Skip to Content

Chocolate Covered Strawberry Business Plan [Sample Template]

Chocolate Covered Strawberry Business

A chocolate-covered strawberry business typically involves creating and selling chocolate-dipped strawberries, which are a popular dessert item often enjoyed at special occasions like weddings, parties, and holidays.

Chocolate-covered strawberry businesses could primarily operate online, taking orders through a website or social media platforms and delivering to customers’ homes or event venues, while some chocolate-covered strawberry businesses may have physical storefronts where customers can walk in and purchase products directly. These shops may also offer other chocolate-dipped fruits or desserts.

Steps on How to Write a Chocolate-Covered Strawberry Business

  1. Executive Summary

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. is a gourmet dessert venture specializing in handcrafted chocolate-covered strawberries based in Reno, Nevada. Reno, Nevada, with its vibrant community and bustling tourism industry, presents an ideal market for gourmet dessert offerings.

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will operate both as an online store and a brick-and-mortar location in a high-traffic area of Reno, offering convenience and accessibility to customers.

Online orders will be fulfilled with efficient delivery services, ensuring that customers receive fresh and perfectly dipped strawberries for their special occasions.

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. is poised to become the premier destination for chocolate-covered strawberries in Reno, Nevada, offering an indulgent treat that delights the senses and creates lasting memories.

With a focus on quality, innovation, and customer satisfaction, we are confident in our ability to capture a significant share of the gourmet dessert market and establish a successful and sustainable business in the heart of the Reno community.

  1. Company Profile

a. Our Products and Services

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will offer a range of chocolate-covered strawberries made from locally sourced, fresh strawberries and premium chocolate.

Our menu will include classic milk chocolate, rich dark chocolate, and creamy white chocolate options, as well as specialty flavours and toppings to cater to diverse tastes.

Each strawberry will be meticulously hand-dipped and beautifully presented, reflecting our commitment to quality and craftsmanship.

b. Nature of the Business

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will operate with both a business-to-consumer business model and a business-to-business business model for retailers and distributors.

c. The Industry

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will operate in the food industry, specifically within the dessert or confectionery sector. It falls under the broader category of gourmet or artisanal desserts.

d. Mission Statement

At Rhona Pearce® Chocolate Covered Strawberry Company, Inc., our mission is to delight our customers with exquisite handcrafted chocolate-covered strawberries that elevate every occasion.

We are dedicated to using only the freshest, highest-quality ingredients to create indulgent treats that captivate the senses and create unforgettable moments.

Through our commitment to craftsmanship, innovation, and exceptional service, we strive to be the premier destination for gourmet chocolate-covered strawberries, bringing joy and sweetness to every bite.

e. Vision Statement

Our vision at Rhona Pearce® Chocolate Covered Strawberry Company, Inc. is to become synonymous with excellence in the gourmet dessert industry, known for our unwavering dedication to quality, creativity, and customer satisfaction.

We aspire to continuously innovate and expand our product offerings while maintaining the highest standards of craftsmanship and integrity.

By fostering a culture of passion, collaboration, and continuous improvement, we aim to inspire moments of joy and connection through our irresistible chocolate-covered strawberries, enriching lives one delicious bite at a time.

f. Our Tagline (Slogan)

