • Aguila Ammunition
  • American Eagle (a brand of Federal Premium)
  • Blazer Ammunition (a brand of CCI)
  • Magtech Ammunition
  • Wolf Performance Ammunition
  • TulAmmo
  • Norma Ammunition
  • Underwood Ammo
  • Gorilla Ammunition
  • Federal Premium Ammunition
  • Winchester Ammunition
  • Remington Ammunition
  • Hornady Manufacturing Company
  • CCI (Cascade Cartridge, Inc.)
  • Speer Ammunition
  • Fiocchi Ammunition
  • Sellier & Bellot
  • Barnes Bullets
  • Nosler, Inc.
  • PMC Ammunition.
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ii. Is There a Franchise for the Ammunition Manufacturing Business? 

No, there are no franchise opportunities for the ammunition manufacturing business.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Ammunition Manufacturing Business?

Yes, there are county, state, and federal regulations that apply to ammo manufacturing businesses in the United States. These regulations cover various aspects of the business, including safety, environmental impact, licensing, and zoning. The specific requirements can vary depending on the location and jurisdiction.

Ammo manufacturing businesses must comply with the regulations set forth by the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF), which oversees the production, sale, and distribution of firearms and ammunition. This includes obtaining the necessary federal licenses, such as a Federal Firearms License (FFL) and the appropriate Special Occupational Tax (SOT) if dealing with certain types of ammunition, like destructive devices.

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Ammo manufacturing can involve the use of hazardous materials, such as lead and various chemicals. As a result, businesses must adhere to federal and state environmental regulations to ensure proper handling, disposal, and management of these materials.

Ammunition manufacturing involves potentially dangerous processes and materials. Compliance with safety standards is critical to ensuring the safety of employees, the public, and the quality of the products.

Ammo manufacturing businesses may be subject to zoning regulations that define appropriate locations for manufacturing activities. Ammo manufacturing facilities may be required to comply with local fire codes, which include measures to prevent fires, mitigate risks, and ensure safe evacuation procedures.

  1. Marketing Plan

a. Who is Your Target Audience?

i. Age Range

The target audience for Tim McSally® ammunition products spans a broad age range, primarily focusing on adults aged 18 years and older. This includes shooting enthusiasts, sports shooters, hunters, law enforcement personnel, military professionals, and responsible firearm owners.

ii. Level of Education

The level of education within the target audience varies, ranging from high school graduates to individuals with advanced degrees. As ammunition users come from diverse backgrounds, educational levels may vary significantly.

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iii. Income Level

Tim McSally® ammunition products cater to a wide range of customers, from budget-conscious recreational shooters to high-end competitive shooters and professionals.

iv. Ethnicity

The ammunition products manufactured by Tim McSally® are intended for use by individuals of all ethnicities and backgrounds. The company aims to be inclusive and serve a diverse customer base.

v. Language

As a global ammunition manufacturer, Tim McSally® addresses a diverse linguistic audience. Product information, marketing materials, and customer support are provided in multiple languages to accommodate international customers.

vi. Geographical Location

Tim McSally® targets customers both nationally and internationally. The company serves customers across the United States and aims to expand into international markets where applicable laws and regulations permit.

vii. Lifestyle

The target audience for Tim McSally® ammunition products encompasses individuals with various lifestyles and interests.

b. Advertising and Promotion Strategies
  • Build Relationships with players in the civilian, law enforcement, military, and sporting sectors.
  • Deliberately Brand All Our Vans and Trucks.
  • Develop our Business Directory Profiles
  • Tap Into Text Marketing
  • Make Use of Bill Boards.
  • Share our Events in Local Groups and Pages.
  • Turn our Social Media Channels into a Resource
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i. Traditional Marketing Strategies
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • Out-of-home” marketing (OOH marketing) – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage on direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

When working out our pricing strategy, Tim McSally® Ammunition Manufacturing Company, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package.

  • Penetration Pricing
  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.
  1. Sales and Distribution Plan

a. Sales Channels

Tim McSally® Ammunition Manufacturing Company, Inc. employs a multi-faceted approach to reach its target customers and distribute its premium ammunition products. The company utilizes various sales channels to ensure widespread availability and accessibility for its customers.

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Tim McSally® establishes partnerships with authorized dealers and retailers across different regions. These authorized dealers and retail outlets stock and sell Tim McSally® ammunition products, expanding the company’s reach to local markets.

