Do you want to start a boat storage company and need to write a plan? If YES, here is a sample boat RV storage business plan template & feasibility report. If you live near a popular body of water, boat storage is a must and offers a lucrative business opportunity. Because so many communities discourage on-street parking of RVs and boat trailers, storage facilities for these vehicles are always in demand.

Why Start a Boat RV Storage Business?

As the economy recovers, the American public enjoys more disposable income, and many have taken to the road and water for recreation, thereby providing an excellent opportunity for self-storage owners to meet the resulting need. There are many services in this industry you can offer to clients. But remember that the economics of the local area remains a significant factor in deciding the type of storage services you can offer.

While boat and RV storage can be as archaic as outdoor parking spaces, structures for large vehicles come in three basic configurations. The simplest is a canopy style with only a roof. The manger style has a roof and is enclosed on three sides, and can include individual partitions. The third is a completely enclosed individual unit.

You might think it’s less expensive to build canopy or manger units, but that isn’t necessarily true. All three styles require deeper footings and additional structural strength to accommodate greater heights and widths as well as wind resistance. Boat and RV storage units vary in height, width and depth.

Note that in addition to the vehicle, the space will need to accommodate add-on fixtures, such as motorcycle racks, tow bars, air-conditioning units, collapsible tables and chairs, ladders, awnings, trailers, radio antennae, ski racks, and large toys such as jet skis. Some owners will rent a separate unit for peripherals, but others will wish to keep all their items in one space.

Typically, the minimum unit width is 12 feet, and the maximum depth is 45 to 50 feet. The most common unit size is 14 feet wide with mixed depths up to 40 feet and an eve height of about 16 feet. When determining the best size, consider the cost to build vs potential income on a per-square-foot basis. RVs and boats can cost anywhere from $500 to well over a million dollars. Whatever the cost, each one is someone’s treasure, so security is paramount.

The features you offer will depend largely on clientele. At a minimum, you’ll need perimeter fencing, which can consist of anything from chain link and razor wire to solid block walls. As 24-hour access is often a requirement of this type of storage, camera surveillance and key-coded entry gates are common.

Ingress and egress keypads should be positioned at 42 and 66 inches from the ground to accommodate the window heights of cars and RVs. It’s wise to have a camera aimed at vehicle license plates as they enter and exit the facility. You can also use proximity card readers, adding limited-access zones for only those tenants with stored vehicles.

More sophisticated security measures can also be used, such as infrared beams with silent or audible security alarms. Table-top motion sensors can be rented for tenants to place in their vehicles. However, the most desired services are utilities such as electricity and water.

Water is usually offered for free, and electricity can be metered or offered for a flat fee. Other popular add-ons for boat and RV storage include dump, wash and propane stations, and the sale of valued commodities such as ice, coffee, glass wipes, air-fresheners, etc. Some facilities offer vehicle prep and clean-up services.

A Sample RV Boat Storage Business Plan Template

1. Industry Overview

In recent times, the self-storage landscape in the U.S has experienced positive changes as many households store excess items in storage facilities. A sub-sector of the commercial real estate market, self-storage industry involves renting space or storage units to renters on a month-to-month basis.

Within the past 40 years, this industry has proven to be the one of the sectors with the most encouraging growth in the U.S commercial real estate industry. The unquantifiable growth of the industry has been attributed to self-storage consumers including renters, homeowners, students, businesses and transitional populations who are constantly demanding rental storage.

According to reports, self-storage units have been growing massively. For instance, in 2016 there were more than 58,000 self-storage facilities in the U.S with a total of 32 million storage units covering over 2.3 billion square feet of storage space. The total square miles of self-storage facilities in the U.S is almost three times the size of Manhattan.

Experts believe that as the U.S population increased their rental storage by more than 10 percent within the past 20 years, the self-storage industry also grossed over $30 billion in revenue.

Reports also have it that the number of renters who used storage facilities in 2007 almost doubled by 2013 and 2 million out of 17 million renters reported that they would most likely rent in the future. According to industry reports, self-storage revenue will grow at an annual rate of 2.9 percent through 2022.

