CHAPTER 19-: This is the nineteenth chapter of “The Complete Guide to Starting a Commercial Cleaning Business.”
Are you about starting a cleaning business? If YES, here is a complete sample cleaning service business plan template & feasibility report you can use for FREE.
Okay, so we have considered all the requirements for starting a cleaning business. We also took it further by analyzing and drafting a sample cleaning service marketing plan template backed up by actionable guerrilla marketing ideas for cleaning businesses. So let’s proceed to the business planning section.
Table of Content
- Executive Summary
- Market Analysis
- SWOT Analysis
- Financial Projection
- Marketing Plan
- Marketing ideas & Strategies
Why Write a Business Plan?
The boom in global entrepreneurship awareness is compelling business owners around the world to understand the significance of devising a fail proof business plan that will act as the foundation upon which their business will be built and grown. Having a business plan is of great importance to start up cleaning businesses that is looking to make an immediate impact in the industry.
As the business owner of a new cleaning business, you must spend your valuable time and resources in creating a business plan that will give you a head start in the industry and put you ahead of the competition curve from the onset.
The smallest advantages or disadvantages in the world of modern day global entrepreneurship can either make or break your business. It is all about surviving the heat of the competition and the first thing that you can count on to get your over the line is a concrete and well thought out business plan.
Is Writing a Business Plan Cost Effective?
A lot of novice entrepreneurs choose not to write a business plan simply because they think that it is not cost effective. It is true that writing a business plan can end up draining your pockets a little bit, but that is only if you hire a consultant to write a business plan. As valuable the expertise of a consultant is, you aren’t in too bad a position to write a business plan by yourself. All it requires to write a business plan is a considerable amount of research, a great deal of ambition and a little bit of foresight into the cleaning industry where you will be making a name for yourself.
Learning from Other Business Plans
The simplest and easiest way to acquire knowledge on how to write a business plan is by taking a look at another business plan. Although you are strongly advised to not imitate or replicate the policies, strategies, goals and visions of another company, there is a ton of wisdom and intellect that you can derive from observing the business plan of another company, especially a cleaning company.
It will give you an elementary idea of how successful entrepreneurs think, the way in which they structure their business and the pathways they hope to take in order to take their business to the next level in the industry. The following is sample cleaning business plan that will help you to mould a business plan for your own business.
A Sample Cleaning Service Business Plan Template
- Business Concept
The cleaning industry is almost always moving up the ramp of growth. The expansion of the industry has been specifically rapid in the past several years and experts believe that this exponential increase in the growth is not likely to be stunted anytime soon, at least not in the near future.
As a result, now is a better time than ever for start-up cleaning companies to embark on a journey towards reaching the lands of success in the cleaning industry. In other words, it is an opportune time for entrepreneurs to start thinking about how they can initiate a highly profitable and successful start-up cleaning company that will cater to the demands of hundreds and thousands of customers in the city and the country.
Our goal is to address the needs of the customers who are looking for top notch cleaning services at reasonable prices for their homes or their workplaces. This need of the customers will be addressed by providing them with the very best cleaning services that will be conducted by highly skilled cleaning professionals working in the United States of America in the state of Illinois.
The characteristics that will set our business apart from the rest will be the top quality of our services, the efficiency of our workers and the first class hospitality treatment that our clients can expect from our professionals every single time.
Cleaning Business Plan – Market Analysis
- The Overall Market
Before you proceed, it is important to note that this is just an extract of our in-depth marketing plan. Here is the full sample cleaning business marketing plan template.
The overall size of the cleaning industry according to most estimates is somewhere around $750 million in the United States of America. The state of Illinois is a major location in the industry mainly because of the highly industrialized and commercialized city of Chicago where cleaning services have become a necessity in nearly every neighbourhood that is flocked with commercial complexes and residential buildings.
The analysis of the cleaning industry be easily divided into two categories due to the distinct nature of the two kinds of services that cleaning companies in this industry concentrate on. The first is the commercial cleaning service and the second is the residential cleaning service. The market analysis for both of them must be done separately because the nature and intensity of the demand in both of them are highly different.
Commercial clients usually demands cleaning companies that can provide them with state of the art janitorial services and garbage removal and disposal services. Residential clients on the other hand look for cleaning companies that can provide comparatively less heavy duty services such as carpet cleaning, upholstery, 6 hour maid services, vacuuming etc.
Changes in the Cleaning Industry Marketplace
During the time of the depression, the office rent rates went up and that comprised the ability of several corporations and large businesses to afford cleaning services. Since the depression faded way into oblivion, the office rent rates have somewhat become flatter and companies and corporations have regained the need and ability to subscribe to cleaning services.
With that being said, certain cities in the state of Illinois are experiencing a rise in rent of residential spaces. If the rates continue to rise in a similar fashion, then cleaning companies who cater to residential clients will be forced to make their prices more competitive and increase the efficiency of their projects. This may sound like an intimidating scenario for most start-up cleaning businesses, but our company sees this as an opportunity to adapt, evolve and let the market changes mould our path to success.
One of the major changes that led to a boom in the cleaning industry in the recent years is the development and increased authority of the healthcare industry. Residing and working in unclean and filthy places posed several health hazards to residents and workers around the country.
This forces the home owners and corporate heads to resort to cleaning services, since their personal cleaning professionals unable to meet the standards that were set by the esteemed organizations in the health care industry.
As a result, cleaning companies were suddenly exposed to far more contracts than before, and most of the clients preferred to have long term arrangements with the cleaning companies instead of having a one off affair with the cleaning services.