“Indulge in Sweet Moments with Rhona Pearce®”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure
  • Founder/Owner
  • Head Chocolatier
  • Operations Manager
  • Marketing Manager
  • Sales Representative
  • Packaging and Presentation Specialist
  • Delivery Coordinator.
i. Ownership/Shareholder Structure and Board Members
  • Rhona Pearce (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
  • John Miller (Board Member) 18 Percent Shares
  • Rita Amos (Board Member) 10 Percent Shares
  • Mack Smith (Board Member) 10 Percent Shares
  • Bridget Winston (Board Member and Secretary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • Usage of locally sourced, fresh strawberries and premium chocolate ensures superior taste and product quality.
  • The meticulous hand-dipping process results in beautifully presented chocolate-covered strawberries, enhancing the aesthetic appeal.
  • Offering a variety of flavors, toppings, and customization options allows for differentiation and personalized customer experiences.
  • Building a strong brand identity focused on excellence, innovation, and customer satisfaction cultivates trust and loyalty among consumers.
  • Operating both online and brick-and-mortar locations provides convenience and accessibility to a wider customer base.
  • Establishing a presence in high-traffic areas of Reno maximizes visibility and foot traffic, driving sales and brand recognition.
  • Catering to various occasions, including weddings, corporate events, and celebrations, diversifies revenue streams and minimizes seasonality risks.
b. Weakness
  • Reliance on the seasonal availability of fresh strawberries may lead to supply chain challenges and fluctuations in product availability.
  • The handcrafting process may limit scalability and pose challenges in meeting high demand during peak seasons or large events.
  • Procuring premium-quality ingredients may result in higher production costs, impacting profit margins and pricing competitiveness.
  • The presence of competitors offering similar products or alternative dessert options in the market poses a challenge in capturing and retaining market share.
  • Establishing brand recognition and differentiation in a competitive market requires strategic marketing efforts and investment in brand-building activities.
  • Ensuring timely delivery of fresh chocolate-covered strawberries while maintaining product integrity requires efficient logistics management and coordination.
  • Fluctuations in demand for gourmet desserts, particularly during off-peak seasons, may necessitate proactive marketing strategies and product diversification to sustain sales.
c. Opportunities
  • Introducing new flavors, seasonal offerings, and complementary products expands the product portfolio and attracts diverse customer segments.
  • Leveraging e-commerce platforms and digital marketing channels enhances reach and accessibility to a broader customer base beyond local markets.
  • Forming strategic partnerships with event planners, venues, and complementary businesses amplifies brand exposure and generates new sales opportunities.
  • Targeting corporate clients for gifting and event catering opportunities taps into lucrative business-to-business sales channels and boosts revenue.
  • Scaling operations to neighboring regions or cities capitalizes on market growth opportunities and strengthens brand presence in new markets.
  • Developing healthier alternatives, such as sugar-free or organic options, aligns with evolving consumer preferences for health-conscious treats.
  • Implementing loyalty programs and incentives encourages repeat purchases and fosters long-term customer relationships.
i. How Big is the Industry?

Even though the dessert or confectionery industry is a massive global industry, the chocolate-covered strawberry sector is a small and growing niche idea in the industry.

ii. Is the Industry Growing or Declining?

According to market research, the global chocolate market is projected to reach $161.56 billion by 2026, with chocolate-covered fruit products witnessing increased demand.

Factors such as premiumization, customization options, and online sales channels contribute to industry growth. Despite seasonal challenges and competition, strategic adaptations and expanding market opportunities suggest a promising outlook for the chocolate-covered strawberry sector.

iii. What are the Future Trends in the Industry?

Future trends in the chocolate-covered strawberry industry include an emphasis on health-conscious options, such as sugar-free or organic varieties, to cater to evolving consumer preferences.

Additionally, there’s a growing demand for personalized and customizable products, allowing customers to tailor their chocolate-covered strawberries with unique flavors and toppings.

The integration of technology, like online ordering platforms and augmented reality for virtual tasting experiences, is expected to enhance customer engagement.

Furthermore, sustainable practices and ethically sourced ingredients will likely become more prominent, reflecting consumer values towards environmental responsibility.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the chocolate-covered strawberry business because the chocolate-covered strawberry business is a niche idea in the broader category of the food industry.

v. Can You Sell a Franchise of Your Business in the Future?

