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Concrete Polishing Business Plan [Sample Template]

A concrete polishing business is a company that specializes in the process of refining and enhancing the appearance of concrete surfaces. Concrete polishing involves using mechanical tools and abrasive materials to grind, hone, and polish the surface of a concrete floor or other concrete structures.

The process can also involve applying protective coatings or sealants to increase the longevity and resistance of the polished concrete surface. The concrete polishing business belongs to the construction industry.

More specifically, it falls under the category of concrete construction and finishing. Available statistics show that the global polished concrete market was valued at $2.2 billion in 2021 and is projected to reach $3.7 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.3 percent from 2022 to 2031.

Steps on How to Write a Concrete Polishing Business Plan

  1. Executive Summary

Curtis Cezar® Concrete Polishing Service, LLC is a Los Angeles, California-based professional concrete polishing business that specializes in transforming concrete surfaces into polished, aesthetically pleasing floors with exceptional durability.

We offer a range of services, including concrete surface preparation, grinding, polishing, stain removal, decorative enhancements, and maintenance.

Our goal is to provide our clients with high-quality craftsmanship, exceptional customer service, and innovative solutions that exceed their expectations. With a team of experienced professionals and state-of-the-art equipment, we have established ourselves as a trusted name in the concrete polishing industry.

Curtis Cezar® Concrete Polishing Service, LLC is well-positioned to capitalize on the growing demand for concrete polishing services. With our expertise, cutting-edge equipment, and client-centric approach, we are confident in our ability to deliver exceptional results and establish long-term relationships with our clients.

We invite potential investors to join us on this exciting journey as we take the concrete polishing industry to new heights. Curtis Cezar is the founder and CEO of Curtis Cezar® Concrete Polishing Service, LLC.

  1. Company Profile

a. Our Products and Services

Curtis Cezar® Concrete Polishing Service, LLC. will offer services such as concrete surface preparation, grinding, polishing, stain removal, decorative concrete enhancements, and maintenance. We will work on both new concrete installations and existing concrete surfaces that require restoration or improvement.

Our concrete polishing services will transform dull and rough concrete surfaces into glossy, aesthetically pleasing floors with a high level of durability. We will work in commercial and industrial settings such as retail stores, warehouses, office buildings, and even residential homes.

b. Nature of the Business

Our concrete polishing service company will operate the business-to-consumer business model and also the partnership business model. We will work with investors and major players in the construction and real estate market.

c. The Industry

Curtis Cezar® Concrete Polishing Service, LLC. will operate in the construction industry. More specifically, we will operate under the category of concrete construction and finishing.

d. Mission Statement

At Curtis Cezar® Concrete Polishing Service, LLC, our mission is to provide exceptional concrete polishing services that transform ordinary concrete surfaces into stunning, durable, and sustainable floors. We are committed to delivering high-quality craftsmanship, unparalleled customer service, and innovative solutions that exceed our client’s expectations.

Through our expertise and passion for excellence, we aim to enhance the aesthetic appeal and functionality of spaces while ensuring long-term satisfaction for our clients.

e. Vision Statement

Our vision is to be the leading concrete polishing company in the industry, recognized for our commitment to excellence, innovation, and environmental sustainability. We strive to set new standards in the field of concrete polishing, leveraging cutting-edge techniques, state-of-the-art equipment, and continuous professional development.

f. Our Tagline (Slogan)

Curtis Cezar® Concrete Polishing Service, LLC. – We Will Transform Your Concrete Floor and More!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Curtis Cezar® Concrete Polishing Service, LLC. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our personal assets by limiting the liability to the resources of the business itself. The LLC will protect our CEO’s personal assets from claims against the business, including lawsuits.

