If you run a cyber security company, you need to actively market your cyber security company in a bid to get clients except you have enough money to hire third–party marketers to help you with getting clients.
As a matter of fact, most startup cyber security business owners run their marketing themselves and interestingly it is not that difficult.
As a cyber security company owner, clients will come if you do the right thing. In essence, in order to keep your business growing, you must find new and creative ways to effectively market your service to potential clients.
Steps to Get Clients for Cyber Security Company
If you are interested, here are some of the ways to get clients if you run a cybersecurity company;
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Create and Promote Special Packages on a Regular Basis
An ideal promotion package for a cybersecurity company should encompass a well-rounded strategy that combines various marketing and promotional elements to effectively reach potential clients.
For example, you can give out your souvenirs to people who subscribe to your services or you can do a free trial or money-back guarantee kind of promo.
Trust me, people are always in search of the best deal or the most economically balanced option. Do some market research in your area and find out what others are doing and then do it better and in your own unique way.
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Partner with Key Stakeholders That Will Help You Get Customers
You can partner with IT service providers (MSPs), technology consultants, law firms, financial institutions, government agencies, industry associations, colleagues and networking groups, previous clients, cybersecurity product vendors, business incubators and accelerators, insurance companies, local chambers of commerce, online communities, cybersecurity events and conferences organizers, and anyone who has the capacity to send clients your way.
Note that you can reach an agreement with them on the percentage they stand to get when any customer comes through their referrals.
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Develop, and Utilize Mailing Lists
The truth is that leveraging the mailing list approach to getting clients to your cyber security company should be one of the first methods you should adopt if you want to announce your business presence to IT service providers (MSPs), technology consultants, law firms, financial institutions, government agencies, industry associations,
Colleagues and networking groups, previous clients, cybersecurity product vendors, business incubators and accelerators, insurance companies, local chambers of commerce, online communities, cybersecurity events and conferences organizers, and anyone who has the capacity to send clients your way.
You should endeavor to print out fliers and business cards and strategically drop them in offices, libraries, public facilities, train stations et al.
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Spend More on Advertising and Promotion of your Cyber Security Company
You are expected to advertise your cyber security company on national dailies, local TV stations, and local radio stations. You can promote your cyber security company online via blogs and all available social media platforms.
Consider incorporating a blog into your current website. Blog posts do not have to be long to be interesting or informative.
Keeping posts short and easy to read captures attention more effectively. Make use of handbills to create awareness and also to give direction to your cyber security company.
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Offer Top Notch Services and Always Make Your First Impression Count
The truth is that first-time customers will only return to patronize your services or purchase your product if they are impressed with how they were treated when they came for the first time.
If they are not satisfied, they may not come back again and may as well discourage their family members and friends from patronizing your business.
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Ensure to Create Referral Reciprocity
In business, the clients you get via referrals are usually loyal hence it is highly advisable to inform your current clients that you would appreciate their referral.
Additionally, your client list will likely include a wide variety of professionals, freelancers, contractors, and entrepreneurs. Refer those professionals, freelancers, contractors, and entrepreneurs to others and build your referral reciprocity.
Also, don’t forget to create a client loyalty program. This will help you demonstrate your continued appreciation for their commitment to you as their go-to cyber security company and for the referrals they provide.
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Create Loyalty Plan
A loyalty plan is a plan that will enable you to reward your consistent clients especially those who not only make use of your cyber security company on a regular basis but also those who refer clients to you.
As a matter of fact, it is easier for those who have benefited from your loyalty plan to become your brand ambassadors; they will be more than willing to encourage their family members and friends to patronize your cyber security company.
Note that testimonials from current and past clients go a long way in elevating your business profile and getting new clients.
Word of mouth—if it is positive—is often the best form of advertising, especially for a delicate business such as a cyber security company.
You can use testimonials on your website or strategically place them in informational material such as brochures, rack cards, or other print media.
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Make Use of Effective Customer Relationship Management (CRM) Software to Effectively Manage Our Clientele Base
When it comes to managing your customers and building a loyal clientele base, you should purchase customized CRM software.
With a customized CRM system, you can easily stay in touch with your clients (you can carry out quick surveys, you can introduce new products and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk SMS and customized emails and above all, you can easily receive complaints and feedback from them).
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Diversify your Marketing Methods
In order for your advertising to be effective and have the furthest outreach, you need to be as digital-friendly and accessible as possible.
Most of your target audience will search the internet as their first resource when looking for a reliable cyber security company.
In order to achieve this, the first rule of thumb is about attribution. If you have a client portal, you can have a custom integration done with Customer Relationship Manager (CRM) and Google Analytics to report on how many leads are coming online.
Make sure to use Urchin Tracking Modules (UTMS). UTMs are tags that you can add to your website’s URL that will track where your online traffic is coming from.
When these are combined with your CRM in your management software, you can find out which marketing channels (social media, content, paid, etc.) are bringing you the most won prospects.
No doubt, you will have members that don’t sign up online, and that’s okay. Be sure to have your sales representative or front desk staff ask each prospect how they heard about your cyber security company, and attribute the lead manually.
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Be Prompt in Converting Leads into Clients
Make sure that your diverse campaigns all end with the same result: collecting and storing client information. After collecting all client personal and contact information, ensure this information is funneled into your CRM system so that these promising leads do not become missed opportunities.
Since a good percentage of your leads will not immediately become your clients, periodic follow-ups with deals and offers are a crucial sales strategy.
First, all leads will be logged in your CRM Client Database. Your lead information should include the basics such as name, phone number, email, rating (how hot or cold the lead is), Consultant in charge of the lead, status of lead, source, and time/date the lead was created.
CRMs eliminate confusion by clearly stating a consultant in charge of pursuing the lead as well as updating the lead’s “status”, or where in the sales process the lead is currently in.