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will not sell franchises, but we will expand our distribution network across the United States and other parts of the world.

d. Threats
  • Economic downturns or fluctuations in consumer spending habits may impact disposable income and lead to decreased demand for luxury food items.
  • Disruptions in the supply chain, such as weather-related crop failures or transportation delays, can affect the availability and cost of key ingredients.
  • Adapting to changes in food safety regulations, labeling requirements, and health standards imposes compliance costs and operational challenges.
  • Intensifying competition from existing players and new entrants in the dessert market poses a threat to market share and pricing power.
  • Shifting consumer preferences towards healthier or alternative dessert options may affect demand for traditional chocolate-covered strawberries.
  • Vulnerabilities in online payment systems and data breaches pose risks to customer privacy and trust, impacting online sales and brand reputation.
  • Unforeseen events such as natural disasters or pandemics can disrupt operations, supply chains, and consumer behavior, leading to revenue losses and operational challenges.
i. Who are the Major Competitors?
  • Shari’s Berries
  • Edible Arrangements
  • Fannie May
  • Godiva Chocolatier
  • Chocolate Covered Company
  • Harry & David
  • Sweet Fruit Arrangements
  • BerryBlossomFoods
  • Chocolate Covered Strawberry Store
  • Sweet Street Desserts
  • Chukar Cherries
  • The Chocolate Covered Strawberry Co.
  • Marini’s Candies
  • Dipped Fresh
  • Chocolate Storybook
  • The Berry Man
  • DeBrito Chocolate Factory
  • The Candy Jar
  • The Naked Strawberry
  • Chocolate Dip Delights.
ii. Is There a Franchise for the Chocolate-Covered Strawberry Business? 

No, there are no franchise opportunities for the chocolate-covered strawberry business.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Chocolate-Covered Strawberry Business?

Yes, there are policies, regulations, and zoning laws that can affect chocolate-covered strawberry businesses in the United States. These regulations ensure food safety, labeling requirements, and compliance with relevant standards.

Chocolate-covered strawberry businesses must comply with food safety regulations enforced by the U.S. Food and Drug Administration (FDA).

These regulations include Good Manufacturing Practices (GMPs) to ensure proper handling, processing, packaging, and storage of chocolate-covered strawberries.

Businesses may need to implement Hazard Analysis and Critical Control Points (HACCP) systems to identify and control potential food safety hazards.

Chocolate-covered strawberry products must adhere to labeling regulations set by the FDA. The labels should provide accurate and clear information about the ingredients, nutrition facts, allergen warnings, and any other required information.

The use of specific ingredients in chocolate-covered strawberry products may be regulated. For example, if the product claims to be organic, it must meet the standards defined by the National Organic Program (NOP). Additionally, certain additives, preservatives, or allergens may have restrictions or specific labeling requirements.

  1. Marketing Plan

a. Who is Your Target Audience?

i. Age Range: Our target audience includes individuals across a wide age range, particularly focusing on adults and young adults who have a strong influence on their household purchasing decisions. This typically encompasses individuals aged 18 to 45 years old.

ii. Level of Education: Rhona Pearce® Chocolate Covered Strawberry Company, Inc. aims to reach individuals across various educational backgrounds.

iii. Income Level: Our target audience comprises individuals from various income levels. While our premium-quality chocolate-covered strawberry products may attract consumers with higher disposable incomes, we also offer options suitable for different budget ranges to ensure inclusivity and accessibility.

iv. Ethnicity: Rhona Pearce® Chocolate Covered Strawberry Company, Inc. aims to cater to a diverse range of ethnicities and cultural backgrounds. Our products are not limited to any specific ethnic group and are intended to appeal to a broad customer base.

v. Language: We primarily communicate with our target audience in English, as it is the predominant language in the regions where we operate. However, we strive to provide a welcoming and inclusive environment for customers of various language backgrounds.

vi. Geographical Location: Initially based in Reno, Nevada, Rhona Pearce® Chocolate Covered Strawberry Company, Inc. targets customers primarily within the local and regional markets.

As we expand, we aim to reach customers across the United States, focusing on areas with a higher concentration of health-conscious individuals and those with a penchant for unique food products.

vii. Lifestyle: Our target audience includes health-conscious individuals, tourists, and those seeking an authentic taste of chocolate-covered strawberries.