h. Our Organizational Structure
  • Chief Executive Officer (President)
  • Project Manager
  • Sales and Marketing Officer
  • Accountant
  • Concrete Polishers
  • Drivers
i. Ownership/Shareholder Structure and Board Members
  • Curtis Cezar (Owner and Chairman/Chief Executive Officer) 56 Percent Shares
  • Timo Nathan (Board Member) 14 Percent Shares
  • Larry Houston (Board Member) 10 Percent Shares
  • Paul McDonald (Board Member) 10 Percent Shares
  • Doris Edgar (Board Member and Secretary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • Curtis Cezar® Concrete Polishing Service, LLC has a team of highly skilled professionals with extensive experience in the concrete polishing industry. Their expertise allows for exceptional craftsmanship and quality results.
  • The company utilizes advanced machinery and cutting-edge tools, including diamond-impregnated polishing pads, to achieve precise and high-quality finishes. This equipment enhances efficiency and ensures superior outcomes.
  • Curtis Cezar® Concrete Polishing Service, LLC prioritizes customer satisfaction and maintains open communication with clients throughout the project. This approach helps build strong relationships and ensures the delivery of customized solutions that align with clients’ needs.
b. Weakness
  • Limitations in expanding our customer base beyond our location. This could restrict growth opportunities.
  • Concrete polishing requires skilled professionals, and if there is a shortage of trained workers in the industry, it may pose a challenge in meeting project demands.
  • The demand for concrete polishing services may vary seasonally, which could impact revenue streams and necessitate effective management of workflow during slower periods.
c. Opportunities
  • There is an increasing trend toward polished concrete floors in various industries, including commercial, industrial, and residential sectors. Curtis Cezar® Concrete Polishing Service, LLC can leverage this market opportunity to expand its client base and generate more business.
  • As sustainability gains importance in construction, concrete polishing offers an eco-friendly flooring solution. Promoting the environmental benefits of polished concrete can attract environmentally conscious clients.
  • The company can explore diversification by offering related services such as decorative concrete enhancements, concrete maintenance, and the application of protective coatings. This can broaden the range of services provided and attract a wider clientele.
i. How Big is the Industry?

The concrete polishing industry is a big industry and this can be attributed to the fact that it belongs to the construction industry.

ii. Is the Industry Growing or Declining?

Yes, the concrete polishing industry is a growing industry and available statistics show that the global polished concrete market was valued at $2.2 billion in 2021 and is projected to reach $3.7 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.3 percent from 2022 to 2031.

iii. What are the Future Trends in the Industry?

The concrete polishing industry is constantly evolving to meet the changing demands and preferences of clients. Here are some future trends that are expected to shape the concrete polishing industry:

The emphasis on sustainability in construction is expected to continue driving the demand for eco-friendly flooring options, including polished concrete. With its durability, low maintenance requirements, and potential to incorporate recycled materials, polished concrete aligns with the growing focus on sustainable building practices.

Technological advancements continue to enhance the concrete polishing process. Improvements in polishing equipment, such as automated and robotic systems, offer increased efficiency, precision, and consistency. Innovations in diamond tooling and polishing pads further improve the quality of finishes.

The integration of smart technologies into concrete surfaces is a growing trend. This includes incorporating features such as embedded sensors, LED lighting, and interactive elements into polished concrete floors for improved functionality, aesthetics, and user experience.

iv. Are There Existing Niches in the Industry?

No, there are no existing niche ideas when it comes to the concrete polishing services business. This is so because the concrete polishing services line of business is a subset or a niche idea in the construction industry.

v. Can You Sell a Franchise of Your Business in the Future?

Curtis Cezar® Concrete Polishing Service, LLC. has plans to sell franchises in the nearest future and we will target major cities with thriving construction and real estate market in the United States of America.

d. Threats
  • The concrete polishing industry may be highly competitive, with the presence of established companies and new entrants. Competing on factors like quality, price, and reputation becomes crucial to maintain a competitive edge.
  • Economic downturns or fluctuations can impact the construction industry, potentially leading to a decline in demand for concrete polishing services.
  • The emergence of new technologies or alternative flooring options may pose a threat if they gain popularity and divert customer interest away from traditional concrete polishing.
i. Who are the Major Competitors?
  • Polished Concrete Solutions
  • Concrete Polishing Association of America (CPAA)
  • Diamatic USA
  • Xtreme Polishing Systems
  • Concrete Mystique Engraving
  • Advanced Floor Products
  • Glossy Floors
  • Stone Medic
  • Concrete Polishing & Sealing Ltd.
  • Arizona Polished Concrete
  • Concrete Reflections Inc.
  • RetroPlate System
  • Ideal Surface Solutions
  • Xtreme Engineered Floor Systems
  • Concrete Polishing HQ
  • New England Surface Specialists
  • Polished Concrete of Oklahoma
  • Black Bear Coatings & Concrete
  • Bluegreen Services
  • Central Concrete Polishing.
ii. Is There a Franchise for Concrete Polishing Service Business?