The industry revenue is expected to reach $32.6 billion in 2022. Also, the self-storage facilities industry will have a growth rate of 14 percent by 2022. The largest self-storage operators in the U.S. include public storage, extra space storage, cube smart, life storage, and U-Haul.

Public storages have the largest number of self-storage facilities in the U.S. As of 2017, the uk, France and the Netherlands have 42.2, 10 and 9.1 million square feet of space for self-storage facilities, respectively. The need for self-storage facilities in the global market has increased international development of facilities.

Between 2015 and 2016, Mainland China increased its facilities by 52 percent and Brazil is developing 25 to 30 properties per year. In addition, the real estate investing market has been greatly expanded thanks to equity crowdfunding.

2. Executive Summary

Pacific Storage® RV Boat Storage Company is a new storage facility to be located near Willamette River in Portland, Oregon. Our owner is experienced in the moving and storage field, owning a well-established moving company (Mince Movers) and a successful self-storage facility in nearby Seattle (Zone By Zone).

The building we plan to purchase for our storage facility is a large old ceramic manufacturing plant originally constructed around 1954. Our Storage facility will contain three floors of heavy-duty wood and steel beam construction ideally suited to self-storage units. The building is heated by oil.

One of the two elevator shafts will be the home for a new over-sized passenger elevator suitable for transporting storage contents from the ground level to the units on the second and third floors. A large separate parking lot area comes with the building which will be needed for this project. This lot would be used as additional future storage units to be set up using one of several one-story steel storage systems.

It is estimated that with the purchase of the building taking place in March of this year, the conversion into storage units could be completed and ready for occupancy by the end of October. Demand for the units is strong, as evidenced by the market survey of existing self-storage facilities. Bank financing for 65 percent of the project costs is expected with the remainder supplied by shareholder equity.

At Pacific Storage® RV Boat Storage Company, we plan to develop a brand that speaks volume and we plan to let our clients know who we are over the airwaves and in print. We plan to kick off our message using the Portland Tribune as well as hosting parties for certain rental association decision makers and the media.

We also plan a pre-opening marketing budget of $81,000. Note that as we profit, we will spend about 4 percent of gross revenues on advertisement and marketing. At Pacific Storage® RV Boat Storage Company, we also plan to distribute survey cards to assess what we are doing right and identify what we are doing wrong.

We strongly believe that the use of well design spaces and rental facilities that target new markets in the city, and aggressive media exposure will allow us to grow over the next five years into a major player in the region. We hope to establish a reputation of quality, fun and safety that will make us the leader in the Portland storage market.

Although there are risks associated with starting a new business like ours in a virgin location, but we believe that the success of our project hinges on the strength of acceptance of unique services. After year one, we expect a lot of competition in the form of the established RV Boat Storage businesses banding together against us.

3. Our Products and Services

Pacific Storage® RV Boat Storage Company will provide RV Boat Storage services throughout Portland and other neighbouring cities. We will offer different spaces for RVs and boat trailers. Our services will range from hourly rentals to 6 months max rentals. We will provide about 49,000 square feet of well-maintained self-storage units that will be offered for both residential and small business renters.

To make us different from the rest of the companies that operate here, we plan to aggressively advertise our services. To achieve this, we plan to present surveys to our customers after every deal and we will evaluate our services at our monthly meetings to expand what we are doing right and correct and what we are doing wrong.

4. Our Mission and Vision Statement

  • Our vision at Pacific Storage® RV Boat Storage Company is to lead other storage companies and make our standards their ambition, with a combination of clean spaces, friendly and informative workforce along with outstanding customer service.
  • Our mission at Pacific Storage® RV Boat Storage Company is to provide safe, professional, reasonably priced RV boats storage services to our customers.
  • Our plan is to fill a niche in the Portland storage market that is unmet at this time.
  • We will provide friendly and courteous service to our customers from the time we meet to the time they leave.

