Are you about writing a catering business plan? If YES, here is a sample attention grabbing catering business plan executive summary, goals, mission and vision statements, product/service description and management structure that will surely attract investors.

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

A Sample Catering Service Business Plan Executive Summary

Appealing Delight® Catering Services Company is a catering business that will be based in Chicago, Illinois, USA. Our intention of starting a catering business in Chicago is to deliver the best quality catering services at an affordable price to a wide range of customers.

Our services will involve catering for parties, outdoor events, weddings, holiday parties, birthday parties, corporate events, picnics, anniversaries and special events et al.

Work will always be on going when it comes to working with our clients to give them the best. We have perfected our plans on how to execute that. At Appealing Delight® Catering Services Company, we are going to take pride in working with our clients to deliver high quality and nutritious meals and excellent services while working with their budget. Our customers don’t need to break the bank to get the best of foods and services from us.

As part of our plans to make our customers our number one priority, we have perfected plans to work with our clients to provide customized services based on their budget. We will be involved in delivery services for our clients, rentals services, event management and consultancy services.

At Appealing Delight® Catering Services Company, we will go the extra mile to give our esteemed customers value for their money irrespective of the size of their budget. As such, we do not intend to turn any one down, because of the meager amount of cash they may have.

Appealing Delight® Catering Services Company is own and managed by Mrs. Sharon Miller, a notable and award winning cook in the United States of America. She will be bringing her experience to fore, to help Appealing Delight® Catering Services Company grow to become the number one choice in the whole of Chicago and environs and also a one – stop – shop when it is about catering services.

  • Our Product and Services

At Appealing Delight® Catering Services, we will be involved in cooking both local foods and intercontinental foods for our clients. Our intention is not to restrict our services to only cooking of foods, but we are also going to be involved in spreading our tentacles to cover all aspects of the ideal catering business.

In as much as cooking meals will be our number one priority as a catering business, we will also be involved in event management, rental services, consultancy and trainings. Here are some of the products and services we will be offering our clients;

  • Corporate Catering
  • Wedding Catering
  • Holiday Catering
  • Breakfast Catering
  • Picnic Catering
  • Box Lunch Catering
  • Cocktail Party Catering
  • Pig Roast Catering
  • BBQ Catering
  • Canteen Management
  • Event Management
  • Sales of Cakes
  • Rental Services
  • Consultancy Services
  • Trainings

Our Vision Statement

To become the number one catering service provider in the whole of Chicago, Illinois.

  • Our Mission Statement

To establish a standard catering business that will meet all the catering needs (cooking, event planning, rentals, trainings and consultancy services) of people in Chicago and neighboring states.

  • Our Business Structure

Our catering business will be structured in such a way to accommodate all the aspects of our business offering. We are setting up a catering business that will not only be involved in cooking and serving foods on behalf of our clients, but a business that will also be involved in rental services (renting of cooking wares, table cloths, tables, chairs, marquee tents et al), consultancy services and trainings (run a catering school).

So, in setting up the structure for Appealing Delight Catering Company, our business structure will be slightly different from what is obtainable in an ideal catering business that majors in cooking and serving foods on behalf of their clients.

We are going to run a full-fledged office in Chicago, a place where people can come in and make inquiries. In view of the above, we have made provision for the following position in our organization;

  • Chief Executive Officer
  • Chief Cook
  • Cooking Assistants
  • Admin and Personnel Manager
  • Front Desk Officer
  • Sales and Marketing Officer
  • Driver
  • Servers (Contract Staff)
  • Cleaners / Dish Washers

Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for the day to day running of the business
  • Responsible for handling high profiled clients and deals
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for the payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Bakery Manager:

  • Responsible for managing the daily activities in the restaurant
  • Ensures that the bakery facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with third – party providers (vendors)
  • Reports to the Chief Executive Officer
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Any other duty as assigned by the CEO

Chief Chef:

  • Responsible for preparing different meals as requested by our clients
  • Makes lists and budget for cooking supplies
  • Oversees the entire coking process
  • Responsible for training new cooks
  • Makes sure that quality is maintained at all times

Cooking Assistants

  • Assists the chief chef in the kitchen
  • Runs errands for the chief chef
  • Responsible for purchasing food ingredients for the organization
  • Ensures that the kitchen is kept clean at all times
  • Ensures that all kitchen wares are kept at their proper position after use.
  • Any other duty as assigned by the Chief Chef

Admin / Personnel Manager

  • Receives payments on behalf of the restaurant
  • Handles all HR concerns for the organization
  • Supervises employees during events
  • Issues receipt to customers
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Any other duty as assigned by the CEO / restaurant manager

Sales and Marketing Officer:

  • Sources for clients for the company
  • Responsible for promoting the company’s image
  • Responsible for creating marketing and sales strategies, etc.
  • Represents the organization in some strategic business meetings
  • Any other duty as assigned by the Chief Operating Officer / Bakery manager


  • Delivers customers’ orders promptly
  • Runs errand for the organization
  • Transports employees and goods to and fro event venues
  • Assists in setting up cooking and serving stands during events
  • Any other duty as assigned by the personnel manager

Servers (Contract Staff)

  • Take orders from guests
  • Serves guest during events / parties
  • Assists in cleaning dishes after events / parties
  • Assists in the movement of cooking utensils, plates, spoons and other relevant wares
  • Assists in setting up cooking and serving stands during events
  • Any other duty as assigned by the personnel manager

Cleaners / Dish Washers:

  • Responsible for cleaning the office facility and kitchen at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Responsible for washing dishes before and after events
  • Cleans both the interior and exterior of the building
  • Any other duty as assigned by the personnel manager,