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How Much is the Average Food Truck Sales Per Day?

Calculating Food Truck Cost, Sales, Profit and Loss

Food trucks in the United States earn on average $800 – $1,680 per day, $20,000 – $42,000 per month, or $250,000 – $500,000 per year, according to reports. The maximum number of customers the average food truck can serve in an hour is in the 80-120 range based on the variety of food the truck is offering to customers.

Food trucks are well-known for their popularity, and the clamor for these mobile kitchens is skyrocketing. The food truck industry is worth more than $2 billion in the United States. Aside from that, food trucks are expanding by 1.1% faster than other commercial restaurants.

Food trucks are now becoming restaurant locations these days, providing everything from steaks, ice cream, and sweet treats to exotic delicacies.

Key Factors That Will Determine the Average Food Truck Sales Per Day

  1. Location

The concept of your food truck can accelerate sales, but this can be difficult to measure. Location is a better assessment because it affects or determines how much your food truck can yield per day.

Consider factors like proximity to commercial establishments, car parks, pavements, and street lighting when deciding where to park your food truck. If people keep working from home, closeness to professional residential areas may help drive your truck sales.

  1. Foot traffic

Foot traffic usually makes a great impact on the amount of money your food truck can yield in a day. You should note footfall by subtly counting people as they stroll past your desired spot at different times of the day.

Aside from that, you can look into comparable food trucks in the area, identify the people who stop to buy things, and try to forecast average receipts based on what they procure. You can use these forecasts to predict average receipts and daily revenues for your company.

  1. Brand and concept

The amount of money made by a food truck is dependent on its concept and services. There are numerous concepts and products you can market from. As previously stated, there are food trucks that sell a variety of foods, as well as food trucks that sell steaks, ice cream, sweet treats, and possibly other exotic delicacies.

  1. Sales volume

Food truck sales volume reflects the number of clients who walk through your door to purchase things. Have in mind that the more purchasing customers you have, the more sales you will accomplish, and this will turn into revenue for your food truck.

Based on the sales receipts, this can possibly increase your earnings for the day. Your total income will be bigger if your food truck business is almost always active during the day or have a variety of caffeine-charged surges that increase your customer numbers.

  1. Number of years in business

The amount of money your food truck can make is usually influenced by the number of years you’ve been in business. Researchers suggest that your food truck will generate more revenue this year compared to the last due to variables such as efficiency, brand awareness, fewer wastes, and many more loyal customers providing repeat business. Note that you would make more money in your third year than you did in the first year.

  1. Costs (fixed and variable operating costs)

Variable costs in a food truck refer to the item and the container that carries it. This will differ based on the kind of products served and the amount that goes into a meal, making it difficult to assess on a general basis.

Salaries and wages, such as payroll taxes, perks, and payroll accounting services, would have an impact on your company’s earnings. Professional fees, utility costs, licensing fees, marketing, and trying to maintain the food truck and its equipment are additional costs.

  1. Average receipt totals

Food truck income will be determined by two principal overall sales factors: your average receipt totals and the number of sales. As the owner of a food truck, make sure these two numbers are continually rising and, at the very least, consistent.

Your sales number is the number of customer transactions you receive on a given day. Note that the more individuals who purchase from your truck, the more sales you’ll get. Making people pay more for the menu’s offerings is an excellent way to generate more money in this field.


Determining the exact amount a food truck can make in a day can be quite confusing, especially given the factors mentioned above. Investing in a top-notch point-of-sale system is one of the most impactful methods of determining how much your truck makes on a daily basis.