Are you about writing a microbrewery business plan? If YES, here is a sample SWOT analysis for a microbrewery company to help you form a competitive strategy.
Microbrewery Business Plan – Economic Analysis
Launching a brewery plant is just like starting any other business and it requires that you conduct your feasibility studies and market survey. This is so as to get your economic analysis right. As a matter of fact, you just have to get your economic analysis right if your intention of building the business is to generate profits, grow the business and perhaps distribute your beers beyond a region to other regions within the united states and other cities in the world.
When conducting economic analysis for your brewery business, you have to critically examine these key factors; place, product, pricing, and promotion. As a matter of fact, you would have to continue to review these key factors at regular interval while operating your brewery business.
It is important for entrepreneurs who are interested in starting a brewery to be aware that running a microbrewery / craft brewery is different from running or operating a standard brewery plant. Running a standard brewery plant attracts additional responsibility like comprehensive distribution network, bureaucracies, growth strategy, and operational guidelines et al.
A Sample Microbrewery Business Plan SWOT Analysis
Green Life Microbrewery Company is established with the aim of becoming the melting point of local brewed beers in Las Vegas and environ. We know we can’t achieve this if we do not look inward to identify our strengths, threats, weaknesses and the opportunities that abound in the industry.
Despite the fact that we are going to be running a small scale pub cum microbrewery business, unlike the conventional breweries we still went ahead to hire the services of a business and HR consultant to help us conduct a SWOT analysis.
We did this in order to ensure that we have what it takes to run a microbrewery business in Las Vegas and perhaps even build a nationally recognized microbrewery brand. Here is a summary of the result from the SWOT Analysis that was conducted on behalf of Green Life Microbrewery Company;
Our strength as a company is, excellent and detailed customer service. Neatly brewed local beer in a variety of flavor. Excellent facility, excellent ambience and perfect location for a microbrewery
The perceived weakness for our business could be that we are starting on a small scale; just one outlet. Also perhaps because we have a limited space to expand the pub if the need arises. Other weakness could be lack of customized CRM software and limited finance.
The fact that we are going to be operating our microbrewer and pub in one of the busiest streets in Las Vegas provides us with unlimited opportunities to sell our locally brewed beers. The positioning of our microbrewery will sure make it possible for us not to struggle to sell our products. Lastly, the introduction of new technologies will allow us improve beer quality
One of the threats that is likely going to confront us is the government policies, downturn in the economy which is likely going to affect sales and perhaps the emergence of new competitors (microbrewery) in Las Vegas.