A whole lot of factors will determine how much you sell lemonade at a lemonade stand in the United States. However, a good rule of thumb is to charge around $1 and $2 per cup.
If the plan is to use a powdered mix and serve up small cups, people will probably not want to pay more than $0.25 to $0.50.
For clients that buy more than one cup or even a larger size, you can offer them a discount. Don’t forget that while you would like to turn a profit, you also don’t want to undercut competitors.
In the United States, it is believed that a well-managed lemonade stand will make around $30 and $50 per day. Providing other eatables such as cookies or snacks, as well as advertising your stand locally or on social media, could lead to more income.
Howbeit, also remember to take into consideration your operating expenses. Depending on how much lemonade you intend to sell, you will need a certain amount of lemons for your lemonade stand.
If you intend to make a gallon of lemonade, you should anticipate around 16 lemons since one lemon can give about two tablespoons of juice. Also, note that the size of your lemons and the intensity of your Lemonade will also determine this.
Nevertheless, putting in place a fair price and managing a profitable lemonade stand requires consideration of a number of aspects.
Factors to Consider When Deciding the Price of your Lemonade
A lemonade stand can indeed prove to be quite profitable for an entrepreneurial youngster; however, when looking to set the right price for your drinks, there is so much to take into account. Note that it takes more than a cup, a pitcher of lemonade, and a cardboard sign to guarantee success in this line of business. Below are valid factors to consider;
1. Location
Same as many other retail businesses, this is one of the most vital factors that will determine how much you sell your lemonade.
Owing to that, it is necessary you understand the importance of your location as well as how it affects the number of patrons you can attract and the right amount you bill them. Setting up operations in a crowded, highly trafficked area will be more ideal than a quiet, out-of-the-way spot.
2. Supplies
It is also important to consider your operating expenses. Depending on how much lemonade you intend to sell, you will need a certain amount of lemons for your lemonade stand. You can’t really be profitable if what you charge patrons can’t cover your operating costs.
Owing to that, ensure you take time to understand the supplies you need as well as how they will impact how much you charge per cup. Some basic supplies to consider include a table, umbrella, cups, a pitcher, a cash box, and a sign.
3. Competition
Once it comes to setting the price for your lemonade, you need to carry out extensive research, especially within your neighborhood, to realize what competitors in the local area charge. This will help you understand the benchmark to work with.
Another effective way to maximize profits is to offer value-adding items such as a free slice of lemon in the glass, or a discount if they buy multiple glasses of lemonade.
4. Weather
It is recommended you consider the weather and season when setting prices for your lemonade. One thing to understand is that hot and sultry days tend to be appropriately suited for a lemonade stand, whereas cold and wet days tend to be unprofitable.
When the market is down, you wouldn’t want your prices to be so high that they scare away even those willing to patronize you. When demand is high and the weather is favorable, that will be the best time to bill the normal rate for your lemonade.