As an entrepreneur who is planning to start a cleaning service company, or if you already own a cleaning service company, part of what will keep you in business is to continuously secure contracts.
Securing cleaning contracts can be challenging, but you can make it less challenging if you choose to pursue niche cleaning service contracts. Interestingly, one of the niche cleaning contracts you can pursue is post-construction cleaning.
Of course, you cannot expect to get post-construction cleaning contracts on a platter of gold because securing post-construction cleaning contracts requires a strategic approach that involves building relationships, demonstrating expertise, and presenting a competitive proposal.
In this article, we will give you a comprehensive guide on how you can increase your chances of successfully securing post-construction cleaning service contracts
How to Get Post-construction Cleaning Service Contracts Successfully
Target the Right Audience
If you are looking to secure post-construction cleaning contracts successfully, one of the things you must do is target the right audience. You can focus on construction companies, general contractors, and property developers in your service area.
The fact that these companies are the primary decision-makers when it comes to giving out post-construction cleaning contracts means that all your marketing efforts should be targeted toward them.
Network and Build Relationships
The potential that lies in networking and having business relationships with the right set of people cannot be underestimated.
This is why you must make sure you attend related industry events, join trade associations, and actively network with potential clients.
The truth is that building rapport and establishing familiarity with key stakeholders such as construction companies, general contractors, and property developers in your service area will no doubt lead to referrals and opportunities.
Demonstrate Expertise and Experience
Part of what you need to do to demonstrate your expertise and experience as a cleaning service company that can handle post-construction cleaning contracts is to highlight your company’s experience in post-construction cleaning, emphasizing your past cleaning projects, the relevant certifications you have garnered, and of course the specialized skills you have that can help you stand out.
Develop a Comprehensive Proposal
You must make sure you create a well-structured proposal that outlines your company’s services, the experience you have gathered over the years, your team’s capabilities, and of course your pricing structure.
Always tailor your proposal to each post-construction cleaning contract or project you are bidding for. Your proposal must address specific requirements and challenges in the post-construction contract you want to handle.
Marketing and Branding
You should ensure you develop a strong online presence through a professional website and social media. This is one of the ways you can get random customers who are looking for a cleaning service company to handle their post-construction cleaning projects.
A post-construction cleaning business depends on trust to secure contracts, so your marketing and branding strategy must communicate trust.
You must not fail to highlight your services, expertise, and any certifications you have that can show you as competent and qualified. Don’t forget to also encourage the clients you have worked with in the past to leave online reviews on your website.
Trust me, positive online reviews and testimonials can enhance your credibility and attract potential clients who will give you a contract.
Offer Competitive Pricing
Most of the construction companies, general contractors, and property developers that can give you post-construction cleaning contracts will always look for the best price.
This is why you must make sure you research pricing in your target market and set competitive rates. In the bid to offer competitive pricing, you should not fail to offer package deals or discounts for repeat businesses.
Utilize Online Platforms
If you are looking for post-construction cleaning contracts, you must endeavor to leverage online platforms. Create a professional website showcasing your service offerings, certifications, and client testimonials.
You can also join relevant healthcare and business networking platforms online to connect with potential clients. Actively participate in discussions, share expertise, and engage with the community to build credibility.
Utilize online advertising and social media to reach a broader audience, emphasizing the convenience and benefits of your post-construction cleaning services.
Offer Top Notch Services and Always Make Your First Impression Count
Delivering consistent customer experiences to all your clients will no doubt help you get clients to give your contracts. The truth is that first-time customers will only return if they are impressed with how they were treated when they came for the first time.
If they are not satisfied, they may not come back again and may as well discourage their family members, and friends from patronizing your business.
Ensure to Create Referral Reciprocity
In business, the clients you get via referrals are usually loyal hence it is highly advisable to inform your current clients that you would appreciate their referral to others.
Additionally, your client list will likely include a wide variety of professionals, freelancers, general contractors, property developers, and entrepreneurs.
You can refer these freelancers, general contractors, property developers, and entrepreneurs to others and build your referral reciprocity. Also, don’t forget to create a client loyalty program.
Provide Excellent Customer Service
A post-construction cleaning business with a reputation for reliability, professionalism, and excellent customer service will always attract word-of-mouth referrals from satisfied clients, and that will of course lead to repeat business.
In essence, in order to continue to secure post-construction cleaning contracts, you must not fail to always prioritize clear communication and timely service delivery to build trust with clients. Remember, these are the clients that will give your contracts and also refer their family members and friends to you.