Yes, there are franchise opportunities for concrete polishing service businesses, and here are some of them:

  • Concrete Craft
  • Concrete Polishing & Prep
  • Garage Experts
  • Concrete Technology Incorporated (CTi)
  • Concrete Sealing and Restoration (CSR)
  • Rhino Linings Corporation
  • Concrete Surface and Design (CSD)
  • SaniGLAZE International
  • Decorative Concrete Franchise (DCF)
  • Polished Concrete Company (PCC)
iii. Are There Policies, Regulations, or Zoning Laws Affecting Concrete Polishing Business?

Yes, there are policies, regulations, and zoning laws that can affect the operation of a concrete polishing service business in the United States. However, it’s important to note that specific regulations and requirements may vary depending on the state, county, and local jurisdiction where the business operates.

For example, in some states, concrete polishing businesses may be required to obtain licenses and permits. These licenses and permits can vary based on the location and may include general business licenses, contractor licenses, environmental permits, and more.

It is important to check with the local government authorities to understand the specific requirements in your area. So also in some states, concrete polishing businesses may need to comply with zoning restrictions that determine the permissible location for such operations.

  1. Marketing Plan

a. Who is your Target Audience?
i. Age Range

Our target market comprises adults above 18 years old who have the finance to own a property.

ii. Level of Educational

We don’t have any restriction on the level of education of those we are ready to work with when it comes to polishing their concrete floor.

iii. Income Level

We will work with clients irrespective of their income level as long as they can afford our services.

iv. Ethnicity

There is no restriction regarding the ethnicity of the people we are looking forward to offering our concrete polishing service.

v. Language

There is no restriction regarding the language spoken by the people we are looking forward to offering our concrete polishing service business.

vi. Geographical Location

Anybody from any geographical location will be welcome to partner with us or do business with our company.

vii. Lifestyle

Curtis Cezar® Concrete Polishing Service, LLC. will not restrict any investor or client from partnering with us or doing business with us based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies
  • Host Themed Events That Catch Attention.
  • Tap Into Text Marketing.
  • Make Use of Billboards.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with players in the real estate and construction industry.
i. Traditional Marketing Strategies
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

When working out our pricing strategy, Curtis Cezar® Concrete Polishing Service, LLC. will make sure it covers profits, insurance, premium, license, and economy or value and full package for each concrete polishing service carried out. In all our pricing strategy will reflect;

  • Penetration Pricing
  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.
  1. Sales and Distribution Plan

a. Sales Channels

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the real estate and construction industry, and freelancers to help refer clients to us.

Curtis Cezar® Concrete Polishing Service, LLC. will also leverage the 4 Ps of marketing which is the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

The fact that we will need the required concrete polishing supplies and related cleaning equipment and materials per time means that Curtis Cezar® Concrete Polishing Service, LLC will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

Curtis Cezar® Concrete Polishing Service, LLC. will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)

c. Payment Options for Customers

Here are the payment options that Curtis Cezar® Concrete Polishing Service, LLC. will make available to her clients;

  • Bank Transfers
  • Cash
  • Credit or Debit Card
  • Checks
  • Electronic Payment Systems such as PayPal or Venmo.
d. Return Policy, Incentives, and Guarantees

At Curtis Cezar® Concrete Polishing Service, LLC., we offer concrete polishing services hence our service offerings do not accommodate a return policy. While concrete polishing services are typically not eligible for traditional returns like retail products, we have policies for addressing customer concerns and ensuring satisfaction.

For example, if a customer is dissatisfied with the final outcome due to an error or issue on our part, we will offer to rework or adjust the polished surface to meet their expectations.

We will offer discounts, credits, or other incentives to customers who refer our services to others. We will offer discounted rates for larger projects or multiple surfaces within a single project. We will implement a loyalty program that rewards repeat customers.

Provide benefits such as discounted rates on future projects, priority scheduling, or additional services at a reduced cost.

We will guarantee the durability and longevity of your polished concrete surfaces for a specific period. We will offer a warranty on our workmanship, covering any defects or issues that arise due to errors or deficiencies in the polishing process.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent concrete polishing services and customer service to our clients. We will work with effective CRM software to be able to achieve our overall business goal.

On a regular basis, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

  1. Operational Plan

Our operational plan will cover capacity planning, location planning, layout planning, quality planning, and methods planning.