The company collaborates with distributors that specialize in firearms and shooting products. These distributors help to distribute Tim McSally® ammunition products to a wider network of retail outlets and shooting ranges.

b. Inventory Strategy

The fact that we will need raw materials for ammunition manufacturing means that Tim McSally® Ammunition Manufacturing Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will prioritize eco-friendly, quality, and timely availability while minimizing waste and optimizing costs.

Tim McSally® Ammunition Manufacturing Company, Inc. will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)

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c. Payment Options for Customers
  • Bank Transfers
  • Cash
  • Credit or Debit Card
  • Checks
  • Electronic Payment Systems such as PayPal or Venmo
d. Return Policy, Incentives, and Guarantees

At Tim McSally® Ammunition Manufacturing Company, Inc., our customers are our top priority hence if you receive an ammunition product that is different from your receipt, we will sincerely apologize and receive the product back. But the ammunition must be unopened, unused, and in its original packaging for a return or exchange to be eligible.

We will implement a loyalty program where customers earn points for their purchases, which can be redeemed for discounts or free products in the future. We will also offer special discounts or bundle deals where customers can purchase multiple ammunition products at a reduced price.

We will provide a satisfaction guarantee that assures customers that if they are not satisfied with the product’s performance, they can receive a refund or exchange. We will also assure customers of the effectiveness of the ammunition by offering a guarantee against any defects or performance issues.

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e. Customer Support Strategy

Customer support is a crucial aspect of any business, including Tim McSally® Ammunition Manufacturing Company, Inc. Hence we will make sure to provide multiple channels for customers to reach out and seek support. This will include a dedicated customer support phone line, email address, and online chat option on the company’s website.

This will foster strong customer relationships through personalized communication, customer feedback mechanisms, and loyalty programs to enhance customer satisfaction and brand loyalty.

We will implement a system that allows customers to track their orders and receive regular updates on the status of their deliveries. This transparency helps build trust and reduces customer anxiety about the progress of their purchases.

We will regularly evaluate and analyze customer support metrics, such as response times, customer satisfaction scores, and complaint resolution rates.

  1. Operational Plan

We will maintain a state-of-the-art ammunition manufacturing facility in Boulder, Colorado, equipped with cutting-edge machinery and technologies.

We will implement rigorous quality control processes at every stage of production to ensure consistent and reliable ammunition performance. We will continuously invest in research and development to improve production techniques, optimize materials, and enhance product offerings.

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a. What Happens During a Typical Day at an Ammunition Manufacturing Business?
  • The business opens for the day
  • The day usually begins with reviewing the production schedule and planning the day’s manufacturing activities.
  • Ammunitions are produced, packaged, labeled, and distributed or stored
  • Throughout the day, inventory levels of raw materials, packaging materials, and finished products are monitored. Replenishment orders are placed as needed to maintain optimal stock levels.
  • The business is closed for the day.
b. Production Process

The production process of ammunition involves several stages to create reliable, accurate, and safe cartridges suitable for various firearms. The process typically begins with sourcing high-quality raw materials, including brass casings, bullets, primers, and propellants. These materials undergo thorough inspection and testing for consistency and quality.

The first step is case preparation, where brass casings are formed, cleaned, and inspected for defects. Next, the primer is inserted into the base of the casing, creating the ignition source. The casing is then filled with the appropriate amount of gunpowder or propellant, and carefully measured for consistent performance.

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In the bullet assembly phase, lead or other materials are shaped into bullets and inspected for weight and dimensions. The bullet is seated into the mouth of the casing, forming a complete cartridge. After this, the ammunition undergoes additional inspection and testing to ensure proper dimensions and weight.

The final stage is packaging, where the finished cartridges are boxed, labeled, and prepared for distribution. Throughout the production process, strict quality control measures are implemented to identify defects and ensure the safety and reliability of the ammunition.

Tim McSally® Ammunition Manufacturing Company, Inc. employs advanced manufacturing techniques, precision engineering, and adherence to industry standards to produce ammunition that exceeds customer expectations and empowers shooters worldwide.

c. Service Procedure

Orders received from customers, distributors, or retailers are processed and prepared for shipment. The appropriate quantities of ammunition products are packed, and shipping labels and documentation are prepared.

d. The Supply Chain

Tim McSally® Ammunition Manufacturing Company, Inc. will establish efficient supply chain processes to ensure timely procurement of raw materials, seamless production flow, and on-time delivery of finished products (hunting ammunition, self-defense rounds, target shooting ammunition, and military-grade cartridges).