Our Business Structure

Pacific Storage® RV Boat Storage Company will be formed as a Limited Liability Company based in Portland, Oregon. It will be owned by Winter Scout and other principal investors. Mr Scout will serve as the company’s president.

He has extensive experience in the moving and storage field, owning a well-established moving company (Mince Movers) and a successful self-storage facility in nearby Seattle (Zone By Zone). Mr. Scout is known for recognizing opportunities and developing staff members to take advantage of those situations. He will assemble a staff of experienced rental professionals to oversee operations and market our services.

  • President
  • Facility Manager
  • Human Resources and Admin Manager
  • Sales and Marketing Manager
  • Information technologist
  • Accountants/Cashiers
  • Maintenance and Secretarial staffs
  • Cleaners

5. Job Roles and Responsibilities

President

  • Boosts management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • In charge of fixing prices and signing business deals
  • In charge of providing direction for the business
  • Establishes, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Charged with signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Admin and HR Manager

  • In charge of overseeing the smooth running of HR and administrative tasks for the organization
  • Tasked with maintaining office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Makes sure operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • In charge of training, evaluation and assessment of employees
  • In charge of arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office cum business activities

Facility Manager

  • In charge of managing the daily activities in the boat storage facility
  • Ensures that proper records are kept and the facility does not run out of storage spaces.
  • Ensures that the facility is in tip top shape and spaces are properly cleaned and easy to locate
  • Interfaces with third party suppliers (vendors)
  • Controls distribution and supply chain inventory
  • Supervise the workforce in the storage floor

Sales and Marketing Manager

  • Takes care of external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyse the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • In charge of supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Information Technologist

  • Manages the organization website
  • Handles ecommerce aspect of the business
  • In charge of installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties

Accountant

  • In charge of preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • In charge of financial forecasting and risks analysis
  • Performs cash management, general ledger accounting, and financial reporting
  • Tasked with developing and managing financial systems and policies
  • Tasked with administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Maintenance and secretarial staff

  • Makes sure that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on storage spaces, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Provides information about warranties, manufacturing specifications, care and maintenance of storage spaces.

Cleaners

  • Tasked with cleaning the storage spaces in the facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the facility manager

6. SWOT Analysis

At Pacific Storage® RV Boat Storage Company, one of our goals is to achieve revenue of about $2 million by our first full year of operations, exceeding $7 million by our third year, also to expand into newer markets in our business location.

We also want to achieve net operating profits of 60-70 percent within the first 12 months of rental services and operations and steady growth enabling rational expansion of the company thereafter. We agree that this is huge for a company in its formative stage but we are certain of our ability to achieve these milestones.

We have analysed our market and we know the best approach and markets to reach out to. We employed the services of Crofton Consults and the Times Communications to help with our SWOT Analysis. Below is the summary of the said SWOT Analysis;

  • Strength

According to our SWOT analysis, our strength lies in our plan to hire only experienced, highly professional management team that combines vision; realism; financial ability; solid knowledge of the Portland storage rental market; familiarity with, and belief in, the utilization and benefits of the latest computer informational technologies; realization of the crucial importance of an organization personnel to its success; and a total commitment to the overall mission and goals of Pacific Storage® RV Boat Storage Company.

  • Weakness

According to our SWOT analysis, our weakness will be the time it will take us to get our clients to trust in our offerings and services and preach the good news to their friends and family.

  • Opportunities

As the economy recovers, the American public enjoys more disposable income, and many have taken to the road and water for recreation, thereby providing an excellent opportunity for self-storage owners to meet the resulting need. In recent times, the self-storage landscape in the U.S has experienced positive changes as many households store excess items in storage facilities.

  • Threat

The threat facing us is the amount of Competition in this market. From our detailed analysis, it was obvious that this industry is very competitive, but our quest at Pacific Storage® RV Boat Storage Company is to fill some gaps in the industry and to do this in a very efficient and innovative way.

