Entrepreneurs who are into the sales of cookies usually take advantage of farmers’ markets and pop-up shops to reach more customers and boost their sales.

It might interest you to note that these locations attract a wide range of people who are often looking for unique, homemade treats.

Farmers’ markets and pop-up shops have become powerful platforms for small businesses to build brand recognition, test new products, and connect directly with their target audience in a lively, community-centered environment.

If you are planning to sell cookies at farmers’ markets and pop-up shops, here are some of the best cookie display ideas that can help you grab attention, increase foot traffic, and ultimately boost your sales.

Best Cookie Display Ideas for Farmers Market and Pop Up Shop

1. Tiered Trays for Visual Impact

Tiered trays are a classic and highly effective way to display cookies at farmers’ markets and pop-up shops.

They maximize vertical space, allowing you to present multiple varieties in an eye-catching arrangement.

The different levels draw customers’ attention from afar and create a sense of abundance.

You can use decorative trays made of wood, metal, or ceramic to match your brand aesthetic.

Adding labels or small chalkboard signs to each tier helps customers quickly identify flavors.

Tiered trays are portable, easy to set up, and ideal for creating a bakery-style feel that entices people to stop and browse.

2. Rustic Wooden Crates

Using rustic wooden crates gives your cookie display a charming, artisanal touch that fits perfectly with the warm, homey atmosphere of farmers’ markets.

You can arrange cookies inside the crates or place trays on top to create layers.

Stacking crates at different angles adds dimension and depth, making your booth stand out visually.

This setup is also practical because wooden crates are sturdy, lightweight, and easy to transport.

Lining the crates with parchment paper, cloth napkins, or branded wrapping enhances presentation.

This rustic display idea pairs beautifully with homemade cookies, emphasizing freshness and authenticity.

3. Glass Jars with Lids

Large, clear glass jars with lids are excellent for showcasing cookies while keeping them fresh and protected from dust or insects.

These jars let customers see the cookies clearly, which can instantly trigger cravings.

Arrange several jars on your table, each containing a different cookie variety, and add attractive labels or tags.

For an extra touch, use jars of varying heights to create visual interest. This display is especially great for markets held outdoors, as the lids provide a barrier without sacrificing presentation.

4. Branded Cookie Boxes or Bags on Display

Pre-packaging your cookies in branded boxes, bags, or clear pouches and displaying them neatly can make your setup look professional and retail-ready.

Arrange these packages in baskets, shelves, or stands to create an organized and polished look.

The packaging itself becomes part of your display, so use attractive designs, logos, and colors that reflect your brand personality.

Adding decorative ribbons, stickers, or thank-you tags enhances the overall appeal.

5. Vintage Cake Stands

Vintage cake stands instantly elevate the appearance of your cookies and give your booth a charming, boutique-style atmosphere.

Whether made of porcelain, glass, or metal, cake stands create a focal point that draws people in.

You can use one stand for your best-selling cookies or several smaller ones to display different varieties.

Placing the stands at various heights creates a layered look that adds sophistication to your setup.

To enhance the display further, consider using doilies, decorative paper, or greenery underneath the cookies.

This approach works particularly well for pop-up shops aiming for a refined, elegant aesthetic.

6. Baskets with Liners

Wicker baskets lined with parchment paper, fabric, or branded liners give your cookie display a warm, inviting, and farmhouse-style charm.

You can fill each basket with different types of cookies and position them at various angles on your table for a casual but appealing presentation.

Baskets are lightweight, easy to transport, and can hold a generous amount of product.

To keep things organized, add small labels or chalkboard tags in front of each basket.

7. Clear Acrylic Display Cases

Clear acrylic display cases provide a clean, professional, and hygienic way to showcase your cookies while keeping them protected.

These cases allow customers to see your cookies clearly without touching them, which is ideal for outdoor markets or high-traffic pop-up events.

You can use multi-shelf acrylic displays to feature different flavors, creating a bakery-like presentation.

Adding LED lighting or strategic positioning under natural light can make the cookies look even more tempting.

This method not only enhances the visual appeal but also conveys a sense of quality and care, which can justify premium pricing.