By strategically locating our outlets in high-traffic areas, we aim to appeal to a broad demographic, ranging from fitness enthusiasts to cultural explorers.

b. Advertising and Promotion Strategies
  • Build Relationships with players in the event planning, retail, and grocery industry.
  • Deliberately Brand All Our Vans and Delivery Bikes.
  • Develop Your Business Directory Profiles
  • Tap Into Text Marketing
  • Make Use of Bill Boards.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
i. Traditional Marketing Strategies
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • Out-of-Home” marketing (OOH marketing) – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

When working out our pricing strategy, Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. In all our pricing strategy will reflect;

  • Penetration Pricing
  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.
  1. Sales and Distribution Plan

a. Sales Channels

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. employs a multi-faceted sales strategy to maximize accessibility and reach.

We operate both online and brick-and-mortar storefronts, offering convenience for customers to purchase our handcrafted treats.

Our online platform facilitates seamless ordering and nationwide delivery, catering to a broader customer base beyond our local market.

Our physical locations will also provide an immersive experience, allowing customers to personally select and customize their chocolate-covered strawberries.

We also collaborate with event planners, venues, and corporate clients for catering opportunities, tapping into lucrative business-to-business sales channels. Through these diverse sales channels, we ensure widespread availability and customer satisfaction.

b. Inventory Strategy

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. employs a strategic inventory approach to ensure freshness, quality, and variety in our offerings.

We maintain close relationships with local suppliers to source the freshest strawberries and premium chocolate ingredients.

Our inventory management system utilizes real-time tracking to monitor stock levels and anticipate demand fluctuations.

We implement just-in-time inventory practices to minimize waste and optimize shelf life, ensuring that our products are always at their peak freshness when delivered to customers.

c. Payment Options for Customers
  • Credit Card
  • Debit Card
  • PayPal
  • Apple Pay
  • Google Pay
  • Venmo
  • Cash on Delivery (COD).
d. Return Policy, Incentives and Guarantees
Return Policy:

At Rhona Pearce® Chocolate Covered Strawberry Company, Inc., we strive for customer satisfaction. If you are not completely satisfied with your purchase, please contact us within 24 hours of delivery for a refund or replacement.

Returns must be in their original packaging and unused to qualify for a refund. We reserve the right to refuse returns for items that do not meet our quality standards.


As a token of appreciation for your loyalty, we offer incentives such as loyalty points for every purchase, which can be redeemed for discounts or free products. Additionally, we periodically run special promotions, exclusive offers, and discounts for our valued customers.


If you’re not satisfied with the taste or presentation of our products, we will gladly provide a replacement or refund. Our commitment to excellence extends to our customer service, ensuring prompt assistance for any inquiries or concerns.

e. Customer Support Strategy

Customer support is a crucial aspect of any business, including Rhona Pearce® Chocolate Covered Strawberry Company, Inc. Hence we will make sure we provide multiple channels for customers to reach out and seek support.

This will include a dedicated customer support phone line, email address, and online chat option on the company’s website. We will ensure that these channels are easily accessible and prominently displayed.

We will implement a system that allows customers to track their orders and receive regular updates on the status of their deliveries. This transparency will help us build trust and reduce customer anxiety about the progress of their purchases.

We will create a detailed Frequently Asked Questions (FAQ) section on the company’s website that addresses common customer queries.

This can help customers find answers to their questions quickly and reduce the need for direct support. Offer downloadable resources, such as care guides or recipe suggestions, to provide additional value to customers.

We will regularly evaluate and analyze customer support metrics, such as response times, customer satisfaction scores, and complaint resolution rates. Identify areas that require improvement and implement strategies to enhance the overall customer support experience.

  1. Operational Plan

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. implements a comprehensive operational plan to ensure efficiency and excellence in every aspect of our business.

We prioritize sourcing premium-quality ingredients and locally sourced fresh strawberries to maintain the highest standards of taste and quality.

Our meticulous hand-dipping process and creative customization options guarantee beautifully presented chocolate-covered strawberries that delight customers.

We leverage technology for seamless order processing, inventory management, and delivery logistics to fulfill orders promptly and accurately.

In addition, we prioritize employee training and development to uphold our commitment to craftsmanship, innovation, and exceptional customer service. Through these initiatives, we ensure operational excellence and customer satisfaction at all levels.

a. What Happens During a Typical Day at a Chocolate-Covered Strawberry Business?