One lesser known factor that influenced the growth of the cleaning industry is the ever increasing demand for aestheticism and visual appeal in homes and offices around the United States of America. People want their homes and offices to look good from both the inside and the outside. As a result, they cannot afford to have dirt and filth lying around in their office or residential space.
This prompted them to seek the professional help of cleaning services. Cleaning companies around the company are making sure that homes and offices retain and maintain the visual appeal with which they were built so that they do not become labelled outdated or unsuitable for future tenants.
Market Segments in the Cleaning Industry
Most cleaning companies do not provide an all encompassing service. The cleaning service itself can be divided into various segments, and the demand for these segmented services in the commercial or residential market is quite different from one another.
Some of the most common segmented services include janitorial services, maid services, window cleaning services, carpet cleaning services, dry cleaning, vacuuming, furniture polishing, washroom cleaning, waste removal and disposal etc.
We understand the diversity in the demand for these services across various platforms. For example, it would be erroneous for us to assume that the market demand for window cleaning in commercial complexes is the same as the market demand for window cleaning in residential homes in the suburbs of Illinois.
- Target Market and Customers
One of the more impressive aspects of the cleaning industry is the endless possibilities it provides when it comes to the target market and customers. Sure, each cleaning company that establishes itself in the cleaning industry has its own niche and therefore its own target market and clients. However, for a start-up company like ours, we had the luxury of choosing from a wide selection of target customers.
In the commercial sector, businesses ranging from small companies to large corporations are all in need of cleaning services of one kind or the other. Schools, colleges, libraries and other variants of educational institutions too require the assistance of cleaning companies to provide a cleaner, safer and health hazard free studying environment for the bright minds of tomorrow.
In the residential sector, there are those living modern day busy urban lives who hardly have time to make their bed and keep their shoes aligned. For them, maid services are perfect to restore some order in their homes and their lives. Then again, there are clients within the residential sector who are looking to provide their newborn children with a cleaner and safer abode.
This is when they call upon the cleaning service companies to help make their homes a better place for their children to live in. As far as our operations are concerned, we are looking to cater to the commercial clients simply because we believe that the post depression era in the United States will turn these clients into profitable prospects and accounts for us.
Since we are equipped with the right size of cleaning staff and the appropriate cleaning equipments, we believe that we can cover massive office spaces as long as the clients appoint us a reasonable deadline. Window cleaning services, janitorial services and waste removal services in collaboration with the city authorities will be the major concentration areas of our business going forward.
With that being said, we will be keeping a watchful eye on the residential sector and always be open to the idea of expanding our business if lucrative opportunities present themselves.
- Customer Buying Decisions
Whether or not a client will express their interest to subscribe to a cleaning service company will depend on two things. The first is the expertise and experience of the cleaning service company which is known to people in the neighbourhood, city or the state.
Secondly, the effectiveness and the efficacy of the marketing and advertising strategies that are created by the cleaning company. There can also be a third factor in the mix, and that is the company’s ability to impress their clients during trial periods of service, if there are any on offer.
Our company, being a start-up cleaning business, will lack the experience and renown that is required to draw in new clients. However, what we lack in experience, we will make up with the high quality of services during the trial cleaning sessions that we will offer to our clients and also through the dynamism and strong appeal of our outbound and inbound marketing campaigns. We hope to build a brand that can consistently influence the buying decision of the customers in the industry.
Cleaning Business Plan – Sales and Marketing Strategy
- Marketing Strategy
Socialization will be at the centre of our marketing strategy. We believe that in order for our business to thrive, we must reach out to people and give them genuine reasons to subscribe to our services. Our brand of marketing will be an aggressive and effervescent one, where we will strive to convert every potential prospect into a client within a period of 30 days.
This is the reason why we will be channelling our resources towards inbound marketing, as it allows us to connect with potential clientele and stay in touch with them at all times. Not only will be having our own website, blog and newsletter programs, but we will also be taking our business to the social media platform, where the goal would be to change people’s general perception towards cleaning service businesses and keep them informed about the advantages and benefits of hiring a cleaning service company, using both a direct and indirect (more subtle) approach.
Our Cleaning Business Advertising Strategy
Our advertising strategy will be no less exuberant than our marketing strategy. We believe that it is all about forming a brand and enticing people to associate themselves with the brand in ways that appeal to them the most. Unlike other cleaning companies, we do not simply want to sell services that people can make use of. Instead, our goal is to sell experiences that people can thoroughly enjoy.
For example, our janitorial service advertisements will be specifically addressing the needs of those business owners who want to provide a wonderful working environment for their employees and thus curb down the number of complaints about their company’s working conditions.
- Sales Tactics
Once a client shows interest in our cleaning service, our sales team will be implementing a number of different tactics to retain the interest of the client and make sure that a contractual agreement is reached. In order to do this, we will be offering our first time customers with various unknown complimentary services and discounts that will turn out to be a surprise package for them and will thus intensify their desire to contractually obligate us to clean their offices. The idea is to make the clients feel that they are getting more than what they are paying for.
Our approach to generating publicity for our business will be divided into three steps. The first step is to convince trade magazine to publish a feature on our start-up company and the potential of our services to change offices across the neighbourhood.
The second step is to send our representatives to the local radio stations to promote our business and educate listeners on what we have in store for them. The third and final step is to partner up with manufacturers of cleaning products and provide discounts on our services to people who purchase their cleaning products.