8. Mini Sample Stands

Offering mini sample stands alongside your main display can significantly boost customer engagement.

Use small trays, tiered holders, or mini stands to display bite-sized cookie samples in covered containers or individually wrapped portions.

Position the sample stand near the front of your booth to attract passersby and give them a taste of your product before they buy. Make sure to keep it clean and replenished regularly.

You can include a sign inviting people to “Try a Sample” to encourage interaction.

This display technique often leads to increased sales as customers are more likely to purchase after tasting.

9. Cookie Towers or Stacks

Stacking cookies into neat towers or creative formations is a simple yet visually impactful way to catch shoppers’ eyes.

You can create tall stacks of uniform cookies tied with decorative twine or ribbons, or display cookies in pyramid-like arrangements on trays or cake stands.

This technique emphasizes abundance and freshness while adding an artistic element to your setup.

It’s especially effective for uniform-shaped cookies like chocolate chip, shortbread, or sugar cookies.

Be sure to stack them securely and use liners or small plates to maintain cleanliness. Cookie towers are fun, memorable, and photograph well for social media.

10. Seasonal or Themed Decor Displays

Incorporating seasonal or themed decorations into your cookie display instantly makes your booth more festive and memorable.

For example, during the holidays, add ornaments, fairy lights, or garlands. For fall markets, use pumpkins, leaves, or warm colors.

Aligning your display with special occasions like Valentine’s Day, Easter, or Halloween creates a thematic experience that attracts attention.

You can also shape cookies to match the theme and display them prominently.

Seasonal décor adds personality to your table and makes your setup feel fresh and dynamic, encouraging repeat customers who look forward to your evolving presentations.

11. Portable Shelving Units

Small, portable shelving units provide extra space for displaying multiple types of cookies in an organized and visually appealing manner.

They help maximize vertical space, making your booth look full and inviting without crowding the table.

You can decorate the shelves with branding elements, small plants, or signage to make the display cohesive.

Portable shelves are easy to assemble and transport, making them ideal for vendors who attend multiple markets.

This setup also allows you to categorize cookies by flavor, size, or packaging type, helping customers navigate your offerings quickly and encouraging larger purchases.

12. Cookie Display Boards or Pegboards

Using decorative boards or pegboards is a creative way to hang pre-packaged cookies or display them in unique arrangements.

Pegboards, in particular, can hold hooks, baskets, or clips that keep packaged cookies neatly organized while adding vertical interest.

You can customize the board with your brand colors, logo, or seasonal decorations to match your theme.

This setup saves table space and makes it easy for customers to browse without overwhelming the display.

It’s also great for pop-up shops with limited space, as you can set it against a wall or behind your main table for added visibility.

13. Lighted Display Tables

Lighting plays a huge role in attracting attention. Using string lights, fairy lights, or battery-powered LED strips around your table or under clear trays can make your cookies shine literally.

This method is especially effective for evening markets or indoor pop-ups with dim lighting.

A lighted display instantly elevates your booth’s atmosphere, making it stand out from competitors.

The warm glow highlights the texture and colors of your cookies, making them look more appealing.

Combining good lighting with clean, organized trays or stands gives your setup a professional yet inviting vibe.

14. Branded Tablecloths and Backdrops

A cohesive presentation starts with the foundation of your table and backdrop.

Using branded tablecloths with your logo and colors creates a professional, memorable look.

Pair this with a backdrop featuring your business name, social media handles, or a large cookie-themed banner to grab attention from a distance.

This not only frames your cookie displays beautifully but also helps with brand recognition and photo opportunities.

A clean, consistent visual theme makes your booth look polished and trustworthy, which can influence purchasing decisions.

Combining branding with well-organized displays reinforces your identity and builds customer loyalty over time.

15. Interactive “Build Your Box” Stations

An interactive “build your box” station allows customers to select different cookies to fill a customizable box or bag.

Display your cookie varieties in trays, baskets, or jars, and provide boxes or bags with pricing based on quantity or weight.

This display encourages customers to spend more time at your booth and often leads to higher sales, as people enjoy personalizing their selections.

Keep the station organized with tongs, gloves, or staff assistance to maintain hygiene.