A typical day at a chocolate-covered strawberry business involves several key activities to ensure smooth operations and exceptional customer experiences.

It begins with sourcing fresh strawberries and premium chocolate, followed by meticulous hand-dipping to create beautifully crafted treats.

Throughout the day, orders are processed, both online and in-store, with attention to detail in packaging and presentation.

Staff manage inventory levels, ensuring sufficient stock of ingredients and finished products. Customer inquiries and requests are addressed promptly, providing personalized service and assistance.

Delivery logistics are coordinated to ensure timely and accurate shipments. Employee training and quality control measures are maintained to uphold the company’s standards of excellence.

b. Production Process

Here are some key aspects of a chocolate-covered strawberry production process:

  • Ingredient Selection: Choosing fresh, high-quality strawberries and premium chocolate is crucial for the overall taste and quality of the product.
  • Preparation: Washing and thoroughly drying the strawberries before dipping helps ensure proper adhesion of the chocolate.
  • Tempering Chocolate: Properly tempering the chocolate ensures that it has a smooth texture, glossy appearance, and a crisp snap when bitten into.
  • Dipping Process: Hand-dipping each strawberry into the tempered chocolate requires skill and precision to evenly coat the fruit while avoiding excess dripping.
  • Decorating and Topping: Adding decorative touches or toppings such as sprinkles, chopped nuts, or drizzled chocolate enhances the visual appeal and flavor of the finished product.
  • Cooling and Setting: Allowing the chocolate-covered strawberries to cool and set at the appropriate temperature ensures a firm, glossy finish and prevents the chocolate from becoming too soft or melting.
  • Packaging: Packaging the chocolate-covered strawberries in attractive and secure containers helps protect them during transportation and enhances their presentation.
  • Storage: Storing the finished products in a cool, dry environment preserves their freshness and extends their shelf life.
  • Quality Control: Implementing rigorous quality control measures throughout the production process helps maintain consistency in taste, appearance, and texture.
  • Hygiene and Safety: Adhering to strict hygiene practices and food safety standards minimizes the risk of contamination and ensures that the chocolate-covered strawberries are safe for consumption.
c. Service Procedure

At Rhona Pearce® Chocolate Covered Strawberry Company, Inc., our service procedure revolves around delivering exceptional experiences to our customers.

It begins with a warm welcome and attentive assistance as customers explore our diverse selection of chocolate-covered strawberries.

Our knowledgeable staff guides customers through the customization process, helping them choose flavors and toppings to suit their preferences.

Orders are processed efficiently, whether online or in-store, with meticulous attention to detail in packaging and presentation.

We prioritize prompt delivery, ensuring that our products reach customers in pristine condition, ready to delight their senses and create memorable moments.

d. The Supply Chain

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. maintains a robust and efficient supply chain to uphold our commitment to quality and freshness.

We establish close partnerships with local suppliers to source the freshest strawberries and premium chocolate ingredients.

Our supply chain management system ensures real-time tracking of inventory levels, allowing us to anticipate demand fluctuations and maintain optimal stock levels. We prioritize just-in-time inventory practices to minimize waste and maximize product freshness.

e. Sources of Income

At Rhona Pearce® Chocolate Covered Strawberry Company, Inc., our sources of income stem from multiple revenue streams.

Primarily, we generate revenue through the sale of our handcrafted chocolate-covered strawberries, offered through both online and brick-and-mortar storefronts.

We also capitalize on catering opportunities, partnering with event planners, venues, and corporate clients for special events and celebrations.

  1. Financial Plan

a. Amount Needed to Start Your Chocolate-Covered Strawberry Company?

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. would need an estimate of $350,000 to successfully set up our chocolate-covered strawberry business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $6,300.
  • Marketing, Branding, and Promotions – $10,000.
  • Business Consultant Fee – $5,500.
  • Insurance – $11,400.
  • Rent/Lease – $85,000.
  • Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $80,000
  • Start-up Inventory – $50,000
  • Store Equipment (cash register, security, ventilation, signage) – $1,750
  • Equipment and trucks – $150,500
  • Website: $600
  • Opening party: $5,000
  • Miscellaneous: $5,000
c. Do You Need to Build a Facility? If YES, How Much will it cost?