7. MARKET ANALYSIS

  • Market Trend

Most people expect the rise in the cost of gasoline and, most recently, diesel fuel to affect the production and sale of larger boats and motor-homes, but that’s not the case. Recent conversations with experts from the boating and RV industries indicate that the RV- and boat-storage business is still on the rise. Below are trends we hope to align with as we grow Pacific Storage® RV Boat Storage Company.

  • Storage Implications

As an RV/boat-storage business, we will strive to market our facility differently from other self-storage companies. We understand that our customers have to be aware of the value of their property and will have insurance. Their income level will no doubt be higher than what we would expect from an apartment renter needing a little extra space. Boat/RV tenants will probably have a lien holder that will be more than happy to repossess the vehicle if the tenant defaults in the payment.

Tenants typically wont risk loosing a $100K vehicle to an impound lot if we evict the property. All of this means we have a higher-calibre tenant and fewer late pays. Our tenant churn should lower because the RV and boat clientele seem to stay once they find a place that meets their needs. RV and boat tenants are likely to have Internet access and will shop and bank online.

  • Planning the Facility

We believe the profile of the ideal tenant will help us in choosing the amenities to offer. Every location will have a unique set of demographics, influencing how a facility is built. For instance, anyone close to a lake should be influenced by the boating crowd; the larger the lake, the larger the boats.

In an area populated by seasonal visitors (snowbirds and the like), businesses may want to plan on catering to the RVer. Angled spaces allow storage businesses to narrow driveways while easing the parking chore for tenants. Fully enclosed spaces seem to be more desirable for tenants with expensive vehicles.

At Pacific Storage® RV Boat Storage Company, we plan to create a mix of different length spaces, with a higher number of 30- to 40-foot spaces than for 50-foot-plus spaces, especially for boating enthusiasts. Even at 38 feet in length, RVs need at least a 42-foot space. Many RVs have a ladder down the back that sticks out at least a foot, plus mirrors that stick out in front, requiring extra room.

Our door height or roof will be 14 feet. Even some of the 22-foot ski boats have ski towers on them and get to be 13 feet on the trailer. Pontoon boats also sit high on trailers and typically have tall Bimini tops, which will push their height to over 13 feet.

  • Amenities and Marketing

Since we offer RV storage, we plan to create a dump station which will be desirable for tenants. Wash bays can generate revenue while reducing the cost of hose bibs throughout the property, plus we will have greater control of tenants water use. In a destination where people drive a distance to get to their chosen storage area, bathrooms with showers are a welcome amenity.

We understand that tenants like to come off the lake and wipe down their boats before storing them. On hot days, a shower is a nice way to cool off before the drive home. We have taken our time to research and understand our prospective tenants’ behaviour even before planning the design and marketing plans for our facility.

We plan to broaden the scope of our marketing efforts by building a quality website to track construction progress and grand-opening specials; after opening, the website will allow tenants to pay online. We also plan to advertise in RV and boating magazines, especially ones that cater to our area. We will also create a referral program that encourages complementary businesses to participate.

8. Our Target Market

Our target markets at Pacific Storage® RV Boat Storage Company are water enthusiasts who want a unique storage experience at a reasonable price. These will include people who live and come to the city for the day, leisure travellers, honeymooners, budget-conscious travellers, business travellers, families, students and seniors.

Our most important customers will be the people who visit Portland for sightseeing, rest and relaxation, on their honeymoon or are here for a convention or other special interest.

We at Pacific Storage® RV Boat Storage Company plan to develop special pricing to encourage tourists to patronise our services. Because we support our service people, we will offer discounts to active duty and retired military personnel during Memorial Day and Veteran’s Day holidays.

Our competitive advantage

At Pacific Storage® RV Boat Storage Company, our advantage in this business are the intelligent, progressive, and aggressive marketing that identifies our company as a different kind of player, one that is sharper and smarter, with a higher level of professionalism and operational standard than is the norm in the Portland region.

We plan to concentrate on safety, with highly trained, dedicated, and professional personnel, caring for the customer and the customer’s needs.

