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9 Best Amusement Park Project ideas That Will Make Money

Amusement Park Business

What amusement/theme park projects will make money for investors? If YES, here are 9 most profitable amusement park project ideas. Amusement or theme parks provide rides, games, and entertainment options in an outdoor or indoor venue. Customers more or less pay a single entry fee for access to the entire park.

The successful amusement park model focuses on the customer’s entire experience, providing a wide range of services and entertainment options including parking, trams, restaurant options, water parks, roller coasters, live animal attractions, stage shows, arcade games, attractive interactive landscaping, and family friendly fun.

If you intend to open a 5,000 square foot indoor facility that provides entertainment like bounce houses, arcade games, and pizza, you will expect to spend a significant investment of at least $250,000 for the building, design, and installation.

If you intend to open a major amusement park featuring roller coasters, water parks and live entertainment, you will need about 200 acres of land that is able to be developed for your purpose. Note that the general revenue of Amusement or theme parks is created through the standard entry ticket price.

Howbeit, add-ons are where the real profit is found and those can include additional services like food, T-shirts, collectibles, framed photos, and other valuable items. The rides or theme are the attractions that bring customers to the park, but it is the extras that bring the money.

Theme parks are getting smarter with technological innovations. Seeing the result, Amusement park owners are now more eager to approach hi-end solutions to automate and scale theme park operations. Theme park is a business that works majorly on its attraction quotient.

While mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds are some of the well-known revenue sources of theme parks, there are many more other project ideas that you might also consider to be ahead in the competition. 

What Amusement Park and Theme Park Projects Will Make Money?

  1. Dark Rides

A dark ride is an industry term used to describe an amusement park or theme park ride that uses vehicles to send passengers into an indoor environment and through a series of scenes or tableaus.

Ride vehicles take many forms including cars on a track, trackless vehicles, and boats that float in channels of water. Some dark rides attempt to tell a story, while others are just a collection of random scenes.  Many dark rides include interactive features like onboard guns to score points and compete against other passengers.​

Dark rides are also known as haunted rides, spook houses, tunnels of love, and Pretzel rides (named after a ride manufacturer, not the snack food).

  1. Action Video Solutions

Video content is now the most popular way to share experiences. That’s especially true if those experiences are adrenaline-fuelled and exciting!

Aside being ideal for any kind of active attraction, it will make it easy for customers to share their professionally produced videos online. With this project, you will generate an initial income when your visitors pay for the content you’ve recorded.

Then you’ll reap the financial benefits of the extra exposure when they share it online. By voluntarily showcasing your venue using attractive, branded video content, your customers will encourage more people in the right demographic (i.e. their friends, and friends of friends) to visit your attraction.

  1. Improve the Food

To continually make money in an amusement or theme park, you have to always be introducing new items that not just taste good, but that leave guests nourished and energized throughout the day. That means more than just the latest sugary sweet. Be prepared to support a wide variety of diets with tasty food, especially for people with nutritional restrictions.

  1. 4D Ride

A 4D (or 4-D) attraction incorporates 3D content (which require 3D glasses) along with other sensory enhancements such as theatrical fog, water misters, and seat pokers to more fully immerse guests in the experience. Sometimes, a 4D “ride” is really more a theatre-based attraction such as Shrek 4-D at Universal Studios Florida.

Some theatre-based attractions such as Shrek have seats that move slightly, so the distinction can get blurry. Other times, park guests experience 4D rides in vehicles, such as Disney’s Toy Story Mania. In those scenarios, the attractions are hybrids of dark rides and 4D rides.

Some parks refer to their attractions as being “5D,” “6D,” or a higher factor of “D.” They consider each of the senses that they target with effects, such as smell and touch, as an additional “D” (or dimension) to the 3D, or three-dimensional visual content.

  1. Optimize Mobile User Experience

Notably, the expansion of internet and mobile have brought together the new era of visitor satisfaction, allowing the businesses to work upon and build an optimised mobile operating experience.

A premium mobile user experience should matter the most for your theme park business as it provides easiness, usability and enhanced operational experience. It also includes the development of mobile based applications for various mobile operating system platforms.

  1. Dual Admission Policy

Dividing entry tickets via Dual admission policy is one of the effective revenue management tricks. In this policy, there is one normal admission charge and another is of premium or explicit charge. Under premium admission tickets, that is of course a bit costly, you provide less waiting time, shadowed areas, or specific features that could be a sign of pride, leisure or so.

  1. Partners and Packages

You can also focus on bundling your product with the product of a partner to generate revenue. For instance, Parks’ company operates the Capital Wheel at National Harbor in Maryland.

They’ve worked with several restaurants on the harbour to bundle a ride on the wheel with a dinner and drinks package. Note that this adds value to both experiences and also markets the attraction to a new audience who may not have otherwise visited.

Any partnership is worth considering at this point, but attractions should try aligning the features of their product with the intentions of their intended guest

  1. Motion Simulator Ride

A motion simulator ride leverages seats that move in sync with point-of-view media projected onto a screen to provide viewers with the illusion that they are moving and physically participating in the action. Most motion simulator rides are presented in theatres of various sizes.

Although viewers never move more than a few inches in any direction, they can feel as if they are accelerating wildly, speeding, free falling, and other sensations. Motion simulator rides are also known as ride films and motion theatres.

  1. VR Rides

Rides that incorporate virtual reality, or VR, are a more recent industry innovation. Initially, most VR rides were existing roller coasters that designers outfitted with VR goggles for passengers to wear.

Note that they designed a simulated, visual environment and synced the action that riders would see with the movements they would experience while aboard the coaster. Designers have added VR to other existing rides, including drop tower rides, spinning flat rides, and motion simulator rides. It’s likely that the concept will improve when rides are designed from the outset with VR in mind.

If you create a unique experience for your customers that cannot be found in any other entertainment facility, then you can easily woo them to your location.

To make money in this industry, offer premium services for an additional cost. These services may include no-waiting for rides, collectible drink cups, photo-ops, loyalty programs, and season passes. If you see a service that a customer may want, they are probably willing to pay for it.