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We will develop a streamlined logistics system to facilitate product distribution, including warehousing, order fulfillment, and efficient transportation to meet customer demands across different locations.

e. Sources of Income

Tim McSally® Ammunition Manufacturing Company, Inc. will make money from selling a comprehensive range of ammunition products (hunting ammunition, self-defense rounds, target shooting ammunition, and military-grade cartridges) tailored to various shooting applications.

  1. Financial Plan

a. Amount Needed to Start Your Ammunition Manufacturing Company?

Tim McSally® Ammunition Manufacturing Company, Inc. would need an estimate of $3.5 million to successfully set up our ammunition manufacturing company in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the costs involved?
  • Legal and administrative costs (the cost of obtaining business licenses and permits, registering the business, and consulting with attorneys and accountants): $12,500
  • Machines, Equipment, and supplies (raw materials): $2 million
  • Staffing costs: $250,000
  • Rent/lease: $350,000
  • Marketing and advertising costs: $5,000
  • Insurance costs: $22,800
  • Miscellaneous Expenses: $25,000.
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c. Do You Need to Build a Facility? If YES, How Much will it cost?

Tim McSally® Ammunition Manufacturing Company, Inc. will not build a new facility for our ammunition manufacturing company; we intend to start with a long-term lease and after 8 years, we will start the process of acquiring our own production facility.

d. What are the Ongoing Expenses for Running an Ammunition Manufacturing Company?
  • Raw Materials
  • Labor cost
  • Utilities (expenses for electricity, water, heating, and cooling required for operating the manufacturing facility)
  • Machinery and Equipment Maintenance
  • Rent or Mortgage
  • Insurance
  • Licensing and Permits
  • Marketing and Advertising
  • Packaging and Shipping
  • Regulatory Compliance
  • Payment of federal, state, and local taxes
e. What is the Average Salary of your Staff?
  • Chief Executive Officer – $80,000 Per Year
  • Production Manager – $60,000 Per Year
  • Accountant – $55,000 Per Year
  • Quality Control Officer – $52,500 Per Year
  • Production, Packaging, and Distribution Officer -$46,000 Per Year
  • Customer Care Officer – $42,000 Per Year.
f. How Do You Get Funding to Start an Ammunition Manufacturing Business?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.
  1. Financial Projection

a. How Much Should You Charge for Your Product/Service?

Typically, the prices of ammunition are quoted in “price per round” or “price per box.” For common handgun or rifle calibers, ammunition prices can range from a few cents per round for bulk ammunition to several dollars per round for premium or specialty ammunition.

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b. Sales Forecast?
  • First Fiscal Year (FY1): $1.8 million
  • Second Fiscal Year (FY2): $2.6 million
  • Third Fiscal Year (FY3): $4.2 million
c. Estimated Profit You Will Make a Year?
  • First Fiscal Year (FY1) (Profit After Tax): 20%
  • Second Fiscal Year (FY2) (Profit After Tax): 25%
  • Third Fiscal Year (FY3) (Profit After Tax): 30%
d. Profit Margin of an Ammunition Manufacturing Company 

The ideal profit margin we hope to make at Tim McSally® Ammunition Manufacturing Company, Inc. will be between 15 and 30 percent depending on the packaging size.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a Franchise?

Tim McSally® Ammunition Manufacturing Company, Inc. will grow our ammunition manufacturing company by partnering with key players across different industries and sectors including military and law enforcement agencies, shooting sports enthusiasts, hunters, and civilians seeking self-defense solutions.

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b. Where do you intend to expand to and why?

Tim McSally® Ammunition Manufacturing Company, Inc. plans to expand to the following cities.

  • Detroit, Michigan
  • Philadelphia, Pennsylvania
  • Atlanta, Georgia
  • Memphis, Tennessee
  • Los Angeles, California
  • Washington, D.C.
  • Dallas, Texas
  • New York City, New York
  • Chicago, Illinois
  • Houston, Texas.

We are expanding to these cities because they have a high demand for ammunition products.

  1. Exit Plan

The founder of Tim McSally® Ammunition Manufacturing Company, Inc. plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.