We plan to establish a system that will help us to carefully market research, discover new untapped markets in the city that may be of interest to our customers and enable high load factors and profitable operations. We also plan to make use of information technology to reduce staffing and other operational cost; expand the potential market base; readily capture sales opportunities; and enhance customer convenience and satisfaction.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Pacific Storage® RV Boat Storage Company will generate income from providing RV Boat Storage services throughout Portland and other neighbouring cities. We will provide different kinds of storage spaces for water enthusiasts who want to store their boats and other vehicles. Our services will range from daily rentals to 6 months max rentals. Our source of income includes:

  • Rental charges from boat parking space
  • Rental charges from RV and Boat trailers parking space
  • Rental charges from fishing space storage
  • Renting charges from sea kayaks storage
  • Renting charges from racing boats storage

10. Sales Forecast

At Pacific Storage® RV Boat Storage Company, our sales forecast is based in capturing 25 percent share of the over 4 million visitors that visit Portland along with the approximately 2.4 million people that live in the metro area. It simply means that we would have to service over a million customers during the 2022-2025 year.

This figure is based on renting an average of 40 storage spaces per day divided between our 160 storage spaces during the summer months.

During the summer months in Portland, with the amount of advertising and aggressive marketing that we plan to do, we will be able to meet the goals that we have set for ourselves. We believe that our location is the best there is in the whole state of Oregon, and our workforce and the services we will be rendering will make all these possible. Our sales forecast is outlined below;

  • First Year: $2,082,000
  • Second Year: 54,973,000
  • Third Year: $60,318,000
  • Marketing Strategy and Sales Strategy

At Pacific Storage® RV Boat Storage Company, our plan is to reach our customers through traditional marketing communication methods.

From our analysis, we noted that our target customers, and tourists in general, are Internet savvy, so before traveling to Portland, a lot of them tend to access the Web for information they want and may make reservations or purchases via that medium. Also the Internet tends to serve as an effective means of communication and distribution of information about our services.

We also plan on giving our clients brochures and other literature that they may share with their family and friends, but we will also look at cable television, radio and other inexpensive media to get our message out. We believe that marketing effort at Pacific Storage® RV Boat Storage Company will employ a mix of vehicles to convey our message and presence.

  1. Print media — local newspapers, free weeklies
  2. Broadcast media — local programming and special interest shows
  3. Hotel guides — concierge relations, Chamber of Commerce, Board of Trade, Portland Convention and Tourism Corporation brochures
  4. Yellow Pages, charity events

11. Publicity and Advertising Strategy

Our overall concept and design at Pacific Storage® RV Boat Storage Company ensures a platform for first class promotion. We strongly believe that marketing and promotion will stress the unique storage spaces we provide. Strong public relations combined with well-placed, well-designed, distinctive advertising appealing directly to people who are our prospective customers will help get the word out. Below are the few channels we plan to leverage;

  • Trade shows

We will attend and participate in several trade shows to keep up with changes in the industry.

  • Print advertising and article publishing

We will also print our advertising program which will include advertisements in local newspapers and local journal publications.

  • Use of unique colour and uniform

We also plan to have a distinctive colour that can only be attributed to our rental business alone.

12. Our Pricing Strategy

We believe that most of our pricing at Pacific Storage® RV Boat Storage Company will determined by our industry and competition. The price of boat storage renting in Portland ranges from $20 to $40. By setting our price at the level of $30, we will appeal to the budget conscious traveller as well as those that price is not an option.

With a potential market of over 4 million people per year, we are basing our first year figures on servicing over a million or 25 percent of the potential visitors.

We do not plan to keep our prices way below what is obtainable in the industry; we also plan to offer special services that will have a unique price. We have also set plans to offer discount services once in a while and also to reward our loyal customers.

  • Payment Options

Having done our research and studies, we plan to bring payment options that are unique and will make the payment for the service we offer very easy for our customers.

  • Payment by via bank transfer
  • Payment via POS machine
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment with cash

To offer all these outstanding payment channels, we have partnered with a renowned bank in the country and we hope to make use of that relationship. Our bank account numbers will be made available on our website and promotional materials so that it will be easier for clients to make payments when necessary.

