A medical courier business is a specialized courier service that focuses on the transportation and delivery of medical-related items, including laboratory specimens, medical equipment, pharmaceuticals, medical records, and other healthcare-related materials.
These businesses are essential in the healthcare industry to ensure the safe and timely delivery of critical items to healthcare facilities, laboratories, pharmacies, clinics, and other healthcare providers.
Medical courier services typically adhere to strict regulations and standards to maintain the integrity and security of medical items during transportation.
In case, you are planning to start a medical courier business, or you already have a medical courier business, and you are cracking your brain on how you can get contracts from healthcare facilities, laboratories, pharmacies, clinics, and other healthcare providers, then you may want to consider reading this article.
Steps to Get Medical Courier Contracts
Business Registration and Compliance
The First step you need to take if you want to get medical courier contracts is to register your medical courier business as a legal entity and ensure compliance with all applicable state and local regulations. The truth is that without legally registering your business, no healthcare facility will take you seriously.
You must also obtain the necessary permits and licenses such as a business license, Commercial Driver’s License (CDL), motor carrier permit, vehicle registration and licensing, commercial insurance,
HIPAA Compliance Certification, hazardous materials transportation permit, permits for transporting biohazardous materials, local operating permits, state and Federal Tax Identification Numbers.
In case you are not sure of the licenses and permits you will need, you may consider checking with local, state, and federal authorities in your location.
You should also consider getting insurance to protect your business and your clients and invest in reliable vehicles and equipment.
Establish a Professional Image
Once you are able to register your medical courier business and ensure compliance at all levels, then you can go ahead to establish a professional image for your business.
Of course, you know that if your medical courier business is seen as a mom-and-pop business, or a business without structure, then no healthcare facility will want to do business with you.
It might not cost you much to establish a professional image for your medical courier company. All you need to do is to build a well-designed website that will showcase your company as a well-equipped and structured business. You should also be ready to spend on branding and marketing materials.
The whole reason why you should do this is to ensure your medical courier company conveys reliability and trustworthiness. With that, it will be easier for you to win medical courier contracts from stakeholders in the healthcare industry
You must plan to attend industry events, conferences, and trade shows related to healthcare and logistics to connect with potential clients, industry professionals, and decision-makers.
Just make sure you go to these networking events, conferences, and trade shows with your business cards, and marketing materials, and also with the intention to build relationships with key decision-makers.
Make sure you get to know the people who are responsible for hiring courier companies at the medical facilities you intend to get medical courier contracts.
Apart from that, you may also consider joining local and national healthcare and medical courier associations to gain access to networking opportunities and resources.
Build Business Relationships
You need to establish relationships with healthcare professionals, physicians, lab managers, and hospital administrators who may be involved in decision-making related to medical courier services.
All you need to do is visit these healthcare facilities with your marketing materials and ask to see healthcare professionals, physicians, lab managers, and hospital administrators. Once you get to see them, you should first build a relationship with them before telling them why you are there to see them.
Market Your Services
If you want to get medical courier contracts from healthcare facilities, laboratories, pharmacies, clinics, and other healthcare providers, then you must go all out to develop a targeted marketing strategy to reach healthcare facilities in your area.
When developing your marketing strategy for your medical courier services, you must make sure it covers online advertising, direct mail, cold calling, etc.
In case you are new to developing a marketing strategy, you may want to consider contracting this aspect of your business to a business consultant who will help you create a workable marketing document.
Monitor Requests for Proposals (RFPs) and Bids Opportunities
Many medical facilities put out bids for courier services on a regular basis. You can find these bids on government websites and industry publications.
One good thing about requests for proposals (RFPs) and bid opportunities is that they are made available to medical courier companies that are interested and your ability to meet the bid requirements will give you the chance to win the contract.
Note that you must show your superiority over others who are bidding for the same medical courier contract if indeed you want to be considered.
Part of what will give you an edge is to ensure you emphasize your adherence to industry standards, HIPAA compliance (if handling medical records), and your ability to meet stringent requirements for handling medical specimens and materials.
For example, you could offer to track shipments in real-time or provide temperature-controlled transportation. You may also want to highlight any unique services or technology that sets your courier service apart from the competition.
Form Strategic Marketing Alliances with Other Players in Key Industries
In order to get medical courier contracts from healthcare facilities, laboratories, pharmacies, clinics, and other healthcare providers, you should look towards forming strategic marketing alliances with key players in other industries.
A strategic marketing alliance is a cooperative partnership between two or more businesses to achieve shared marketing objectives.
These alliances involve the sharing of resources, expertise, or distribution channels to increase market reach and effectiveness.
By collaborating, businesses can access new customer segments, enhance brand visibility, and create mutually beneficial opportunities.
Such alliances often focus on complementary products or services and can lead to increased market competitiveness and growth.
Good enough, there are opportunities for medical courier companies to form strategic marketing alliances with other players in the courier, transport, and logistics industry.
For example, a medical courier company can form a strategic marketing alliance with a courier company that doesn’t engage in medical courier services.
In essence, if the courier company gets a medical courier contract or is asked to recommend a medical courier company, your company can easily be recommended.
Get Your Drivers and Other Employees Involved in Marketing Your Services
Lastly, part of what you need to do if you want to get medical courier contracts from healthcare facilities, laboratories, pharmacies, clinics, and other healthcare providers is to make sure that all your employees (not only marketing and sales executives) are directly or indirectly involved in the sales and marketing of your services – sourcing for contracts.
Just ensure that you create provisions for your employees to earn a commission when they bring in business (contracts) for the organization.
You can also create a business model that will enable freelancers to work with your organization especially as it relates to bringing in medical courier services contracts; whenever they refer clients to your organization, they will earn a percentage of the deal.
Companies That Offer Medical Courier Contracts
- Accurate Courier Services
- BioReference Health, LLC
- Carlile Transportation Systems
- CELLNETIX LABS GROUP
- Clinical Laboratories of Hawaii, LLP
- DonLevy, Inc.
- Express Lab of Boise
- Fair Logistics
- Goshen Health
- Indiana University Health
- IEH Laboratories & Consulting Group
- Lab Logistics
- MAKO Medical Laboratories
- Mideast Delivery Solutions, LLC
- New England Courier Systems
- On Time Delivery
- OnWay Transport, LLC
- Reliable Couriers
- Diligent Delivery Systems
- Sonic Healthcare USA
- TForce Logistics Inc.
- Universal Logistics Systems
- VLS Medical Logistics
- XPO Logistics
- 24/7 Courier Services
- American Medical Transportation
- Brinks Global Services
- Central Delivery Services
- Choice Medical Transport
- C & S Medical Couriers
- Dedicated Healthcare Logistics
- Express Med Delivery
- Fastway Couriers
- Global Medical Transport
- GO! Logistics
- Great Western Medical Logistics
- Healthcare Logistics Solutions
- InMotion Medical Transportation
- Medical Courier Specialists
- Medical Express Couriers
- Medical Transportation Solutions
- MedX Courier Systems
- National Medical Transport
- New York Medical Express.