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will not build a new facility for our chocolate-covered strawberry company; we intend to start with a long-term lease and after 8 years, we will start the process of acquiring our production facility in a centralized location in the city.

d. What are the Ongoing Expenses for Running a Chocolate-Covered Strawberry Company?
  • Purchasing fresh strawberries, premium chocolate, and other ingredients for dipping and decorating the strawberries.
  • Packaging Materials (containers, boxes, ribbons, and other packaging materials for presenting and delivering the chocolate-covered strawberries.)
  • Payroll expenses for staff involved in production, customer service, sales, and administrative tasks.
  • Monthly rent or lease payments for the physical storefront, kitchen facilities, or production space.
  • Utilities (electricity, water, heating, and cooling expenses associated with operating the production facility and storefront.)
  • Budget for advertising campaigns, promotions, social media marketing, and other marketing efforts
  • Premiums for business insurance policies, including general liability, property, and product liability insurance.
  • Regular maintenance and repair costs for kitchen equipment, chocolate tempering machines, and other production tools.
  • Expenses related to delivering chocolate-covered strawberries to customers, including vehicle maintenance, fuel, and shipping fees.
  • Costs associated with office supplies, software subscriptions, accounting services, and other administrative needs.
e. What is the Average Salary of your Staff?
  • Founder/Owner – $75,000 Per Year
  • Head Chocolatier – $65,000 Per Year
  • Operations Manager – $60,000 Per Year
  • Marketing Manager – $60,000 Per Year
  • Delivery Coordinator -$55,000 Per Year
  • Sales Representative – $50,000 Per Year
  • Packaging and Presentation Specialist – $50,000 Per Year.
f. How Do You Get Funding to Start a Chocolate-Covered Strawberry Business?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from, the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.
  1. Financial Projection

a. How Much Should You Charge for your Product/Service?
Individual Chocolate-Covered Strawberry:
  • Standard: $2.00 – $5.00 per piece
  • Premium or Gourmet: $4.00 – $10.00 per piece
Small Box (6-12 pieces):
  • Standard: $12.00 – $25.00 per box
  • Premium or Gourmet: $24.00 – $50.00 per box
Medium Box (12-24 pieces):
  • Standard: $24.00 – $50.00 per box
  • Premium or Gourmet: $48.00 – $100.00 per box
Large Box (24+ pieces or gift arrangements):
  • Standard: $50.00 – $100.00+ per box
  • Premium or Gourmet: $100.00 – $200.00+ per box.
b. Sales Forecast?
  • First Fiscal Year (FY1): $345,000
  • Second Fiscal Year (FY2): $460,000
  • Third Fiscal Year (FY3): $800,000
c. Estimated Profit You Will Make a Year?
  • First Fiscal Year (FY1) (Profit After Tax): 15%
  • Second Fiscal Year (FY2) (Profit After Tax): $20%
  • Third Fiscal Year (FY3) (Profit After Tax): 25%
d. Profit Margin of a Chocolate-covered Strawberry Company 

The ideal profit margin we hope to make at Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will be between 15 and 25 percent depending on the packaging size.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a Franchise?

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. will grow our chocolate-covered strawberry company by opening other storefronts in key cities in the United States of America within the first five years of establishing the business and then will start expanding overseas.

b. Where do you intend to expand to and why?

Rhona Pearce® Chocolate Covered Strawberry Company, Inc. plans to expand to the following cities.

  • Miami, Florida
  • Los Angeles, California
  • Houston, Texas
  • New York City, New York
  • New Orleans, Louisiana
  • San Francisco, California
  • Orlando, Florida
  • Austin, Texas
  • Atlanta, Georgia
  • San Diego, California.

We are expanding to these cities because, these cities offer diverse and populous markets, and their urban settings provide opportunities for foot traffic and diverse customer demographics.

  1. Exit Plan

The founder of Rhona Pearce® Chocolate Covered Strawberry Company, Inc. plans to exit the business via family succession.

We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor.

This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.