13. Startup Expenditure (Budget)

At Pacific Storage® RV Boat Storage Company, most of our planned start-up costs are apportioned for the provisions of a sufficient cash reserve to assure timely payment of operating costs for the company in the first three months. We also need adequate funds to cater for the costs associated with recruiting, training, and paying operational crews.

We also need funds for Marketing, advertising, and public relations, including the cost of setting up a website capable of offering rental information and making online sales and reservations, and related Internet marketing, as well as conventional print and broadcast advertising, and public relations activities. We have analysed the market and below are the key areas we plan to spend or startup capital on:

  • The Total Fee for Registering the Business in Portland – $750.
  • Legal expenses for obtaining licenses and permits – $3,000
  • Marketing promotion budget for Pacific Storage® RV Boat Storage Company- $500,000
  • Cost for hiring Business Consultant – $20,000
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $254,000
  • Cost of accounting software, tracker software apps, CRM software and Payroll Software – $6,000
  • Cost for purchasing standard office facility with large space for parking our storage spaces- $1,250,000.
  • Cost for facility remodelling the facility- $70,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – $3,500
  • Operational cost for the first 3 months (salaries of employees, fuelling, maintenance, payments of bills et al) – $250, 000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Credit card machine, POS, tables and chairs et al): $4,000.
  • The cost of Launching an official website: $600
  • Miscellaneous: $10,000

From our detailed analysis above, we will need an estimated $2,540,000 to start Pacific Storage® RV Boat Storage Company.

Generating Funding/Startup capital

We at Pacific Storage® RV Boat Storage Company are currently seeking $1.5 million financing to fund our business and its initial operations. This funding will cover the purchase of storage spaces, marketing, software, and hardware. Pacific Storage® RV Boat Storage Company will be owned by its founder Winter Scout and principle investors. These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate funding from angel investors

Note: We at Pacific Storage® RV Boat Storage Company have been able to raise $1,000,000 from the personal savings and family soft loans of Mr Simon Danica. We are hoping to raise the remaining funds from investors who would want to invest in a lucrative venture like Pacific Storage® RV Boat Storage Company.

14. Sustainability and Expansion Strategy

At Pacific Storage® RV Boat Storage Company, our plan is to shape operations, and present a professional, serious, growth-oriented image from the outset, that will set the stage for a reasoned, planned expansion, mirroring growth rates projected for the first years of operation.

We plan to identify and develop strategic alliances through the Portland Chamber of Commerce, the Portland Board of Trade, the Portland Convention and Tourism Corporation and other Portland associations and tourism groups.

Also upon successful operation of two years, we will begin to develop strategies and plans that will be geared towards opening new offices and storage services in other cities in Oregon. Our commitment is to maximize the pleasure of our customers so that their time with us will be one of the most memorable parts of their water adventure.

As we grow and profit, we at Pacific Storage® RV Boat Storage Company intends to spend from 5 percent to 10 percent of gross revenues on advertising thereby raising our business image in the regional rental service and operations market. Just like we stated above, we will aggressively sell the benefits of doing business with us by implementing the following action items:

In our first months of operations we will:

  • Start with a major advertisement campaign to let the whole Portland know there is a new storage business in town.
  • Join the Portland Chamber of Commerce, Portland Convention and Tourism Corporation and Portland Board of Trade and co-host a meet and greet party for the local business, media and government officials and invite decision makers from the area.
  • We will buy inexpensive media time throughout the year on local radio, in the print media, on television and cable television outlets to promote our rental service.

In the future we will:

  • Develop special storage offers such as ‘The Longer The Better Only’
  • Develop Veterans space rental specials.
  • Host a once a year group racing kayaking contest.
  • Add to our product line a picture-taking ability so that before customers go with their adventures, take pictures of the group and have a framed portrait waiting for their return.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts : Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the startup capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress
Solomon. O'Chucks