The best stop for an ice cream truck in the United States will be close to colleges, parks, music, and sporting venues. However, before deciding on the best location to stop, it is important you carry out extensive research to ensure that your town’s rules allow it and that it is considered legal.
One thing you wouldn’t want to neglect in this business is choosing the right spot for your ice cream truck. Aside from the fact that colleges and parks are well-known spots, it is also important you do not make any attempt to poach a route already established by another ice cream truck, as it can lead to hostility from that truck’s loyal customers, while also cutting into your sales.
You should also contemplate positioning your ice cream truck at local festivals, regardless of whether it is music festivals, food truck events, or state fairs.
Keep in mind that at these events, it is very possible to offer your ice cream at a discount. In addition, as your business begins to expand, consider t-shirts and other promo materials to entice clients.
Steps to Get a Location as Stop for Your Ice Cream Truck
There is so much that goes into finding the ideal place to park your ice cream truck and vend from there. You will want to take into consideration a whole lot of factors. The top options to consider include;
1. Research Local Regulations
The first thing you need is to research your local regulations, especially with regard to ice cream truck business operations within the city or county.
One thing you have to understand is that these regulations vary from one place to another and you will want to stay in line with these regulations to avoid fines or penalties.
2. Identify High-Traffic Areas
Once you are done carrying out extensive research regarding the regulations guiding ice cream truck parking in your area, you will want to start searching for the ideal place to park.
You should look out for places with high foot traffic, such as parks, beaches, shopping centers, and popular tourist destinations. Keep in mind that these locations can guarantee a stable stream of potential customers.
3. Check Local Events
You wouldn’t want to neglect these locations, especially when you take into account the vast number of potential clients parked in one location. As such, ensure to keep your eyes open for local events and festivals happening in your area.
4. Understand Customer Demographics
A business that doesn’t know its ideal clients wouldn’t even know the best way to approach them or draw their attention.
Owing to that, it is recommended you take great care to understand the demographics of the area you’re targeting. Are there any nearby schools?
Is it a residential area with little kids? Note that understanding your potential customers will ensure that you pick the right location for your business.
5. Scout Competitors
You would want to know what you are up against, and aside from that you would want to know the route your competitors are frequenting and what is making them choose that exact route.
Howbeit, you might want to avoid areas with heavy competition except you have something that is unique and will entice the customers to patronize your truck.
6. Engage with Local Businesses
These businesses sell ice cream as well as other related items using a truck, sometimes parked at a spot and some other times cruising through the neighborhood.
However, although you can just pull up somewhere and start selling food out of your truck, it is recommended you create relationships with local businesses, such as convenience stores, gas stations, or community centers. Note that they might allow you to park your ice cream truck on their property.
7. Contact Event Organizers
This is indeed a viable option to consider for your ice cream truck. In this modern age, event organizers no longer mind using food trucks or ice cream trucks to provide refreshments for attendees. As such, always contact event organizers and see if you can be part of their events or fairs.