Overall, we plan to expand our revenue by 50 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include strategic partnerships with banks and mortgage firms that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Concrete Polishing Service Business?
  • The office is open for the day
  • Documentation and other administrative works are conducted throughout the day
  • Marketers go out in the field to market our concrete polishing services
  • If there is an ongoing concrete polishing service project, the required team and machinery are sent to the field to carry out the project.
  • The team and machinery return to base (office) after the day’s job
  • The report for the day is written and submitted to the required authority
  • The office is closed for the day.
b. Production Process

There is no production process when it comes to the concrete polishing service business.

c. Service Procedure

The services procedure for our concrete polishing services typically begins with coarse grinding to remove any imperfections, stains, or existing coatings on the concrete surface. As the grinding progresses, finer abrasive tools are used to achieve a smoother and more refined finish.

Once the desired level of smoothness and shine is achieved, a series of polishing steps are performed using diamond-impregnated polishing pads to further enhance the appearance of the concrete.

d. The Supply Chain

Curtis Cezar® Concrete Polishing Service, LLC. will rely on key players in the real estate and construction companies to give us concrete cleaning contracts. So also, we have been able to establish business relationships with wholesale supplies of concrete polishing supplies, equipment, materials et al.

e. Sources of Income

Curtis Cezar® Concrete Polishing Service, LLC. make money from the offering of;

  • Concrete polishing services
  • Other related cleaning and maintenance and repair services.
  1. Financial Plan

a. Amount Needed to Start Your Concrete Polishing Service Company?

Curtis Cezar® Concrete Polishing Service, LLC. would need an estimate of $115,000 to successfully set up our concrete polishing service company in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $45,000.
  • Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $30,000
  • Start-up Inventory (Polishing Supplies) – $7,500
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $30,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000
c. Do You Need to Build a Facility? If YES, How Much will it cost?

Curtis Cezar® Concrete Polishing Service, LLC. will not build a new facility for our concrete polishing service company; we intend to start with a long-term lease and after 10 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Concrete Polishing Company?
  • Transportation cost
  • Cost of concrete polishing supplies, related materials, and cleaning equipment
  • Utility bills (internet, phone bills, signage, sewage et al)
  • Insurance Premiums
  • Salaries of employees
e. What is the Average Salary of your Staff?
  • Chief Executive Officer – $55,000 Per Year
  • Project Manager – $42,000 Per Year
  • Business Developer / Sales and Marketing – $32,000 Per Year
  • Accountant – $34,000 Per Year
  • Customer Service Executive / Front Desk Officer – $30,000 Per Year
  • Concrete Polishers – $26,500 Per Year
  • Drivers – $25,000 Per Year
f. How Do You Get Funding to Start a Concrete Polishing Company?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.
  1. Financial Projection

a. How Much Should You Charge for Your Product/Service?

At Curtis Cezar® Concrete Polishing Service, LLC. our fee will be based on the location and type of property we want to offer our concrete polishing services.

b. Sales Forecast?

Based on thorough market research and analysis, we anticipate steady growth and profitability for Curtis Cezar® Concrete Polishing Service, LLC. Our projected revenues for the next three years are as follows:

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $320,000
  • Third Fiscal Year (FY3): $450,000
c. Estimated Profit You Will Make a Year?

The ideal profit margin we hope to make at Curtis Cezar® Concrete Polishing Service, LLC. will be between 35 and 50 percent on service charges.

d. Profit Margin of a Concrete Polishing Service Company Product/Service

Curtis Cezar® Concrete Polishing Service, LLC. will collect initial service fees as the project progresses that will range from 60 percent to 70 percent aside from making profits off the total fee charged for any concrete polishing services. Please note in planning our concrete polishing service project, we will make sure that the bottom line shows a suitable return for the money and effort we put into it as a company.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a Franchise?

Curtis Cezar® Concrete Polishing Service, LLC will grow our concrete polishing service company by first opening other offices in key cities in the United States of America within the first five years of establishing the business and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Curtis Cezar® Concrete Polishing Service, LLC. plans to expand to the following cities in the nearest future.

  • Houston, Texas
  • New York City, New York
  • Los Angeles, California
  • Dallas, Texas
  • Atlanta, Georgia
  • Seattle, Washington
  • Denver, Colorado
  • Miami, Florida
  • Chicago, Illinois
  • Phoenix, Arizona

The reason we intend to expand to these cities is the fact that available statistics show that the cities listed above have the highest and thriving construction and real estate market in the United States.

  1. Exit Plan

The founder of Curtis Cezar® Concrete Polishing Service, LLC. plans to exit the business via family succession. The company has placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.