Do you run a clothing store and you want to increase customer loyalty and sales? If YES, here 50 creative online boutique marketing ideas & branding strategies.
Having provided you with a:
- Boutique Industry Overview
- Market Research and Feasibility
- Online Boutique Business Plan
- Online Boutique Marketing Plan
- Online Boutique Name ideas
- Clothing Store Licenses and Permits
- Cost of Starting an Online Boutique
- Clothing Store Marketing ideas
We will now consider marketing ideas and strategies that will help turn your clothing store business to the number one boutique in your locality.
Starting an Online Clothing Boutique – Market Research and Feasibility Studies
In starting any trade at all there will always be the need to be conversant with statistics and figures of the trade. Why is this so you may wonder? This is so that one doesn’t go into a trade without being exhaustively equipped with the right information. As such; here are some notable figures to take note of;
- Demographics and Psychographics
Statistics has it that people who fall within the age range of 18 – 45 leads the chart when it comes to purchasing clothes and other fashion accessories online. Also a recent research conducted indicated that consumers ages 25 to 34 lead the chart in Smartphone usage in-store, comparing prices, reading reviews, buying products, and engaging with brands on social media while in physical stores.
So, if you are looking towards starting your own online retail clothing store, your marketing strategy should be geared towards reaching out those who falls between 18 years and 45 years; they are your major market.
The Level of Competition in the Industry
It is true that some folks in business enjoy monopoly to the fullest. It is also news that there are some businesses that do not have the luxury of offering monopoly. This is because of the strict level of competition that abounds. An industry like the online boutique is just one of such trades that have a still competition rate.
Despite the fact that there several online retail clothing store in the United States, United Kingdom and in most parts of the world, the competition is not as stiffer as expected. It is fact that an online boutique in Las Vegas could attract the bulk of its customers from other parts of the United States or from Africa, especially if they are into international shipping of goods.
If you open an online retail clothing store, your market base will not be restricted to the location where you are operating from but the entire online community hence you will experience a fair share of competition simply because of the huge numbers of people that purchases clothes and other fashion accessories on a daily basis.
50 Creative Online Boutique Marketing ideas & Strategies
- Marketing ideas and strategies for an online boutique
Since your target market is within the online community, then your major marketing strategies should be specifically targeted to the online community. Part of what you need to do to attract customers to your online boutique is to leverage on social media; social media has proven over and over again to be the cheapest and perhaps the most effective ways to market a business. You can also leverage on your website and other high traffic websites to advertise your online boutique.
Also it won’t be a bad idea to advertise your online boutique on the radio, television and newspapers. You can as well distribute handbills in targeted areas and perhaps brand your car / cars et al.
Factors that will help you get the right product pricing for this particular business
One key factor that will help you sell your clothes and other fashion accessories at rock bottom prices is to purchase your items directly from the manufacturers in pretty large quantities. The truth is the higher the quantities of items that you purchase directly from the manufacturers, the cheaper you tend to get them.
- Possible competitive strategies for winning your competitors
Some of the possible competitive strategies that you would have to employ in order to stay competitive in the online boutique industry is to sell your clothes at a price lower than what your competitors are selling and also to ensure that you deal in quality and well – known clothing labels.
Another key strategy that you can employ is to ensure that you don’t run out of stock and you always have a wide range of sizes, colors and designers that you customers can choose from. The truth is that if people know that they can get what they are looking for from your online store, the will always visit your online store.
- Possible Ways to Increase Customer Retention for your Online Boutique
When it comes to increasing customer retention for this particular business, you must ensure that you’re the interface of your website is user’s friendly, your payment platforms are well secured and your shipping services are fast and efficient.
Just ensure that your customers have the options of choosing from a wide range of designers at an affordable price and also from time to time, give out freebies or heavy discount to some of your high end and loyal customers.
Research has it that the most important factors that determine whether customers will return to a website are the ease of use and of course the presence of user-friendly features.
- Strategies to Boost your Online Boutique Brand Awareness
One of the key strategies when it comes to boosting your online retail clothing store business is to create media hypes. Creating hypes around your brand involves attending fashion expos, leveraging on the both online and offline media platforms to promote your online boutique brands. Instagram and YouTube are some of the potent social media tools in promoting this type of business.
Another major strategies when it comes to boosting your brand and creating good corporate image is to get well known celebrities in different fields to endorse your brand. The truth is that if a celebrity tells the world that he or she shops from your online boutique, then he or she will definitely help you generate traffic to your online store.
If you are into the sale of sports wears, get celebrities in the sports industry to endorse you brand, if you are into corporate clothing sales, get successfully career people or diplomats to endorse your brand and if you are into casual wears, you can get actors or musicians to endorse your brand.
It is one of the easiest ways to get people to visit and shop in your online boutique. It might be expensive but it will sure be worth the while; you will be amazed at the traffic this strategy will generate to your website / online clothing store.