It is not uncommon for gyms to offer related services as a means of raking in additional income for their business. The truth is that smart business owners are leveraging upselling to increase their income, and gym owners are not left out.
Of course, there are a couple of complimentary services that a gym owner can successfully incorporate into his or her service offerings and one of them is to offer nutrition consulting services.
Nutrition consulting services are a perfect fit when it comes to a gym. Offering nutrition consulting services in a gym is beneficial as it complements physical fitness goals.
It provides clients with personalized dietary guidance, enhances overall health outcomes, supports weight management, and fosters a holistic approach to wellness, combining exercise and nutrition for more comprehensive fitness results.
If you are cool with adding nutrition consultation services in your gym, then you may want to ask – how can you perfectly fit a nutrition consultant into your gym? If that is the position where you are at the moment, then you may just want to continue reading this article.
Steps to Fit a Nutrition Consultant into a Gym Business
You must go all out to forge partnerships with certified nutrition consultants or dietitians who operate within or alongside gyms to offer their expertise to your members.
In this type of arrangement, the nutrition consultant might be part of your employees if you have the finances to pay him or her, or preferable, the nutrition consultant can operate on a partnership basis. With that, you can only share profits rather than placing him or her on a salary.
Interestingly, there are several places where you can get certified nutrition consultants who are willing to work with a gym on a partnership level. You can also ask for recommendations from family members and friends who may know some certified nutrition experts.
You should create bundled membership packages that include both gym access and nutrition consulting services, encouraging clients to prioritize holistic health.
Trust me, most people who register in gyms would not mind subscribing to a nutrition package that will help them live healthily and achieve their overall goal.
In other to achieve this, you should empower your marketing and sales team to always look for opportunities to sell your nutrition services to clients who want to pick a membership in your gym. You must maximize upselling.
3. Organize Onsite Nutrition Workshops
Make plans to host regular onsite nutrition workshops covering topics like meal planning, healthy eating habits, and nutritional supplements.
Trust me, if effective promotion is done for the event, you will be surprised that both your registered gym members and non-members alike will be willing to attend the nutrition workshop.
Note that to make your onsite nutrition workshops attractive, you must feature certified nutrition consultants in your city or country.
Personalized Nutrition Plans
To get members of your gym interested in your nutrition consulting services, and of course, to perfectly fit the nutrition consultant into your gym, you should consider providing members with personalized nutrition plans developed by the consultant.
The truth is that people will be willing to pay for services that are personalized to them. With that, they will be able to ask diet and nutrition-related questions that are unique to them, and if they get good answers they will want to continue to subscribe to the service.
Integrated App or Platform
An integrated app or platform enhances the incorporation of nutrition consulting services into a gym by providing a centralized digital space for members.
It allows easy access to personalized nutrition plans, tracking tools, and educational content. Members can seamlessly navigate between fitness and nutrition aspects, streamlining their wellness journey.
This digital synergy not only fosters convenience but also encourages a more holistic approach to health, making it more likely for individuals to integrate nutrition consulting into their fitness routine.
Apart from organizing an onsite nutrition workshop, you should also consider organizing nutrition seminars as a way of integrating a nutrition consultant into your gym.
You and your team should work towards organizing seminars or webinars regularly. You should ensure you are offering valuable insights on topics relevant to fitness enthusiasts.
To successfully organize nutrition seminars in your gym, you should plan engaging topics relevant to members, collaborate with qualified nutritionists, and promote events through various channels. Ensure convenient scheduling, interactive sessions, and follow-up resources, fostering member participation.
Creating a consultation room within your gym provides a dedicated and private space for members to meet with nutrition consultants.
This facilitates personalized discussions about dietary goals, creating a more intimate and supportive environment. Members can receive individualized advice, discuss challenges, and develop tailored nutrition plans.
The presence of a consultation room emphasizes the gym’s commitment to holistic wellness, encouraging members to prioritize both fitness and nutrition for comprehensive health benefits.